The pause symbol can be seen in the negative space between the trees.
Cherry blossom trees: representing natural ingredients and the calm feeling of being in nature.
Sesura (from ‘caesura’): a rhythmical and meaningful pause in poetry.
In response to a brief that asked for a unique drink, I created sesura: an oat milk based drink brand with naturally calming ingredients to encourage a pause in everyday life. The brand assets are based around nature and the logo features a pause symbol in the negative space.
your pause
listen & breathe rain sounds #3 - against the window
watch & unwind live rain #8 - long road home
listen & breathe
piano
ocean sounds #1 - floating peacefully
ocean
leaves rain
thunder
best experienced with earphones
best experienced with earphones
best experienced with earphones
An extension to the brand design for sesura, I created these screen designs for a potential app. When the user feels like they don’t know what to do during a break or how to turn off for a moment, they can head over to the sesura app and listen to calming sounds, or watch full screen videos, of drives down rainy roads or calm ocean waves.