Dallas Real Producers - July 2019

DALLAS

C O N N E C T I N G .

Ryan

Streiff Beyond What’s Expected

E L E VAT I N G .

I N S P I R I N G .

RISING STAR KATHERINE BALLARD PARTNER SPOTLIGHT GEORGE BASS STAGE & DESIGN

JULY 2019

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TAB LE OF

CONTENTS 08

Preferred Partners

10

Publisher’s Note

12

16

22

28

Rising Star: Katherine Ballard

Partner Spotlight: George Bass Stage & Design

Cover Story: Ryan Streiff

Dallas Real Producers Launch Party: Save the Date

If you are interested in contributing or nominating Realtors for certain stories, please email us at Brett@DallasRP.com DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of N2 Publishing but remain solely those of the author(s). The paid advertisements contained within the Dallas Metro Real Producers magazine are not endorsed or recommended by N2 Publishing or the publisher. Therefore, neither N2 Publishing nor the publisher may be held liable or responsible for business practices of these companies.

4 • July 2019

MEET THE

COMMUNITY Check Out Some Of Dallas’ Top 500 Producing Realtors

Nominate a top Realtor you’d like to see featured by emailing Brett@DallasRP.com www.realproducersmag.com • 5

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MEET THE

DALLAS REAL PRODUCERS TEAM

Brett Martinsen Owner/Publisher 214-717-8525

Katherine H. Fondren

Dave Danielson Writer

Executive Assistant/ Ad Manager

Courtney Carter Photographer

Lucia Bird, Ph.D. Editor

Jin Kim

Photographer

Bryan K. Reed Graphic Designer

www.realproducersmag.com • 7

PREFERRED PARTNERS

This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!

FOUNDATION REPAIR Elite Foundation Repairs Jefferie Ellison (214) 856-9634 EliteFoundationRepairs.com HOME INSPECTION Home Inspection Solutions (214) 448-9572 HISDFW.com HOME WARRANTY Home Warranty of America (888) 492-7359 hwahomewarranty.com INSURANCE AGENCY Rani Alfers Insurance Agency, Inc. Rani Alfers (972) 661-5200 RaniAlfers.com MORTGAGE LENDING Alpha Loan Group JC Mier (972) 597-4300 TheMortgageGOAT.net Benchmark Mortgage Rich Detz (972) 398-7657 RichDetz.com Guardian Mortgage Wade Betz (469) 906-2522 winningwithwade.com Park Cities Mortgage (972) 818-5626 www.parkcitiesmortgage.com

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The Hicks Group Cardinal Financial, LP Brent Hicks (972) 728-3401 BrentHicks.com Verity Mortgage Michael J. Fooshee (469) 677-7037 FoosheeGroup.com Willow Bend Mortgage (214) 449-2334 wbm.com PHOTOGRAPHER Courtney Carter Photography (904) 687-4785 courtneycarterphotography.com

ROOFING & CONSTRUCTION Phoenix Roofing & Construction, Inc. (469) 360-4952 phoenixroof.com Red Dirt Roofing & Construction (817) 454-0608 reddirtroofing.net ROOFING & RESTORATION Bethel Roofing & Restoration (214) 578-4904 STAGE & DESIGN George Bass Stage & Design (469) 776-5118 GeorgeBassDesign.com

URSPECIALS (972) 677-9988 urspecials.com

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HELLO,

REAL PRODUCERS! publisher’s note First, congratulations to the top 500 producing Dallas Realtors receiving this magazine! WELCOME to the Dallas Real Producers Community!

My name is Brett Martinsen, and I am truly honored and sincerely grateful to be the owner/publisher of such an incredible magazine and elite community.

Real Producers is a franchise nationwide, and we have communities and magazines all over the country.

Our community and magazine are EXCLUSIVELY for the top 500 producing REALTORS® in Dallas.

YOU are among the 500, so you will receivethis magazine every month for FREE, invitations to our exclusive parties and events for FREE, and also have the opportunity to be featured for FREE. Our primary purpose is to UNITE the top 500 producing REALTORS® in Dallas. The majority of the referral business in Dallas is controlled by the top 500. Our goal is to help all of you rock stars get to know each other on a deeper level, so you can work together even better than you already are!

I have sincerely enjoyed getting to know many of you and hearing your stories. Because of you and your overwhelming amount of support, Dallas Real Producers came to life.

Cheers in advance to all of the amazing stories that will be shared in our monthly publication and all of the new connections that will be made at our events!

Even though this is our third issue, some of you may still be wondering, “What is this whole Dallas Real Producers thing all about?” No worries, let me explain :) 10 • July 2019

QUICK Q & A What is the primary purpose of Real Producers?

Our primary mission is to UNITE the top REALTORS® in the local community by helping you connect with other top producing agents on a deeper level. We accomplish this through our monthly publication and our quarterly parties and events.

Who is this distributed to?

ONLY the top 500 producing REALTORS® south of 635 will be receiving our monthly publication.

The top 500 varies each year based on MLS production.

Where do we get the Top 500 from?

The Top 500 comes directly from real

MLS data. The Dallas Real Producers community includes the top 500 Realtors SOUTH of 635 in Dallas County, along with Rockwall, Irving, Grand Prairie, Mesquite, Duncanville, Waxahachie, etc. **We also have a North DFW Real Producers community and magazine for the top 500 Realtors NORTH of 635. You are welcome to come to their parties and events, as well (as long as you promise to be fun).

Is there a cost to me, the Realtor?

No! And here is why: Our amazing, approved business partners cover all the costs of our magazine through our advertising partnerships with them, so there is no cost to you!

MORE DETAILS Approved Business Partners: All of our approved business partners have been recommended by a top producing REALTOR®. We have also vetted them, as well. Give them a shot! You’ll be glad you did.

Events: We will have four parties each year! And, they will be a blast!

Why? Because many of you rock stars will be there, duh!

Why should I come to the events?

Well, to be 100% honest, you don’t have to. However, a lot of your top agent friends will be there and would probably love to see you. And let’s be real here, nobody wants to miss out on a party all of their friends are attending. In all seriousness though, we have events so you can network, develop relationships with other top Realtors, have a good time, and meet some amazing people! And yes, of course, there will be free food and drinks.

How you can contribute: Feel free to nominate some of your favorite top REALTORS® for potential feature stories by emailing their names to me at Brett@DallasRP.com. I look forward to hearing from you!

I would like to personally thank all of our approved business partners who have partnered with us, as well as the many top producing REALTORS® who helped bring Dallas Real Producers to life. Our community would not exist without you!

I appreciate all of your support, and I am pumped to see many of you at our launch party in September!

With Gratitude, Brett Martinsen Owner/Publisher of Dallas Real Producers Brett@DallasRP.com

SUCCESS THROUGH RELATIONSHIPS Rich Detz

Branch Manager | Loan Strategist | NMLS#275665

Direct: (972) 398-7657 | Cell: (214) 454-3777 rdetz@benchmark.us | www.richdetz.com 3333 Lee Parkway, Suite 639 Dallas, TX 75219 www.realproducersmag.com • 11

Ryan Streiff Beyond What’s Expected cover story

By Dave Danielson Photos by URSPECIALS

Those who achieve unprecedented success often do so by going beyond what is expected.

This describes the approach and results that Ryan Streiff achieves each day on behalf of his clients and team, the Perry Miller Streiff Group, which is part of Dave Perry Miller Real Estate.

A Fast Start Growing up, Ryan set high expectations for himself. And he did what was needed to make his goals become reality. In fact, he graduated magna cum laude from Southern Methodist University (SMU).

Ryan started his career as an investment banker, but he also took other career steps. At each step along the way, he picked up more knowledge and experience. For a time, he worked at Brinker International Restaurants, where he served as the finance manager for the international franchise restaurants. In 2006, he began his real estate career that his mother, Paula Streiff, a real estate agent at the time with Ebby Halliday Realtors, exposed him to.

12 • July 2019

In 2008, Ryan joined Dave Perry Miller Real Estate.

With time, his tendency to make his own path gained the attention of Dave Perry Miller.

“My experience working with Dave started on the investment side of things. Dave saw I was buying

houses and thought it was a good idea,” Ryan explains.

This was in the midst of the economic downturn in the late 2000s. The housing market was down, but Ryan’s

interest in purchasing properties was up. He had bought three houses in one particular area.

“I remember Dave saying, ‘I think it’s smart that you’re investing in property. A lot of successful agents will go out and buy a fancy car with their

first big commission check. But you are saving up and buying houses at an opportune time,’” Ryan recalls.

Soon, Dave asked Ryan to let him know if there was a good investment

opportunity that Ryan was not going to do personally. Within a few weeks, Dave was under contract to purchase a property on Robin Road. The opportunities and the investments came, and the relationship between the two

www.realproducersmag.com • 13

men grew. By 2011, Dave invited Ryan to be his right-hand person on Dave’s own personal book of business.

“Dave and I have worked side by side for eight years now. It is amazing.

We’ve had just a handshake agreement. That’s one of the most remarkable things about the way we work together. In addition to being my mentor, we have a great partnership and friendship. When Dave got a listing appointment, I would go with him, and then I would be the agent.”

The opportunities were impressive.

As Ryan remembers, “I was 33 at the time, so, pretty young, especially going to these multi-million-dollar homes. But it’s amazing the level of credibility one person can get when someone like Dave says, ‘This guy sitting next to me works the way I used to be able to work when I had this much energy.’ And people would look at me and say, ‘Okay, I’ll give you a shot’ because Dave was the one saying that.”

“We have seven agents on our team, in addition to Dave and me,” Ryan says. “And these are all highly accomplished agents. I like to think of us as being similar to a Special Forces team. Having said that, the luxury market is one of the hardest nuts to crack in this business. It can be difficult to get a call. And then, if you get the call, it’s difficult to get the opportunity.”

Giving Back Today, Ryan’s role is supporting his team with the years of luxury-level real estate experience and expertise he has amassed.

Ryan uses his track record and knowledge to help other members of his team overcome the same hurdles he did. It’s also one of the benefits Ryan feels good about offering to clients — a true team approach on their behalf.

14 • July 2019

“Clients appreciate that, with our team, they’re getting two agents. Each is fully capable of being here on his or her own, but they’re getting two experienced agents for the price of one,” he says.

While the Perry Miller Streiff team has a reputation for working in the luxury market, Ryan emphasizes that the team enjoys working across the spectrum of deal sizes and opportunities. For them, it’s about serving and helping people.

their lake house near Lindale, Texas, which they bought in 2017.

“It’s just a gorgeous setting. It’s only a little over an hour away. But the specimen East Texas pine trees there make it feel like you’re two states away,” he smiles. “It’s our place where we can totally unplug. And I caught a 6-pound bass in our cove the opening week!”

He also gives a lot of credit to his wife, Carrie.

“It means a lot that Carrie is at home and being that primary caregiver for our kids. And Carrie is an amazing and really accomplished interior designer. Once we bought the house, we completely updated it. She is so super talented. With the work she has done on it, I think it deserves to be in a magazine,” he smiles. “I’m so proud of her accomplishments.”

Real Results The results have been exemplary.

In fact, in 2018, Ryan and his team accounted for over $150 million volume.

Those are the numbers. But Ryan’s real definition of success revolves around his family, including his two sisters in Austin and Colorado. His days of gratitude begin each morning when he joins his wife and children for breakfast and sees them again

starting at about 6 p.m. each night for dinner, bath, and bedtime.

“Success is finding fulfillment, being content, and having true balance,” Ryan says. “Lucien is our four-year-old son and Cora is our three-year-old daughter. For me, it’s about not sacrificing being a good father. So, I try my best to leave the office and be home as close to six as I can. And weekends can go by in a blink if you work through them.”

To counter that, Ryan and his family often plan weekend getaways to one of their favorite spots —

For the man who wants to leave his clients feeling proud of how their property and interests are represented, he feels thankful for a life that is beyond his expectations.

As Ryan says, “I am full of gratitude.

I love what I do for a living. I have the best mentor in the business. We have the best team of agents in the business. We all work hard, but our team truly understands the importance of being a good partner and parent.” www.realproducersmag.com • 15

K AT H ER I N E B A L L ARD A FEEL I NG LIKE FAM ILY rising star

By Dave Danielson Photos by URSPECIALS

You know when the people with whom you’re working truly care about your outcomes. You can tell when they take a genuine interest and give you the kind of support that goes beyond the transaction — to the point that they treat you like family.

These qualities describe Katherine Ballard, a real estate agent and the Senior Vice President at Allie Beth Allman & Associates in Dallas. As you get to know her, you quickly see that family, and her clients, are at the center of who she is.

NURTURING NATURE Katherine naturally cares for others.

In fact, in college, she studied sociology and taught special education parttime while she was a full-time, stayat-home mom raising five children.

16 • July 2019

When Katherine realized that she would likely become a single mother, she looked toward her next chapter.

“The small income I was bringing in from teaching part-time was not going to be enough to support my family. I had several people suggest that I get my real estate license, and I had always loved working with people. So, I started taking real estate, not knowing if I would love the business or be good at it,” Katherine recalls. “But I knew I would have the potential to financially support my family.”

She dived in, earned her real estate license, and started working locally at a small boutique firm five years ago.

“The beautiful thing about it was that I fell in love with the business right

away. And I fell in love with being able to be such a big part of helping people making such a huge decision in their lives,” she emphasizes. “It was an opportunity to play the role of teacher, therapist, and financial advisor, all rolled into one, and have people trust you like that to help them. There is no greater privilege in business, in my opinion.”

The experience of being in real estate has been overwhelmingly positive for Katherine.

“I discovered there was this entirely different aspect to the business that I didn’t realize. I didn’t necessarily have a passion for it before I did it.

But my passion came from doing it and being part of it,” Katherine explains. “It was a win-win, and I was

able to support my family financially while doing something that I love and getting to work with people that I care about.”

Katherine remembers making her transition into the business.

“As I began the first year, my expectations were not super high because I didn’t really know what to expect. And I think I knew, going into it, that the small boutique firm would allow me to kind of get my feet wet gently. So, it was so was nice to be in a smaller environment,” she says.

After a short time with the firm, it was acquired by Coldwell-Banker.

“Not long after we became part of Coldwell-Banker, I had an opportunity to move over and begin working with Allie Beth Allman & Associates,” she recalls. “It has been a great experience, and I’ve been with Allie Beth for about three and a half years now.”

www.realproducersmag.com • 17

I w o u l dn’ t gi ve a n y a dvi c e t o c l i e n t s t h a t I w o u l dn’ t gi ve t o my o w n c h i l dr e n . Th a t ’s h o w I do my bu si n e ss, a n d t h a t ’s t h e ba r I se t f o r myse l f.

tion. In the same way, Katherine and her sons have also taken part in the Young Men’s Service League, a group that gives mothers and their sons an organized outlet to give back to the community together.

Katherine and her children have also financially adopted a six-year-old girl through the Family Legacy organization. They adopted Margret, who lives in Africa, two and a half years ago.

As she looks to the future, Katherine hopes to take her engaged, community-focused spirit even further.

DEFINING WHAT MATTERS MOST Along the way, Katherine has reached impressive levels of success and earned some Top Producer honors in the process.

But for Katherine, it’s not about the accolades, the honors, or the attention. It’s about delivering a genuine, heartfelt level of care.

“Success isn’t so much financial for me. I feel successful when my clients are happy, they feel I’ve done a good job for them, someone refers me to someone else, or business relationships turn into friendships that last and last,” she points out. “Those are the things that mean professional success for me.”

Her definition of success also revolves around continuing to watch her family grow and enter new chapters along the way.

When she’s not working, Katherine enjoys doing yoga, traveling, and

18 • July 2019

spending time at the beach. But her real, absolutely favorite pursuit is spending time with her kids, including Grace, who is 25; Anna Caroline, 22; Marshall, 19; Kaitlyn, 17; Mac, 15; and Chris, her son-in-law.

“They’re my reason for everything,” Katherine smiles. “They’re the reason I got into the business and work so hard, and they make me want to be the best person I can be every single day.”

POSITIVE PRIORITIES It doesn’t take long talking with Katherine to see that she gives back in any way she can. And that includes her involvement in a wide range of community organizations and non-profit groups.

“I’d like to be able to give back more.

I’d also like to increase my business and keep growing, learning, and improving myself to always become better at what I do, so I can serve my clients better,” she explains.

As Katherine says, each transaction is about following through with a level of caring that’s like family.

“That’s what I hope for. I always want people to know they’ve been well taken care of and that I’ve treated them the way I would treat my own family,” she beams. “When I’m helping clients, whether they’re selling or buying, I think about it as if they were one of my children. I wouldn’t give any advice to clients that I wouldn’t give to my own children. That’s how I do my business, and that’s the bar I set for myself.”

In addition to being involved in her church, Katherine is also becoming more engaged with the Court Appointed Special Advocates (CASA) program that pairs children with adults, who help give these children a voice.

“I’m starting the training for that, and I feel very led to be part of the CASA program,” she says.

In addition, Katherine and her daughters have also been involved in the National Charity League, a nationwide mother-daughter service organiza-

Katherine Ballard and her family

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DALLAS REAL PRODUCERS

LOGOS

CONGRATS on being one of the Top 500 Producing REALTORS® in Dallas!!

Because you made the Dallas Real Producers squad, you now have your own EXCLUSIVE TOP 500 logo to use in your marketing!

Email Brett@DallasRP.com for your logo.

Our approved business partners/advertisers have their own logos as well. They are highly recommended from other top producing Realtors and are some of Dallas’ most elite businesses, so give them a shot!

WAYS A COMPANY CAN SPEND $3 MILLION:

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N2 Publishing – the company behind every Real Producers magazine – believes in a future where everyone is free. This year, we donated 2% of our revenue, or $3 million, to support nonprofits that rescue and rehabilitate victims of sex slavery and forced labor. And it was only possible because of the support of our industry partners and engaged readers.

Because of you.

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George

Bass

22 • July 2019

STAGE & DESIGN

ELEVATING THE EXPERIENCE -

& Results partner spotlight

By Dave Danielson Photos by URSPECIALS

In today’s competitive landscape, you look for every advantage you can offer your clients.

For your sellers, chances are good that more of them are staging their homes than ever before.

The reason is clear. So are the results.

Staged homes tend to sell faster and for a higher amount than those that aren’t.

One of those elevating the experience for potential buyers — and results for sellers — is George Bass, head of George Bass Stage & Design in Dallas.

New Designs Born in California, George spent time in Texas and Mexico and was educated in Switzerland before moving to Dallas 21 years ago. From 1998 to 2007, George worked as an interior designer. He gained a reputation for creativity and results. In 2007, he was approached with a new opportunity.

“A friend asked if I could stage a house. I wasn’t familiar with staging, but I agreed to it. We had a very good, successful time,” George recalls. “And by the time the third house came to us from the same company, I knew I needed to explore this niche.”

So he started his staging business in 2007 and has never looked back since.

Leading Resource Little by little, George continued to

build. Today, the result is truly impressive. In fact, George Bass Stage & Design boasts over $6 million in inventory, an 11,000-square-foot warehouse facility and a steady base of about 100 real estate agents stretching from Fort Worth to Dallas, and all points between.

“We take a lot of pride in knowing that agents depend on us to just kind of seed homes appropriately, as fast as possible within budget constraints,” George explains.

One advantage George and his team offer is onetime charge service.

“That means we charge full price up front. And the merchandise stays beautiful inside the property until we have a solid, pending contract, and an official closing date. There are some wonderful, talented staging companies in Dallas, but nobody does the financials like we do. We’re able to support sellers with

www.realproducersmag.com • 23

to bring all the elements together to bring each home as close to its potential showing capacity as possible.

“They set the house with a floor plan that comes from me, and then I go in afterward, and make sure that we’re all on the same wavelength,” George smiles. ““It’s exciting. Every house is different. We’re inspired by all the challenges, by home fashion blogs, and we’re inspired by other local, incredibly talented designers, and the latest things happening in terms of artwork, accessories, florals and rugs.”

As George says, staging has gone from a nice-to-have extra to a standard in the industry. In fact, according to the Real Estate Staging Association, homes that are staged sell 73 percent faster than non-staged counterparts.

their package,” George points out. “Nobody wants a multimillion dollar house to sit there for a year, but with us, if that does happen, the furniture and staging are there for a year, and the seller doesn’t have to worry about it not looking great, after three months, or after six months. The furniture stays in there beautifully stages until the agent brings a contract to the table and they move forward.”

One of the strong advantages of the staging that George and his team provide is value.

“A lot of agents really depend on us to bring forth the glamour and the beauty of a house, but at the same time, they know we do it for a very attractive price overall,” George emphasizes. “If you do the numbers, we have a very fair pricing approach.

While we’re a high-end, luxury staging company, we have very attractive means of getting that inventory into a house, and doing what it needs to do for the property.”

Teamwork In Style George has a personal assistant and six full-time stagers on his team. Each home is an opportunity

24 • July 2019

“I don’t think those numbers are going to change anytime soon,” George says. “The whole world is a stage, and so you have to really showcase your home in the best light possible to get the most attention.”

Trends come and go.

But staying on top of them is always a plus.

With his interior design sensibility, George stays on top of what’s hot.

“We’re seeing a lot of clean aesthetics, meaning the simplicity of white, the simplicity of square lines, and straight lines,” he points out. “And when it comes to architecture and furniture wise, we’re back to the neutral grace. At the same time, we’re see-

ing that the vibrancy of wonderful colors is back. Not the through the whole room, but you’re seeing a lot of incredible colors when it comes to accessories, pillows, florals and especially artwork.”

Staged to Stay One of the ultimate complements that George and his team receive is when the value of staging goes beyond its intended purpose and buyers want to also buy the staged furniture as is.

“We have a lot of international buyers, and buyers from across the country, and because the houses look and feel so great as is, a lot of buyers don’t want to spend the time to hire a designer, or take time to go out in a new city and find the best shops with the best deals. So some of them do end up buying a lot of our merchandise. And we don’t mind at all. We started selling merchandise four years ago. We take it as a compliment, and it’s a win-win situation.”

While designs may change, the importance of relationships never ends.

As George says, “It means a lot to us to serve our real estate partners and that they choose us to support their success.”

For more information, contact George Bass Stage & Design today!

Email: GeorgeBass Design@outlook.com Phone: 214-546-0100

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G E O R G E BAS S S TAG E & D E S I G N

A full service designer and residential stage company that provides luxury homes with exceptional varieties and styles of inventory for the real estate market.

We are located in the Dallas Design Center by appointment only. We work with 100 of the top producing luxury real estate agents in the Dallas/ Ft. Worth metroplex. We were established in 2006 and have serviced the real estate industry with excitement and a unique style of stage in new builds and established residences and have exceeding selling price and days on market with listings. We have had the privilege of being a part of $650 million in real estate sales for the industry professionals the past 15 years in Dallas and surrounding cities.

100 Parkhouse Street Suite 200 | Dallas, TX 75207 Mobile 214 546-0100 | Office 469 776-5118 | www.georgebassdesign.com | georgebassdesign@outlook.com 30 • July 2019

www.realproducersmag.com • 31

TX_Dallas Metro Real Producers