2022 MARKETING
GUIDE
Build your business with a customized marketing plan using this complete guide to North Coast Building Industry Association marketing opportunities through digital, print and various event sponsorships.
digital
events
Come BUILD with Us!! North Coast Building Industry Association, 5201 Waterford Dr., Sheffield Village, OH 44035 (440) 934-1090
2022 NCBIA Marketing Guide Dear Members The North Coast Building Industry Association provides members an abundance of ways to achieve professional development and generate recognition. The 2022 Marketing Guide was developed to help you plan your involvement and budget for 2022. Lock in pricing now as it is subject to change. All opportunities featured are accompanied by descriptions to give you a better understanding of the events. Each marketing opportunity not only includes an investment amount, but also the recognition you can expect in return. Getting the most of your membership also means getting involved. We invite you to consider joining a committee or volunteering during events. This will lead you to that pivotal next step of building relationships and subsequently gaining more business. Please look over the choices in this packet. For sponsorship and participation opportunities, mark your choices in this guide and return a copy, along with the completed selection sheet to the NCBIA. We are here to help you determine what works best for you and your organization. Call us any time at (440) 934-1090
TARGET AUDIENCE CODES
Let’s Build a GREAT Year
Denotes Member to Member
TOGETHER!
Denotes Member to Consumer Use these color-coded stars to quickly find the best marketing options for your business!
General Membership Meetings 3 General meetings per year Your Company Logo on Registration materials; promotion in NCBIA Media in print & online
If your business focuses on serving other members, look for the GREEN stars on the following pages.
o March 16, 2022 ...............................$250 (General Membership Meeting)
Or if your business is geared more towards selling to consumers, look for the best marketing opportunities to reach consumers, marked with a RED star!
o June 24, 2022 .................................$250 (Membership Cookout) o October 19, 2022.............................$250 (GM Meeting & Election Night)
If you’d like help putting together a marketing plan for your business, please contact Maria Sabala at maria.sabala.ncbia@gmail.com or (440) 382-1799 and I’d be happy to help!
* Sponsor all three and save $75 ($225 ea.)
Member Mixer Events -
Scheduled throughout the year; promotion in NCBIA Media in print & online o Member Mixer Event Sponsor...............................$150 5201 Waterford Dr., Sheffield Village, OH 44035 www.ncbia.com (440) 934-1090
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Issued Dec. 30, 2021 digital
events
2022 NCBIA Marketing Guide Golf Classic - August 4, 2022 - Sweetbriar Golf Course o Presenting Sponsor.........................................................................................................................................$2,000 Includes one foursome; company name/logo on banner (NCBIA to provide) placed prominently at outing; presentation at BBQ & mic time
o Hole-in-One Sponsor ........................................................................................................................................ $TBD Includes the opportunity to sit at the hole-in-one hole with a partner/staffer to determine a potential winner
o Golf Cart Sponsor ........................................................................................................................................... $1,250 Provides signage for every golf cart; includes 2 BBQ tickets
o BBQ Sponsor ....................................................................................................................................................$500 You may bring a banner to hang at the pavilion
o Scorecard Sponsor ...........................................................................................................................................$500 Includes company logo on all scorecards placed on all carts for event
o Breakfast Sponsor ............................................................................................................................................ $300 Opportunity to pass out breakfast at morning registration; includes signage with company name at breakfast area
o Photo Sponsorship ........................................................................................................................................... $300 Provides for foursome photos to be taken & mailed out after the outing to each golfer; includes signage with company name on golf course
o Raffle Sponsorship ........................................................................................................................................... $250 Announces the winner of the 50/50 raffle during BBQ; includes signage with company name on golf course
o Skill Prize Sponsor ...................................................................................................................................$250/each Includes company name on sign at skill hole; NCBIA will provide prizes to winner - multiple available
o “Pink” Ball Sponsor .......................................................................................................................................... $250 Opportunity to sell pink balls for contest at registration area; includes signage with company name on course
o On-Course Sponsor ...........................................................................................................................................$150 Includes signage with company name on golf course
Clambake - October 1, 2022 o Event Sponsors.................................................................................................................................................... $625
Includes: 8 dinner tickets, recognition at event; recognition in BUILDER newsletter; Listing on program/placemat; Banner (you provide) to hang at the front of the venue; and your company name/logo on the registration form
o Raffle Board Sponsors (2 available) ....................................................................................................................... $249 Includes: Your company name on each and every reverse raffle ticket sold from either the $5.00 board or the $10.00 board at the event.
o Patron Sponsors..................................................................................................................................................... $99 Includes: Listing on event program/placemat
o Chinese Raffle
Yes...I will provide a basket for the Chinese Basket Raffle. NOTE: NCBIA will create a basket for you for only $100.00... o Yes...please bill me for this.
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2022 NCBIA Marketing Guide Monthly BUILDER Newsletter
A NEW ISSUE EVERY MONTH ONLINE AT www.ncbia.com AND EMAILED TO EVERY INBOX BACK COVER o 4 issues per year o 8 issues per year o 12 issues per year
$600 per issue $470 per issue $340 per issue
INSIDE FRONT COVER o 4 issues per year o 8 issues per year o 12 issues per year
$550 per issue $445 per issue $315 per issue
INSIDE BACK COVER o 4 issues per year o 8 issues per year o 12 issues per year
$520 per issue $405 per issue $290 per issue
FULL PAGE o 4 issues per year o 8 issues per year o 12 issues per year
$465 per issue $360 per issue $260 per issue
1/2 PAGE o 4 issues per year o 8 issues per year o 12 issues per year
$300 per issue $250 per issue $175 per issue
1/4 PAGE o 4 issues per year o 8 issues per year o 12 issues per year
$160 per issue $140 per issue $110 per issue
BUSINESS CARD (1/8 PAGE) o 4 issues per year o 8 issues per year o 12 issues per year
$110 per issue $100 per issue $85 per issue
The NCBIA online BUILDER Newsletter is issued during the last week of each month. It is posted online at www.ncbia.com and back issues can be obtained by contacting the NCBIA at (440) 934-1090 or email the NCBIA at judie@ncbia.com. Enhanced Online Membership Directory Listing (based on 12-month commitment)
o Featured Listing ........................................... $130 Your Company Logo linked to your website
CHOOSE THE MONTHS FOR YOUR ADS o JAN o MAY o SEP o FEB o JUN o OCT o MAR o JUL o NOV o APR o AUG o DEC
o Enhanced Listing ......................................... $290 Your Company Logo; photos and company description all . linked back to your website. NEW this year! bundled together with your Enhanced . Listing, your logo will also be placed in the “Featured . Members” area of our website on the home page where you get even more exposure!
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Issued Dec. 30, 2021 digital
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2022 NCBIA Marketing Guide Issued November 2017
Membership Directory & Consumer Guide Don’t miss this marketing opportunity! The Membership Directory & Consumer Guide is mailed out to consumers, as well as fellow members. Also available as a PDF download on www.ncbia.com, or in print from the NCBIA upon request. 2-PAGE CENTER SPREAD............................................$1300 BACK COVER.................................................................SOLD INSIDE FRONT COVER..................................................SOLD INSIDE BACK COVER....................................................$850 FULL PAGE.....................................................................$800 HALF PAGE.....................................................................$550 QUARTER PAGE.............................................................$350 BUSINESS CARD ...........................................................$125
Weekly eNews Update
The eNews Update is published weekly online and delivered via email to all members and VIP Partners (with the exception of the last week of the month when the BUILDER Newsletter is published). Get 550 pixels wide of ad space. Coordinate your eNews ad with your seasonal promotions!
Total Cost o 3 Placements $100 o 6 Placements $190 o 9 Placements $280 o 12 Placements $375
WEBSITE BANNER ADS
NCBIA.COM HOME PAGE
Your custom ad will appear on the NCBIA home page at the top in the rotating slide section alongside current events. o Rotating Slide, Full Year............$1000
o Home Page, below slideshow..........$600
TOUCH Program...................$600
o Consumer/Member Page.................$350
o Your company logo will appear on over 4,000 touches to our members each year; letters, postcards, emails sent monthly
Want your logo featured on our website home page? See the listing on page 3 for Enhanced Online Membership Directory Listing. It’s now bundled together!
(based on 12-month commitment)
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2022 NCBIA Marketing Guide 3rd Most Visited Page on NCBIA.com!!! VIRTUAL PARADE OF HOMES - Sponsorships
(can be PRO-Rated)
o Grand Sponsor.............................................................................................................$1000 Includes company logo featured prominently on the landing page of the Parade of Homes site; a rotating slide on the home page at www.ncbia.com with a link to your company website; your company logo/name featured in all marketing efforts; an ad placement each week in the NCBIA e-News Update; recognition in the NCBIA BUILDER Newsletter Magazine and more.
o Home Sponsor...............................................................................................................$500 Includes company logo/name featured on the landing page of the Parade of Homes site; your company logo/name featured in all marketing efforts; recognition in the NCBIA BUILDER Newsletter Magazine and more.
o Sustaining Sponsor........................................................................................................$225 Includes company name featured on the landing page of the Parade of Homes site; your company name featured in selected marketing efforts; recognition in the NCBIA BUILDER Newsletter Magazine and more.
o Patron Sponsor..............................................................................................................$150 Includes company name featured on the landing page of the Parade of Homes site; recognition in NCBIA BUILDER newsletter Magazine and more. Keeping up on the times, today’s consumers know what they want and use the internet to find what they are looking for. Leverage your visibility with the NCBIA Virtual Parade of Homes. Your homes and/or remodeling projects will be open 24/7 on a mobile device or computer. You will have a qualified prospect when they come to visit or call you for an appointment. This marketing opportunity is widely publicized digital, print and at events.
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Issued Dec. 30, 2021 digital
events
2022 NCBIA Marketing Guide Issued November 2017
HOME SHOW 2022 - Feb. 26 & 27, 2022 NCBIA - Member Booth Fees.........................................................................................................................$349 SPONSORSHIP FEES Event Sponsor..................................................................................................................................................$2000 o Everything on Supporting Sponsor list, PLUS radio interview, booth space, logo on staff t-shirts and all printed advertising, mention in radio advertisements, option to have your company’s banner hung at show entrance and studio quality videos to promote your business! Supporting Sponsor.........................................................................................................................................$300 o Includes: mention in radio ads, your logo in event program, Facebook event page, slideshow during event, option to put promotional itemsin swag bag, and recognition in BUILDER newsletter. Lunch is provided for ALL sponsors! Bag Sponsor.....................................................................................................................................................SOLD o Your company to provide bags; promotion in the NCBIA Newsletter and in all social media
Want a Customized Marketing Plan? Website Events BU IL DER
Directory
Home Show
Call or email
Maria Sabala: (440) 382-1799 or maria.sabala.ncbia@gmail.com
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*Refer to page 3 for Builder Newsletter pricing and page 4 for Membership Directory & Consumer Guide pricing
2022 MARKETING
GUIDE
Business card H: 2.0 in W: 3.195 in
Quarter page H: 5.25 in W: 3.195 in
Advertising Spec Sheet
Half page H: 5.25 in W: 8.0 in
Two-page spread (no bleed) H: 10.5 in W: 16.0 in
Full page (no bleed) H: 10.5 in W: 8.0 in
Full page (with bleed) H: 11.0 in W: 8.5 in
Two-page spread (with bleed) H: 11.0 in W: 17.0 in
North Coast Building Industry Association, 5201 Waterford Dr., Sheffield Village, OH 44035 (440) 934-1090 Issued Dec. 30, 2021
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2022 NCBIA Marketing Guide Selection Sheet Issued Dec. 30, 2021
All Rates and Fees Subject to Change Without Notice
General Membership Meetings o March 16, 2022..............................$250 o June 24, 2022 Cookout..................$250 o October 19, 2022............................$250
Monthly BUILDER Newsletter
Golf Classic o Tournament Sponsors......................$2,000 o Hole-in-One Sponsor.........................$TBD o Golf Cart Sponsor..............................$1,250 o BBQ Sponsors....................................$500 o Scorecard Sponsor.............................$500 o Breakfast Sponsor..............................$300 o Photo Sponsorship.............................$300 o Raffle Sponsor....................................$250 o Skill Prize Sponsors............................$250 o “Pink” Ball Sponsor.............................$250 o On-Course Sponsors..........................$150
INSIDE FRONT COVER o 4 issues per year.........$550 per issue o 8 issues per year.........$445 per issue o 12 issues per year.......$315 per issue
($225 each if you sponsor all three for the year!)
Clambake o Event Sponsors..................................$625 o Raffle Board Sponsors........................$249 o Patron Sponsors............................... . . $ 9 9 o Chinese Raffle Basket........................$100 Member Mixer Social Events o Member Mixer Social Event Sponsor...$150 TOUCH Program o Only 1 spot left for 2022......................$600 Featured & Enhanced Online Mobile Membership Directory Listing o Featured Listing..................................$130 o Enhanced Listing................................$290 Weekly E-News Update o 3 Placements......................................$100 o 6 Placements......................................$190 o 9 Placements......................................$280 o 12 Placements....................................$375 NCBIA.COM WEBSITE ADS
BANNER ADS o Home Page.......................................$600 o Consumer/Member Page ..................$350 HOME PAGE ROTATING SLIDE o One Year ........................................$1,000
BACK COVER o 4 issues per year.........$600 per issue o 8 issues per year.........$470 per issue o 12 issues per year.......$340 per issue
INSIDE BACK COVER o 4 issues per year.........$520 per issue o 8 issues per year.........$405 per issue o 12 issues per year.......$290 per issue FULL PAGE o 4 issues per year.........$465 per issue o 8 issues per year.........$360 per issue o 12 issues per year.......$260 per issue
Membership Directory & Consumer Guide
2-PAGE CENTER SPREAD ..................... $1300 BACK COVER ......................................... SOLD INSIDE FRONT COVER .......................... SOLD INSIDE BACK COVER .............................. $850 FULL PAGE ............................................... $800 HALF PAGE ............................................... $550 QUARTER PAGE ....................................... $350 BUSINESS CARD ...................................... $125
VIRTUAL PARADE OF HOMES - Sponsorships
o Grand Sponsor............................... $1000 o Home Sponsor................................. $500 o Sustaining Sponsor.......................... $225 o Patron Sponsor................................ $150
1/2 PAGE o 4 issues per year.........$300 per issue o 8 issues per year.........$250 per issue o 12 issues per year.......$175 per issue 1/4 PAGE o 4 issues per year.........$160 per issue o 8 issues per year.........$140 per issue o 12 issues per year.......$110 per issue BUSINESS CARD (1/8 PAGE) o 4 issues per year.........$110 per issue o 8 issues per year.........$100 per issue o 12 issues per year.......$85 per issue CHOOSE MONTH(S) FOR YOUR AD(S)
o JAN-FEN o MAR-APR o MAY-JUN o JULY-AUG o SEP-OCT o NOV-DEC
o FEB-MAR o APR-MAY o JUN-JUL o AUG-SEP o OCT-NOV o DEC-JAN
HOME SHOW 2022 o Regular Booth Space....................$299 SPONSORSHIP FEES o Event Sponsorship.......................$2000 o Supporting Sponsorship................$300 o Bag Sponsorship..........................SOLD
5201 Waterford Dr., Sheffield Village, OH 44035 www.ncbia.com (440) 934-1090
Come Build with Us...
Please complete the information below to finalize your sponsorships Company Name _________________________ Please Invoice Me ______
Check Enclosed_____
Contact Name ___________________________ Visa/MC/Disc/Amex _____ Phone _________________________________ Email __________________________________ Total Amount Due ___________ Register online at www.ncbia.com, by email: judie@ncbia.com or by phone (440) 934-1090
**A $5 Convenience Fee will be charged for all Credit Card Payments under $500; $10 for payments Over $500
Card Number ______________________________ Exp. Date____________CVV# ___________ Complete Address__________________________ _________________________________________ Authorized Signature _______________________
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