NORTH DFW
C O N N E C T I N G .
E L E VAT I N G .
I N S P I R I N G .
RISING STAR: CALLEE WATSON-RAMIREZ
CHAD
SCHULIN A PLACE TO CALL HOME
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OVERCOMER: CASSIE SAMONS PARTNER SPOTLIGHTS: BRANDON COOLEY INSURANCE AGENCY – FARMERS INSURANCE TARRANT ROOFING
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4 • June 2021
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INTIM ATE
JOYFUL
AUTHENTIC
these are the ways I tell your story
Portrait Photographer for families, couples, business people, and brands.
W WW.I LO N A JA D E.C O M Find me on facebook.com/ilonajadephoto ilonagorok@outlook.com realproducersmag.com
North DFW Real Producers • 5
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C O N T WHICH E N TREAL S PRODUCERS 08 Index of Trusted Partners
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A Quick Look at the Different DFW Real Producer Market August 28, 2 5051 New Centre Drive Wilmington, NCnationwide 28403and there are three in DFW alone. In each of these Real Producers has 100 franchises top 500 agents based off the MLS production and depending on where your broker address is lo First Last Na T. 910.202.0917 which publication you will be apart of. This map shows the territories for each of the 3 franchis 500 agent either of these markets, you will be receiving a publication every month and have th Street Addre E. ininfo@n2pub.com Partner Rising FAQ featured at no cost to you! Tips Event From City, State 0 Spotlight: www.realproducersmag.com About Star: the Recap Top
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PREFERRED PARTNERS
This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!
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North DFW Real Producers • 9
WE THINK SO. A thorough inspection can have a great impact on any deal, affecting the sale price, the closing date and even the reputation of the realtor. But at Inspect360, we go above and beyond a great inspection. We provide Realtors® with thorough report information, exceptional communication, important industry insights, valuable resources and, through our affiliate company, convenient CE classes. Learn more about us at Inspect360.com or book an inspection at 817-754-0360 and see for yourself. Check out the Real Producers calendar for upcoming TREC approved, Inspect360 hosted, CE classes. 10 • June 2021
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MEET THE
NORTH DFW REAL PRODUCERS TEAM
Jordan Espeseth Owner/Publisher
Rachelle Marie Assistant Publisher
Jenica Hein Administrative Assistant
Mandi Jackson Event Assistant
Katherine Fondren Content Coordinator
Missy Kremer Editor
Amanda Thornburg Ad Strategist
Dave Danielson Writer
Rick Davis Videographer
Jason Van Sickel Photographer/Videographer
Scott Peek Photographer
Ilona Gorokhovskiy Photographer
Marina Dekhtyar Photographer
If you are interested in contributing or nominating realtors for certain stories, please email us at northdfw@realproducersmag.com DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The publication contains paid advertisements by local companies. These companies are not endorsed or specifically recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies. NOTE: When community events take place, photographers may be present to take photos for that event and they may be used in this publication.
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1701 LEGACY DRIVE SUITE 135 FRISCO, TX 75034
12 • June 2021
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North DFW Real Producers • 13
a state or instance of serious or continued difficulty or misfortune.
publisher’s note
Naturally, my dad bred his three boys to be snowmobile racers as well. I started around age four and retired at age seventeen. I was a semi-pro on the National Snocross Circuit my last year of racing. Snocross is essentially Motocross on snowmobiles. Yes, growing up I spent most of my time jumping 450lb. snowmobiles, 20ft. high, and 100ft. in distance. Standard stuff. By the way, it should be illegal for a 120lb. 14-year-old kid to be racing a 180-horsepower snowmobile.
“Jordy...adversity.” After many of my races that didn’t go as planned, I would come back to our race trailer in a notso-great mood, telling my dad a whole list of excuses as to what went wrong. “I got roosted, and I couldn’t see! My goggles were fogging up! It’s too freaking cold! Make my sled faster!” And every time my dad would sit down next to me and say, “Jordy... adversity. Everyone is dealing with the same stuff you are. It is up to you to adapt in the face of those challenges and find a way to make it happen. If not, maybe you should get off the track.”
My dad was my mechanic, boss, and coach. His FAVORITE thing to say to me was:
I always had the same response: “Whatever,
I am not going to lie... for most of my life, I HATED this word. Just ask my dad. I grew up in Thief River Falls, MN — home of Arctic Cat. My dad was very influential in getting Arctic Cat back on its feet when they went bankrupt in 1981. Arctic Cat was an integral part of his life. In fact, my dad grew up racing snowmobiles on ice oval tracks — like Nascar for snowmobiles! He was pretty dang good, too.
14 • June 2021
Dad. You don’t even know what it was like out there.” I used to be a little sassy. But, in hindsight, he was right. Yes, Dad. I am admitting that you were right! I know he has a smirk on his face as he reads this. Real Estate is changing rapidly. The things that worked five years ago don’t work as well now, and what we do now won’t work as well in the next few years. It is going to be challenging. It always will be. But just remember the wise words of my father: “Everyone is dealing with the same stuff you are.” So, I ask you—how well do you deal with adversity, and are you willing to adapt to the changes that are coming? I hope so. If not, maybe it’s time to get off the track. See you in the next issue, y’all! Jordan Espeseth Owner jordan.espeseth@realproducersmag.com
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Andy and The Tuttle Group are top notch at what they do for me and my clients. He is the best in the business and his ability to follow up and keep everyone informed is priceless. The way Andy pumps up me and my team to our clients reinforces they made the right decision in choosing me. He sets the client up for a great experience, sets up the team for success and helps the client feel like a VIP.
• TOMMY PISTANA • Realtor | Team Lead The Pistana Group @ Compass
Let us help with your mortgage There's no bigger financial decision in life than how you will finance your home. The Tuttle Group understands that it can be overwhelming and intimidating. That's why we've created our convenient and hassle-free process... to provide you with an excellent financing experience. You'll also have peace of mind knowing you're being guided through the process by experts. Whether you’re a first time home buyer, self-employed, military veteran, or public servant- The Tuttle Group is here to help. We will help you find the loan program best for you.
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Apply in as little as 15 minutes! Visit www.TheTuttleGroup.com/Get-Started Mid America Mortgage, INC.| NMLS 150009 North DFW Real Producers • 15
16 • June 2021
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North DFW Real Producers • 17
event recap
MAGAZINE
RELEASE PARTY April and May 2021 Issues Starting in 2021, Real Producers is now doing mini Magazine Release Parties! In attendance for these events, we will have those real estate agents and businesses that were featured in that issue along with a few non-featured advertising partners. This was our third-ever Magazine Celebration Party, and like the first two, it was an absolute blast! At this
18 • June 2021
event, we showcased the April and May 2021 issues. These events are such a fun way to debut the magazine and connect with a smaller group of incredible people. The 25th-floor Skylounge at the Skyhouse in Frisco is a beautiful venue that makes these events even more special.
Guthrie, Heidi Marsh, Handy Hogan, American Real PM, Brent Germany, Shawna Martinez, Boo Reitz, Element Moving and Storage, and Home Warranty of America.
Congratulations again to The Monument Realty Originals, Elyse
We look forward to continuing these smaller celebrations in the months and years ahead!
Our team feels very grateful to have had the chance to share your stories and celebrate with you.
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North DFW Real Producers • 19
20 • June 2021
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PBJ TEAM Michael Backes | Managing Partner
“Since I was young I wanted to be a Marine. My service to my country was the greatest joy in my life and when I was medically discharged, I wanted to put that passion and honor into still serving others. After my personal mortgage process went poorly, I decided my next way to serve was become an expert at mortgage. I have spent the last 17 years putting that honor and service into my work for my customers.”
Jacqueline Crider | Managing Partner
“My passion has always been helping people since I was a little girl. While achieving my bachelor’s degree from Texas A&M, almost 20 years ago, I started working in mortgage and continued while pursuing my law degree also from Texas A&M. Mortgage gave me an opportunity to use my unique blend of skills and education to help people with something considered the most difficult financial transaction of their life. There is no greater joy than that!”
Patrick Beste | Operations Manager/Sr. Loan Officer
“There’s nothing like the joy on people’s faces when they buy a home or save a bunch of money refinancing. Being a part of that process and knowing I had a hand in getting them there, is one of the most rewarding things in life.”
Making Mortgage Simple • As simple as making a peanut butter and je�y sandwich! •
940-663-3007 www.pbjteam.com realproducersmag.com
550 S Edmonds Lane Ste 203 Lewisville, TX 75067 Corporate NMLS #1043983 info@pbjteam.com North DFW Real Producers • 21
22 • June 2021
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North DFW Real Producers • 23
WATSON-RAMIREZ
CALLEE 24 • June 2021
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rising star Written by: Dave Danielson Photos by: Marina Dekhtyar Photography
engaging interactions Along the path from Point A to Point B, your efforts help people realize their dreams of homeownership. In the process, you build strong bonds. Callee Watson-Ramirez is one who excels at that. As a REALTOR® with Phillips Realty Group in McKinney, Callee takes pride in engaging interactions. “The thing I love the most about what I do is interacting with people and helping people invest in one of the biggest purchases of their lives,” Callee says. “Meeting with people face-to-face and having that interaction … building that rapport and building connections with people. I try to keep in touch with clients and have a strong relationship in the transaction.” Coming of Age
Callee’s story in real estate actually started with her taking other steps in life. “During my college years, I was a nanny. For a while, I had thought about pursuing nursing, but I decided it wasn’t for me,” she recalls. “So, I started going for general studies.” In time, Callee moved to Florida and considered continuing her education there, before moving back to her home state of Indiana. While in the Hoosier state, Callee earned her real estate license in 2014. For a time, she continued working as a nanny while she started pursuing her new real estate career. “I worked with Century 21 there and was able to find some outstanding mentors to work with,” Callee says. “They are people I still talk with to this day. They were very important in me getting my start. My first contract came six months after I started in the business.”
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North DFW Real Producers • 25
26 • June 2021
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Finding Her Texas Home
In 2015, Callee joined Keller Williams in Indiana. A short time later, she made the decision to move. “I had researched different markets around the country that were great for young entrepreneurs and had narrowed my choices to Dallas and Charlotte.” Dallas won, and Callee moved here. “It wasn’t long before I visited, and really liked, the Good Home Team with Nick Good and Elizabeth Austin,” she says. Her move produced another pivotal chapter in her life. “It didn’t take long before I met Mario, the man who would become my husband,” she says with a smile. It seemed that things were happening for all the right reasons … like they were meant to be. “Faith is very important to me. I believe when you follow God’s plan, you’re heading down the right path. I prayed about it… My heart was pulling me toward the nanny position. But I thought I’d get my license.” By 2017, Callee and Mario had married and started their family. In the process, they moved to Dallas. “In 2018, I really dove into real estate and gave birth to our first child in 2018,” Callee says. “I was a fulltime mom and full-time REALTOR®, and I joined a team at Keller Williams for a short time. In 2018, I closed a deal or two a month for several months and did eight to ten transactions with that team based on Zillow leads. I really took off with that.” Steps Forward
Before too long, Callee met John Aragon through a Zillow lead. John was the lender. “That’s when John said, ‘Actually, I’d like you to meet with one of my good friends, Justin Phillips,’” she recalls. “I came with my 4-month-old baby in tow. I had lunch with them and joined the team here. I love it here, and I never want to leave.” Callee’s results have been rewarding all the way around. In fact, in 2020, she recorded $15 million in sales volume. As part of that, she had an astounding success, having sold a $3.2 million home.
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North DFW Real Producers • 27
Family is at the center of life for Callee. She cherishes time spent with Mario (who is also getting his real estate license) and their children — 3-yearold Essie Clarke and 5-month-old Crawford. Favorite free-time activities definitely revolve around family for Callee and Mario. They also enjoy taking their children to the zoo and local museums. And, when she has time to herself, one of Callee’s favorites is treating herself to a massage. Those who get to know Callee appreciate her kind, enthusiastic nature … along with her warm smile. In the same way, her efforts create smiles for her clients. One by one, Callee looks forward to the engaging interactions and successes she enjoys with those she serves.
“I BELIEVE WHEN YOU FOLLOW GOD’S PLAN, YOU’RE HEADING DOWN THE RIGHT PATH.” 28 • June 2021
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North DFW Real Producers • 29
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30 • June 2021
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North DFW Real Producers • 31
ALBANY • ALBUQUERQUE • CHESAPEAKE • ATLANTA • AUSTIN • BALTIMORE • BOULDER CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND • COUR D’ ALENE • COLORADO SPRINGS COLUMBUS • DALLAS • DAVENPORT • DAYTONA BEACH • DENVER • FT. WAYNE • GRAND RAPIDS HOUSTON • INDIANAPOLIS • JACKSON • JACKSONVILLE • KANSAS CITY • LAS VEGAS • LINCOLN LITTLE ROCK • LUBBOCK • MILWAUKEE • MURRIETA MONTERREY BAY • NASHVILLE • NEW ORLEANS AMERICA'S BEST REAL• ESTATE AGENTS NEWPORT BEACH • NORTH DALLAS • NOVA • OAKLAND COUNTY • OKLAHOMA CITY • OMAHA ORLANDO • PHILADELPHIA • PHOENIX • PITTSBURGH • PORTLAND • RALEIGH • SALEM • SAN DIEGO SEATTLE • SILICON VALLEY • SPOKANE • ST. LOUIS • TAMPA BAY • TEMECULA • TRI-CITIES • TRIAD TUCSON • TWIN CITIES • VIRGINIA BEACH • WASHINGTON D.C • WAYNE COUNTY • WEST VALLEY WILMINGTON • YOUNGSTOWN • ALBANY • ALBUQUERQUE • CHESAPEAKE • ATLANTA • AUSTIN BALTIMORE • BOULDER • CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND • COUR D’ ALENE COLORADO SPRINGS • COLUMBUS • DALLAS • DAVENPORT • DAYTONA BEACH • DENVER • FT. WAYNE BE PART OF THE NATIONAL REAL PRODUCERS MOVEMENT GRAND RAPIDS • HOUSTON • INDIANAPOLIS • JACKSON • JACKSONVILLE • KANSAS CITY • LAS VEGAS FOLLOW US ON INSTAGRAM TODAY LINCOLN • LITTLE ROCK • LUBBOCK • MILWAUKEE • MURRIETA • MONTERREY BAY • NASHVILLE • NEW ORLEANS • NEWPORT BEACH • NORTH DALLAS • NOVA • OAKLAND COUNTY • OKLAHOMA CITY @realproducers
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YOUR
North DFW Real Producers
LOGO CONGRATS on being one of the TOP 500 PRODUCING REALTORS® in North DFW! Because of your MLS production, you made the North DFW Real Producers Top 500 List! You will not only receive our publication each month but also now have your own EXCLUSIVE TOP 500 logo to use in your marketing! Email Jordan.Espeseth@realproducersmag.com to get your logo!
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North DFW Real Producers • 33
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Mike Kemper
Garrett Hand North DFW Real Producers • 35
partner spotlight Written by: Dave Danielson Photos by: Scott Peek Photography
BRANDON COOLEY INSURANCE AGENCY WITH FARMERS INSURANCE 36 • June 2021
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North DFW Real Producers • 37
Covering What’s Really Important
Brandon with his wife, Nicki, and their children, 7-year-old Brinley and 5-year-old Harlow
38 • June 2021
@realproducers
Just like the moving parts of a typical real estate transaction, the insurance world comes with a seemingly endless array of options. As you know, one of the main keys to helping your clients find success is narrowing those options down to what’s right. That’s why it feels so good to know you have a partner who approaches what they do in the same way. Enter the Brandon Cooley Insurance Agency with Farmers Insurance. Thorough Care
As Brandon says, he and his team go the distance with clients to ensure they’re covering what’s really important for each person. “We don’t take a strong-arm sales approach,” Brandon emphasizes. “We compare what the client has with what we can offer. If what we offer is better in the client’s mind, we will help them out. Having said that, in some cases, we may not always be the better choice. In the same way, we’ll let them know that, as well. We always want to have a conversation with people. Everybody is different. Our conversation is tailored to finding out what makes the most sense for each individual.” Sharing Knowledge and Perspective
The process begins with and centers around education. “Insurance is one of those things that is necessary, but it can be an uncomfortable process to go through,” Brandon points out. “I want to give them the information they need based on what they say they need. It’s very important to me to make sure that I understand the situation and to develop a coverage plan based on what’s important to them. My job is to make sure that I watch the right questions to find out what they need.” Passion for the Profession
The passion Brandon brings to his work comes through loud and clear. “I think it really comes down to the fact that I like making a difference in people’s lives,” he says. In today’s fast-paced, technology-driven world, too much emphasis can be placed on what seems to be the “best deal” at first glance. But taking a closer look often reveals that’s just not the case. realproducersmag.com
“It’s really true that cheaper premium is not necessarily better coverage. It may not be the best,” Brandon says. “Saving the client money short term on premium may not save them money on their claims long-term.” Family Time
Away from work, Brandon treasures time with his family, including his wife, Nicki, and their children — 7-year-old Brinley and 5-year-old Harlow. Like Brandon, Nicki is a business owner, as well. In fact, she owns Sweets on a Stick — a thriving bakery in downtown Frisco. “My family is why I work. They are everything to me,” Brandon says with a smile. “Plus, we spend a ton of time with my wife’s parents, Jim and Holly, and my sister-in-law, Christina. I wouldn’t be who I am without them.” In his free time, Brandon has a love for golf. He also is passionate about grilling and smoking meat. Other favorite diversions include spending time on the lake during the summer and on a mountain slope during the winter months. Reaching Out to Help
When it comes to giving back to the community, Brandon enjoys having the opportunity to give back to his community. One of his favorites is Briarwood Retreat Center. In the past, Brandon was a camper himself there. Eventually, he became a counselor and is now Vice President of the Board of Directors for the organization. Those who get to know Brandon rely on his friendly, knowledgeable approach to life and business … someone who is always willing to help and find a solution. When you’re looking for a partner to help your clients protect their most valuable assets, look to someone who values their individual needs as much as you do … the Brandon Cooley Insurance Agency with Farmers Insurance. For more information, contact Brandon Cooley Insurance Agency today! Phone: 940-365-6174 Cell: 325-212-7092 Email: bcooley@farmersagent.com
North DFW Real Producers • 39
“
IT’S VERY IMPORTANT TO ME TO MAKE SURE THAT I UNDERSTAND THE SITUATION AND TO DEVELOP A COVERAGE PLAN BASED ON WHAT’S IMPORTANT TO THEM.”
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North DFW Real Producers • 41
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North DFW Real Producers • 43
44 • June 2021
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CCAR: in the know Written by: Bri Westbury, Content Specialist at the Collin County Association of REALTORS® (CCAR)
THE HOW-TO-AVOID-PRACTICING-LAW-WHILEPRACTICING-REAL-ESTATE PLAYBOOK transaction. It’s only intended to give the parties a chance to integrate details, factual details, that are central to the contract in some form or fashion. If you don’t have an addendum that governs a subject and you need to address it, then you might put something in paragraph 11… “What you don’t do with special provisions is insert moving parts or contingencies. If it’s going to be in a situation where an outcome depends on a particular event happening or not happening, then that doesn’t go in special provisions, and you as a licensee don’t need to be drafting that language...” – Kelly Milligan Step 3: Have you come dangerously close to practicing law?
estate professionals can follow to avoid practicing law.
Be very careful about the advice that you give your client verbally or the conclusions that you may draw.
Kelly Milligan, Vice President/ Dallas Area Counsel at Chicago Title Insurance Co., acknowledges that “we have a large number of ethical, conscientious, well-trained agents in Collin County, who know what the line is… Then there is always a component of the population who takes rules as advisory only. But, there is a large group in the middle who want to do the right thing and could maybe just use a refresher or a little clarification about when they’re getting too close to the line.”
Step 1:
“There are so many examples of where we may get close to the line. One that TREC used in the legal update handouts this time around is talking to a surviving spouse and telling that surviving spouse that her husband’s death, for example, means that she has full ownership of the property. It may seem like an innocent, innocuous statement. If we understand how community property works, we understand that, yes, the wife definitely has an interest in the property. But that doesn’t speak to what might need to be done to account for the husband’s interest. And there are a whole myriad range of options and possibilities there.” – Kelly Milligan
It is for that middle group that Milligan provided a how-toavoid-practicing-law-whilepracticing-real-estate playbook filled with tips, tricks, red flags, and war stories on a recent episode of CCAR’s podcast, “Welcome to the Top.” As part of the conversation, Milligan gave three easy steps real
Step 2:
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Do not attempt to draw a document that would convey real property or an interest in real property. Only use the promulgated form when facilitating a transaction. If your client insists on changes to the promulgated form, Milligan advises that your client provides written instruction for your records. However, Milligan warns, “when you have a situation where the agent is just … slashing things out of the contract, not because their client told them to, but because they think it’s more expedient for their client... You don’t go there.”
Be very careful how you use special provisions. “Paragraph 11 of the TREC contract is not intended to be a catch-all way to rewrite things we don’t like. It’s not meant by TREC to be a vehicle for making changes to forms or agendas that maybe don’t work for our
So, what are the potential consequences of practicing outside your expertise, besides an ethical violation? Milligan warns agents who practice law “run the risk of losing [their] license, at a minimum, some sort of disciplinary action from the real estate commission, and possibly difficulty with the State Bar of Texas.” For more information on how to avoid practicing law, the history behind TREC’s appraisal waiver, Leaseto-Own agreements, and real-life examples, listen to the full episode at www.WelcomeToTheTop.com, or wherever you get your podcasts. North DFW Real Producers • 45
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partner spotlight Written by: Les McGehee, Rialto Coaching Photos by: Samantha Farris
TARRANT ROOFING R AIS ING TH E B AR W H I LE RA IS ING T H E R O O F
48 • June 2021
@realproducers
T
Tarrant Roofing does a lot for DFW and the surrounding counties. Sure, they are tops for roofing (pun intended), having been given top honors by readers of Fort Worth Inc. Magazine as Best Roofing Company three years in a row. What you may not know as much about is how they do it and how good they are for our community in other ways. Behind this legacy company that serves all of our DFW area is founder Danny Leverett. Danny is born-andraised Tarrant. A serial entrepreneur, he has a handful of businesses in our area creating career opportunities for more than 100 of our neighbors. Those companies do windows, siding, even metal roof fabrication. He started the Tarrant Roofing Team (TRT) in
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1994 because he “saw things he could improve on and he committed to doing things better.” Better indeed: TRT sets a standard for our community workplaces, having won an award in 2020 for Best Company to Work For in Fort Worth Inc. Magazine.
very important because the industry isn’t very regulated, so we raise and uphold standards ourselves.” REALTORS® are happy when they see the TRT trucks pull up because it means things will go well.
“We train, educate, and improve on the skills of each technician. We teach them about roofing and also about the mind — how to work hard every day to be a better version of themselves than the day before,” says D’Sha Jones, marketing director at TRT. Happy, skilled team members are easy to find at TRT, where they know an employee who is happy with themselves is happy to represent their brand. “We aren’t just sending out some ‘Chuck in a truck’ or ‘Bubbas with a ladder,’” as Danny likes to say. “That’s
Danny grew up with an entrepreneurial spirit, constantly learning to improve his position in life. The year 2020 was a good example. Some folks slowed or stopped their businesses during the pandemic; Danny would never do that. “We didn’t come this far to only come this far. Skilled labor isn’t cheap, and cheap labor isn’t skilled. We take time to train our team.”
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@realproducers
The Tarrant Roofing Team does a lot for our community behind the scenes as well. The day Real Producers interviewed TRT, there were 40+ team members signed up to give blood. A shining example of their good works is with 6 Stones (the acclaimed organization behind Community Powered Revitalization or CPR). With 6 Stones, TRT donates a roof to a deserving homeowner quarterly. As a matter of fact, TRT and CPR have helped hundreds of local homeowners revitalize their homes. “During the holidays we take kids in need Christmas shopping and make sure they have needs met,” says D’Sha. “Danny has a special place in his heart for kids, and he actively takes steps to help them.” What will 2021 look like for TRT? “We’re going to offer more and do more to continue to provide agents a one-stop shop for roof-related restoration,” answers D’Sha. “About 80% of our referrals continue to
come from our real estate clients. People like that our technicians are always dressed in our branded shirts in a clearly marked Tarrant Roofing truck. We represent an ideal and live up to it each and every day with REALTORS®. We provide our REALTORS® training space, too, so they can improve themselves as well.”
“Quality first – profit second.” – Danny Leverett
Here’s an example of how TRT goes above and beyond to protect relationships with real estate agents and homeowners (and how their high standards help adjusters do their jobs as well): In recent years they installed a specific brand of shingles on some houses only to discover defects in the brand. TRT didn’t wait for the manufacturer to approve replacement of the roofs, which can take six months or more. Instead, they gathered the appropriate evidence and immediately replaced the roofs at their own expense. They ensured the customer had the best possible experience and the best possible roof.
Clearly, TRT is creating a path for local homeowners, agents, and property management companies to care for their investments. They’ll gladly give you a pre-listing inspection for free, providing a report and recommendations, which helps both clients and agents in our hot market. Just another way they take the heat off of REALTORS® and help keep homeowners covered.
TRT also provides a lifetime warranty for their workmanship on a roof. And it doesn’t expire when the home sells; it transfers to the new homeowner. That’s good for homeowners and REALTORS®.
To learn more about Tarrant Roofing, visit TarrantRoofing.com or call 817.571.7809. To learn more about 6 Stones, visit 6stones.org.
QUALITY FIRST. PROFIT SECOND. realproducersmag.com
North DFW Real Producers • 51
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54 • June 2021
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WHICH REAL REAL PRODUCERS WHICH PRODUCERS TERRITORY YOUAPART A PART OF? TERRITORYARE ARE YOU OF? REAL PRODUCERS IN THE DFW METROPLEX REAL PRODUCERS IN THE DFW METROPLEX A Quick Look at the Different DFW Real Producer Markets A Quick Look at the Different DFW Real Producer Markets
August 28, 2011 5051 New Centre Drive Real Producers has 100 franchises nationwide, and there are three in DFW alone. In each of these markets, we100 pullfranchises the NC top 500 agents based off the MLS production, and onmarkets, where your Wilmington, 28403 Real Producers has nationwide and there are three in DFW alone. In depending each of these we pull the broker address is located, will determine which publication you will be apart of. This map shows the top 500 agents based off the MLS production and depending on where your broker address is located will determine First Last Name T. 910.202.0917 which publication you will be apart This map If shows theaterritories each theof3these franchises. If you arewill a Top territories for each of the threeof. franchises. you are Top 500 for agent in of any markets, you 500 agent either ofathese markets, you month will be and receiving publication every month and have possibility be in receiving publication every have athe possibility ofStreet being featured at the no cost to you!of being Address E. info@n2pub.com featured at no cost to you! City, State 00000 www.realproducersmag.com North DFW Real Producers
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overcomer Written by: Dave Danielson Photos by Ilona Jade Photography
58 • June 2021
@realproducers
Cassie
Samons P O S I T I V E G R AT I T U D E
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Many of our finest moments come out of our most challenging chapters. One who demonstrates the power of second chances, and the impact one person is able to have on those around her, is Cassie Samons. As a REALTOR® with JP & Associates REALTORS®, Cassie lives out her purpose with passion and positive gratitude. “June 9th, 2010, is a date that I’ll never forget,” Cassi emphasizes with a smile. “That’s the day I got clean for good.”
builder,” she says. “I had decided to follow in their footsteps when I got my license 16 years ago.” A Fresh Start
A few years after getting her license, Cassie made a fresh start in life and in the business she loves. “I’m an addict, but I’ve been clean for 11 years,” she says with determination. “It wasn’t until I got clean and got really comfortable in my skin that I started to become very successful.” Better Together
Rising Above
Each life is filled with challenges and hurdles. For Cassie, the most difficult involved being separated from the family she loves so much. “I had been sent to a prison treatment facility, and I was away from my four kids and husband from June 25th, 2010, to February 23rd, 2011,” Cassie remembers. “After missing all those holidays, it made me realize what I wanted out of life.” She finished treatment and took new steps in her rewarding new life. Real estate was one of the tools she put to work. “I had always been around real estate. My grandfather and his brothers were builders and developers. My grandfather was also a real estate broker. My dad took over their business and was also a real estate agent and
60 • June 2021
One of the most rewarding steps along the way happened a couple years ago when her husband, Jason, earned his license and joined her in the business. “I got so busy that I couldn’t keep up,” she says. “Jason is my best friend, so we really enjoy working together. He’s my biggest cheerleader in life. No matter what I take on, he always says, ‘You can do it.’” Together, they make a big difference in the lives of their clients. Their success has continued revealing itself. In fact, they recorded 92 deals in 2020. The challenge of helping others rise above their own hurdles fuels Cassie’s efforts. “It makes me so happy to help people who think they can never buy a house,” Cassie explains. “I had a client the other day who said she needed 20 percent down and a certain credit score. I explained that wasn’t the case and worked with them. Today, they’re in the process of buying a house. It’s so rewarding to help people.”
“
BY THE GRACE OF GOD, I WAS ABLE TO START OVER. @realproducers
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Fulfilling Life
Away from work, Cassie and Jason look forward to time with their children — 19-year-old Tanner, 17-year-old Maslin, 15-year-old Turner, and 11-year-old Macy. In their free time, Cassie and her family have a passion for travel, boating, and spending time on the beach. Cassie enjoys exercise, too. A strong community spirit drives Cassie, as well. One of her favorite organizations to support is Beautiful Feet Ministries. And one of her favorite events is the annual Christmas toy event that delivers gifts to inner-city children. As Cassie considers the opportunity she has to make a difference, she feels the excitement of loving what she does. She also feels a deep sense of thankfulness. “Getting clean and staying clean is the thing in life that I’m the most proud of,” she says. “By the grace of God, I was able to start over.” Those around her are thankful, too. Each day, Cassie brings her best to help others achieve their dreams … with her own special spirit of positive gratitude.
62 • June 2021
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North DFW Real Producers • 65
industry focus Written by: Rebecca Lombardo, VP Sales & Marketing, TruPlace
IS IN THE THE
DEVIL DETAILS OF PROPERTY PHOTOGRAPHY What do top-producing agents know about photography that new agents starting out do not? Other than the names of a few good photographers, not that much. We all know what a great photo looks like … and a bad one. So, how do all agents get better results from the property photography on a more consistent basis? The devil is in the details because a
66 • June 2021
lot of small, minor insights add up to eye-catching listing photos.
interior shots if they schedule in advance. While weather is always a challenge, exterior shots taken while there are still leaves on the trees and green grass in the yard is ideal. Just remember to remove all garbage bins and parked cars.
Photo Prep Lists
Successful agents plan ahead and care about the details. That’s why their property photography always looks fantastic. Here is a breakdown of prepping each area for a photoshoot: Exteriors – It’s never too early to take exterior photos on a sunny day. Agents can take exterior shots weeks, or even months, before
Gathering Spaces – Photos of rooms
inside the home where people are most likely to gather should be filled with as much natural light as possible. This will make the space look open and inviting in the photos. It’s important to work with a stager who can make sure there is enough appropriately sized furniture for the room, without making it look cluttered. @realproducers
Good photographers will know how to open curtains and blinds in a way that lets the light in without adding too much glare. Kitchens – Photographing kitchens is an art form. Taking a wide-angle shot can prevent the finer details from coming through, but close-up shots don’t show the size or layout of the space. Since kitchens are a main selling point, it’s important to convey both the entire space and the finishes in the listing photos. Sleeping Areas – Whether
it’s a small room with bunk beds or a large suite, potential buyers need to be able to see themselves comfortable in these spaces. These are the most important rooms to declutter as much as possible. Straight-on shots
of a king-size bed will focus too much on the furniture. Wide-angle shots sometimes crop out too much of a high ceiling, which can be a selling point. Framing the Shot While it’s not as common today, some photographers use what’s called a “fish-eye” lens. The curvature of this lens had the effect of “bending” a room, ultimately making it appear larger in the photo than it likely was in real life. These distortions can happen, even with a traditional 35mm lens, if the camera is tilted slightly upward or downward. A healthy combination of these types of shots will provide enough representation of the property to inspire an in-person visit: realproducersmag.com
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Straight on – This is a photo where the focal point is
in the dead center with an equal amount of space on either side. Use this type of shot for front exteriors, back exteriors, and some kitchens, as well as grand foyer entrances. Corner to Corner – This frame will include a corner of
an interior room on one side and either a corner of the room on the opposite side of the shot, or the edge of a feature, such as a kitchen cabinet. While these angles are more informative than “editorial” looking, they provide valuable information about the layout. These shots are best suited for bedrooms with sliding glass doors, open concept kitchens/living rooms, and home offices with unique windows or doors. Social-Media Worthy – Not all great Instagram photos
are taken with an iPhone. Using a DSLR camera to capture a vertical shot of a cozy lounger next to a pool comes through with greater detail on the sun-drenched furniture. Seeing every glimmer on bright blue water is sure to garner more likes and shares. The Best Light
Rainy seasons are the worst for photoshoots. Wet pavement on a driveway or patio deck can look depressing. However, great photoshoots can still happen under overcast skies. In fact, there are post-processing edits that can turn grey skies to blue. What’s important is to set the shoot up for the best possible outcome. While the weather can’t be controlled, the interior lighting can be optimized. Natural light provides for the best photography. Window coverings should be open all the way to let the most amount of natural light into a space. Blinds should be used as a tool to control the ambient light. Lighting is one of the two most important factors to a successful property shoot (the other one is the equipment). More light leads to more “information” captured by the camera, which leads to clearer, crisper imagery in listing photos. It’s also another reason why matching light bulbs for color and type within the same room is a small detail no one notices until it’s not done correctly. Small details are hard to remember, so having checklists can help. It’s also great to know an expert in photography and not feel like you have to be that expert. Just knowing these details is important to successful property photography. Every photoshoot counts when it’s time to put previous listings in front of a potential future client. Caring about these details will add up to winning that new listing. 68 • June 2021
@realproducers
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For upcoming events, and more information, check us out at:
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WHY YOU SHOULD ATTEND: Mastermind DFW is an exclusive event for the Top 1% of Producers in the DFW area. When you attend a Mastermind DFW event, you are in the company of a prestigious group of local, high-performing DFW real estate professionals. This is the place to cultivate your network with the most notable names in DFW real estate.
“Todd and I love to be a part of the Mastermind DFW group. It is an honor to be in the presence of other top producing agents and to get great tips and tricks on how to leverage our business. Thank you for allowing us to be a part of this exclusive group.” - Colleen Frost
"Mastermind DFW events are nothing short of amazing! I have always learned something tremendously valuable to my day-to-day business. I have truly enjoyed every single event! Best of all, it is a wonderful chance to mingle with friends I never get to see!!" - Laura Barnett 70 • June 2021
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cover story Written by: Dave Danielson Photos by: Scott Peek Photography
CHAD CHAD SCHULIN SCHULIN A Place to Call Home 72 • June 2021
@realproducers
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North DFW Real Producers • 73
One of the most powerful parts of what you do dayto-day is about opening doors for people. Chad Schulin is one who excels at that. As a Global Real Estate Advisor with Compass, Chad takes pride in helping his clients find a new place to call home. “With what I do, I love that each day is different and that, at the end of the day, you’re helping other people find their place and their home,” Chad says. “Whether they’re selling or buying, it’s oftentimes the most important part of their lives.”
“I enjoy people, and it takes on a more personal feel on this side of the business. I was very okay with that. On the commercial side, I never got to see people enjoy what we put them into,” Chad says. “On the residential side, it’s far more gratifying to see people enjoying buying or selling a home. I enjoy the emotional side of dealing with people directly. In addition, it fulfilled my goal of doing something else locally. We have two children, and now I get to have breakfast with them almost every morning and dinners at night. Success achieved at being present.” In 2013, Chad made it official and transitioned to residential real estate.
A Major Change
Building His Base for Future Success
As Chad came of age, he earned a finance degree from Texas A&M University, with a minor in international business.
Chad hadn’t grown up in Dallas, but he worked his way through the process of building his business on the residential side through building relationships one at a time.
In the process, something else caught Chad’s attention. “I remember taking a real estate course. I really enjoyed that, which led to the next real estate course,” he recalls. “At that point, I knew I wanted to explore the industry more.” Getting His Start
Chad started off in commercial real estate. “I found a company that represents tenants on a national basis and started representing Fortune 500 companies,” he remembers. After building a successful career on the commercial side, Chad knew it was time to take a new path. “After living out of a suitcase for ten years, a switch flipped in my brain; if my wife and I started a family, I didn’t want to be the traveling dad,” he says. “I had a few investment properties at the time and thought I should explore residential real estate.”
“The beauty of real estate, in general, is that you know within about six months if you are cut out for the business or not. And then if you can work 100+ hours a week and really grind, chances are high you can experience success,” he says. “I took on the same mindset with residential … starting over in a way. The transition wasn’t easy, because it was starting over in an unknown territory. The downside of traveling for ten years on the commercial side was that I didn’t have a huge sphere of people locally that I could lean on.” One of the strengths Chad is grateful he had on his side was his environment. “I was fortunate to be first positioned with a great company: Dave Perry Miller,” Chad recalls. “I was at the office every day, and I got to collaborate and talk with some of the best agents in the business every day. I’m very fortunate that I had the opportunity to build those relationships with people who helped me. They saw me working hard and, in turn, they helped me.”
The Human Element
Chad’s interest in making a change was driven by a real human element.
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Through time, Chad took on open houses and started receiving referrals.
@realproducers
Chad with his wife, Meredith, and their two sons — 6-year-old Mason and 4-year-old Liam
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“All of that just led to more and more things that moved me forward,” he remembers. “I’m forever grateful.”
Chad looks for opportunities to grow and help those around him. As part of that, he offers helpful advice to people who are just entering the business.
Flash forward eight years after inception, Chad continues to excel, receiving top honors across the industry, all the while continuing to do what he enjoys: helping people. He is partnered with a well-respected brokerage, Compass, that allows him to provide cutting-edge technology and collaborate amongst the most well-connected agents in the community. Ultimately, the client wins.
“I think it’s very important to new REALTORS® to embrace relationships with top agents in their office,” he emphasizes. “That was such a monumental step in my career that happened just by talking face-to-face and listening. Their help, unknowingly, really fueled my business growth.” While each day in real estate is different, there’s one thing people who know Chad can count on … the fact that he will go the distance to serve others … in turn, helping them find a place to call home.
“With what I do, I love that each day is different and that, at the end of the day, you’re helping other people find their place and their home.” Family Foundation
Away from work, Chad looks forward to time with his family, including his wife, Meredith, and their two sons — 6-year-old Mason and 4-year-old Liam. They also have a puppy named Sophie. Through time, Chad spent many years painting, as he has an affinity for the arts. These days, he enjoys spending time with family and traveling when possible. Occasionally, he may pull out the brushes and create a piece of art if not on a field coaching his sons’ sports teams. Plus, he also gives back to organizations such as Make-A-Wish. 76 • June 2021
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North DFW Real Producers • 77
SPRING IS HERE AND THE LAWYERS TITLE TEAM IS HERE FOR YOU
STEPHANIE ALLEN
JACKIE ANDRAS
KELLY BERRY
CHRISTY BLAGG
KELSEY BERRY
CATHERINE DAVES
ELYSE FANNING
TAMERA GAEDE
HEATHER GERSHON
AUSTIN KNIGHT
REN KNIGHT
TRACEY McCANN
TREY McCANN
CHRISTINE CHRISTINE McLEAN
AMANDA POMROY
JASON RAMSEY
RACHEL SHELTON
JANET SUDDRETH
PAM BROWN
JENNIFER CHANDLER
SANDRA HICKEY
ERIN MYERS
ROBIN TAYLOR
JOE THERIOT
STEPHANIE TORREZ
GEORGE VAN WAGENINGEN
McLEAN
LEAH SUTTON
GLENDA WEBB
LAKEWOOD • FRISCO • PRESTON PLANO • FORT WORTH • PLANO • KNOX HENDERSON
78 • June 2021
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UNTIL ALL ARE FREE Right now, around the globe, there are approximately 40 million trapped in forced labor or sexual exploitation. The N2 Company – the company behind this publication and 900+ others like it – is proud to help fund the life-saving efforts of nonprofits fighting this injustice. Through N2’s giving program, N2GIVES, we’ve donated more than $13 million to the cause. This was made possible by the hard work of our Area Directors, the partnership of our local advertisers, and engaged readers like you.
Through the years of giving to many nonprofits with big hearts and dreams to end human trafficking, it became clear we needed to focus our giving on organizations that provide a web of support in the anti-human trafficking realm: nonprofits who work together, creating an effective force and network where their impact is greatest. Love Justice International, Rescue:Freedom International, and International Justice Mission, are our 2021 N2GIVES nonprofit partners. All three organizations pour their heart and soul into their work, each serving as a separate but vital player in the anti-trafficking movement by employing their own unique strengths and working with those who have specific expertise in combatting slavery. Here are their stories.
Love Justice International
There are many tactics used by traffickers to trick vulnerable people into slavery. In an all-too-common scenario, victims are lured away from their homes and escorted into bordering countries by the promise of a much-needed work opportunity. It’s only when the victim arrives as a complete outsider, with no one to turn to for help, that he or she realizes the true nature of the “work.” This is just one of the tactics Love Justice International (www.lovejustice.ngo) is on a mission to disrupt. The nonprofit currently operates 56 transit monitoring stations at prime border crossings in Nepal, India, Bangladesh, and South Africa that are known for their unassuming role in a victim’s journey into slavery. By crowd-watching for any suspicious behavior and questioning potential traffickers and victims, Love Justice has successfully intercepted more than 22,000 people from exploitation. Rescue:Freedom International
We’ve supported Rescue:Freedom’s (rescuefreedom.org) mission in the past, yet one of our biggest changes in giving
this year is supporting their Local Partner Network (made up of smaller nonprofits fighting sexual slavery). This model shares best practices, consults in helpful areas, and financially supports a part of each local partner’s budget for the year. We are excited to give to RFI’s network and to connect smaller local groups we’ve supported in the past so they can receive more than just financial help along their way to making a greater impact. International Justice Mission
IJM (ijm.org) believes every person deserves to be free, and they partner with local justice systems to end violence against those living in poverty. Restoring victims from slavery and then bringing the criminals who committed this crime to justice – ensuring traffickers cannot exploit anyone else – is how they work toward ending slavery in our lifetime. IJM works with local authorities in 13 countries to restore victims of violence, forced labor, and sex trafficking, fight in courtrooms until slave owners are put behind bars, and provide training and support for local law enforcement to end the cycle of violence and injustice.
To learn more about nonprofits we support through N2GIVES, check out n2gives.com. Or, to meet the company behind the giving program, visit n2co.com.
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North DFW Real Producers • 79