Dallas Real Producers - November 2020

DALLAS

C O N N E C T I N G .

E L E VAT I N G .

I N S P I R I N G .

KEVIN

TALLY

POURING INTO THE PROFESSION RISING STARS BRIANNA CASTILLO & KEELIE LUTTRELL PARTNER SPOTLIGHT WILLOW BEND MORTGAGE

NOVEMBER 2020

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Dallas Real Producers • 3

MEET THE

COMMUNITY Check Out Some Of Dallas’ Top 500 Producing REALTORS®

Nominate a REALTOR® you’d like to see featured by emailing brett@dallasrp.com.

4 • November 2020

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Dallas Real Producers • 5

PREFERRED PARTNERS

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TA BL E OF

CONTENTS 04

14

21

Meet the Community

Cover Story: Kevin Tally

Dallas Real Producers FAQs

22

30

34

Rising Stars: Brianna Castillo & Keelie Luttrell

Your Dallas Real Producers Logos

Partner Spotlight: Willow Bend Mortgage

KYLE KARKER

Managing Partner (214) 801-6555 kyle@americanrealpm.com

Darien Hall, Diamond D. Real Estate with EXP.

Roofstock Certified Property Manager

CONTACT

The highest standard of Property Management in America.

(469) 620-0114 www.americanrealpm.com 13747 Montfort Drive #280 Dallas, TX 75240

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Chris Carr 100% Construction

Ask our Trusted Partners about us!

Dallas Real Producers • 7

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

www.wbm.com Drew Brenner

Caleb Buczek

Dianne Glenn

Kelsey Acosta

(214) 282-6387 drew@wbm.com

214-412-9118 caleb@wbm.com

(214) 334-2401 dglenn@wbm.com

(214) 803-7129 kacosta@wbm.com

Mortgage Loan Originator NMLS #298139

Senior Mortgage Loan Originator NMLS #1087661

Mortgage Loan Originator NMLS #295232

Mortgage Loan Originator NMLS #1774334

Willow Bend Mortgage Company, LLC. NMLS# 117371. 5800 W. Plano Parkway, Suite 105, Plano, TX 75093. This is not an offer for extension of credit or a commitment to lend. All loans must satisfy company underwriting guidelines. Information and pricing are subject to change at any time and without notice. Not all applicants will qualify for all loan products offered. This is not an offer to enter into a rate lock agreement under any applicable law. Willow Bend Mortgage, LLC is licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act. License #4130600. Further, Willow Bend Mortgage, LLC represents itself and conducts business only as a residential mortgage lender. Willow Bend Mortgage, LLC is not a mortgage broker.

8 • November 2020

@realproducers

Sara Parker Jones Daniel Carson

David Betbadal

Chad Stansell

(972) 841-9010 sara@wbm.com

(214) 918-9957 david@wbm.com

(214)-449-2334 chad@wbm.com

Mortgage Loan Originator NMLS #966480

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Senior Mortgage Loan Originator NMLS #1642355

(512)878-3047 dan@wbm.com

Mortgage Loan Originator NMLS #925520

Mortgage Loan Originator NMLS #375766

Dallas Real Producers • 9

SUCCESS THROUGH RELATIONSHIPS Rich Detz

Branch Manager | Loan Strategist | NMLS#275665

Direct: (972) 398-7657 | Cell: (214) 454-3777 rdetz@benchmark.us | www.richdetz.com 3333 Lee Parkway, Suite 639 Dallas, TX 75219

REAL ESTATE VIDEOGRAPHY "I believe he is the best! His cinematic styling and ability to capture details with his drone and camera really creates something special everytime! " Fiona Richards, Allie Beth Allman & Associates

Recommended by: SUSIE SWANSON • SUSAN BALDWIN RYAN STREIFF

Grant Wiseman (512) 657-6290

birdseyefilmandphoto@gmail.com @birdseyefilmandphoto

10 • November 2020

@realproducers

MEET THE

DALLAS REAL PRODUCERS TEAM

Brett Martinsen Founder, Publisher & Community Leader

Jin Kim

Photographer

Katherine Fondren

Brian Koehn

Dave Danielson

Kyle Martinsen

Bryan K. Reed

Geneva Eilertson

Executive Assistant & Ad Strategist

Assistant Editor

Chief Strategist

Graphic Designer

Writer

Marketing Assistant

If you are interested in contributing or nominating REALTORS® for certain stories, please email us at Brett@DallasRP.com DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the Dallas Metro Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.

ALBANY • ALBUQUERQUE • CHESAPEAKE • ATLANTA • AUSTIN • BALTIMORE • BOULDER CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND • COUR D’ ALENE • COLORADO SPRINGS COLUMBUS • DALLAS • DAVENPORT • DAYTONA BEACH • DENVER • FT. WAYNE • GRAND RAPIDS HOUSTON • INDIANAPOLIS • JACKSON • JACKSONVILLE • KANSAS CITY • LAS VEGAS • LINCOLN LITTLE ROCK • LUBBOCK • MILWAUKEE • MURRIETA MONTERREY BAY • NASHVILLE • NEW ORLEANS AMERICA'S BEST REAL• ESTATE AGENTS NEWPORT BEACH • NORTH DALLAS • NOVA • OAKLAND COUNTY • OKLAHOMA CITY • OMAHA ORLANDO • PHILADELPHIA • PHOENIX • PITTSBURGH • PORTLAND • RALEIGH • SALEM • SAN DIEGO SEATTLE • SILICON VALLEY • SPOKANE • ST. LOUIS • TAMPA BAY • TEMECULA • TRI-CITIES • TRIAD TUCSON • TWIN CITIES • VIRGINIA BEACH • WASHINGTON D.C • WAYNE COUNTY • WEST VALLEY WILMINGTON • YOUNGSTOWN • ALBANY • ALBUQUERQUE • CHESAPEAKE • ATLANTA • AUSTIN BALTIMORE • BOULDER • CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND • COUR D’ ALENE COLORADO SPRINGS • COLUMBUS • DALLAS • DAVENPORT • DAYTONA BEACH • DENVER • FT. WAYNE BE PART OF THE NATIONAL REAL PRODUCERS MOVEMENT GRAND RAPIDS • HOUSTON • INDIANAPOLIS • JACKSON • JACKSONVILLE • KANSAS CITY • LAS VEGAS FOLLOW US ON INSTAGRAM TODAY LINCOLN • LITTLE ROCK • LUBBOCK • MILWAUKEE • MURRIETA • MONTERREY BAY • NASHVILLE • NEW ORLEANS • NEWPORT BEACH • NORTH DALLAS • NOVA • OAKLAND COUNTY • OKLAHOMA CITY @realproducers

RECOGNIZED

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Dallas Real Producers • 11

®

REALTORS ON

THE RISE SOME OF THE TOP UP-AND-COMING REAL ESTATE AGENTS IN DALLAS

NOMINATE A RISING STAR YOU’D LIKE TO SEE FEATURED BY EMAILING BRETT@DALLASRP.COM. 12 • November 2020

@realproducers

8115 Preston Road, Suite 100E Dallas, TX. 75225

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Cody Domino Branch Manager

RECOMMENDED BY DALLAS' TOP AGENTS

RISA JORDAN Cody and the team at Alamo Title are top-notch! They give me total confidence and peace of mind that my clients are going to receive the very best service because they give me that same great service as an agent.

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Cody and his team are amazing to work with.

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LAURIE MAH Cody Domino at Alamo Title is my “CAN DO” closer! He and his fantastic team of professionals align with my "CAN DO" attitude of Concierge Service in my real estate business.

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Dallas Real Producers • 13

cover story

By Dave Danielson Photos by URSPECIALS

KEVIN TALLY Pouring Into the Profession

It comes shining through when you work with someone who takes pure pride in what they do.

That’s the sensation clients get from working with Kevin Tally.

As a REALTOR® with Allie Beth Allman & Associates, Kevin pours all of himself into the profession to benefit those around him.

14 • November 2020

@realproducers

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Dallas Real Producers • 15

STEPS AHEAD Though in his thirteenth year in the business, Kevin brings a true wealth of experience to those who work with him. At the same time, he is just 30 years old, having started his adventure in real estate when he was just 18 years old.

“Originally, I thought I was going to go to TCU or the University of Texas,” Kevin remembers. “I always liked real estate, and a lot of that began with my dad. He had a small construction business. Growing up, I always saw walls and sheetrock going up.”

Kevin saw his path forward.

“I didn’t necessarily want to work for my father or in construction, but I definitely love real estate,” Kevin explains. “I thought I could go spend $200,000 on a college degree, or I could get into the business that I know I love right away, and end up being ahead financially.”

Kevin didn’t waste any time.

“Halfway through my senior year, I got my license while I was still in high school, and then I just ran with it. It was crazy and difficult. But I worked hard, and I got after it,” Kevin says.

“With my age at the time, I didn’t have friends buying houses. Also, I didn’t have connections through groups such as PTA or church groups.”

FINDING HIS NICHE As Kevin brainstormed on areas to find business, an idea came to him.

“I thought about expired and canceled listings,” he recalls. “I knew that these were people who had tried to sell and weren’t able to, so I placed my emphasis on that area.”

16 • November 2020

That focus continued and grew through time.

“Expired and canceled listings ended up providing about 70 to 80 percent of my business. When I talked with people who had their listings expired or canceled, I convinced them that I was the go-to guy who would be able to help them.”

Kevin continued that emphasis through his first five years in the business. In the process, he recorded an impressive annual average of 50 closings.

IMMERSING HIMSELF. KNOWING HIS COMMUNITY. In time, Kevin got engaged and married.

“Family is very important to me, and I always wanted to be a young father. I was doing all my own paperwork, and I had no assistant,” he remembers. “I knew I couldn’t keep that pace and have the time I needed to pour into my family, as well.”

@realproducers

It wasn’t long before Kevin’s growth in the business led him to a strong focus on and expertise in the luxury market.

His creativity and drive make a real difference.

“I’m into the hunt. I’m a go-getter, hunting and seeking new business,” he points out. “I’m very intentional. I’m a detective. For example, when I see a house being built, I know there’s a good

realproducersmag.com

chance that person who is building also has a house they may need to sell, so I will market to them.”

Kevin also takes a fully immersive experience in gaining knowledge.

“I’m a big proponent of knowing everything I can about my area. I’m in the car an hour or two each day

driving up and down streets, and I’ll write down an address that interests me and will use that information down the road, whether it’s the next day or five years down the road … things like who’s building, what is being constructed, and what it looks like. Those things allow you to close the deal,” Keven explains. “I also study the MLS for the same reasons.

Dallas Real Producers • 17

I want to know what sold, what it sold for, and what it looks like. I look back over several years to look at trends and use that information as I’m talking with clients. It’s those conversations that help me secure my business. I don’t know when those things are going to come in handy. I love those conversations.”

WHAT MATTERS MOST Family is at the center of Kevin’s world, including his wife of five years, Shelby, and their children — a 4-year-old daughter, Kenna, and a 2-year-old son, Jett.

In his free time, Kevin loves spending time on the golf course when he can, along with exercise. He also likes to give his children a ride around their subdivision in a golf cart he bought for the purpose.

18 • November 2020

As he says, “I just really like spending a lot of time with my wife and kids and enjoying their activities.”

Those who work with Kevin know they can count on him to be there for them—and to be there with the straight deal.

“The way I work is, I will tell you 100 percent what I believe at all times.

That includes letting my client know about what I know about any resale issues that may exist. For example, if a property is the only three-bedroom home in a four-bedroom neighborhood, I’m going to point that out,” he

emphasizes. “I want longevity. I don’t want a sale today and then have someone go to sell their home five years down the road and come up against issues I should have told them about.”

That kind of forethought and care is powerful. Each day, it’s the kind of approach that helps dreams come true in the long-run.

As Kevin says, “I truly pour my heart into my clients and give them absolutely everything I can.”

@realproducers

“

...I got my license while I was still in high school, and then I just ran with it.

It was crazy and difficult.

But I worked hard, and I got after it realproducersmag.com

Dallas Real Producers • 19

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DALLAS REAL PRODUCERS

FAQ’s

What is the primary purpose of Real Producers?

Our primary mission is to unite the REALTORS® in the local community by helping you connect with other top-producing agents on a deeper level. We accomplish this through our monthly publication and our quarterly parties and events.

Who is the magazine distributed to?

Only the top 500 Producing REALTORS® south of 635 will be receiving our monthly publication. The top 500 varies each year based on MLS production, so there are no guarantees you make the top 500 next year. Keep working hard!

Where do we get the top 500 from?

The top 500 comes directly from real MLS data. The Dallas Real Producers community includes the top 500 REALTORS® south of 635 in Dallas county, along with Rockwall, Irving, Grand Prairie, Mesquite, Duncanville, Waxahachie, etc.

We are fully licensed and insured, with FULL workers compensation on all movers.

We also have a North DFW Real Producers community and magazine for the top 500 REALTORS® north of 635. You are welcome to come to their parties and events as well (as long as you promise to be fun).

How will you be receiving the magazine every month?

We will be shipping your copy of the magazine to your office with your name on the back, so keep your eyes open for it every month! We will send out a monthly email with the digital version of it as well. *If you would like it shipped to your house instead of the office, please email Brett@DallasRP.com with your home address.

Is there a cost to me, the REALTOR®?

No cost to you. Our entire platform is free for you! All of our costs are covered by our approved business partners. They have all been recommended by one of the top 500 REALTORS® in the community, so you should feel comfortable using them as well.

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Dallas Real Producers • 21

&

Keelie LUTTRELL Brianna CASTILLO

DREAM TEAM

22 • November 2020

@realproducers

rising stars

By Dave Danielson Photos by URSPECIALS

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Dallas Real Producers • 23

If one person can make a difference for those they serve, then two people aligned with complementary skills can achieve remarkable results.

That’s the reality for Brianna Castillo and Keelie Luttrell.

As REALTORS® with RE/MAX DFW Associates, Brianna and Keelie work together as a dream team that helps their clients achieve their goals.

First Steps

Brianna was the first of the two to enter real estate five years ago.

“I had a cousin who recruited me into real estate in Minnesota. She recruited me to work with her there and to form a team,” she remembers.

“So, at that point, my husband, Oscar, and I moved to Minnesota in 2016.”

In time, Brianna and Oscar moved back to Dallas, where Brianna continued to grow her real estate business.

It wasn’t long before she met Keelie in 2018.

“My husband and I had lived in California, but when we moved back to Dallas, Brianna was our agent when we bought our house here,” Keelie says. “I had been in sales for Coca-Cola and I was ready to do something more entrepreneurial that would give me an opportunity to help more people. I prayed about that.”

Some things are meant to be. And the partnership between the two ladies definitely seems to fit that.

“Brianna and I had been trying to get together socially, and she was looking for someone to partner with, and it was an answer to my prayers,” Keelie says. “It was two and a half years ago that we had that conversation, and I got licensed right away.”

24 • November 2020

Brianna Castillo

“

TOGETHER we’re able to be

The Right Time

It was also a match that came out of necessity.

“I was working in real estate on my own and it was a lot, especially as you first get going in the business,” Brianna recalls. “I needed help.”

From the start, the two have found a rewarding business partnership.

“In Keelie, I have found a partner who has incredible strength that complements my own strengths,” Brianna says. “Together we’re able to be so much more excellent.”

Keelie says communication has been one of their most important strengths.

“We work really hard on that. It is so rewarding and we value transparency,” Keelie says. “We work through things and celebrate together and we are each other’s biggest cheerleaders. When one of us wins, we both win. We are very quick to take action together.”

Energized Efforts

The passion Brianna and Keelie bring to their profession is energizing.

“Being in real estate is an opportunity to serve people in an industry that @realproducers

Delivering a Difference

“

Keelie Luttrell

so much more EXCELLENT. is so needed. We are both excited about being able to serve people with excellence,” Brianna says. “At the end of the day, we want people to say that they are better off because they worked with us.”

As Keelie says, it’s a pleasure to provide a steady influence.

“There is so much uncertainty and it’s an honor to be able to walk with them during a very stressful time,” Keelie explains. “We get to know them very well during what can be a very stressful time in their lives.”

realproducersmag.com

The results of their work are impressive. In fact, in 2020, they’ve recorded $18 million in sales volume, representing 54 units.

“The effect of us working together is very similar to the Bible and the way it talks about how a cord is made up of three strands,” Brianna says. “God has been part of our business and the way we make it a point to work with integrity and care for our clients. If you don’t have genuine care, I don’t think you’ll be as successful in this business.”

As Keelie says, their marketing efforts center on two primary components — marketing homes and communicating their brand.

“We really go above and beyond and do some advanced digital marketing,” Keelie explains. “And our focus is on serving our clients and the general public. In fact, we have a podcast called Where We Live on Podcast.com, and a YouTube channel. We also have blog posts and email marketing. As part of that, we provide resourceful information to help people make the best of the home they’re in.”

Away from work, Brianna and Keelie are grounded with their love for family.

Brianna and Oscar have two toddlers — Grace, who is almost 3 years old, and Eva, who is almost 2 years old. In their free time, they cherish time with their kids. They also have a love of golf.

Keelie and her husband, David, love to travel. In fact, it’s a true passion, with the couple having visited 30 countries.

They also enjoy time spent together exploring local restaurants.

Brianna, Keelie, and their families are members of Watermark Community Church. They also have the drive to support their community. With each sale they make, Brianna and Keelie donate a portion to Children’s Miracle Network.

As they consider their work, they have gratitude for the opportunity to carry it out together — to the best of their ability.

As Keelie says, “We love doing our jobs with excellence, and in an approachable and empathetic way, and to be top-notch in every part of the process that we touch.”

That’s why, for those they serve, Brianna and Keelie are undoubtedly a dream team.

Dallas Real Producers • 25

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VP – Mortgage Consultant JBaldwin@city.bank (979) 777-6855 · NMLS #857625

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VP - Mortgage Consultant RRosas@city.bank (214) 695-1265 · NMLS #491179

Dallas Real Producers • 27

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Dallas Real Producers • 29

30 • November 2020

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partner spotlight

By Dave Danielson Photos by URSPECIALS

& Willow

Sara Parker Jones

Bend

MORTGAGE Delivering on the Deal Your clients look to you for resourcefulness, grit, and commitment to get them to their goals. Luckily, you have a partner you can count on to do the same thing for you.

As Senior Loan Officer with Willow Bend Mortgage, Sara Parker Jones takes pride in seeing things through to a successful finish — delivering on the deal.

As Sara says, “I would hope that people who work with me say I’m generous, a good partner and that I have a willingness to be creative to get a deal done … to be a go-to person to figure out a tricky scenario and get the job done on time every time and make it easier for them in the process.”

Building with Quality

The qualities that draw clients to Sara are the same ones that first drew her to join the team at Willow Bend Mortgage.

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“I like the overall culture and leadership here. They really strive to make sure everyone is connected with open communication. You don’t get swallowed up like in a big company. The president of our company is very big about maintaining an open-door policy to hear about issues or ideas,” Sara explains.

“They are very family-oriented and they make sure that everyone is happy and has a good work/life balance. They really want loan officers to succeed and they give us a lot of support. Everyone’s voice is heard, and you feel important and heard. If you need something, there’s always someone to call.”

Sara was strongly drawn to the local presence that Willow Bend Mortgage builds on each day. It’s one she takes pride in building on.

As she says, “One of my favorite parts of what I do is helping homebuyers achieve the goal of getting a home, whether it’s their first, or their vacation home or investment property, whatever the case may be. Being able to help a client. That pure joy.

There’s no better feeling.”

Driven to Serve

Sara also has the drive to support her REALTOR® partners.

“For me, it’s about working with agents to help them grow their business and supporting them in their efforts with their clients,” she says. “The agents are the backbone of what I do. Without them, I’m nothing. With younger agents, I enjoy helping them grow and seeing them become top producers. It’s like a family helping each other as our businesses grow.”

Teamwork extends in all directions.

“We really are like one big team. In order for us to successfully get to the closing table, there are so many people involved, including processors, underwriters, closers, title agents, and more,” Sara emphasizes. “Having everyone come together makes such a big difference.”

In addition to solving issues for clients, Sara brings that same spirit to work with her REALTOR® partners.

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“One of the biggest things I always want to emphasize for agents is that, once a borrower is under contract, they should not have to stress or worry about it,” she says. “I take that file all the way through to the closing table, and I keep agents up to date so they can move on with generating business, knowing that we have their back and that we have it under control. We want to give them the opportunity to continue to generate more business.”

Life’s Highlights

I TREAT EVERY DEAL AS IF IT’S ONE FOR MY MOM ...I WANT THEM TO KNOW I’M THERE, ON THEIR SIDE, AND THAT I AM JUST AS INVESTED IN THAT TRANSACTION AS THEY ARE.

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Away from work, Sara treasures time with her family, including her husband, Joe, and their dog, Perry.

In her free time, Sara is a big Formula 1 racing fan. Through time, she has involved in a variety of hobbies and is finishing her business degree.

As she says, “With the pandemic, I spend a lot more time with my family and we love to connect. We play games and spend time doing the yard and working on the house. We enjoy that.”

Sara and Joe have recently become big skiing enthusiasts and enjoy time spent on the slopes together.

Sara got into the mortgage business when she was young. After starting as an assistant, she worked her way up as a call center loan officer.

“In time, I took a leap of faith and came into the retail space and I worked hard to keep moving forward,” she says. “That’s the same advice I give others starting out. There is a way to figure it out. Never give up, even if you’ve had a couple of tough months.

Keep your head down and go out and do everything you can to be the best at what you do every time. Eventually, that tenacity and work to be consistent every day does pay off.”

Sara continues to build on her longstanding reputation for helping people throughout the region achieve results — and their dreams. As she reflects on her career and the profession she loves, Sara takes a personal interest in each deal she has the opportunity to be part of.

“I treat every deal as if it’s one for my mom in the transaction,” she says. “I want them to know I’m there, on their side, and that I am just as invested in that transaction as they are.”

For more information, contact Sara Parker Jones at Willow Bend Mortgage today!

Email: Sara@WBM.com Phone: 972-841-9010 Website: www.HomeLoansbySara.com

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G E O R G E BA S S S TAG E & D E S I G N

A full service designer and residential stage company that provides luxury homes with exceptional varieties and styles of inventory for the real estate market.

We are located in the Dallas Design Center by appointment only. We work with 100 of the top producing luxury real estate agents in the Dallas/ Ft. Worth metroplex. We were established in 2006 and have serviced the real estate industry with excitement and a unique style of stage in new builds and established residences and have exceeding selling price and days on market with listings. We have had the privilege of being a part of $650 million in real estate sales for the industry professionals the past 15 years in Dallas and surrounding cities.

100 Parkhouse Street Suite 200 | Dallas, TX 75207 Mobile 214 546-0100 | Office 469 776-5118 | www.georgebassdesign.com | georgebassdesign@outlook.com realproducersmag.com Dallas Real Producers • 35

214-328-5296

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Partner with me to find out why Brokers are Better.

Wade Betz, Sr. Loan Officer

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NMLS# 280613 469-925-0374 4514 Cole Avenue, Suite 600, Dallas, Texas 75205 TheBetzTeam@WinningWithWade.com WinningwithWade.com

NMLS# 1660690

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