Born on the rugged south coast of Africa, Williamson has been manufacturing lures for those who thrive on the challenge of finding and conquering the world’s largest fish. Hard-won knowledge and a sincere passion for offshore angling assure that there’s a Williamson lure to fill every spot in any saltwater spread.
NEW 2025 VISUAL IDENTITY
Our brand evolution encompasses a comprehensive revitalization. From the logo to the visual identity, we are embracing a fresh and contemporary aesthetic that symbolizes our commitment to innovation and quality. The new Williamson brand image encapsulates the spirit of adventure and the thrill of the chase, inviting anglers to embark on unforgettable journeys and seek the ultimate trophy catches.
NEW 2025 LEAD-FREE
With recent advancements, we have been able to utilize lead-free materials that now provide comparable qualities to lead, ensuring the same high-performance you expect from Williamson while remaining eco-friendly. With these alternatives, you can confidently fish knowing that you are making a responsible choice that helps protect the natural habitats we cherish.
NEW 2025 ECO-FRIENDLY PACKAGING
We are not only revamping our products but also prioritizing sustainability. Considering the pressing global environmental challenges we face, it became imperative for Williamson to embark on a comprehensive evaluation, encompassing not only the lure material but also limiting the usage of plastic materials in our packaging. This natural evolution reflects our unwavering commitment to sustainability and preserving the precious marine ecosystems we love.
SUPER SHARP PREMIUM HOOKS
All lures are armed with VMC® heavy-duty, super sharp, saltwater hooks.
LOOP PROTECTION
Flared crimping sleeve & rubber loop protector eliminate chafing at the critical connection.
MONO LEADERS
Our lures that are pre-rigged with mono leaders, use only premium Sufix® leader line.
HOOK LOCKING SYSTEM
Patented Hook Locking System keeps hook in proper alignment for consistent hook ups.
GOMAME
The “S” shape in the body delivers a pronounced wounded baitfish action. Premium foiled finishes add flash and attraction to the amazing action.
Good for a variety of pelagic fish: tuna, yellowtail, dorado, calicoe, and striped bass.
Durable, Premium Foil Finish • Extra Strong VMC® Perma Steel® Treble Hook • Glow and UV Bright Finishes
BS - Blue Silver
- Green Sardine
THUNDER JIG BLADED
The swivel bladed hook adds flash on a steady retrieve and will get strikes when fishing pressure is high. The additional traction will slow down the jig when used in shallow water. Inline single hook will decrease the risk of getting snagged in obstacles.
Designed for one pitch jerk technique, the Slide Dancer delivers an enticing action to trigger more strikes with premium assist hooks for better penetration and hook ups. Your best choice for multi-species and varied conditions. The asymmetrical design creates a fluttering action on the pause, with life-like darting when jerked to trigger strikes.
Asymmetrical Design • Multi-Species • PE White Line with Carbon Core Assist Line Super Sharp VMC® Assist Hooks • Glow and UV Bright Finishes
WSD100 4” / 105 mm 3-1/2 oz / 100 g
WSD130 4-1/2” / 115 mm 4-1/2 oz / 130 g
WSD160 5” / 126 mm 5-2/3 oz / 160 g
WSD200 5-1/2” / 141 mm 7 oz / 200 g
WSD240 6” / 155 mm 8-1/2 oz / 240 g
SP - Spooky
BL - Blue Lagoon
CB - Chartreuse Blink
CF - Candy Floss
HS - Hot Sauce
SL - Slushy
SB - Silver Blink
MD - Mack Daddy
KENSAKI
The Kensaki cuts water with its knife-tip design, allowing it to get deep quickly. The inline eyelets stabilize the jig during descent, and enhance the fluttering action under slack line. Use a “lift & fall” slow-pitch technique to get the Kensaki jig darting aggressively upwards during the lift, followed by a very tight horizontal flutter on the fall.
Asymmetrical Knife-Tip Design • Multi-Species • Flutter on the Fall Equipped with Super Sharp VMC® Assist Hooks • Glow and UV Bright Finishes
CB - Chartreuse Blink
BL - Blue Lagoon
CF - Candy Floss
SB - Silver Blink
MD - Mack Daddy
HS - Hot Sauce
SL - Slushy
SP - Spooky
ABYSS SPEED JIG
This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resistance on the retrieve. Special Super Fluoro Lumo paint on the belly and gill plates attracts fish to trigger strikes.
Super Fluoro Lumo Paint • VMC® Single Assist Hook • Glow Finishes
BL - Blue
BLK - Black
C - Chrome
G - Green
CH - Chartreuse
P - Pink
PRPL - Pink/Purple
BLY - Blue/Yellow
BENTHOS SPEED JIG
The diamond shape propels the jig in a high-speed vertical drop to where the fish are, even in the heaviest drifts. Super Fluoro Lumo paint will get the predators’ attention and bring them in for a strike. Comes rigged with split and solid rings that give the lure an enticing action.
Super Fluoro Lumo Paint • VMC® Single Assist Hook • Glow Finishes
BSJX100
/ 155 mm
BSJX150 7” / 175 mm
BSJX200 7-3/4" / 195 mm
oz. / 150 g
oz. / 200 g
BLK - Black
BLPRPL - Blue/Pink/Purple
CH - Chartreuse
P - Pink
O - Orange
G - Green
PRL - Pearl
VORTEX SPEED JIG
The Williamson Vortex Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex & concave sides allows the jig to rotate effortlessly on the fall. The rotation combined with the two-sided color pattern creates maximum flash that drives fish crazy.
Stainless Steel Ball-Bearing Swivel • VMC® Single Assist Hook with Armored Braid • Glow Finishes
VSJX100
VSJX150
/ 120 mm
/ 145 mm
VSJX200 6-1/4” / 160 mm
oz / 100 g
oz. / 150 g
oz. / 200 g
BLK - Black Silver
BLKPRPL - Black/Purple
BM - Blue Mackerel
HPGL - Hot Pink
GM - Green Mackerel
CHGL - Chartreuse Glow Chrome
SRD - Sardine
BIG GAME CATCHER
This heavy-duty 8” trolling bait features a concave pusher head face that works in an erratic swimming action to elicit savage strikes. Whether you rig it with ballyhoo, strip bait or “naked”, this is an all-around lure good for billfish and large gamefish species anywhere in the world.
Head Features Holographic 3D Eye with Embedded Holographic Foil • Durable Synthetic and Holographic Foil Rigged: 6 ft / 175 lb (1.8 m / 79 kg) Premium Sufix® Leader • VMC® 9/0 Hook • Troll Up to 7 Knots
BK - Black Knight
SL - Slushy
SJ - Skipjack
MH - Mahi
MC - Monte Carlo
CF - Candy Floss
DORADO CATCHER
This flat-faced pusher style lure features a large cavity in the rear of the head specially designed to take a ballyhoo rigging spring. This allows you to get the bait in close to the head and skirt of the lure, giving the bait better protection at desired higher trolling speeds. A great dolphin and sailfish lure.
BK - Black Knight
CF - Candy Floss
MH - Mahi
MC - Monte Carlo
SJ - Skipjack
SL - Slushy
SAILFISH CATCHER
With the rear ballyhoo rigging spring cavity, this concave pusher design is a great lure to use in conjunction with a strip bait or ballyhoo.
SJ - Skipjack
SL - Slushy
MH - Mahi
MC - Monte Carlo
CF - Candy Floss
BK - Black Knight
TUNA CATCHER
Features an acrylic bullet head that holds its troll up to 9 knots. A great staple in our perennial favorite “Catcher” family of light trolling lures.
Jets are always a must in any spread and they trigger ferocious strikes from all species of game fish. Oversized intake holes capture maximum amount of water for incredible skirt flare and commotion.
Splashing and fluttering on the surface will add activity to your spread. The Exciter Bird can be fished in a number of ways. Connect the Exciter Bird in front of your favorite lure as an added attractor or to keep the high rigger lures tracking straight in windy conditions.
Make an Exciter Bird daisy chain or use as the lead on a daisy chain teaser.
DO - Dorado
SJ - SkipJack
CF - Candy Floss
SOFT DORADO CATCHER
This flat-faced pusher style lure features a large cavity in the rear of the head specially designed to take a ballyhoo rigging spring. This allows you to get the bait in close to the head and skirt of the lure, giving the bait better protection at desired higher trolling speeds.
The triangular head design allows high trolling speed even in rough seas. The High Speed Tuna Catcher will stay slightly below the surface, creating an easy prey for tuna and wahoo. High Quality Skirts • Rigged with Sufix® Leader • Rigged with VMC® 8/0 or 9/0 Hook • Protection Tubing
CF - Candy Floss
MC - Monte Carlo
MH - Mahi
SJ - Skipjack
SL - Slushy
RS - Rasta
HIGH SPEED SAILFISH CATCHER
The metal head (lead-free) allows a fast trolling speed (up to 12 knots) to cover more ground. Concave head design creates a bubble trail making the bait appear much bigger.
High Quality Skirts • Rigged with 6ft/1.8m Sufix® Leader • Rigged with VMC® 8/0, 2, 4/0 or 7/0 Hooks 3D Eye • Protection Tubing
