TANNER NEWTON & TOTAL ROOF PROTECTION A Reputation for Protection

“We are all about honesty, integrity, and concern for others. We’re all about relationships. Maybe it’s cliche, but it’s true.”

—Tanner Newton, Owner, Total Roof Protection

After six years in the commercial roofing industry, Tanner Newton joined Total Roof Protection in 2021. Founded by his twin brother Cole, Total Roof Protection had already solidified its standing as one of Dallas’s top roofing companies. Now with Tanner at the helm, Total Roof Protection is continuing to expand its reach and build upon its strong reputation.

It’s a Twin Thing Tanner was born and raised in the Dallas Fort Worth Metroplex, and his first career was in the oil and gas industry, just like his twin brother Cole. The irony is that the brothers didn’t plan to enter the same industry.

“We both inadvertently went into the oil field about 15 years ago at the same time,” Tanner reflects with a laugh. “He went into offshore and me on land. It just happened that way.”

After years in oil and gas, Tanner and Cole were called to the roofing industry in a similarly serendipitous fashion. Through different opportunities, they both transitioned into the roofing industry around the same time. Cole went into residential roofing and founded Total Roof Protection in 2017. Tanner spent the first six years of his roofing career working for a large commercial roofing contractor.

“There’s a little mystery of being a twin,” Tanner continues. “We can’t read each other’s thoughts, but somehow we ended up in the same place.”

Tanner joined his brother at Total Roof Protection after a series of hailstorms in the spring of 2021. A year and a half later, he took over sole ownership of the company.

“The move has been great for me,” he says.

Finding His Place

Tanner feels at home in residential roofing. While there were many things he loved about commercial roofing, the opportunity to assist homeowners directly is what gets him most excited about his role with Total Roof Protection.

“In commercial roofing, I got to meet a lot of big wigs at companies and see amazing buildings. I’ve been to almost every skyscraper in downtown Dallas and Fort Worth. I got to walk the Cowboys’ stadium and worked the Rangers’ stadium. It was really cool,” Tanner explains. “But I like the residential side because it’s more hands-on with the customers. We partner mostly with real estate agents and insurance agents, and it puts me in the spotlight with the homeowner, not some faceless entity paying us. It allows me to really help people. It’s a more giving profession.”

Tanner leads Total Roof Protection with the same values as his brother Cole did; honesty, integrity, and relationship-building top the list. Tanner values relationships more than any transaction and is always willing to do what it takes to come through for a client or partner.

“We’re not going to disappear after the job. We focus more on the relationship than anything else,” Tanner says.

A Long-Standing Reputation

Now that he’s leading Total Roof Protection, Tanner plans to build a lasting legacy in the

Dallas area. His role has allowed him to focus on his social side and be a part of his local community.

Outside work, Tanner is a family man; he and his wife, Jessica, have two children, Lincoln (5) and Ethan (almost 1). He enjoys hunting and fishing when he gets the chance.

“I don’t want for much, and I have a great family,” Tanner smiles.

Tanner’s goal is to stay on track in a down market. He believes that his reliability, respectful approach, and relationship focus will continue to be pillars of his success.

“I got in right at the tail end of COVID’s meanest time, and we’ve seen a lot of roofing companies that are gone now, that couldn’t stay afloat. But we’re thriving because of our reputation and accountability.”

For more information, contact Tanner Newton at tanner@totalroofprotection.com.

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