9 minute read
Executive Officer’s
by Judie Docs, CSP, MCSP, MIRM, CMP, CGP
NAHB's Expertise!
Continuing my recap of NAHB, OHBA and NCBIA benefit this month I will focus on NAHB’s expertise.
NAHB supports its members through extensive economic analysis and research that provides insight into the housing market, through workforce training programs and through communications efforts that take the housing industry’s unique perspective to policymakers and the public.
NAHB staff experts include distinguished economists, tax specialists, financial experts, and regulatory and technical specialists. NAHB also supports members through research into innovative building products and construction techniques and the efforts of the association’s legal and land development teams.
Plus, NAHB’s own award-winning video production team, NAHB Studios, offers HBAs and members a unique opportunity to tell your story across all media platforms.
Discounted Video Resources for NAHB Members
NAHB Studios is the award-winning team of video production experts with the creative insight and vision to bring your project to life.
As a boutique production house located in the National Housing Center in Washington, D.C., NAHB Studios is large enough to take on major productions, yet small enough to give you and your projects true individual attention. Work with NAHB Studios in-house, or they can come to you.
NAHB Studios understands your needs and budgets. Our team of writers, directors, producers, and editors, provide services ranging from pre- to post-production, including ads, content marketing videos, conference and trade show events like opening ceremonies and awards galas to highly rated, award-winning cable network programs.
Video Production
Video is king when it comes to content marketing. Whether marketing and promoting your HBA, business or product, NAHB Studios will collaborate with you to tell your story across all mediums — online, television, and radio. Our work includes:
• Corporate brand marketing • Product marketing and promotion • Education and training • Issues and promotion • Testimonials • Documentaries • Drone videography
Production Studio
The 19-by-20-foot studio with 90-degree green screen cyc wall is a convenient, one-stop shop to record your corporate messaging or conduct interviews. With professional crew, equipment and teleprompter, NAHB Studios handles all facets of production.
Live Events
NAHB Studios produces myriad live events, from opening ceremonies to conferences to award shows. Its turnkey convention TV program creates a perfect vehicle for onsite marketing, promotion, product demonstrations and sponsorships. Live event services include:
Research and Analysis
• NAHB’s Economics Data Helps Members Succeed • The NAHB/Wells Fargo Housing Market Index, a monthly survey of NAHB members that takes the pulse of the single-family housing market, is an industry benchmark. • NAHB also provides forecasts analysis of housing starts and new home sales, and special studies on specific aspects of the housing market.
Housing Economics, a paid subscription publication, provides even more in-depth information. • Eye on Housing, the group’s blog, is a great way to stay on top of what’s happening in the housing market. • Economic Impact Analysis of New Construction • By the end of 2020, America’s home builders will need to construct 4 million new single-family homes and 1.5 million multifamily homes to meet demand due to population growth and to replace older homes removed from the inventory. • To help members and associations make the case for this necessary growth and fight impact fees and other anti-growth measures, NAHB has developed proprietary models that estimate the costs and benefits of new home construction in a typical local area. • The analysis is available in two free reports. One examines the Income, Jobs and Taxes Generated by new construction. • The other compares costs to revenue for local governments. Together, the two reports show how quickly housing typically pays for itself. • Customized Analysis for a Small Fee • On a fee basis, NAHB can also provide customized reports on the local impact of home building related to specific projects or the impact of construction within a specific local area.
Legal Support
• NAHB provides numerous legal resources for members and for state and local association staff. • While the NAHB staff counsel cannot replace your local attorney, we may be able to help with legal research, litigation funding, and/or litigation strategy, depending on the situation and the issues involved. • The Office of Legal Affairs (OLA) manages and supervises all legal programs for NAHB and works on a diverse array of legal matters to advance NAHB’s overall mission including litigation, regulatory and advocacy matters. • The OLA’s caseload includes cases in the U.S. Supreme Court, the U.S. Courts of Appeals, and state appellate courts. • The OLA also administers the Legal Action Fund, a service designed to assist state and local associations and their members with ongoing cases, legal education seminars on building industry-related issues to all members and affiliated HBAs, and a host of other industry-related programs. • The OLA works with NAHB committees to advance the industry’s interests relating to the risks associated with the construction of new homes and remodeling and to help the members identify, manage, and minimize such risk. • You can reach an attorney on staff at legalaffairs@nahb.org.
Land Development and Growth
To help facilitate new construction, NAHB provides numerous resources to help members and HBAs advocate for more practical growth and development, to find innovative solutions for funding essential infrastructure, and to demonstrate how home construction benefits the economy.
• Land Use 101 is a one-stop toolkit that assembles the best available resources from NAHB to address virtually every issue relating to growth, land use and development including impact fees and housing affordability. • Among the resources it provides are NAHB briefing papers, presentations, talking points, and credentialed reports that members and staff can use to address issues in their markets. • A similar resource, Housing for All, presents case studies of innovative solutions that communities nationwide have employed to help make homes more affordable and to enable more families to achieve homeownership or have access to suitable rental housing.
Ordinance Reviews
• As a free service, NAHB’s Legal and Land Use staff assist members and HBAs by reviewing state and local ordinances and regulations relating to development and construction, including local zoning ordinances, comprehensive plans, subdivision regulations, complete streets ordinances, impact fee ordinances and state legislation. • The Legal staff examines and analyzes ordinances based on constitutional, statutory, and case law considerations. Generally, ordinances are reviewed for statutory compliance, procedural and substantive due process considerations, Fifth Amendment takings issues and other legal deficiencies. • NAHB’s Land Use staff also provides rigorous critical review and comments on the land use policy and implementation aspects of proposed and revised ordinances. Staff members also provide onsite assistance and expert witness testimony as needed.
Home Builders Institute
• Building America’s Home Construction Work Force • NAHB’s nonprofit partner, HBI is a national leader for career training in the building industry. It provides students the skills and experience they need for successful careers through pre-apprenticeship training, job placement services, mentoring, certification programs, textbooks,
and curricula. • With an 80 percent job placement rate for graduates, HBI training programs are taught in local communities across the country to youth, veterans, displaced workers, and other underserved populations. • HBI training programs do more than just provide job skills; they also build character and self-esteem, helping to provide students with the skills they need to succeed on the job and in life. • Learn more at HBI.org.
Home Innovation Research Labs
• Overcoming Barriers to Innovation and Improving Homes • Home Innovation Research Labs helps its clients in the residential construction industry overcome barriers to innovation so that they can improve the quality, durability, affordability, and environmental performance of homes and home building products. • Founded in 1964, Home Innovation Research Labs is an independent subsidiary of the NAHB. It originated as a small product testing laboratory and has since grown to become a full-service market research, consulting, product testing, and accredited third-party certification agency dedicated solely to issues related to the home building industry. • Home Innovation Research Labs is the certifying agency for the ICC 700 National Green Building Standard, the only residential green building rating system approved by ANSI as an American National Standard. • Clients of Home Innovation Research Labs include stakeholders working in every aspect of the home building industry, including builders and remodelers, product manufacturers, trade associations, and government agencies. • Home Innovation Research Labs is headquartered in Upper Marlboro, Md., where its 25-acre research campus includes a state-of-the-art product testing laboratory and market research facility, as well as several outdoor evaluation areas. • Over its 50-year history, Home Innovation Research Labs has been integral in solving many of the home building industry’s most difficult product and technology challenges and has helped to introduce some of its most beneficial innovations. • Find out more about Home Innovation Research Labs by visiting HomeInnovation.com.
I hope you agree that NAHB’s expertise delivers for its members.
We’re in the offering NAHB members up to $1,000 business.
2020 Chevrolet Silverado 6500 HD1 Chassis Cab 2020 GMC Savana Van 2020 Chevrolet Silverado HD 2020 GMC Sierra 1500
USING THE PRIVATE OFFER FOR NAHB MEMBERS IS EASY:
1. Get your NAHB proof of membership. 2. Visit your local Chevrolet, Buick or GMC dealer and mention this Private Offer. 3. Select an eligible vehicle(s) to purchase or lease and present your NAHB proof of membership.
For even more value, combine this offer with the National Fleet Purchase Program and Business Choice Offers. For full details on the Private Offer, NAHB members should visit nahb.org/gm.
Example offer for NAHB members who are business owners purchasing a 2020 Chevrolet Silverado 2500 HD Crew Cab 1LT 4WD.
$1,000
Private Offer2
$3,400
National Fleet Purchase Program (FVX)3
Up to $1,000
Eligible Accessory Cash Allowance4
Up to
$5,400
In Potential Value
1Shown with equipment from independent suppliers which is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of independent supplier alterations. 2Private offer amount varies by model. Up to $500 offer for retail deliveries and up to $1,000 offer for fleet deliveries. Valid toward the purchase or lease of eligible new 2020 and 2021 model year vehicles. Customer must take delivery by 1/4/2021. Not compatible with some other offers. Not valid on prior purchases. Offer excludes Chevrolet Blazer, Bolt EV, Camaro, Corvette, Sonic, Spark, Trax, Volt, Buick Cascada, Envision, LaCrosse, Regal, Verano, and all Cadillac vehicles. Additional GM models may be excluded from time to time at GM’s sole discretion. See dealer for details. 3Offer available to qualified fleet customers through 1/4/2021. Not compatible with some other offers. Take delivery by 1/4/2021. See dealer for details. 4To qualify, vehicle must be used in the day-to-day operations of your business and not solely for personal/non-business-related transportation purposes. Must provide proof of business ownership. For complete program requirements, including information regarding offers, vehicles, equipment, options, warranties, and ordering, consult your dealer or visit gmbusinesschoice.com. Not eligible on Associated Accessories from third-party independent suppliers. Not available with some other offers. Take delivery by 1/4/2021. See dealer for details. ©2020 General Motors, LLC. All rights reserved. The marks appearing in this ad are the trademarks or service marks of GM, its subsidiaries, affiliates, or licensors.
