North Dallas Real Producers - August 2026

NORTH DALLAS

AUGUST 2026

Lindsey Knight FREEDOM WITH INTENTION

JAMIE KIM Heart & Hustle JOHNSON BABY On Family, Trust, and the American Dream ASHLEY ORTEZ & BLUE HAMMER ROOFING People are the Mission HOME FLEX MEDIA More Than Media PHOTO BY VANESSA CORRAL PHOTOGRAPHY

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North Dallas Real Producers • 3

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North Dallas Real Producers • 5

Contents

24

Blue Hammer Roofing

34

Lindsey Knight

28

COVER STORY

PROFILES

20 Jamie Kim

48 Johnson Baby

Home Flex Media

IN THIS ISSUE 8 Preferred Partner Index 10 Meet the Team 12 Publisher’s Note 14 Save the Date: The ESPE Awards 16 Your North Dallas RP Badges 18 2025 By the Numbers 20 Rising Star: Jamie Kim 24 Preferred Partner Spotlight: Blue Hammer Roofing 28 Cover Story: Lindsey Knight 34 Preferred Partner Spotlight: Home Flex Media 40 FAQs 44 MetroTex: In the Know 48 Agent Spotlight: Johnson Baby

If you are interested in nominating people for certain stories, please email us at: dfw@realproducers.com 6 • August 2026

North Dallas Real Producers • 7

Preferred Partners This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine.

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The Tuttle Group Cross Country Mortgage (469) 319-0660 thetuttlegroup.com MOVING SERVICES Black Tie Moving Tyler Coleman (822) 920-2966 blacktiemoving.com Finesse Movers (469) 657-5975 finessemovers.com PHOTOGRAPHY Scott Peek Photography (469) 587-2300 ScottPeekPhotography.com RESIDENTIAL/ COMMERCIAL LENDER Hometown Lending (972) 322-4472 hometownlend.com

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Meet The Team Jordan Espeseth Founder/Co-Owner

Lance Dunahoe Co-Owner

Ashley Gentry Agent Liaison

Reece Gentry Partner Liaison

Katherine Fondren Editor

Sarah Consentino Ad Strategist

Rick Davis Videographer

Scott Peek Photographer

Vanessa Corral Photographer

Beth Graeme Photographer

Jessica Espeseth Social Media Director

DISCLAIMER: The articles and opinions expressed in this publication are those of the respective authors and do not necessarily reflect the views of The N2 Company d/b/a Real Producers (“N2”). Advertisements appearing in this publication are paid placements and are not endorsed or recommended by N2. N2 is not responsible for the statements, opinions, or business practices of any authors, contributors, or advertisers featured herein. Portions of this publication may include content created with the assistance of artificial intelligence (AI) tools by authors or contributors and may not be independently verified by N2.

10 • August 2026

North Dallas Real Producers • 11

PUBLISHER’S NOTE

WE SEE

YOU One of the greatest gifts we can give another person is to make them feel seen.

Not simply noticed. Not recognized because of a title or an award. Truly seen for who they are, what they’ve

overcome, and the impact they’re making on the people around them.

It’s easy to look at this magazine and see numbers. Transactions. Volume. Rankings.

Awards. But I’ve never believed that’s what defines someone. What I find inspiring is what those numbers represent. The years of sacrifice. The early mornings. The late nights. The deals that fell apart. The clients who became lifelong friends. The moments you questioned yourself but kept showing up anyway. The courage to bet on yourself, the humility to keep learning, and the discipline to continue serving others at a high level. That’s what we see.

It’s why we tell stories instead of simply publishing statistics. It’s why we host events that bring people together instead of simply filling a room. It’s why we celebrate great businesses alongside great agents. And it’s why, in just a couple of months, we’ll gather for the Real Producers ESPE Awards. Not because people need another trophy, but because everyone deserves to know their hard work, character, and impact matter. At Real Producers, our hope has never been to create a community built on comparison.

There will always be someone selling more homes, building a bigger team, or reaching the next milestone. Instead, we want to build a community that celebrates one another, encourages one another, and recognizes the greatness in others.

A rising tide truly does lift all ships.

Recognition doesn’t create someone’s value. It simply reminds them that their value has been seen.

So, here’s my encouragement this month.

Don’t just wait to be seen. Be someone who sees others. Celebrate a teammate. Encourage another agent. Thank a business partner.

Tell someone the difference they’re making.

You never know how much those few words might mean or how they might change the course of someone’s day. And if no one has told you lately, let me be the one to say it.

We see you.

Jordan Espeseth & Lance Dunahoe Proud Owners, DFW Real Producers 12 • August 2026

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SAVE THE DATE

DFW REAL PRODUCERS PRESENTS

THE

ESPE AWARDS HONORING THOSE WHO SET THE STANDARD OCTOBER 8TH, 2026 After a three-year hiatus, the ESPE Awards return.

An unforgettable black-tie evening dedicated to honoring the agents, leaders, and industry partners who continue to raise the standard in DFW real estate.

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DALLAS • NORTH DALLAS • FORT WORTH • NORTH FORT WORTH 14 • August 2026

RELIVE

North Dallas Real Producers • 15

YOUR NORTH DALLAS REAL PRODUCERS

BADGES Congrats on earning your Real Producers Top Agent Badge!

Because of your 2026 MLS production, you earned your spot as a 2026 North Dallas Real Producers Top Agent and can represent your badge proudly! This year, we have added NEW badges to the top 500 and top 1000 – top 10, top 25, top 100, top 250, and top 750 —the badge you will receive is determined by your production. Regardless, that is the top 6% in North Dallas!

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Missing your badge? Email team@dfwrealproducers.com.

Using your badge? We’d love to see how! Show us how you are using your badge, and you may just find a picture of what you shared in the magazine! Social media, email signatures, web listings, marketing material...nothing’s off limits!

Our preferred partners have been carefully selected to be a part of this community and have their own badge as well! They have been recommended by your peers and are some of North Dallas’ most elite businesses. Look for this badge to know that you are working with one of the best, recommended by the best!

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2025

BY THE NUMBERS

38.44

Here’s What North Dallas Top 500 Agents Sold...

AVERAGE TRANSACTIONS PER AGENT

SALES VOLUME

TOTAL TRANSACTIONS

$12,924,816,765

19,216

$25.85 Million AVERAGE SALES VOLUME PER AGENT

18 • August 2026

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RISING STAR

Jamie

Kim

20 • August 2026

HEART & HUSTLE WRITTEN BY KATHERINE H. FONDREN PHOTOS BY 7 SECONDS MEDIA

There is an energy about Jamie Kim that people notice almost immediately. It is warm, welcoming, and impossible to ignore. Real estate is about relationships, and Jamie has discovered that her greatest strength is not just her work ethic or growing list of accomplishments. It is her ability to genuinely connect with people.

a woman whose journey into real estate was anything but traditional.

Jamie was born in Ohio and raised in the small town of Dover, where life revolved around family, hard work, and community. She graduated from Dover High School before attending Kent State University, eventually pursuing a career in healthcare as a registered nurse. Her husband also followed a medical path and became an emergency room physician.

For years, Jamie’s life centered around medicine and supporting her family.

She worked in the operating room on the vascular team, often being called in during the middle of the night for emergency surgeries.

When her husband moved to Texas for a specialty fellowship in emergency medicine, Jamie followed, eventually stepping away from nursing to become a stay-at-home mom after the birth of their son. She embraced that season wholeheartedly, but years later, something unexpected sparked a new chapter.

A luxury cabin project in Oklahoma changed everything.

“A few years ago, we built a luxury cabin up in Broken Bow, Oklahoma,” Jamie says. “This is what piqued my interest into real estate. I then decided to get my license, and I was off to the races!”

“I feel that my outgoing and friendly personality has been the key to my success,” Jamie says. “I have a way of instantly connecting with people.”

That natural connection has helped propel Jamie into becoming one of the Dallas area’s rising stars in real estate. In just two years, she has earned recognition as a 2024 Rookie of the Year REALTOR®, a 2025 and 2026 Rising Star Top REALTOR®, a 2026 North Dallas Real Producers Top Agent, and a 2026 Local Profile Top REALTOR®.

Behind those accomplishments is

What started as curiosity quickly became passion. Today, Jamie speaks about real estate with contagious enthusiasm.

“Honestly, I never anticipated to love real estate like I do,” she says. “I have never loved doing something so much in my life.”

For Jamie, real estate became more than a career. It became something uniquely hers.

“All my life, everything has revolved around my husband due to his training,” she explains. “This is the North Dallas Real Producers • 21

first thing I have ever had that’s my own, and I couldn’t be prouder.”

That pride is evident in the way she approaches her business. Jamie is known for her relentless hustle and unmatched dedication to her clients. Her specialty is hosting open houses, where her personality and ability to build instant rapport shine brightest.

“Open houses are my jam,” she says with a laugh. “I get about 95% of my clients from open houses, and I have developed an algorithm that is unbeatable!”

While many agents struggle to convert open house traffic into long-term clients, Jamie has turned it into an art form. She thrives in face-to-face interactions and believes that people can sense authenticity right away.

Her approachable nature, combined with an amazing work ethic, has allowed her business to grow rapidly.

In 2025 alone, Jamie closed more than $15 million in sales volume. By mid-2026, she had already surpassed $8 million.

Still, success did not come without challenges. As a newer agent, Jamie often finds herself competing against professionals who have spent decades in the industry.

I feel that my outgoing and friendly personality has been the key to my success.

I have a way of instantly connecting with people.”

“My biggest challenge is when I’m going up against another agent for a listing who has been in the business for 20 years,” she says. “I have to vouch for why I am the best agent for the job and why my hunger for the listing should prevail over experience.”

That hunger has become one of her defining qualities.

Jamie believes success in real estate is directly tied to effort and availability.

“My advice is, you have to hustle,” she says. “You won’t succeed in this business without hustling.”

One compliment in particular has stayed with her over the years.

“Someone once told me, ‘I have never seen someone hustle like you hustle,’ and I will never forget that.”

Her philosophy is simple.

“If I can, I will.”

Whether that means taking a late-night client call at 10:30

22 • August 2026

p.m. or rearranging her own schedule to accommodate someone else, Jamie believes exceptional service requires flexibility and commitment.

“You have to make yourself available to clients, not the other way around,” she says.

Even with her growing success, Jamie remains deeply grounded in gratitude.

She quickly credits the people who helped her along the way, especially her transaction coordinator.

“One thing I’ll never forget is how incredibly helpful my transaction coordinator was when I first started,” Jamie says. “I couldn’t do the volume I do as a solo agent if it wasn’t for her.”

Outside of work, Jamie treasures time with family and friends. She enjoys exercising, gardening, and relaxing in her backyard by the pool, often tending to flowers and vegetables in her garden. Yet even during quiet moments at home, her drive never fully turns off. She is motivated by growth, freedom, and the vision she has for her future.

“I have big goals,” she says. “I want the freedom to scale my business as high as possible and to take fabulous vacations to places like Bora Bora!”

One of her biggest goals now is entering the luxury market, a move that feels like a natural next step for someone already building momentum at such an impressive pace.

Still, when asked what matters most, Jamie’s answer has nothing to do with awards or production numbers.

“Personally, I want to be remembered most for being a wonderful mom to my son,” she says. “Professionally, I want to be remembered for having such great success so early into the business.”

Given the path she is on, there is little doubt she will be remembered for both.

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North Dallas Real Producers • 23

PREFERRED PARTNER SPOTLIGHT

24 • August 2026

ASHLEY

ORTEZ &

BLUE HAMMER ROOFING PE OPLE AR E THE MI S S I ON

WRITTEN BY KATHERINE H. FONDREN • PHOTOS BY MICHEL MAZA, MOTIONWAVE STUDIOS

Long before she became a market partner for a multimilliondollar roofing company, Ashley Ortez learned what resilience looked like. It wasn’t taught in a boardroom or on a construction site. It was modeled every day by the woman who raised her.

“My family is everything to me,” Ashley says. “I’m extremely close to my mother, my best friend and biggest supporter. Growing up an only child in a single-mother household, watching her create opportunities for us is what drives me today.”

That foundation shaped the leader Ashley would eventually become.

Today, as DFW Market Partner for Blue Hammer Roofing, she is responsible for protecting homes, developing people, and leading with a philosophy that reaches far beyond shingles and storm damage. While roofing is the business, people have always been the mission.

Born and raised in Dallas, Ashley grew up surrounded by a rich blend of cultures, with her mother’s family from Barcelona, Spain, and her father’s family from Matamoros, Mexico. She attended Texas Christian University, earning a degree in economics with minors in finance

and communication. Although she once envisioned a different career, an unexpected opportunity in sales changed everything.

“I started as a project manager and am now a market partner in a multimillion-dollar business, and I never looked back,” she says.

Her decision to enter roofing was fueled by both ambition and purpose.

“I saw the financial opportunities it offered for me and for my family, and I made the conscious decision to bet on myself,” Ashley explains. “When I set a goal, I relentlessly pursue it.”

That determination was tested early. Just months after joining the company, Ashley deployed to Omaha, Nebraska, following a devastating storm. For four months, she worked long days helping families restore their homes while coordinating

crews, navigating insurance claims, and building trust with homeowners during one of the most stressful seasons of their lives.

“Seeing the tangible impact we made, safe roofs over families’ heads, grateful homeowners, and relationships that formed in the process, was transformative,” she says. “Financially, the results were undeniable. I earned over six figures in less than four months.”

That experience confirmed something she had already begun to believe.

Hard work creates opportunity, but genuine care creates lasting success.

Blue Hammer Roofing has built its reputation on craftsmanship and customer care. The company provides residential and commercial roof replacements, repairs, inspections, preventative maintenance, emergency storm response, gutter services, siding work, and complete project management. Their guiding philosophy is simple.

“We take care of this as if it’s our mother’s house.”

For Ashley, that promise extends beyond every homeowner they serve.

“I’m most passionate about our people and their success,” she says.

“If it wasn’t for the team we have, we wouldn’t be here today.”

While many leaders focus only on production numbers, Ashley measures success by the people she helps develop. She spends countless hours North Dallas Real Producers • 25

IT’S M E A S U R ED N OT J U ST BY R EV E NU E, B U T

BY T H E L I V ES I M P ROV E D, CAREERS A DVA N C E D, AND THE T RU ST I E A R N EV E RY DAY. ”

“My leadership combines technical expertise, grit, and a drive to win,” she says. “I break expectations and lead by example, proving that determination and excellence outshine assumptions.”

That commitment to people is one of the qualities Ashley believes separates Blue Hammer Roofing from the competition.

The company doesn’t simply install roofs. They guide homeowners through insurance claims, communicate every step of the process, and advocate for clients from beginning to end.

“We care about people, not just projects,” Ashley says. “We advocate for our people from beginning to end with the entire process and handle all the heavy lifting.”

mentoring project managers, investing in their growth, and celebrating their victories as though they were her own.

“I love building relationships with our project managers. I focus on developing and guiding them in the right direction, inspiring their growth and career progression. I take genuine joy in their successes and in seeing them provide for their families.”

Her leadership style has created a culture where accountability and encouragement go hand in hand.

“I absolutely love everyone on my team,” Ashley says. She especially credits Ali, whom she calls “my right-hand man,” for helping her transition into the market partner role, and Bailey, one of her rising stars, whose development has been especially rewarding to watch. “I’m extremely proud of them both.”

26 • August 2026

Her approach has also earned the confidence of real estate professionals who need dependable partners they can trust with their clients.

“Top producers should have me in their network because I deliver consistent results, clear communication, and professional integrity, so their reputation is protected and enhanced,” she explains. “I treat agents’ clients like my own.”

Ashley is equally confident in what she personally brings to the table.

“What sets me apart from the competition is my confidence in my skill set and the relentless fire and momentum I bring to the workplace,” she says. “I’m fiercely competitive and don’t back down from obstacles.

I tackle challenges head-on and turn them into opportunities.”

As a successful woman leading in the roofing industry, Ashley has learned that results speak louder than expectations.

Even with an ambitious career, Ashley intentionally protects the quiet moments that keep her grounded. Mornings begin with coffee, prayer, reading, or journaling before the demands of the day take over. At the gym, her phone stays on Do Not Disturb so she can recharge mentally as much as physically.

“Stress will always be there,” she says.

“It’s how you manage it that gets you through the day.”

Looking ahead, Ashley’s vision continues to grow. She plans to expand Blue Hammer Roofing, develop what she calls “million-dollar players,” become the top sales producer in the DFW market, purchase her dream home, and continue creating opportunities for those around her.

Yet, even with lofty goals, success has never been about personal recognition alone.

“I define success as lifting up the people around me and creating lasting security and opportunity for my family, my team, and our clients,” she says. “It’s measured not just by revenue, but by the lives improved, careers advanced, and the trust I earn every day.”

Her favorite quote captures the journey perfectly.

“She believed she could, so she did.”

For Ashley Ortez, belief has never been wishful thinking. It has been the starting point for action, leadership, and a career built on serving others first. Every roof she helps restore protects a family. Every project manager she mentors strengthens a future. And every challenge she accepts becomes another opportunity to prove that the strongest foundations are built through faith, determination, and a steadfast commitment to people.

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y e s d Lin COVER STORY

KNIGHT

FREEDOM WITH INTENTION WRITTEN BY KATHERINE H. FONDREN PHOTOS BY VANESSA CORRAL PHOTOGRAPHY

To Lindsey Knight, success looks a little different than it does for most people. It looks like being home when her children walk through the door after school. It looks like conversations on the way to baseball practice. It looks like sitting beside a hospital bed when family needs her most, without worrying that everything she has worked so hard to build will come crashing down in her absence.

For Lindsey, a North Texas real estate leader, coach, speaker, and founder of the Lindsey Knight Real Estate Group, success is rooted in one word: freedom.

Not the kind of freedom that means doing less. The kind that means being fully present for what matters most.

“If there is one theme that has shaped both my life and career, it’s freedom with intention,” Lindsey says. “Freedom means having the emotional capacity to be present, not just physically available.”

That perspective was not formed overnight.

Growing up in Rowlett, Lindsey was surrounded by community, connection, and a strong work ethic. She eventually headed to the Texas Hill Country for college before returning home to North Dallas, where she and her husband would later plant roots in Prosper and McKinney to raise their family.

28 • August 2026

Long before real estate entered the picture, Lindsey’s life revolved around leadership and helping others grow.

She worked in youth ministry at Lake Pointe Church, taught cheer camps for more than a decade, coached cheerleading at both Sachse High School and Prosper High School, and spent four years teaching Life Skills and special education.

“I’ve never viewed real estate as simply a sales business,” she says. “My background is in education, coaching, and leadership, so I’ve always been wired to teach, guide, and build people.”

That calling followed her into every chapter of her career.

In 2012, after selling her own home, Lindsey discovered a fascination with the real estate process. What began as curiosity soon became a leap of faith during a season of young motherhood.

She laughs now when she recalls her original goal.

“My goal was simply to convince at least one person to use me as their REALTOR® so I could make back the money I spent on licensing classes.”

What she found instead was a career that blended everything she loved: education, strategy, problem-solving, relationships, and leadership.

Still, there was a moment when her vision expanded dramatically.

North Dallas Real Producers • 29

Attending her first major real estate conference changed everything.

She realized those people on stage were not necessarily more talented than she was.

Growing up, Lindsey never imagined earning six figures. It felt almost impossible. But as she sat in that conference room watching successful agents and business owners share their stories, something clicked.

“They had simply decided to go for it.”

Photo by Dannielle Rankin Photography and Film

That realization transformed her mindset.

Real estate stopped being an experiment and became a vehicle for building something meaningful.

Over the next fourteen years, Lindsey would help clients buy and sell more than $200 million in residential real estate across North Texas. She earned recognition as a D Magazine Best Real Estate Agent and Top Producer every year since 2016 and was featured in North Dallas Real Producers for her leadership within the industry.

Yet the accomplishment that means the most to her has little to do with production.

In 2025, she received the Tommy Thompson Distinguished Service Award, a recognition honoring leadership, mentorship, generosity, and service.

“The award remains my most meaningful recognition because it reflects the values I strive to live out every day.”

Those values have been tested through some of life’s most difficult seasons.

During her third year in real estate, Lindsey endured a heartbreaking series of events. She lost her father to cancer, suffered a miscarriage, watched her grandfather experience a tragic accident, and then saw her brother suffer a massive stroke at just 32 years old.

For weeks, she found herself sitting in hospitals instead of serving clients.

At a time when many real estate businesses would have ground to a halt, something remarkable happened.

People stepped in.

“They served my clients, protected my business, and kept things moving forward while I focused on what mattered most.”

Years later, history repeated itself when her brother was once again fighting for his life after a devastating car accident in 2024. Once again, Lindsey’s team carried the load.

Those experiences fundamentally changed how she views leadership.

30 • August 2026

“SUCCESS MEANS HAVING THE ABILITY TO BE PRESENT FOR MY FAMILY, SHOW UP FOR THE PEOPLE I SERVE, INVEST IN OTHER WOMEN, AND CREATE A BUSINESS THAT SUPPORTS MY LIFE RATHER THAN CONSUMES IT.”

North Dallas Real Producers • 31

“They taught me that no matter how capable, driven, or independent you are, you were never meant to do life alone.”

Today, that lesson shapes everything she builds.

Whether she’s serving clients, coaching agents, or helping co-lead ROOTED, a community she co-founded with friend Amy Maynard for people in real estate focused on creating sustainable success.

She has seen too many agents enter the industry searching for freedom only to become trapped by the businesses they create.

Through her coaching platform, she helps agents build systems that create margin, flexibility, and balance that so many are seeking.

“So many agents get into real estate seeking freedom, only to find themselves trapped by the businesses they’ve built,” she says. “I love helping them buy back their time.”

That commitment to alignment has become central to her philosophy.

Earlier in her career, success was measured largely by income. Today, her definition has evolved.

“My core values are Impact, Freedom, and Fun,” she says. “Success means having the ability to be present for my family, show up for the people I serve, invest in other women, and create a business that supports my life rather than consumes it.”

Perhaps nowhere is that philosophy more evident than in the advice she gives rising agents.

“Begin with the end in mind.”

Before building a business, she encourages agents to ask themselves a simple question: “What do I want a random Tuesday to look like?”

The answer, she believes, should shape everything else.

At this stage of life, Lindsey’s goals are not centered around bigger numbers. Instead, they revolve around staying rooted in her faith, protecting the priorities that matter most, and continuing to create meaningful impact.

More than anything, she hopes to be remembered not for homes sold or awards earned, but for something far simpler.

“I want to be remembered as someone who showed up.”

Showed up for her family.

Showed up for her clients.

Showed up for the women she is in community with.

Because in the end, Lindsey believes success is not about building the biggest business in the room. It’s about building a life that reflects your values and being present when it matters most.

And for Lindsey Knight, that is exactly the kind of freedom worth pursuing.

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HOME FLEX PREFERRED PARTNER SPOTLIGHT

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34 • August 2026

More than Media When Asaf Weissfield talks about Home Flex Media, he rarely starts with cameras, drones, or video equipment.

Instead, he talks about family.

He talks about his wife, Evelyn, who helps lead the company alongside him. He talks about their four-monthold son, Daniel, whose arrival has brought equal parts joy, exhaustion, and perspective. He talks about the team that supports their clients every day and the relationships that have transformed a growing business into a trusted name throughout the DallasFort Worth real estate community.

That is because, at its core, Home Flex Media has never been just a media company.

“It’s built by our family, supported by an incredible team, and driven by real relationships with our clients,” Asaf says.

That philosophy is evident in everything the company does.

Born and raised in Israel, Asaf moved to Texas in 2014 when he was 19 years old. His stepfather, originally from Waco, wanted to return home and settle in Plano. The move meant leaving behind everything familiar and starting over in a new country.

Like many life-changing transitions, the experience required resilience, adaptability, and a willingness to embrace uncertainty.

Those qualities would eventually become cornerstones of his entrepreneurial journey.

Real estate had always interested Asaf, but it was not until he discovered real estate media that everything clicked into place. He quickly noticed a disconnect between how homes were being marketed and how people actually consumed content in a digital-first world.

WRITTEN BY KATHERINE H. FONDREN • PHOTOS BY FAITH HARRISON PHOTOGRAPHY

“After doing my first shoot, I enjoyed it so much I wanted more,” he says.

What began as a creative outlet soon evolved into something much larger.

Today, Home Flex Media serves agents, teams, builders, and developers throughout DFW with premium photography, cinematic video, drone content, floor plans, twilight photography, social media reels, and lifestyle-driven storytelling. In three-and-a-half years, they have photographed more than 2,000 properties representing over $10 billion in real estate across DFW. Yet Asaf is quick to point out that the company’s value goes far beyond the final images delivered to a client.

“We’re not just a real estate photo and video vendor,” he says. “We act more like a creative marketing partner for agents, builders, and developers.”

“We help agents elevate their brand, create stronger marketing, and make every content piece feel intentional, polished, and impossible to ignore.”

The pursuit of excellence starts with the people behind the scenes.

Home Flex Media operates as a carefully coordinated team. Asaf serves as owner and creative director, while Evelyn oversees operations as COO. Stephanie manages day-to-day operations, Ryan leads creative production, and a team of creative specialists support every shoot from concept to delivery. Together with their editing and field teams, they work to ensure a seamless experience from booking through final delivery.

That commitment to service has helped establish the company as a trusted resource for agents who understand that marketing is no longer optional. It is essential.

That distinction is important to him.

Many media companies arrive at a property, capture content, deliver files, and move on to the next project.

Home Flex Media takes a different approach. The team works to understand the property’s story, the agent’s brand, and the audience they are trying to reach.

“We don’t just show up, shoot the property, and deliver files,” Asaf says. “We help shape the story, capture the lifestyle, create socialfirst content, and make the listings and brands impossible to ignore.”

That intentionality has become one of the company’s defining characteristics.

Whether they are filming a luxury estate, creating content for a new development, or helping an agent strengthen their social media presence, the goal remains the same: create marketing that feels purposeful and memorable.

North Dallas Real Producers • 35

Some seasons are heavier than others. But the goal is simple: build something great without missing the moments that matter most.

“We don’t just deliver pretty photos and videos,” Asaf says. “We help create attention, momentum, and marketing assets that make agents look sharper to both buyers and sellers.”

For many agents, that difference can directly impact future business.

“Great media isn’t just about selling one home,” he explains. “It’s about building a brand that’ll win the next listing, too.”

While Home Flex Media continues to grow, Asaf remains grounded by the people who helped make it possible.

When asked about the biggest reason for his success, his answer comes without hesitation.

“My wife and my mom, no doubt.

Without the support, none of this would’ve been where it is now.”

Family remains at the center of everything.

These days, life is a balancing act between growing a business and raising a 36 • August 2026

newborn son. Asaf admits that work-life balance is still a work in progress, but he and Evelyn are intentional about protecting what matters most.

“Some seasons are heavier than others,” he says. “But the goal is simple: build something great without missing the moments that matter most.”

More importantly, Asaf wants to build a company known for creativity, trust, and meaningful relationships.

“A company people don’t just hire,” he says. “They believe in.”

That vision reflects how he defines success today.

Whenever an opportunity arises to step away from work, you’ll likely find the family outdoors. Camping trips, hikes, time with their dogs, and quiet moments in a hammock provide a welcome reset from the demands of entrepreneurship.

“Do what I love with the people I love being around because I want to, not because I have to.”

“Hammock in the woods is the answer every time we need a little break,” Asaf says with a smile.

For Asaf Weissfield, media has never been just about content. It is about connection. It is about helping clients tell their stories in a way that leaves a lasting impression. And it is about building something meaningful alongside the people who matter most.

As Home Flex Media looks toward the future, growth remains a priority, but not growth for growth’s sake.

“This year, our goal is to keep building HFM into a company that raises the standard for real estate marketing in DFW.”

It is a simple statement, but one that captures the heart of both the man and the company he has built.

In an industry increasingly driven by attention, Home Flex Media understands something many overlook: the most powerful stories are still the ones built on relationships.

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North Dallas Real Producers • 39

Real Producers

FAQ

Real Producers Magazine is a national franchise that started in Indianapolis in 2015 and is now in over 130 markets across the nation and continues to spread rapidly. DFW has four Real Producers Communities: North Dallas, Dallas, North Fort Worth, and Fort Worth Real Producers.

Q: What is the goal of Real Producers?

A: We believe that we are better together. When we surround ourselves with other successful, like-minded people, we grow to new heights. Real Producers is a platform that brings together the most elite individuals in DFW real estate. We take the highest producing real estate agents, and RP-vetted businesses in every market, and build an exclusive community around that group. We share their stories, successes, upcoming events, and educate – really anything that will connect, inform and inspire, we put in our monthly publication.

At Real Producers, we believe we are one person, one conversation, or one idea away from everything in our business and life changing. With this powerhouse community, it happens all the time.

Q: How do you become a Real Producers Top Agent?

A: In all of DFW, there are roughly 60,000 licensed agents, meaning there are ~15,000 agents in each of 40 • August 2026

our four communities. We rank all those agents based off their yearly MLS sales volume. In years past, we congratulated the Top 500 Agents, and we still are, but in 2026, we are adding a other groups to our community… all in the RP Top 1000! These agents are in the top 6%.

Q: Who receives Real Producers Magazine?

A: The Top 1000 agents in each community will receive the digital magazine for the year. The Top 500 agents will also receive the magazine physically to their mailbox.

Our RP Vetted Businesses also receive the magazine physically and digitally.

Q: Can I be featured?

A: If you are in the Top 1000, you have the opportunity to be featured! We love nominations and take them seriously. If you’d like to be considered for a feature, or if you would like to nominate someone, you can email team@dfwrealproducers.com.

Q: What does it cost to be featured as an RP Top Agent?

A: Zero, zilch, zippo, nada, nil. How, you ask? Because

of the businesses that your peers have recommended, who partner with Real Producers, and invest in this community to support you. These companies have all been recommended by top agents and have been vetted by us to ensure they are of the highest quality.

So instead of you paying $5k - $10k for this feature… they cover all those costs for you! Pretty incredible, right?

Q: Does Real Producers host events?

A: Yes, we host many different events throughout the year!

Some large 400-800 people, some 75-250 people, and other more intimate events that are 30-50 people. We do Social Events, Magazine Celebration Events, an Awards Gala, and Masterclass Events. You can see quick recaps of some of our events under the “Events” tab on our website.

For our events, we invite the top 1000 real estate agents and our RP-vetted businesses. The Top 1000 agents are allowed to invite agents on their team, as well. These events are an incredible opportunity to connect with the best in DFW real estate. It is amazing

to see the power in the connection made at these events. Be on the lookout for your exclusive invites!

Q: Who are the RP Vetted Businesses?

A: They are some of the best businesses in DFW in their category! You can find them listed in our index and their ad in the magazine.

We don’t just find these businesses off the street, nor do we work with all businesses that approach us. Each business has come recommended by your peers, the top producing real estate agents in the market. Our team will further vet every business to make sure they are a good fit and bring value to our community. Our goal is to create a powerhouse network, not only for the best real estate agents in the area but the best businesses, as well, so we can grow stronger together.

Q: Can I nominate an agent or recommend a business?

A: Absolutely! Email your nominations and recommendations to team@ dfwrealproducers.com.

North Dallas Real Producers • 41

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THE FUTURE OF NORTH TEXAS REAL ESTATE MAY DEPEND ON WATER SUBMITTED BY BILL HEAD, DIRECTOR OF COMMUNICATIONS, METROTEX

North Texas has spent decades building one of the most dynamic regional economies in the country. New residents continue to arrive, employers continue to expand, and communities continue to grow outward in every direction. But sustaining that success may ultimately depend on a resource many take for granted: water.

During a recent presentation, Jason Pierce, Director of Governmental Affairs & Communications at the Upper Trinity Regional Water District, highlighted the growing challenges and opportunities surrounding water infrastructure, supply planning, and long-term sustainability across North Texas. His message was clear: The future of growth in Texas will increasingly be shaped by water.

For REALTORS®, conversations about housing often center on inventory, affordability, mortgage rates, and development. Yet beneath all of those issues lies an often-overlooked reality: Growth is only possible when the 44 • August 2026

infrastructure exists to support it.

Few pieces of infrastructure are more essential than a reliable water supply.

Water infrastructure is far more complex than what comes out of a faucet. It encompasses treatment plants, pumps, pipelines, storage facilities, easements, and extensive delivery systems that support homes, businesses, and industries throughout the region.

Every new subdivision, commercial center, and industrial development depends upon infrastructure that often must be planned and built years, if not decades, before construction begins.

That long-term perspective is one of the unique challenges facing water providers. Unlike many public investments that operate on short time horizons, water planning often stretches 50 years into the future. Regional agencies must anticipate population growth, housing demand, commercial expansion, and changing consumption patterns decades in advance.

In North Texas, where growth remains among the strongest in the nation, that planning is becoming increasingly important. Communities continue attracting new residents and employers while development expands farther into suburban and exurban areas. Reliable water access is not merely a utility issue, it is a prerequisite for housing, economic development, and quality of life.

The challenge is not simply ensuring enough water exists. It is also ensuring that infrastructure investments remain affordable. Water providers face increasing pressure to modernize aging systems, expand capacity, maintain pipelines and rights-of-way, and secure additional long-term water supplies. At the same time, utilities must balance those investments against the need to keep rates fair and equitable for consumers.

For the real estate industry, those decisions matter. Infrastructure costs

METROTEX: IN THE KNOW

can influence utility expenses, housing affordability, development feasibility, and ultimately where growth occurs.

The communities best positioned for future success may be those that proactively invest in the infrastructure necessary to support long-term growth.

Regional collaboration is also becoming increasingly important. Water challenges rarely stop at city or county lines. Cooperation among municipalities, water districts, developers, utilities, and homeowners associations allows communities to improve efficiency, strengthen resiliency, and better prepare for future demand.

Emerging trends are adding new complexity to these discussions.

The rapid growth of data centers across Texas introduces uncertainty regarding future water demand, as these facilities can require significant utility infrastructure and water resources. As technology investment grows, planners are working to better understand how these facilities may shape long-term consumption patterns.

The broader statewide picture underscores the magnitude of the challenge. According to the Texas Water Development Board’s State Water Plan, Texas will require approximately $174 billion in water infrastructure investment over the next 50 years to avoid severe future water shortages. Those investments include reservoirs, pipelines, treatment facilities, conservation programs, groundwater projects, and modernization of existing systems.

sustainability. In many ways, water may become one of the defining opportunities, and constraints, for Texas over the coming decades.

As Texas continues growing, water availability is increasingly becoming one of the state’s most important economic development issues.

Communities that successfully plan for future water needs will be better positioned to attract investment, support housing development, and maintain long-term prosperity.

Water may not always be visible in a real estate transaction, but it remains one of the foundational elements upon which the future of North Texas is built.

For REALTORS®, these conversations extend far beyond utilities. Water influences where communities grow, how development occurs, housing supply, land values, and long-term

North Texas has long benefited from strong economic fundamentals, population growth, and business expansion. Preserving that momentum will require continued investment not only in housing and transportation, but also in the infrastructure systems that make growth possible.

Founded in 1917, the MetroTex Association of REALTORS® is the largest REALTOR® association in North Texas and one of the largest in the United States, representing nearly 40,000 real estate professionals across the region. MetroTex is an advocate for the real estate industry and private property rights. For more information, visit us online at MetroTex.com.

North Dallas Real Producers • 45

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Johnson AGENT SPOTLIGHT

Baby On Family, Trust, and the American Dream

WRITTEN BY KATHERINE H. FONDREN PHOTOS BY SCOTT PEEK PHOTOGRAPHY, LLC

For Johnson Baby, however, success means something different than what it means for most. It has always meant something more personal. It is found in the families he helps, the relationships he builds, and the trust he earns along the way.

As a REALTOR® and manager with MIH Realty, LLC and leader of the MIH Team John, Johnson has spent more than 23 years helping clients navigate one of the most important decisions of their lives. His journey to real estate began thousands of miles away in the small city of Bhilai, India, where the values that still guide him today first took root.

“I am originally from the small steel city of Bhilai in the state of Chhattisgarh,” Johnson shares.

Growing up there, he developed a strong appreciation for education, perseverance, and connecting with people from all walks of life. After completing his studies in computer science at Bangalore University and later earning a degree in accounting from the University of Phoenix, he found himself equipped with a unique combination of technical knowledge and people skills.

Those abilities would prove invaluable after he immigrated to the United States in 2000.

48 • August 2026

The transition was not without challenges. During his first few years in America, Johnson worked for six different companies as businesses relocated operations overseas or underwent changes beyond his control. While the experience taught him resilience, it also revealed something important about the future he wanted to create.

“I realized that I wanted more stability, the opportunity to work for myself, and the flexibility to spend more time with my family,” he says.

That realization eventually led him to real estate.

involvement, patience, and constant encouragement meant a great deal to me, especially during the early years of building my career.”

Those early years required commitment, sacrifice, and persistence.

Yet real estate offered something invaluable that many careers could not: the ability to be present for life’s most important moments.

As the father of three children involved in sports ranging from basketball and volleyball to cross-country and soccer, Johnson treasured the flexibility the profession provided.

Johnson began his real estate career in 2003, supported every step of the way by the people closest to him. While many agents can point to a mentor or career influence, Johnson credits his family as the foundation of his success.

“Becoming an agent gave me the freedom to be present for their practices, games, and important moments in their lives,” he says. “That balance between career and family became one of the greatest rewards of choosing real estate as my profession.”

“From the very beginning, my family, especially my wife, has been incredibly supportive of my decision to pursue a career in real estate,” he says. “Her

Today, that same commitment to family continues to shape both his personal and professional life. His children remain one of his greatest sources

of inspiration, particularly as they continue to grow in their faith.

“One of my greatest motivations in life is my family, especially my three kids,” Johnson says. “More than anything, I am grateful that they have kept their faith in Christ and are growing deeply rooted in their faith and values.”

That faith-centered perspective also influences the way he serves his clients.

For Johnson, buying or selling a home is never simply a transaction.

“One of the most rewarding parts of my career is being involved in one of the biggest decisions in a person’s life and helping guide them toward achieving their American Dream,” he explains. “It goes beyond buying or selling a home.

It is about helping families create new beginnings, build memories, and move forward with confidence.”

Throughout his career, Johnson has built a reputation for transparency, communication, and honest guidance.

His background in healthcare and IT support strengthened his ability to

Photo submitted by Johnson Baby

North Dallas Real Producers • 49

Photo submitted

by Johnson Baby

“SUCCESS IS NOT MEASURED ONLY BY ACHIEVEMENTS OR TRANSACTIONS, BUT

BY THE POSITIVE IMPACT I CAN MAKE IN SOMEONE’S LIFE.”

“I am fortunate to have a strong team of REALTORS® working alongside me,” he says. “One of my greatest goals is to support and guide each of them toward achieving even greater success than I have in my career.”

Mentorship, after all, has played an important role in his own journey. One piece of advice from fellow REALTOR® Choi Ytem has remained with him throughout the years.

“He told me never to push clients toward what we think they should do or try to influence their decisions based on our own preferences,” Johnson recalls.

“Instead, our role is to guide, educate, and support them while allowing them to make the decision that is best for themselves and their family.”

It is advice he now shares with newer agents entering the business.

listen carefully, solve problems, and understand each client’s unique circumstances.

“I believe in being transparent from the beginning by giving clients the proper guidance, setting clear expectations, and helping them understand both the advantages and challenges they may encounter throughout the process,” he says.

That philosophy has contributed to a remarkable career filled with professional achievements. Johnson has earned recognition as a top producer for four consecutive years, from 2023 through 2026. He was also honored as a member of the 50 • August 2026

Millennium Club during his time with United Real Estate and gained valuable experience earlier in his career with Prudential, now Berkshire Hathaway.

Still, awards are not what define success in his eyes.

“My definition of success has not changed over the years,” Johnson says. “Success is not measured only by achievements or transactions, but by the positive impact I can make in someone’s life.”

That focus on people extends beyond his clients and into his leadership role. One of his primary goals today is helping the agents on his team achieve success of their own.

“Never give up and always remain truthful and honest with your clients,” he says. “Success does not happen overnight.”

Away from work, Johnson enjoys traveling, golfing, playing badminton, staying active at the gym, listening to songs and music, and spending time with friends and family. These activities help him maintain balance while continuing to pursue growth in every area of life.

For Johnson Baby, real estate has never been solely about homes. It is about people, relationships, and helping others move confidently toward their future.

Through faith, family, and a genuine commitment to service, he continues to make a lasting impact on the lives of those he serves.

North Dallas Real Producers • 51

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