welcome to CrushCity ™ , A destination in the mind of every angler, where fish are big, and the bite is hot. It’s what tournament anglers live for and every angler dreams of.
CrushCity ™ is the collaboration of Rapala® and Jacob Wheeler to create what Wheeler calls “the soft baits I need to win tournaments”.
Smart Injection Technology™
Smart Injection Technology ™ Combines Custom Combinations of Color, flake, Salt and Scent,that are added Precisely where Needed for the Perfect Presentation.
-Meet the gang-
their actions, attitudes and willing to get out there and get crushed is just another day in their world, we're just living in it.
FORWARD-FACING LEGS
Provide subtle, secondary action with the slightest movement.
DOUBLE-SIDED RIBS
Allow the angler to rig either side of bait to maximize usage.
HINGED ARMS
Create unique dual actions.
BACK RIBS
Allow the angler to rig either side of bait to maximize usage and helps hide hook point.
FORWARD-FACING LEGS
Provide subtle, secondary action with the slightest movement.
Help in rigging the bait straight and top hook slot helps to hide hook point.
Provide tight-kicking action.
Soft tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters.
Is extremely durable and allows bait to float.
TAPERED, RIBBED TAIL
Give subtle action with the slightest movement.
Give bait attracting subtle action.
Help in rigging the bait straight and top
to hide hook point.
CLAWS
BELLY AND TOP HOOK SLOTS
PADDLE TAIL
TAIL RINGS
BELLY AND TOP HOOK SLOTS
hook slot helps
TPE MATERIAL
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
Dolphin-Like Swimming Action • “Bronco Buck” Kick when Jigged • Soft Ribbed Hook Slots on Both Sides Maximize the Life of the Bait and Protect Hook Point • Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation
side profile top profile
Bama Bug Black Blue Green Pumpkin Bama Craw Black Blue Flake Black N Blue
Black Red Flake California Craw
Bug
Pumpkin Blue Green Pumpkin Blue Pearl
Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.
Tight Kicking Action Claws • Perfect for Flipping, Punching, Dragging or a Trailer • Soft Ribbed Hook Slots on the Back to Protect Hook Point • Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation
BCR BKB
BKNB Albino Pearl Bama Bug Black Blue Green Pumpkin Bama Craw Black Blue Flake Black N Blue
BKR
GPCH
Black Red Flake California Craw Candy Bug Green Pumpkin Blue Green Pumpkin Blue Pearl Green Pumpkin Chartreuse Pepper
Green Pumpkin Magic Green Pumpkin Green Pumpkin Watermelon Pearl White Watermelon Red
To lead CrushCity ™, you need to be dependable, adaptable and fearless, which is why the The Mayor ™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on any body of water.
Subtle Kicking Action • Rigs Perfectly on a Swimbait Jig Head, Belly-Weighted Swimbait Hook or as a Trailer Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation
Black Blue Green Pumpkin
Black Blue Flake
Chartreuse Pearl Green Pumpkin Magic
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Enticing Tail-Kicking Trailer Action • Nose Hook,Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait Which Falls with a Shimmy • Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation
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Chartreuse Pearl Green Pumpkin Chartreuse Pepper Green Pumpkin Magic
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.
TPE - Durable, Floating Plastic • Perfect for Finesse Situations • Maximized Buoyancy • Stand Up a 1/4 ounce VMC® Ned Rig Jig or Rig a Drop-Shot • Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation
side profile top profile
Albino Pearl
Baby Bass
Bama Craw
Bubble Gum Black Blue Flake
Coppertreuse
Ghost Morning Dawn Goby
Green Pumpkin Blue
GPPK Green Pumpkin Chartreuse Pepper Green Pumpkin Magic Green Pumpkin
Green Pumpkin Watermelon Perch Smoke Shad
Watermelon Red
NEW Precision Xtreme® series
mAVriK™ 110
Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injured baitfish. Hard-cutting, semi-erratic action makes the Mavrik™ a versatile jerkbait for any condition. Fish it slow with short twitches to walk the bait side-to-side or give it a quick snap to get the bait to turn nearly 180 degrees. Armed with premium VMC® RedLine Series™ treble hooks to make this a complete fish-catching jerkbait.
CONSTRUCTION
Durable Plastic Body External Scales
FEATURES Long-Cast System Suspending, Head-Down
SPECIFICATIONS/COLORS
ACTION Hard-Cutting Semi-Erratic Action
TARGET SPECIES Bass/Multi-Species Freshwater
TERMINAL VMC® RedLine Series™ Treble Hooks
NEW
shAd rAP® eLite
Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a profile shape of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Slightly heavier for their size which means longer casts. Forged, flattened, one piece through wire construction improves durability. Premium high-def patterns with metallic gilded face, bringing the look to a totally new level.
FEATURES Natural Baitfish Profile ACTION Classic Rapala® “WoundedMinnow” Ultra Slow-Super Fast
Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice for casting, pitching or vertical jigging. Designed with the same Jigging Rap® swimming action that is a proven fish catcher, the Jigging Rap® Magnum® is built with a durable one-piece body and fin design to allow it to take a beating and keep on catching. For the business end, a built-in swivel on the belly holds a bigger treble hook which is complimented by a large tail hook to keep fish hooked.
CONSTRUCTION
Durable, Balanced, One-Piece Body and Fin
FEATURES Built-In Belly Hook Swivel
SPECIFICATIONS/COLORS
ACTION Cast, Pitch, Vertical Jigging, Swims Down in Circles
TARGET SPECIES Multi-Species Freshwater
TERMINAL VMC® Black Nickel Center Treble and Tail Hooks
Baby Aspius
NEW
riPPin' BLAde
The slender, heavy profile produces instant vibration, even at slow speeds. Perfectly balanced, the Rippin’ Blade falls upright, reducing line twists and fouling. The Rippin’ Blade comes in a variety of premium colors that give a fresh look to the blade bait market. Built for a variety of fishing scenarios, the Rippin’ Blade offers multiple line-tie positions for customizing action.
CONSTRUCTION Metal Frame Plastic Body FEATURES Three Line-Tie Holes
ACTION Instant Tight Vibration on Lift or Retrieve
TARGET SPECIES Multi-Species Freshwater
TERMINAL VMC® Crankbait Snap, Two Black Nickle Round Bend Treble Hooks
SPECIFICATIONS/COLORS
Chrome Blue Clown
Chrome Tiger Firetiger
Gold Chrome Tiger
CONSTRUCTION Premium Balsa Wood Circuit Board Lip FEATURES Silent/Non-Rattling Flat-Sided Body, Floating
SPECIFICATIONS/COLORS
Bass/Multi-Species Freshwater
Black Nickel 1X Strong Hybrid Treble Hooks
Classic Craw
Copper Green
Coosa Special Shad
Rootbeer Crawdad
Dark Brown Crawdad
Green Gizzard
Helsinki Shad Shad
Green Shad
Mossy Chartreuse
Red Crawdad Crawdad
Live River Shad
Rootbeer Crawdad
NEW COLORS
shALLow shAd rAP®
CONSTRUCTION Balsa Wood, Through Wire Shallow Running Lip
Natural Baitfish Profile Floating on Pause
SPECIFICATIONS/ NEW COLORS
Rapala “WoundedMinnow” Slow Retrieve
Multi-Species Freshwater
Black Nickel Round Bend Hooks
NEW COLORS Jointed shAd rAP®
CONSTRUCTION 2-Piece Articulated Plastic Body Deep-Diving Lip
Rattling Suspending
Classic Rapala “WoundedMinnow” Versatile Retrieve
SPECIFICATIONS/ NEW COLORS
Multi-Species Freshwater
Black Nickel Round Bend Hooks
giVes Fish more LiP.
Classic body shapes and the Scatter Lip create the most evasive, erratic, aggressive sweeping action ever seen.
NEW COLORS
scAtter rAP® tAiL dAncer®
NEW COLORS
NEW COLORS
gnum® Xtreme
Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek flat sides create a tight rolling action while the tail keel adds stability at all speeds. Troll the X-Rap® Magnum® Xtreme fast or slow through reef terrain and around rocky outcrops. Ideal amongst skirted lures or other Rapala lures in a spread. Designed with Rapala’s Magnum level of strength, built with through wire construction, heavy duty split rings and VMC® 9626 3X strong treble hooks.
FEATURES Patented Long-Casting System 3D Holographic Eyes
Slashbait® Action Suspending on Pause
SPECIFICATIONS/ NEW COLORS
Multi-Species Freshwater & Saltwater
Perma Steel® Hooks
CONSTRUCTION Heavy, Tough X-Style Translucent Body
NEW COLOR
X-rAP® Long- cAst
Holographic Foil 3D Holographic Eyes
ACTION Long-Casting , Sinking Flutters on Fall
SPECIES Multi-Species Freshwater & Saltwater
SPECIFICATIONS/ NEW COLOR
Tin Finish 4X Inline Single Hooks
SMARTHUB® SYSTEM
The Rapala® SmartHub® System is the ultimate, versatile system that gives you endless options to interchange and adjust for your needs. A single SmartHub can be used independently or choose the Track System 16 to easily expand your accessory options.
smArthuB® Line sPooLer
• Conveniently assists in spooling both spinning & baitcasting reels
• Spring-loaded line tension control, knob locks the position
• Adjustable, pivoting base for single placement on a SmartHub mount, knob locks the angle
• Integrated line cutter
• Includes one adjustable SmartHub connector
smArthuB® mAgnetic tooL hoLder
• Tool storage drop-in slots & hang hooks on either end
• High strength magnetic backer holds tools in slots
• Lure storage perimeter holes for hanging lures
• Each tool holder includes one adjustable SmartHub connector
Single SmarHub® Track System 16
Includes the Exclusive Rapala® SmartHub® Connector
Magnetic Tool Holder 2
Magnetic Tool Holder 4
Includes the Exclusive Rapala® SmartHub® Connector
smArthuB® trAcK system 16
• Track includes 3 SmartHubs
• Interlocking track system allows easy and secure track expansion. Mounting holes 16" and 24" on center for standard stud construction. Adjustable SmartHub connectors can be positioned anywhere along the track. The red center set screw locks and holds the SmartHub in the desired location.
• Mounting hardware included
• Compatible with Rapala SmartHub accessories sold separately
• Fits most beverage cans, cups & mugs
• Tool only - attaches to a SmartHub mount (sold separately)
cLAmP mount
• Mounts to round & square tubing and edges up to 1-1/4”
• Perfect for portable shelter frame poles
• Built-in 1/4-20 receiving port
Includes the Exclusive Rapala® SmartHub® Connector
sPLit ring scissors
• Ultra fine serrated cutting edge specially designed to grip and hold tough braided line for easy, non-slip cutting
• Plier surface behind the split ring tool for extra leverage
• Stainless Steel construction
Torsion spring for easy one-hand operation
Jaw lock for safe storage
• Lanyard ready
• Ergonomic handles
Fish counter BucKet
eLectric FiLLet
Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the whole group. 4 figure register with automatic reset. Compact design includes hanging loop.
KniFe cAse
• Stores most electric fillet knives plus blades, charging base and batteries
• Convenient storage pouch
• EVA padded case
ORIGINAL THUNDERSTICK
• Natural shape and action of a minnow
• Fish attracting colors and patterns • Integrated diving lip
The Whip Tail's tubular construction presents a wider profile with a polished Stainless Steel 30° blade that flutters on the fall and runs 4-5 ft. sub-surface. A Stainless Steel shaft with an extremely sharp, VMC® dressed tail hook insures smooth hook ups and a strong resistance to bending.
DEFINING ANGLER SUCCESS SINCE 1932.
ANCHOVY ROLL
Perfect
Rolling Bait Action When Trolled Fast or Slow
• Flared silver cheek mimics feeding anchovy
• Built-in Stainless Steel rolling swivel to reduce fish’s leverage
• Self-aligning line tie for snaps or direct tie
• VMC® TechSet® hook with technical locking curve maximizes hook sets and locks fish in place
• Fish as rigged or switch to the VMC 2X-strong, Black Nickel treble hook included
• Most effective when trolled by itself or 48-60"
• 3D Holographic eyes
• UV Bright finish reflects more light energy, strengthening
• Everglo finishes glow-in-the-dark
KOHO KING
Tight Side-to-Side Action
• Great trolling & back trolling spoon
• Versatile range of trolling speeds
• Rigid spine resists bending
• Stainless steel rolling swivel to reduce fish’s leverage
• VMC® TechSet® hook locks fish in place
• UV Bright finish reflects more light energy, strengthening
• Everglo finishes glow-in-the-dark
JENSEN FLASH FLY
Highly Versatile Ultra-Realistic Trolling Fly
• Perfect when affixed behind Luhr-Jensen® Dipsy Divers® and Coyote Cyclone Flasher
• Multi-layered Everglo skirting & flash tinsel • 3D eye • Arrow-shaped head
• Rigged with 36" of 50lb. Sufix ® mono & VMC® TechSet® hooks
• UV Bright finish reflects more light energy, strengthening visibility
• Everglo finishes glow-in-the-dark
JENSEN FLASH FLY UNRIGGED
Highly Versatile Ultra-Realistic Trolling Fly
• Perfect when affixed behind Luhr-Jensen® Dipsy Divers® and Coyote Cyclone Flasher
• Multi-layered skirting & flash tinsel • 3D eye • Arrow-shaped head
• Everglo finishes glow-in-the-dark
JET DIVER™
Buoyant Trolling/Back Trolling Diver
• Floats at rest • Forward or back trolling
• Different sizes for each diving depth • Fish-attracting colors
• UV Bright finish reflects more light energy, strengthening the diver's visibility
JENSEN TROUT & KOKANEE DODGER
Versatile Trolling Attractor in a Smaller Size
• Use with spoons, plugs, flies & bait
• Welded ring construction & fish-calling vibration
• Premium plating & polishing for maximum flash, tape finishes are all on one side
NEW COLORS
DIPSY DIVER®
Adjustable, Directional Trolling Diver
• Directional design locks into multiple positions
• Adjustable positive trip mechanism
• Larger sizes have heavy-duty welded ring construction
• Snap on “O” Ring to dive even deeper (“O” Ring included with models 000, 001, 003)
• UV Bright finish reflects more light energy, strengthening the diver's visibility
* Models 000, 001 & 003 dive depths include “O” Ring attached. Also, line size, speed of boat and length of line influence the depth achieved.
Chartreuse/Silver Bottom Moonjelly
Fire/Silver Bottom Moonjelly
Kelly Green/Silver Bottom Moonjelly
NEW SERIES™
REDLINE SERIES™ IS VMC’S ULTRA-ENGINEERED HOOKS FOR OPTIMUM POWER, STRENGTH AND HOOK-UP SPEED.
50% Faster hook penetration P.T.F.E. coating • 25% Stronger Vanadium ® Steel • Needle Point unique point-grinding process Hook-Lok accessory maximizes hook organization (Hook-Lok not included in Treble hook packs) Patent Pending
Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-light, extra-strength VMC Vanadium® Steel -- the same material they use to make Formula One race cars. Combined with ultra-smooth P.T.F.E. coating that’s so velvety smooth, that you’ll be lipping them before they know they’ve been caught. And to top it off, we’ve incorporated VMC’s compressed Needle Point design that delivers powerful hook-ups that fish simply can’t shake. Most are packaged with a super convenient, patent pending Hook-Lok accessory that will immediately make you 100% more organized. Turn your ordinary day of fishing into extraordinary with the new VMC® RedLine Series™ hooks.
Redline SERIES™
NEW RSDS REDLINE SERIES ™ DROP SHOT
Max Barb • Resin Closed Eye • Inline Hook Extra Bend Resistant • Turned Up Eye
Pro Driven Hybrid Specs For Max Hook Up Percentage • Offset Point • Resin Closed Eye Extra Wide Gap • Vanadium® Steel • Needle Point • P.T.F.E. Coating • Hook-Lok Accessory (Patent Pending)
Redline SERIES™
NEW RSHWM REDLINE SERIES ™ HYBRID WORM
Pro Driven Hybrid Specs For Max Hook Up Percentage • Offset Point • Resin Closed Eye
Pro Driven Specs For Max Hook Up Percentage • Inline Eye • Straight Point = Wider Gap
Vanadium® Steel • Needle Point • P.T.F.E. Coating
COLOR / SIZE 5 4 3
jig SERIES
NEW SNRJ SWINGIN' NED RIG JIG
HOOK - Adjustable Fluorocarbon Keeper • Offset Point
Long Shank • Wide Gap • Forged
JIG - Articulated Jig Head Design Allows Presentation to Flow and Move More Naturally with an Incredible Crawling Action.
This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Ability to Stand Straight Up. Adjustable Fluorocarbon Keeper for Rigging Plastics Straight or Weedless.
NEW FFJ FINESSE FOOTBALL JIG
HOOK - Vanadium® Steel • Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra Strength
JIG - Football Head Invokes a Side-To-Side Rocking Action.
Unique Beveled Edge Conical Keeper is Designed to Secure your Plastics for Longer Use and Multiple Hook Sets.
Optimal Distance from Keeper to Jig Head Allows the Plastic to Remain in Place on the Hook Shank by Collapsing Tightly in that Area, Creating Superior Holding Power. Ideal for use with Small Tubes and Finesse Plastics including Ned Baits.
jig SERIES / All purpose series
NEW SIZE
HVJ HOVER JIG
HOOK - Built-In Trailer Hook Loop • Forged • Premium Hi Carbon Steel • Needle Point JIG - Precision Balanced Floating Jig Head • 3D Holographic Eyes UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility
• HVJ#4 2 4
HVJ#2 1/0 4
• HVJ#4K 2 10 ASSORTED COLORS
HVJ#2K 1/0 10 ASSORTED COLORS
• HVJ#4GK 2 10 ASSORTED GLOW COLORS
HVJ#2GK 1/0
• HVJ#4UVK
ASSORTED GLOW COLORS
832 ® ADVANCED SUPERLINE
THE STRONGEST, MOST DURABLE, SMALL DIAMETER BRAID. R8 PRECISION BRAIDING AND FIBER TECHNOLOGY PROVIDE SUPERIOR STRENGTH, ROUNDNESS AND LINE CONSISTENCY.
8 fibers (7 HMPE fibers plus 1 GORE® Performance Fiber) and 32 weaves (pics) per inch GORE® Performance Fibers improve abrasion resistance, increase casting length/accuracy & reduce line vibration HMPE fibers provide high strength & sensitivity, small diameter & hydrophobic water-repellent protection
