A5
T I K L TO O
B
D
A
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
C GRID -� all text and graphics should conform to this grid’s construction. This will maintain consistency within the brand and allow it to appear very much present amongst each design.
A
Logo represents Exhumation. Its cut off point at the bottom is key to this illusion.
B
EXHUME’s tag line. To be positioned as seen with a logo’s letter thickness away from the top, whilst conforming to the rotation. (see exclusion zone)
C
Exclusion zone.
D
Use the 5-degree rotated grid to aid designs to conform to logo’s exhumated appearance. (Images can too be rotated but this may not be necessary)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Main Body TYPEFACE Brother 1816 - Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
TO O L K IT
B
A #FD E 21 0
#C 2 5 9 3 7
#7 3 45 9 5 #F D E 2 10
#5 EC 4 E 7
#5 EC 4 E 7
#13 5 B A 1 #F D E 2 10
#F D E 2 10
#5EC 4 E 7
#13 5B A 1
#7 3 45 9 5
#13 5 B A 1 #73 459 5
#C 9 3 6 2 A
#C 7 D 76 2
#C 9 3 6 2 A
#C 9 36 2A
#C 7 D 76 2
#C 9 3 6 2 A #5 EC 4 E 7
COLOUR & COMBINATIONS Perhaps slightly confusing initially however, very simple.
#C 7D 76 2
#C 25 9 37
#7 3 45 9 5
#C 7 D 76 2
A
Basic colour pallet
B
#FF FF FF
#0 0 0 0 0 0
TO O L K IT
Handling image ry. Main priorit y is colour handling as this wraps the brand around 80s horror & presents i t. Use a due tone effect on imagery. This c an be done mos t easily by using a gr adient map over the image & re ducing the images opacit y to 80% as to avoid too dominant an image. Keep to previous colour rules to avoid a ne gative app earance. tertiary colour. Removing a char acter from its background is a lso advise d however, not a strict rule but only if appropri ate to do so.
TO O L K IT