NORTHERN
GREEN
EXPO
Incredible educational value at Northern Green Expo 2013 – just look at these landscape speakers! Plus many more great seminars and speakers! To view the entire preliminary schedule-at-a-glance, visit www.NorthernGreenExpo.org. Join the conversation on Twitter #GreenExpo13.
Charles Vander Kooi has been involved in the construction industry for over 4 decades as an estimator Minneapolis Convention Center and upper-management employee of companies as well as professional speaker and consultant. He has bid over a billion dollars in work over his career. As a private consultant, he has helped over 1,500 companies in their estimating/bidding systems and has lectured to over 200,000 people nationally and internationally. Constantly in demand, Vander Kooi speaks at an average of 80 trade shows, Bidding and Estimating conventions, and associations each year teaching his philosophy across the In this seminar, Vander U.S., Canada, Latin America, England, Kooi discusses how to arrive at and Australia. He has authored several your average wage, as well as books to the industry and in 2003 he labor production hours vs. dollar created HardScape Magazine.
January 9-11, 2013
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and cents. He will also address equipment costing, and how to arrive at a per-hour or per-day cost for equipment, and overhead recovery and why it is recovered and not charged for.
Charles Vander Kooi
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7 Things Contractors Always Ask Me In over 40 years in the industry and over 30 as a professional speaker and consultant, Vander Kooi has put together the seven most asked questions that contractors pull him aside for.
Michael Glassman is an awardwinning landscape designer and owner of one of Northern California’s most prestigious design firms. He has worked for more than 30 years in landscape design, waterworks, and creative elements that enhance outdoor living environments. He received his degree in landscape design and horticulture from the University of California at Davis and studied at LaNapoule Art Foundation in Southern France. In addition, Glassman was a co-host and primary designer for Discovery Home Channel’s series Garden Police for two years. Part environmental evangelist, part landscape design coach and connoisseur, he also appeared regularly on HGTVs Gardening by the Yard with Paul James. Michael Glassman’s landscape design solutions and philosophies have also been the subject of four books: Glassman Gaining Ground by Maureen Gilmour, with whom he co-authored Waterworks. He has also published Garden Getaways: Havens at Home and Outdoor Designs for Living. His passion for teaching The Latest Trends in Landscape Design children about gardening has inspired three activity books called Over the past several years the emphasis “Kinder Gardens” published with his producer from Garden Police.
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in landscape design has shifted. Function and the economy of both land and resources have affected design. In addition, water availability, the cost of materials, and the high cost of labor has affected how consumers view their landscape. Bigger is not necessarily better. As a designer, it is important to consider all of these changes as well as all of the consumer needs. This presentation will explore all the new trends affecting the field of landscape design and architecture.
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Selling Landscape Design It is important to establish a signature style, or brand, or specialty that sets you apart in this industry. How do you market yourself, attract new clientele and grow your business without going into debt? Are there new avenues to market your business? This presentation will explore different ways to sell and grow your business to attract new clientele.