1 minute read
Hub in the Center
from Suston #12
by norragency
THE FIRST SEED was sown already in 2010. Today, the Sustainability Hub at OutDoor by ISPO and ISPO Munich has developed into one of the major get-togethers for the sustainability-minded outdoor professionals in Europe. Here, visitors can get up to date with the speakers on stage, large poster exhibitions, daily presentations, and numerous conversations.
“In 2010, I was working with the boardsports magazine 7 Sky, and we created what we called a Greenroom at ISPO Munich. This was followed by other concepts at the trade shows, all with the idea to highlight pioneering brands, products, and initiatives. From 2019 and onwards it has been called the Sustainability Hub and has become a hotspot at every trade show since,” says Cira Riedel, co-founder of Greenroom Voice, which arranges the Hub in collaboration with ISPO and European Outdoor Group.
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“This summer, we will be in the atrium above the main entrance. As before, we will have our daily Transparency Tours at 11 am. I go around and present all mini-booths and posters, and around five representatives per day join us to tell their story. The audience is listening via headphones,” says Anna Rodewald, the other co-founder of Greenroom Voice, and continues:
“Over the years, we have had different themes, and gradually we have broadened the scope since so many interesting things are going on simultaneously. But a lot revolves around traceability, transparency, circularity, and climate. This is also what comes up most, when we have talked to partners over the last year.”
Suston Magazine is a regular exhibitor at the Sustainability Hub - its editor-in-chief Gabriel Arthur explains why:
“For Suston it is a natural. No other European event gathers so many key people from outdoor and sustainability. I think it is great to meet people in person, whom I otherwise have a lot of contact with via e-mails, digital meetings, LinkedIn, etc. Nothing beats sitting down together over a coffee and sharing thoughts. And I’m always sure to get many good ideas for future articles!”
THE TRANSPARENCY TOUR at 11 am each day. Meet Suston on Tuesday, June 6.
