ccar: in the know

Written by: By Bri Westbury, Greater Collin County Area REALTORS® Director of Communications

Social media has revolutionized the way real estate professionals connect with potential clients. In today’s digital age, social media has become crucial for real estate professionals to promote their brand, engage with clients, and increase their reach. Social Media Coach Kyle Draper explains:

“It doesn’t matter what we say because, in the snap of my fingers, I can pull my phone out and then be on social. And if you look like you suck online, it doesn’t really matter if you’re awesome in real life.”

Here are some tips for real estate professionals to grow their presence on social media and leverage it for success:

• Show Up: The first step to social media success is to be present. This means having an active profile on the platforms where your audience spends their time. It’s not enough to simply create a profile and forget about it. Consistency is key, so make sure to post regularly and engage with your followers.

• Video: Video content has become increasingly popular on social media platforms. Real estate professionals should get comfortable with creating videos. Videos can be used to showcase products, provide helpful tips, or offer behind-the-scenes glimpses of your business.

• Engage: Social media is a two-way street. It’s not enough to simply post content and hope people engage with it. Instead, prioritize engaging with your audience by commenting on posts, replying to stories, and answering questions. Draper encourages his client to use the 10, 10, 10 principle. The 10-1010 principle is a useful guideline for engaging with your audience: spend 10 minutes daily on your favorite platform, comment on 10 posts, and reply to 10 people’s stories.

• Measure Success: It’s easy to get caught up in vanity metrics like views and likes, but these don’t always translate to real engagement or business success. Instead, businesses should focus on measuring engagement metrics like comments, shares, and clicks. By tracking these metrics, real estate professionals can gain insight into what content resonates with their audience and adjust their strategy accordingly.

• Visual Identity: Finally, businesses should take the time to define their visual identity on social media. This means thinking about who they want to serve. By understanding their target audience, businesses can create content that speaks directly to them and attracts their attention.

In conclusion, social media has become essential for real estate professionals looking to connect with their customers and grow their brand. By following these tips, businesses can increase their presence on social media, engage with their audience, and ultimately achieve greater success. As Kyle Draper said, “It’s so important to have some sort of presence there.”

Listen to Welcome to the Top’s recent episode with Social Media Coach Kyle Draper for more tips to harness the power of social media for the good, not bad, but sometimes ugly.