ANNUAL REPORT FY 19-20 (7.1.19-6.30.20)
TABLE OF CONTENTS 1. BUDGET 2. HOTEL TAX GRANTS TOTAL ARTS ALLOCATION GRANT RECIPIENTS ECONOMIC IMPACT RETURN ON INVESTMENT
3. PROGRAMS
MAINSITE CONTEMPORARY ART COMMUNITY ARTS OUTREACH 2ND FRIDAY NORMAN ART WALK NORMAN FORWARD 1% FOR ART PUBLIC ART IS SMART ARTS EDUCATION PROJECT PARTNERS
4. MEDIA
Letter from our Executive Director
BUDGET INCOME Foundation & Grant - 11% (8% in FY19) Earned Income - 5% (4% in FY19)
Hotel Tax - 67% (64% in FY19) Other - 11% (8% in FY19)
Individual & Corporate Support - 6% (18% in FY19)
EXPENSES Programs - 13% (12% in FY19) Operating - 16% (15% in FY19)
Hotel Grants - 35% (40% in FY19) Payroll - 36% (33% in FY19)
HOTEL TAX GRANTS FY2020 TOTAL ARTS ALLOCATION:
$420,722
(originally budgeted at $460,000) Grants - 49% (56% in FY19) NAC Admin - 43% (19% in FY19) Marketing - 2% (6% in FY19) NAC Programs - 6% (19% in FY19)
Impact (numbers reflect 2019 figures): . . . . . . . . .
Direct Sales Tax Collected - $111,492 Total Sales Tax Generated - $1,989,799* Number of Artists Involved - 5,968 Number of Volunteers - 1,099 Number of Audience (Youth Under 18) - 59,280 Number of Audience (Adult 19-64) - 400,300 Number of Audience (Adult 65+) - 18,079 Percentage of Audience from Out of Town - 25% Number of Hotel Stays - 1,537
Total Audience = 477,659
On average, an audience member attending an art event in Norman Spends $44.21 per person in Norman businesses! * - Calculated by Americans for the Arts
Project Grant Recipients A to Z Productions
Norman Film Festival
NAMRON Players
OU Foundation*
Norman Ballet Company
OU Office of Research Services*
Norman Philharmonic Season Oklahoma Storyworks “Lunchbox” (VIRTUAL) 2019 Oklahoma Nutcracker
Norman Children’s Chorus Spring Sing 2020
2019 Festival
Medieval Fair
Native Crossroads Film Festival
OU School of Music
Summer String Academy
Norman Children’s Chorus
OU World Literature Today
Norman Cultural Connection
Pioneer Library System
Norman Cultural Connection
Pioneer Library System*
Winter and Spring Concerts
African Drumming & Dance Workshop Sacred Arts of Tibet (VIRTUAL)
Neustadt Festival
Black History Month Jazz at the Library
*-cancelled due to COVID-19
Operational Support Grant Recipients
(All organizations cancelled or produced virtual Spring and Summer programs) Cimarron Opera Cleveland County Historical Society Firehouse Art Center Jazz in June
Norman Music Alliance Resonator Institute Sooner Theatre The Depot
Arts Management Support* Grant Recipients Central Oklahoma Dance Company The Depot
Jazz in June Norman Children’s Chorus
Sudden Opportunity (SOS)* Grant Recipients Central Oklahoma Dance Company Institute for Quality Communities Norman Cultural Connection Norman Public Schools
Fred Jones Jr. Museum of Art Firehouse Art Center Scissortail Productions OU Foundation - OU Black Student Association
*NAC Small Grants have no funding for FY21
COVID-19’s EFFECT ON THE ARTS IN NORMAN Hotel Tax dollars support 25 arts organizations in Norman – because of COVID-19 and a lack of travel and tourism, Norman arts organizations have been impacted particularly hard. Just since March dozens of community programs have been cancelled – we are at a REAL RISK of some of these not ever returning: Medieval Fair Norman Music Festival 2nd Friday Art Walk Sooner Theatre Summer Camp Firehouse Art Center Spring and Summer classes Tibetan Monks Sand Mandala Native Crossroads Film Festival Festival of Spirituals Summer Opera Camp Summer Breeze Concert Series These arts organizations have lost over $671,000 in revenue from cancelled programs since March It is estimated that we were unable to serve over 257,000 people with due to programs being canceled
Loss of economic impact in Norman: Over $11,000,000 in spending by audience members and almost $1,000,000 in local and state sales tax revenue*
*Based on the most recent Arts & Economic Prosperity Study conducted by Americans for the Arts, in Norman, people attending non-profit arts events spend on average $44.21 in the community beyond the cost of admission to that event.
PROGRAMS MAINSITE Contemporary Art: Home of Norman Arts Council Exhibitions
Main Space:
Library Gallery:
MIchael FIscherkeller
Community Arts Outreach
2nd Friday Norman Art Walk The 2nd Friday Art Walk continues to be one of the most popular arts events in Norman. March, April and May 2nd Fridays were cancelled due to COVID. Norman Arts Council experimented with virtually broadcast art walks beginning in June.
FY 19-20 Participants Arts
· Central Oklahoma Dance
Academy City of Norman · · The Depot Earth Rebirth · · Firehouse Art Center · Fred Jones Jr. Museum of Art · Jazz In June · MAINSITE Contemporary Art · Norman Film Festival · Norman Music Festival · Norman Philharmonic · OU Fine Arts Library · Pioneer Library System · Public Arts Board · Resonator · Sooner Theatre
Shops, Studios & Businesses · A Small Vintage Affair · The Meating Place · Adam & Eve · Michelangelo’s Coffee & Wine Alexis Giddeon · · Neighborhood Jam · Artifactory · Oil & Clay Studio BIG Brewing Co. · · Opolis · Bigfoot Creative · Pinot’s Palette · Bill & Juanita · Red Brick Bar Robinson’s Repurposed Williams Studios · · Bison Witches · Rusty’s Frozen Custard The Bluebonnet · · Sandalwood & Sage · Coredination Pilates · Sea Shanty Scuba & Swim · DM Wealth Management · Sergio’s Italian Bistro First Fidelity Bank · · Shevaun Williams · Fowler Volkswagen · Sewciety Quilt Co. Fusion Fitness & Yoga & Associates · · Gallery 123 · The Social Club · Gallery at Providence Road · The Space Gray Owl Coffee · · STASH · GreenLove · Studio Ink Guestroom Records TOLY Food Truck Park · · · Human Interaction · Vintage Rose · Lazy Circles · Whispering Willows Main Street Event Center Art Gallery ·
Norman Forward In FYE20, we started two new Norman Forward 1% for art projects: Ruby Grant Park and Andrew’s Park. For Ruby Grant Park, our first female artist was selected for the 1% projects, Valery Theberg of Maryland. Theberg’s interactive, mosaic sculpture will be place in a serene spot in the park and is ideal for meditation and reflection on nature. The work is currently scheduled to be installed and dedication with the opening of the park. Andrew’s Park is in the RFQ phase as of June 30, 2020.
Public Art is smART Norman Arts Council’s Public Art is SmART program uses Norman’s public art as the catalyst for dynamic educational resources created to encourage educators of every grade level and subject area to enhance their teaching and students’ educational experiences using various, wonderful pieces of accessible works of art. Public art visually benefits everyone and can positively affect tourism, economic development, and our quality of life. Since it is free to enjoy and is easily accessible to all, it can be a lively springboard for dialogue and education. The program launched in Spring 2018 as a pilot for the 5th grade classrooms at Truman Elementary, using the piece Horses In Motion by Steven Weitzman (I-35 & Rock Creek Road Bridge) as the basis for learning activities in physics, engineering, social studies, mathematics, language arts, art and more. In the Fall of 2018, the program was officially launched and work began to promote its availability to all 5th grade classrooms in the NPS School System. Additionally, there are now three complete modules available for teachers to access: Horses in Motion, Splash, and Prairie Wind.
Arts Education Arts Program Scholarships: Unfortunately, due to COVID-19 and Hotel Tax Budget Cuts, we were only able to award scholarships in the Fall of 2019. We made 12 scholarships with a total of $4,000 awarded. Poole Travel Awards: 2 awards, Beatriz Mayorca and Eric Piper Mayorca used the award to attend an assortment of educational lectures offered at the Sculpture Objects Functional Art and Design (SOFA) Fair this fall in Chicago, IL. SOFA combines her personal balance between form and function and interest in melding sculpture and functional artistic-pieces through hands-on demonstrations, lectures, networking with likeminded artists from across the globe and a wellspring of inspiration in the form of new perspectives and techniques. Piper’s award helped offset some of the costs of a trip to France where he engaged in a number of collaborations and journeys for inspiration. He underwent a collaborative project with old studio-mate Gaetan Larant and Good Morning Toulouse (a local university radio station) to broadcast a series of strange storytelling and soundscape radio dramas in Toulouse, France. Due to COVID-19, the Travel Awards were cancelled for FYE20 Kids Art is smART: This program, supported by the NAC and facilitated by the Firehouse Art Center, places a full-time arts educator at Lincoln Elementary School and provides art instruction for pre K – 5th grade students to ensure that each student receives an hour of visual arts instruction each week. Due to COVID-19, in FYE20 we had to cut the budget for this program in half and we do not currently have funding for it budgeted in FYE21.
MEDIA Social Media & Web Norman Arts
2nd Friday Art Walk
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+425 followers FB.COM/NORMANARTSCOUNCIL
+87 followers | @NORMANARTS
+435 followers FB.COM/2NDFRIDAYNORMAN
+50 followers | @2NDFRIDAYNORMAN
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1,600 Visitors per month (+12%) 2,600 Pageviews per month (+3%)
1,000 Visitors per month (-29%) 1,600 Pageviews per month (-34%)
WWW.NORMANARTS.ORG
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