MASON COUNTY TOURISM
2019 Q1 REPORT
ANNUAL LODGING TAX REVENUES 480000
477,923.00
360000
373,099.69
391,344.54
335,764.66 295,425.16
240000
120000
0
2014
2015
2016
2017
2018
12%
10%
5%
18%
L O D G I N G TA X T R E N D S 2017-2019 70000
52500
35000
17500
0
J
F
M
2017
A
M
J
2018
J
A
S
2019
O
N
D
First Quarter Website Users 100000
92,096 75000
50000
88,375
87,672
53,073
25000
0
2015
2016
2017
2018
2016-2018 First Quarter Website Users 17000
16,141 14,400
14,146
12750
12,286
8500
4250
0
2016
2017
2018
2019
Facebook • 38,670 followers Q1 2019 • Average ORGANIC reach 1145/daily • Average PAID reach 5200/daily • Average 10K engagements /month • 77K video views/Q1 2019
Instagram • 3387 followers Q1 2019
Outreach/trade shows
January 11 - January 13 | OSLO Travel fair invites 500+ exhibitors from branches of trade to meet engaged travel seeking public and general public.
Attendance: Friday: 10,010 (B2B:3708, B2C: 6312) Saturday: 17,901 Sunday: 14,613 Total:
42.524
Outreach/trade shows 2019 Northwest Aviation Conference and Trade Show February 24 - 25 | Puyallup 35th Annual Aviation Trade Show and Conference with over 12,000 attendees and 400+ exhibitors. • Average income $150,000+ • Aircraft owners, pilots & families • Targeted seaplane arrivals in Hood Canal • Packages with airport shuttles
washington-aviation.org
Outreach/trade shows
Outreach/trade shows | Puyallup Spring Fair
Attendance 100K+ 4 days ( Thursday/Sunday)
ADVERTISING – Scenic Drives Road Map; run 175,000
ADVERTISING – Scenic Drives Road Trips; run 125,000
Campaign – ScenicWA E-newsletter campaigns; 45,000 subscribers
Scenic WA Exclusive E-newsletter campaigns to promote feature stories
promoted via social media. (140,750 followers)
2019 Q1 Events
Hama Hama Oyster Rama | April 20
Bluegrass From The Forest | May 17-19
photo credits: Shawna Whelen
Forest Festival | May 30 - June 2
2 8 PA G E G U I D E
Online Guide average viewing 5:16 1150 downloads
TRACING THE FJORD Quarterly (next print MAY 15 Available print/online 56 pages 10,000 copies Coho/WA State Ferries 20 locations PDX to SEA locally 125 locations
2019 MARKETING BENCHMARKS • Experience packages with local itineraries and mid-week lodging
opportunities • Outreach at events that develop new clients
ie: targeted (travel, tourism, food, adventure) events in 2019/2020 • Email & Social media Campaigns with ScenicWA • Partnerships with businesses & groups • Coordination with lodging & service providers • Continued event marketing and coordination support • Distribution campaign for EHC Adventure Map assets with
Certified Folders • Continue to develop resource relationships; specifically targeting
Scandinavian/ European markets • Increase HEADS IN BEDS; thereby improving tourism climate for
new assets to facilitate infrastructure.
Establish Mason County’s unique identity AUTHENTIC & EXPERIENTIAL