Holly Walker

by Holly Walker

[ prelude ]

[ concept board ]

[ mood board ]

[ colour board ]

[ fabric and trims ]

[ logo development ]

[ customer diary ]

[ customer profile ]

[ competitor board ]

[ competitor board ]

[ design development ]

[ design development ]

[ design development ]

[ design development ]

[ line up context ]

[ line up ]

[ range plan ]

[ key look ]

[ photography ]

[ swing tag development ]

[ promotional product development ]

[ film storyboard ]

[ promotional film ]

[ contact sheet ]

[ garment photography ]

[ contact sheet ]

[ location photography ]

[ marketing plan ]

[ customer profile ]

[ product ]

[ place and people ]

[ in-store process ]

[ online process ]

[ promotion ]

[ physical evidence ]

[ self initiated brief ]

[ concept board ]

[ customer profile ]

[ design development ]

[ design development ]

[ line up ]

[ range plan ]

[ competition brief ]

[ prelude ]

[ mood board ]

[ colour and fabrication ]

[ design development ]

[ final design ]

[ the end ]

[ References ] [ mood board ]

[ Story MFG competitor board ]

Pinterest, n.d. Sitting Quietly, Doing Nothing. [image] Available at: <https://www.pinterest. co.uk/pin/67624431894964437/> [Accessed 11 February 2020].

Story MFG, n.d. Binocular Portrait. [image] Available at: <https://storymfg.com/?gclid=CjwKCAiAxeX_BRASEiwAc1QdkVWOfLmSJPqaU3bcNoOGr8hdmDl9MBeh6tVqD1vM9QJcbaudLLxQzhoCHFkQAvD_BwE> [Accessed 19 October 2020].

[ colour board ]

Story MFG, n.d. Fabric Dyeing. [image] Available at: <https://storymfg.com/?gclid=CjwKCAiAxeX_BRASEiwAc1QdkVWOfLmSJPqaU3bcNoOGr8hdmDl9MBeh6tVqD1vM9QJcbaudLLxQzhoCHFkQAvD_BwE> [Accessed 19 October 2020].

Pinterest, n.d. GUCCI Headscarf. [image] Available at: <https://www.pinterest.co.uk/ pin/542331980133628597/> [Accessed 7 February 2021].

Story MFG, n.d. Hands. [image] Available at: <https://storymfg.com/?gclid=CjwKCAiAxeX_BRASEiwAc1QdkVWOfLmSJPqaU3bcNoOGr8hdmDl9MBeh6tVqD1vM9QJcbaudLLxQzhoCHFkQAvD_BwE> [Accessed 19 October 2020].

[ customer board ]

STORY MFG, n.d. Shirt Close Up. [image] Available at: <https://www.storymfg.com/collections/ shirts> [Accessed 23 March 2021].

2018. Bedroom Portrait. [image] Available at: <https://www.instagram.com/p/BprUxRsgKxR/> [Accessed 15 December 2020].

Story MFG, n.d. Womens Portrait. [image] Available at: <https://storymfg.com/?gclid=CjwKCAiAxeX_BRASEiwAc1QdkVWOfLmSJPqaU3bcNoOGr8hdmDl9MBeh6tVqD1vM9QJcbaudLLxQzhoCHFkQAvD_BwE> [Accessed 19 October 2020].

Alm, N., 2018. Morning Sun painting. [image] Available at: <https://www.instagram.com/nickalmart/p/Bmbg-qEFhpV/?hl=en> [Accessed 23 April 2021].

Atkinson, F., 2021. Field Walk. [image] Available at: <https://www.flickr.com/photos/neonfear/7631971828/in/faves-ianton/> [Accessed 14 November 2020]. n.d. Lake Swimming. [image] Available at: <https://weheartit.com/entry/335928262> [Accessed 9 November 2020].

Silvester, K., 2018. Back Water Shot. [image] Available at: <https://www.instagram.com/p/BrukjE7lEx1/> [Accessed 9 November 2020].

Thorpe, P., 2020. Socks. [image] Available at: <https://www.instagram.com/p/CGiH4b6Asc3/> [Accessed 14 October 2020].

[ TOAST competitor board ] TOAST, 2021. Landscape Shot. [image] Available at: <https://www.toa.st/blogs/magazine/ourprogress-toast-social-conscience> [Accessed 3 March 2021].

TOAST, n.d. Bedside. [image] Available at: <https://www.toa.st/uk/category/homeware/homeware.htm> [Accessed 12 November 2020].

TOAST, n.d. Fabric process. [image] Available at: <https://www.toa.st/uk/category/homeware/ homeware.htm> [Accessed 12 November 2020].

TOAST, n.d. Glassware. [image] Available at: <https://www.toa.st/uk/category/homeware/homeware.htm> [Accessed 12 November 2020].

TOAST, n.d. Portrait. [image] Available at: <https://www.toa.st/uk/category/homeware/homeware.htm> [Accessed 12 November 2020].

TOAST, n.d. sewing machine. [image] Available at: <https://www.toa.st/pages/craft> [Accessed 23 February 2021].

TOAST, n.d. Side Profile. [image] Available at: <https://www.toa.st/uk/category/womens+oas+workwear/womens+oas+workwear.htm> [Accessed 8 November 2020].

[ product - competitor matrix - logos ]

[ promotion ]

&OtherStories, n.d. logo. [image] Available at: < https://www.stories.com/en_gbp/cart> [Accessed 14 April 2021].

Ceramic, T., 2021. Vases on a shelf. [image] Available at: <https://www.instagram.com/p/ BgYDbfxD47p/> [Accessed 26 April 2021].

A kind of guise, n.d. logo. [image] Available at: < https://akindofguise.com > [Accessed 14 April 2021].

Ceramic, T., 2021. Yellow Flower Vase. [image] Available at: <https://www.instagram.com/p/ B8JbS_RHPiP/> [Accessed 26 April 2021].

Alexa Chung, n.d. logo. [image] Available at: < https:// https://www.alexachung.com> [Accessed 14 April 2021].

Shinner, J., 2021. Antique Shopping. [image] Available at: <http://joshshinner.com> [Accessed 26 April 2021].

COS, n.d. logo. [image] Available at: < https://www.cosstores.com/en_gbp/index.html> [Accessed 14 April 2021].

Shinner, J., 2021. Exposed Flowers. [image] Available at: <http://joshshinner.com> [Accessed 26 April 2021].

Folk, n.d. logo. [image] Available at: < https://www.folkclothing.com> [Accessed 14 April 2021].

Silvester, K., 2018. Back Water Shot. [image] Available at: <https://www.instagram.com/p/ BrukjE7lEx1/> [Accessed 9 November 2020].

Ganni, n.d. logo. [image] Available at: < https://www.ganni.com/en-gb/home> [Accessed 14 April 2021].

Silvester, K., n.d. Billie Marten. [image] Available at: <https://www.katiesilvester.com/billie-marten> [Accessed 1 May 2021].

H&M, n.d. logo. [image] Available at: < https://www.hm.com/entrance.ahtml?orguri=%2F> [Accessed 14 April 2021].

Older brother, n.d. logo. [image] Available at: < https://olderbrother.us> [Accessed 14 April 2021].

[ design development - thick socks ]

Olive, n.d. logo. [image] Available at: < https://www.oliveclothing.com> [Accessed 14 April 2021].

Thorpe, P., 2020. Socks. [image] Available at: <https://www.instagram.com/p/CGiH4b6Asc3/> [Accessed 14 October 2020].

Rhythm, n.d. logo. [image] Available at: < https://eu.rhythmlivin.com> [Accessed 14 April 2021].

[ line up context ]

SCRT, n.d. logo. [image] Available at: < https://scrt.onl> [Accessed 14 April 2021].

Story MFG, n.d. logo. [image] Available at: < https://www.storymfg.com> [Accessed 14 April 2021].

2016. Small Pleasures. London: The School of Life.

The Row, n.d. logo. [image] Available at: < https://www.therow.com/gb> [Accessed 14 April 2021].

Toast, n.d. logo. [image] Available at: < https://www.toa.st> [Accessed 14 April 2021]. toogood, n.d. logo. [image] Available at: < https://t-o-o-g-o-o-d.com> [Accessed 14 April 2021].

Weekday , n.d. logo. [image] Available at: < https://www.weekday.com/en_gbp/index.html> [Accessed 14 April 2021].

Zara, n.d. logo. [image] Available at: < https://www.zara.com/uk/> [Accessed 14 April 2021].

[ physical evidence ] Pinterest, 2021. Living Room Interior. [image] Available at: <https://www.pinterest.co.uk/ pin/542331980135857933/> [Accessed 24 April 2021].

[ Patagonia - customer profile ] Pinterest, 2021. Coffee. [image] Available at: <https://www.pinterest.co.uk/ pin/542331980133782778/> [Accessed 19 February 2021].

[ Fungi - mood board ] Instagram, 2018. Fishing net. [image] Available at: <https://www.instagram.com/p/Bmq28mLFzC1/> [Accessed 23 March 2021].

Instagram, 2019. Yellow and blue pleats. [image] Available at: <https://www.instagram.com/p/ BxIjVsAnJpB/> [Accessed 23 February 2021].

Pinterest, 2021. Detail Texture. [image] Available at: <https://www.pinterest.co.uk/ pin/542331980135418317/> [Accessed 8 March 2021].

Pinterest, n.d. Cuffs. [image] Available at: <https://www.pinterest.co.uk/ pin/542331980135417915/> [Accessed 23 February 2021].

[ colour and fabrication ] n.d. Mushroom structure drawing. [image] Available at: <https://www.pinterest.co.uk/ pin/542331980135729389/> [Accessed 23 April 2021].

[ all other images are authors own ]