Issuu on Google+

DOWNTOWN

INCU

BATOR


CONTEXT With global urbanization and the evolution of infrastructure and transportation means, mobility is becoming more and more accessible, making tourism a low-cost commodity. Equally, accessibility and transparency of data shared online demand a real coherence between quality, price and services, while allowing multiple interactions. Travelling today became a less enhanced experience, easy to consume. In a society that is constantly changing, guidebooks are becoming rapidly futile, as the cityscape often reinvent itself. Furthermore, cities tend to have one or several “touristic areas” created, separated from the “local” ones. Travelling today is a way to relax but also a way of working. When travelling during work, we don’t always have the time to see the city, which only exist through the hotel room.


LOCATION New York - the city that never sleeps constantly reinventing itself - requires an innovative model to host both its travellers and residents where the mix between business and leisure can offer a new way to experience the city. The Downtown incubator is more than a hotel. It is a machine to breed and intensify the metropolitan ways of life. The hotel is built around five intensities between work and leisure. Extracts of the grid, each floor is a platform representing a social singular activity, mixing New Yorkers with tourists and business travelers. The downtown incubator is using a simple and recurrent form of a tower (Temple Court situated at 5 Beekman Street, New York) - central core, atrium, as the background for a new paradigm of floor-by-floor conquest of a Skyscraper by social activities.


CONCEPT CONCEPT

DIGITAL SPACE PHYSICAL SPACE HORIZONTAL

DEMO CRATIC

SUSTAINABLE

SYNCHRONIZED INTERACTION REAL TIME

FLEXIBLE

MODULAR

INNOVATIVE

COLLECTIVE INTELLIGENCE

TECHNO LOGICAL

cuisine

sleeping

swimming urban farm

TRANSPARENT

SOCIETAL

wellness ECONOMICAL

CULTURE

SPONTE NUOUS

festival

HYBRID PLAYFUL

CREATIVE

POLY VALENT

design

NETWORKING

youtube

ECO FRIENDLY

leisure

SOCIAL facebook

conference

shopping

nightlife

twitter

ямВickr

theatre

work rooms

cinema


INTENSITIES The Downtown Incubator is sequence of five superimposed atmospheres inspired by contradictory yet compelling programs. Each floor takes the form and design of the specific flux of programs, each of the grounds, with its own hermetic iconography, represents another passion - for work or for leisure; the stack together represents the city of New York as a whole . THE CONTEM -PLATIVE GROUND Bob N.

THE BIG BLUE GROUND

Giselle M.

THE CARDIO GROUND

David S.

THE HYPER GROUND

THE NET WORKING GROUND

JOHN J. Caroline L G.


1st intensity INTENSITIES THE HYPER The Downtown incubator is, above all, a great public ground, nurturing all kind of customs and activities of its occupants. It is an intensified fragment of the metropole, a true synthesis by stratum.

GROUND


1st intensity INTENSITIES THE HYPER GROUND

JOHN JOHNSON, BUSINESSMAN (28) working nearby, looking for a place to eat

T-Mobile

12:34 PM

12:34 PM

T-Mobile

12:34 PM

T-Mobile

Hi John, welcome to New York downtown incubator!

12:34 PM

T-Mobile

EAT&DRINK

By OUI & YOU

The Cupcake Paradaise Hyper Ground $$

floor

what’s happening?

who’s around? 10

The Cupcake Paradise - Sweet treats in a ravighing retro setting A popular, retro-styled retail bakery, Cupcakes specializes in whimsical cupcakes, cakes and other nostalgic baked goods made fresh daily. Co-founded by best friends Heather White and Lori Joyce in 2002, Cupcakes employs 50-60 employees depending on the season and eight bakeries to date. Cupcakes bakes their products from scratch and use preservative-free, basic ingredients, offering customers fresh batches of yummy goodness daily. They also offer scrumptious retro cakes and cupcakes for weddings, birthdays, special events, or just to

10


INTENSITIES


INTENSITIES 2nd intensity THE NETWORKING The TABLE transforms this vast platform into multiple small spaces. It runs along the floor dividing space as it relinks everyone using it. You can work in a silent corner, attend lectures, meet people using the application; and you can rest, sleep for a night in the middle of the day - by using a sleeping pod

GROUND


INTENSITIES 2nd intensity THE NETWORKING GROUND

CAROLINE LE GRAND, GRAPHIC DESIGNER (32) visiting, looking for an (inexpnsive) place to sleep and work

T-Mobile

08:10 AM

T-Mobile

08:10 AM

Hi Caroline, welcome to New York downtown incubator!

08:10 AM

T-Mobile

08:10 AM

T-Mobile

THE NETWORKING GROUND

How many meters desk rent?

By OUI & YOU

D9 + D7

From 8.00am to 10.00pm

Networking Ground $

Rent a capsule? YES or NO

Sleeping pod D7 - Sweet dreams and work round the clock

Enjoy your stay !

The sleeping pod was designed with soft curves to promote comfort and good sleep. Completely rest your mind and body. Except for valuable possessions, we will keep luggage and belongings of the guests before checking-in and after checking-out. Wireless LAN is available on the networking ground. To get WEP Key, please ask the front desk.

10

10


INTENSITIES


INTENSITIES 3rd intensity THE CARDIO “PLAY FOR WORK” The cardio ground is invaded by activities related to the body. The running track, covering most of the floor, connects the activities and rooms, as a reminder to the continuous beat.

GROUND


INTENSITIES 3rd intensity THE CARDIO GROUND

DAVID SHEFFIELD, PHOTOGRAPHER (38)

came to town for shooting, discovered the incubator for streching

T-Mobile

05:37 PM

05:37 PM

T-Mobile

Through the shadows Wim Delvoye Rorschach

Exhibitions

2 min walk / Hyper ground

Helmut Newton

Eat & Drink

5 min walk / Contemplative ground

Nightlife

The Chromatics

Shopping

10:30PM / Under ground

Conferences & Work Sessions

Beth Ditto, the Gossip 12:00AM / Under ground

Sport

Running

Nature

5 min walk / Cardio ground

Power Yoga Class floor

05:37 PM

T-Mobile

WHAT’S HAPPENING?

7 min walk / Contemplative ground

New!

By OUI & YOU

05:37 PM

T-Mobile

Hi David, welcome to New York downtown incubator!

what’s happening?

who’s around?

5 min walk / Cardio ground 10

Power Yoga Class - Flex and breath Cardio ground is introducing a weekly Sunday morning Power Yoga Class to complement your crossfit and other sport or fitness training. As well as relieving muscle tightness and improving your flexibility, Power Yoga is a dynamic style of yoga that will build core strength, using breathing control techniques and postural adjustments to strengthen the deep layer of core muscles that support the spine and cardiovascular systems. Cardio’s Power Yoga class’s use a wide range of poses and

10


INTENSITIES


INTENSITIES 4th intensity THE BIG BLUE

“RELAX AND PLAY� This intensity is generated by a pool - distorted - creating singular, private and more public spaces. All the rooms face an iconic part of the pool, giving its users a special intimacy as well as a possible connection with all swimmers. Water is transformed from its fluid to vaporous conditions - a pool to spa, fountain to hammam etc. It becomes a promenade of tranquility and relaxation.

GROUND


INTENSITIES 4th intensity THE BIG BLUE

GROUND

GISELLE MORIN, MODEL (21)

just arrived to the city and would like to mingle

T-Mobile

10:04 AM

10:04 AM

T-Mobile

10:04 AM

T-Mobile

WHO’S ROUND?

Giselle

Last seen : The Blue Ground

10:04 AM

T-Mobile

THE BLUE GROUND livestream

John Johnson Hyper ground

Scarlett

Blue ground

By OUI & YOU

#10

John Johnson

3

#11

Jane Air

0

#15

Ryan G.

0

Jane Air

Blue ground

Lucy Brantly Cardio ground

Ryan G.

About Me:

Contemplative ground

Hi! I’m Giselle. I come from Sao Paulo

Robert K. Jr.

Contemplative ground

B Knowles floor

what’s happening?

who’s around?

Contemplative ground

10

10


INTENSITIES


5th intensity INTENSITIES THE CONTEMPLATIVE “RELAX” The rooftop is an urban nature resort, where anyone can enjoy a picnic in the shade of the trees, a night in a cabin, a party around the fire. This last intensity is a complete relaxing floor, back to the nature in the heart of the city.

GROUND


5th intensity INTENSITIES THE CONTEMPLATIVE GROUND

BOB NASH, (57)

came to visit his daughter, looking for a quiet corner

T-Mobile

12:34 PM

12:34 PM

T-Mobile

12:34 PM

Hi Bob, welcome to New York downtown incubator!

register

register

register

register

Cabin

register

1 TIPI AVAILABLE

By OUI & YOU

TODAY’S EVENTS

Tipi

2 ROOMS AVAILABLE

0 ROOM AVAILABLE

1 ROOM AVAILABLE

register

White Spirit

register

3 ROOM AVAILABLE

2 ROOM AVAILABLE

floor

what’s happening?

who’s around?

register

The Nest

ROOFTOP BBQ 6PM to 8PM

Star Observatory 11PM to 2AM

TOMORROW’S EVENTS register

Norwegian Woods

12:34 PM

T-Mobile

CABIN CHECK-IN Star Hub

Urban farming 7AM to 12AM

register

Learn how to tan

register

ROOFTOP BBQ

2PM to 4PM

6PM to 8PM


INTENSITIES


downtown incubator