Welcome Cell C Unstoppable! Here’s your guide to the inside.
Contents
01 02 03 04 05 06
Welcome from our Captain
Welcome to the Unstoppable movement
Our journey
07 08 09
Meet our leaders
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Doing the right things the right way
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Meet our board of directors
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Compliance
Our operating model
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Who to contact
Who we are
T.H.I.S. is how we show up
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Our unstoppable way Our unstoppable voices
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Welcome from our CPO
Cell C 2030 | The next horizon
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Our latest awards & recognition
Welcome from our Captain Our Chief Executive Officer (CEO) Hello and welcome to Cell C. I genuinely believe you've made a great choice in joining our organisation, and I have no doubt that an incredible career awaits you here. I'm Jorge Mendes, CEO of Cell C, and it's my pleasure to welcome you to a company with a proud 23year history and an exciting future. At Cell C, we're driven by a clear purpose: to be the consumer champion, challenge the status quo, and use technology to make a real difference in people's lives. We put our customers at the centre of everything we do, and that mission depends on having exceptional people on our team. We succeed together, grow together, and overcome challenges together. Your contribution matters, and I'm confident you'll play an important role in our continued success. Our culture is built on our core values, known as THIS: Transparency, Honesty, Integrity and Simplicity. We encourage openness, collaboration, and fresh ideas because every employee helps shape the culture we're building.No matter where you work in the business, remember that we win and lose as one team. Thank you for choosing Cell C.
Jorge Mendes
We're excited to have you on board, and I look forward to seeing you around the hallways and corridors. Welcome to the Cell C family, and I wish you every success on your journey with us.
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Welcome to the Unstoppable movement Launched in 2001, Cell C Holdings Limited (“Cell C”) is a leading South African connectivity solutions provider listed on the JSE under the ticker CCD. We operate on an innovative capex-light network model, delivering high quality, affordable mobile, enterprise and wholesale services, ranked among South Africa’s Top 30 brands, joint #1 network reliability and #1 video experience and #1 in customer satisfaction.
We are committed to expanding digital inclusion, providing competitive choice, and supporting sustainable growth in South Africa’s digital economy. Our strategy is aligned to the UN Sustainable Development Goals and are progressing toward becoming Africa’s first net-zero mobile operator through our efficient and environmentally conscious operating model.
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Our journey 2020 - 2022 Setting the building blocks
2001 - 2017 The beginning Launched in 2001, into a market with 2 established incumbents. Pioneered Mobile Virtual Network Operator ("MVNO") services in South Africa. Underwent first recapitalisation in 2017.
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2025 - Onwards Restructure, IPO and Growth
2017 - 2022 Recovery and stability In 2020, Cell C entered into an agreement with CEC for CEC to manage the postpaid base. Began a major turnaround, halting debt payments, cutting unprofitable services, rebalancing its network, appointing new board members, and recapitalising again in 2022.
Set up the foundations of a new strategic direction: The development of an Innovative network strategy, and decommissioned uneconomic sites.
2023 - 2025 Cell C today Turnaround gaining momentum, driven by strong leadership, a fully migrated network with parity, and a capital-light model. A refreshed brand supports future growth, though legacy debt and capital structure remain key challenges.
Restructure, IPO and Growth Cell C aims to restructure for long-term growth in the public market. Focus is on strengthening the capital structure, leveraging partnerships, and delivering exceptional customer experience.
We lead together
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Who we are Our purpose
Our brand promise
To be an ally to all we serve.
Our mission We harness the power of technology to delight our customers and improve their lives.
Our vision To be the first choice for customers because we put them at the heart of everything we do.
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Click here to watch Our brand manifesto or you find it on our intranet: C-Net > Brand Identity > Our Brand Manifesto
T.H.I.S. is how we show up Our values are the cornerstone of how we interact with our internal and external partners Transparency
Honesty
Integrity
Simplicity
Freedom from pretence and deceit - no hidden agendas, no smoke and mirrors.
Unwavering truthfulness, genuineness and authenticity in everything we say and do.
Do right by our people and the customers we serve - always on their side.
Freedom from complexity and complications - delivering an experience of ease.
I courageously do the right thing, always.
I challenge the norm to simplify complexity.
I have the conviction to boldly speak the truth.
I respect the humanity and dignity of everyone.
I seek better ways to solve problems.
I lead by example by showing up honestly in my interactions with all stakeholders
I hold myself and others accountable for doing the best for those we serve.
I champion simplicity in my engagements with customers and all stakeholders.
What these mean: Our behaviours I share information responsibly and ethically with all stakeholders. I am open, transparent and authentic in all that I do. I am inclusive, fostering trust and collaboration to ensure higher team performance.
I am confidently honest with and about myself.
I encourage everyone to tell the truth without fear of negative consequences.
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Cell C 2030 | The next horizon A differentiated strategy to drive sustainable growth, scalable returns, and long-term value creation To build South Africa’s most agile, capital-efficient connectivity platform.
Grow profitably in Core Consumer Segments
Monetise OurPlatform Beyond Core Connectivity
Scale Through CapitalEfficient Connectivity
Operate with Discipline andFuture-FitEfficiency
Expand share in priority consumer segments through compelling value propositions, digital-led acquisitions, and deeper customer relationships
Scale high margin revenue across wholesale, MVNO, enterprise and selected adjacent services through our digital platform and partner ecosystem
Deliver resilient, high-quality connectivity through our asset-light Network-ofNetworks model, leverage diversified access and spectrum stewardship
Build a lean, scalable and wellgoverned operating model that strengthens returns and supports sustainable value creation
Transformative Customer Experience
Strengthen loyalty and brand preference through seamless, digital journeys, proactive service and simplified engagement
Enablers 9
People, Culture & Skills
Intelligent Automation
Partner-Ready Platform
We thrive together
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Meet our leaders
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Our leaders
Chief Executive Officer
Jorge Mendes
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Chief of Staff, Strategy & Business Transformation
Chief People Officer
Chief Financial Officer
Rachael Ayo-Oladejo
Juba Mashaba
El Kope
Leads the development and execution of enterprise strategy grounded in deep market research and datadriven insights. Champions innovation and ESG to unlock efficiencies, elevate competitive advantage, and ensure Cell C remains agile and future-fit in a rapidly evolving landscape.
Accountable for shaping a distinctive EVP for Cell C, driving an exceptional employee experience, ensuring full compliance, and leading modern people policies and practices. Oversees capability development to ensure the organization has the skills required to execute its strategy.
Provides enterprise-wide financial leadership, ensuring strong governance, control, and long-term value creation. Oversees commercial and operational finance, procurement and strategic sourcing, and internal audit, with ultimate accountability to the Board for financial integrity and performance.
Our leaders
Chief Executive Officer
Jorge Mendes
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Chief Data and Analytics Officer
Chief Growth Officer
Chief Marketing Officer
Bryan O’ Donovan
Darius Badenhorst
Melanie Forbes
Accountable for BI Reporting, Analytics and Commercial Support, Core Pricing, Profitability Management & Commercial Support, Predictive Modeling and Analytics, Credit and Fraud Analytics.
Responsible for cross product growth through the development of Customer Value Proposition design and innovation.
Orchestrates insight, brand storytelling, corporate reputation, and digital capability to shape how the company is understood, trusted, and chosen in the market.
Our leaders
Chief Executive Officer
Jorge Mendes
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Chief Officer: Sales, Distribution and Regions
Chief Technology Officer
Senior Managing Executive: Legal, Regulatory & Risk
Chris Lazarus
Schalk Visser
Julie Arndt
Accountable for Sales focuses on: In store prepaid, postpaid, fixed, EBU and online sales. Accountable for delivery of effective management of the Customer Care Centre and for the regions.
Accountable for advancing IT infrastructure, ensuring reliable and secure communication, data management, and system operations, enhance productivity, and protect against cyber threats.
Accountable to ensure Cell C operates within legal frameworks, manages risks, and adheres to regulations. They protect the company from legal issues, mitigate risks, and ensure compliance with laws and industry standards.
Meet our board of directors Joe Mthimunye
Godfrey Motsa
Jorge Mendes
Jerry Vilakazi
El Kope Sindi Zilwa
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Maya Makanjee
Our board of directors
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Chairman
Non-executive
Independent non-executive
Joe Mthimunye
Jerry Vilakazi
Sindi Zilwa
Independent non-executive
Independent non-executive
Godfrey Motsa
Maya Makanjee
Our operating model Focus on growing lines of business (LOB) Functional and Lines of Business (LOB) teams each have specific KPIs to focus attention on activities that will differentiate value add in the work they do. Functional Layer - Accountable for companywide performance Strategy & Business Transformation
Sales, Distribution, Regions & Customer Care
Growth
Marketing
Data & Analytics
Finance
Employees formally report into the Functions and will be dedicated / shared with Lines of Business teams. Functions are responsible for skills development, quality and expertise of the resources within their team. Functions will equip resources with the know-how and knowledge to support the business through LOB delivery.
Lines of Business (LOB) - Accountable for a particular LOB MVNO
Prepaid
Postpaid
Fibre
LOB will require cross functional teams gathered from the Functions to deliver on end-to-end LOB initiatives & activities. The CFT may be used across multiple LOB depending on the volume or demand requirements. Projects will still be managed through the EPMO framework.
HR Legal Technology (IT & Networks) 17 C
Enterprise Business
Our unstoppable way Our Employee Value Proposition (EVP)
What We win together.
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A people-first inclusive culture where everyone is supported and empowered to contribute meaningfully and to realise their full potential.
How Accelerate rewards & benefits
We grow together.
Stimulating & meaningful careers
We thrive together.
Human Centric Experience
We lead together.
Inclusive & inspirational leadership
Transparency | Honesty | Integrity | Simplicity
Our unstoppable voices
Berlinda Gunn
Keorapetse NtsI
Lionel Kgaritsi
Anashree Hansjee
Customer Care Touch Point Assessor
Rewards and Payroll Analyst
Associate UX Designer
Senior Manager: Customer Insights & Segmentation
I have had the privilege of working in an environment that fosters growth, creativity, and collaboration. From day one, I felt welcomed and supported by my colleagues and leadership, which made the transition into my role seamless and enjoyable.
Working at Cell C has been a truly refreshing experience. The company's strong emphasis on people and culture creates a positive and engaging work environment.
Reflecting on my 20 years at Cell C, it’s been a truly phenomenal journey shaped by a people‑first culture. The company has consistently invested in its employees through clear growth pathways, continuous learning, and strong support— experiences I’ve benefited from across multiple roles, training opportunities, and further studies. This culture instilled in me the value of lifelong learning, high standards, and never becoming complacent.
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It has been the greatest pleasure to be part of the Unstoppable family. For me, it’s the environment that has shaped a culture where growth is encouraged, and where we are empowered to be courageous — a true super force committed to accomplishing greatness.
We grow together
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Our latest awards & recognition Orange Index Ask Africa Industry Winner Internet Anywhere and Mobile Operators
Top 30 most valuable South African brand as rated by Kantar Brandz
Fastest Telco in SA to respond to customer queries in the DataEQ 2023 report
Certified Top Employer 2026
2024 #1 in South Africa for best video experience on 4G
B-BBEE Level 1 Contributor
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Official partner: The Sharks, Wheel of Fortune, Comrades Marathon & SA Rugby legends
2025 Global Rising Star Joint #1 for mobile network reliability, video experience & voice app experience
Doing the right things the right way Cell C is committed to an ethical, transparent workplace. We do not tolerate corruption, fraud, theft, dishonesty, or any unlawful or irregular conduct. Employees and workers are encouraged to speak up and report suspected wrongdoing without fear of reprisal. All disclosures are protected under the Protected Disclosures Act (PDA).
The purpose of making a disclosure is to enable the Company to investigate the matter. Whistle-blowers are not expected to act as witnesses in internal, disciplinary or legal proceedings, unless they choose to do so.
For any additional information, please reach out to: Lourens Swanepoel Managing Executive: Forensic Services Cell Number: 074 150 888 E Mail: lswanepoel@cellc.co.za
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To support this, Cell C has implemented a Protective Disclosure (Whistleblowers) Policy, which provides a secure mechanism to report unlawful or irregular activity involving employees, management, customers, suppliers or third parties — and ensures those who speak up are not disadvantaged in any way.
Cell C has partnered with an independent service provider to offer a confidential ethics hotline – WhistleBlowers, available on 0800 212 600 or via the digital platforms provided.
Governance & services driving momentum Policies & services to power our momentum
Code of ethics & conduct These are our set of values, rules, standards, and principles outlining what we as a company expect from staff within our organisation.
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POPI act Our country's primary data privacy law. It sets strict minimum requirements for how public and private organisations process, store, and share personal information.
Internal policies These are our departmental policies on the ways that we work and execute our work.
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Living listed hub
Employee wellness
Occupational health & safety
The place for you to find information on what it means for a company that is listed, what info you can share externally and who to contact shoud you not be sure of info to be able to share.
A benefits system designed to help you maintain physical, emotional, and mental health using an array of creative options that enable you to nurture your wellbeing inside or outside the office.
Occupational Health and Safety (OHS) is a critical framework focused on the health, safety, and welfare of people at work.
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Who to contact Your HR Business Partners Mariette Kaufholz
Pre Boros
Pam Mabaso
mkaufholz@cellc.co.za 084 777 4520
pboros@cellc.co.za 084 777 5001
p.mabaso@cellc.co.za 084 777 2398
Departments: Finance, Legal, Risk & Regulatory, Growth & Data, Pricing & Analytics
Departments: Technology Group, Strategy & Business Transformation
Departments: Sales, Regions and Customer Care & Marketing
Other contacts Wellness
Campus security
ohs@cellc.co.za 084 777 9993
wellness@cellc.co.za 074 854 1823 Life Health Solutions 0800 212 681
campusscroom@cellc.co.za 084 174 4321
Stafflines
HR Related Queries
IT Service Desk
stafflines@cellc.co.za 084 748 9179
askhr@cellc.co.za
Smax link on C-Net 084 174 4911
Occupational Health & Safety
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We win together
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Welcome from our CPO Our Chief People Officer (CPO) You are joining more than just a workplace, you are becoming part of a community of Unstoppables. This is us — a collective of individuals who show up with purpose, support one another, and are united by shared values and a commitment to making a difference. Here, every voice matters. Your ideas, your energy, and your unique perspective are not only welcomed, but truly valued. We believe it is through our people that we continue to grow, evolve, and create meaningful impact. As you begin your journey with us, I encourage you to embrace every challenge and opportunity ahead, build meaningful connections, stay curious, and take ownership of your growth. You are supported, you are valued, and you are an important part of our evolving story. We are genuinely excited to have you here. Together, we will continue to shape a culture we are proud of and a future we can all believe in.
Juba Mashaba
Welcome to the Unstoppable team.
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You’re now the C in Cell C! Be unstoppable!
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