THE INFINITE GAME THE INFINITE GAME

Have you ever thought about your mindset in regard to your business and life? Are you relational or transactional? Do you believe in collaboration or competition? Do you believe in abundance or scarcity? Are you short-term or long-term focused?

Depending on how you truly answer these questions will determine not only your enjoyment in your life and business but also how long your business will continue to succeed. Creating success in the shortterm, and sustaining success over time, are two very different things.

Simon Sinek’s book The Infinite Game is a transformational book around this topic. He brings about the point that in business, most of the time, the pie is plenty big enough for everyone, and that we are better off focusing on how, collectively, we can grow the pie together, versus trying to take a crumb off your competitor’s plate. He says that if you embrace your competitors as co-players, you will start to develop a mindset of abundance over scarcity, which will in turn get you to focus on the big “why” in your business… more than the person next to you who is trying to “beat you.” This shift creates more success for you and your organization.

This focus on abundance over scarcity, and how that drastically alters our experience, is something I have been putting a lot of awareness around lately. Did you know we have something in our brains called the Reticular Activating System (RAS) that is a bundle of nerves at our brainstem that only allows important information to come through our brains and filters out the “unnecessary” data?

What is interesting is that there are billions of bits of data coming through our five senses at any given moment, and our brains can only process a tiny fraction of that information. This is where the RAS comes in. And, the data that gets allowed in, is determined by our beliefs. If you believe people are friendly, that is what you will see and experience. If you believe people are wicked, that is also what you will see and experience. If you believe there is abundance… you guessed it…you will live in a world filled with abundance. “Ask and you shall receive,” has never rang truer.

As we enter into the midway point of the year, I want to challenge you to look at your beliefs and how you are approaching your life and business. Some of you may realize that you have been allowing your RAS to show you a world that is making it more difficult for you to create the life you want. It is important to ask… are you playing the infinite game?

I hope to see you in the land of abundance!

Jordan Espeseth Founder/Co-Owner