The Problem Over 80% of tea farmers worldwide are women. Globally, 35% of women will be sexually assaulted by the age of fifty. Over half of these sexual assaults occur after the offender has been drinking alcohol.
The Solution An Iced Tea brand aimed at men as an alcohol substitute. Champions womens safety at night and long term social sustainability. The Idea Use heritage and primary colours to establish brand in the lager market while maintaining a disruptive twist.
Scoring feels better without performance enhancers
LIMITED EDITION LEAGUE CAN PROUD SPONSORS OF THE PREMIER LEAGUE 2021
The Premier League edition will incorporate more photography in promotion to reflect the energy of the event and stand out from the standard can design.