Look Behind Aku’s Label

A Low Impact Collab

Behind the Label is the name of a project that fully represents the spirit of Aku in order to the end user relationship. A responsible commitment that comes from being, for over 40 years, a direct producer in the footwear sector. An advantage not only in the product quality, but also in the capacity to provide customers with all information on the origin of the individual components of what they choose.

A very special condition that makes Aku in a very special position summarized in the sentence “nothing to hide”. A specific choice of company policy has always involved the use of raw materials mainly from local suppliers, able to pro- vide reliable information on the origin and characteristics of the materials, ensuring full traceability of every single product component. Eventually, those that browse through the Aku website, have the chance to find a specific button Traceability next to every single style sheet. This button is the door to drop behind the label to discover where every product component come from and this is not enough.

After a long and severe procedure, Aku has certified, first in the outdoor footwear industry, the level of emissions of CO2 for every model in the collection. Another step in order to make Aku fully transparent and responsible for every single step people move with their shoes.

In 2014 Aku started its first low-impact project. Friul Rubber embraced our choice and started a project to recycle its production waste and reuse it for the midsole material it supplied to Aku. This took some time, but eventually the RECY EVA material was developed and used for the first time in our Bellamont collection. The connection and shared vision of Aku and Friul Rubber is an example of what two companies can do to make a lower impact and more transparent production process.

OutDoor by ISPO: H3.102

From 4 to 6 June, 2023.

At the MOC Event and Order Center in Munich, Germany. ispo.com/en/ outdoor