NORTHERN HOOLIGANS FW15 - MISSIONSTATEMENT

Welcome to our world. We would like to tell you a little about us, what we do, and how we look at things.

We’ve said this for a while now, but we believe in iconic styles, bold branding and classic color ways.

We believe in the grate outdoors, and we believe that big things can come from small places.

Although this is only our 4:th collection we have been at it for a while. We stem from a retail, distribution and brand licensing background since the early 90’s.

Today Northern Hooligans™ bring a basic, streetwear inspired collection with a bold message and an outdoor and vintage sport feel to a market where many brands have either become too clean or too urban to appeal to a customer with roots and / or a heritage outside the larger metropolitan cities, even if now living in one.

OUR COLLECTION : We are offering a unisex collection of tops, ranging from size small to a double-xl, and in some cases up to 3, 4 and 5-xl for those larger characters. We also offer a range of headwear that fits most people, some grate accessories and co-labs, as well as a line of backpacks and bags. And we even have our own beer… How about that! Today we are building our brand around products that clearly carries our message and has a high sell threw rate in retail.

DESIGN DIRECTION : Our collection feature basic high quality garments in classic and contemporary fits with clear branding and color ways directed towards a fairly wide customer base, say 18 - 55 yrs. You can feel the outdoors and vintage sport, the garage and old school skateboard inspiration in the line. We offer good quality and high attention to detail, with strong logos and an attitude and feeling that drives the brand and resonates with the customer.

PRODUCTION : Our goal is to have controlled production all the way threw. Making sure that we offer environmentally sustainable materials and applications in our products. And we don’t over produce, minimising excess stock being sold threw uncontrolled channels that is not a part of building the brand. We believe that overproduction is one of the major problems in the apparel market today, so we’re not doing it. We produce pretty much what we book and we try to grow season to season.

RETAIL PARTNERS : We are looking to build longtime relationships with the right retail partners, and our collection can be found with a few different types of retailers. We firmly believe that the brands make the store, but for us right now more importantly, that the store make the brand.

Right now we’re looking for retail partners that fit the following criterias.

• brand specific clothing stores.

• outdoor stores.

• streetwear & sneaker stores.

• boardsport stores.

• mountain resort stores.

• select online dealers.

For more information or to apply for a dealership, please contact : Brand Manager / International Sales : Jonas Berglund | jonas@mobdist.com | 070-642 11 22 Domestic Sales : Anton Svanborg | anton@mobdist.com | 072-742 82 84 NORTHERN HOOLIGANS™ BRAND • MOB DISTRIBUTION SCANDINAVIA™ Lokstallet. Västergatan 3. SE - 941 62 Piteå. Sweden.

Tel : +46 (0)911 - 27 47 00 vxl. Fax : +46 (0)911 - 27 47 27 E-Mail : info@northernhooligans.com / info@mobdist.com