Peels Records and Bar

types

Retail Store area

400 sqm status

Academic Project lecturer

Arsaika Widasati, M.A a selected work of Nathanael Christian

Peels Records & Bar is a unique establishment located at Jl. Juanda 113, Bandung, which combines a listening space, record store, and bar. Known for its bold and electrifying interior colors, Peels is dedicated to creating a distinctive “listening bar” experience. Their mission is to provide a third place where music, design, and program integrate seamlessly, resulting in a unique business pillar. Additionally, they aim to introduce cocktail culture to society, using narrative and educative methods to leave a lasting positive impression on their customers. Despite its limited space, Peels has become a popular destination for customers and enthusiasts.

The UP ALL NIGHT motto inspired the design concept for this project, which can be summarized in three keywords: Energetic, Alluring, and Convenient. The concept takes customers on a journey through a spatial scenario that creates a sci-fi-worthy atmosphere, allowing them to feel like the main character in a movie. The design also responds to the existing heritage building while maintaining the vibrant colors and intimate ambiance that define Peels Records & Bar.

Legend

Peels Records

Peels Audiophile Pantry

El Presidente

Mezcal Booth

Cointreau Booth

Toilet and Vanity

Peels Bar Barboy Station

Single Dining

VIP Dining (Up to 4 person)

Group Dining (Up to 4 person)

Banquet Dining (Up to 6 person)

Cashier

DJ Booth & Staff Room

Kitchen

Peels Pocket Bar

With a total existing space of 410 sqm, the layout and blocking is designed to create a sequence as an embodiment of the spatial narrative. First the customers would be welcomed with (1) Peels Records, a yellow-infused retail that’s brimming with vinyl records. Next they’ll enter a narrow corridor that will bring them either to the (2) Peels Audiophile or (3) Peels Bar. Inside the all-tangerine space, they’ll have a different choice of exit gates, or they could continue their journey to (6) Peels Pocket Bar where saké drinks are served in the electrifying blue atmosphere. Other than providing an experience, this whole sequence shall evoke a psychological core memories to the users, so they’ll finally be able to familiarize themselves with the brand.

This Alleyway provides interconnecting circulation between 3 areas; Peels Records, Peels Audiophile, and Bar.

The color blocking is implemented in each area to evoke specific the lighting. Since most of the area will be dimmed down, the alluring welcomed with all whites and then navigate to the colored part of building’s asset with different finishing on texture such as stucco specific moods. Therefore, I wanted to keep the material coherent with alluring concept is used in the color narrative, where users will be of the space. The rest of the material will respond to the existing wall, plaster ceiling, duco paint, and homogenous vinyl floorings.