Executive Officer’s Report

by Judie Docs, CSP, MCSP, MIRM, CMP, CGP

HELP US

Win Again This Year!!!

NAHB’s 2022 Membership Drive program puts an exciting focus on the growth opportunities that exist for the NCBIA and other associations of NAHB, while encouraging a strong culture of membership all year long. Under the new program, the NCBIA can now participate in THREE membership drive periods throughout the remainder of 2022. The drive program will include three periods that span from April 1 to Dec. 31: Spring (April-June), Summer (July-Sept.) and Fall (Oct.-Dec.). The NCBIA can earn cash rewards and members can earn extra Spike credits for achieving 5% or more Builder and Associate net growth in each of the periods. The 2022 Membership Drive program acknowledges the importance of year-long recruitment, onboarding, member engagement and retention efforts that impact an association’s success. We are registered to participate in all three periods of the Drive. Cash rewards and bonus Spike credits will be awarded to associations that achieve 5% net growth (of Builder and Associate members) in any of the three-month drive periods. For each additional drive period the association achieves 5% net growth, the reward increases. For example, if any HBA achieves 5% net growth in all three drive periods, they will achieve the highest reward for their efforts.

How will the NCBIA earn money? We will be rewarded for achieving 5% net growth in Builder and Associate membership for each of the three-month drive periods.

Breakdown: 5% Growth in one period = HBA receives $500 5% Growth in two periods = HBA receives $1000 5% Growth in three periods = HBA receives $2000 NAHB will now reward HBAs for year-long recruitment and retention. The NCBIA will have three opportunities to earn money in each period: Spring, Summer and Fall.

but all year long. Members will earn bonus Spike credits. Members can earn bonus Spike credits for recruitment and retention of Builder and Associate members during each period. Breakdown: 5% Growth in one period = Members earn 2x Spike credits 5% Growth in two periods = Members earn 3x Spike credits 5% Growth in three periods = Members earn 4x Spike credits You need to recruit new members and renew the members approaching their anniversary dates during the drive period. Any Builder and Associate members up for renewal during your drive season will count towards your net growth. NAHB is always trying to improve our programs and better serve local and state associations. This structure encourages us to put in place a sustainable retention and recruitment strategy that supports membership growth and a strong culture of membership, not just for a period of time,

I want us to be successful! Please contact me for additional resources related to recruitment and resources related to retention.

As always, I appreciate your help and support!