works. But by using technology, having an app, having access to visible information on the transaction at alltime allows you to differentiate yourself. If you donâ€™t and everyone else is doing it, they youâ€™ll be a dinosaur.â€? Ishbia added that his company is â€œspending lot of money and time to make it easy as possible to originate loans and submit to the lender. The â€˜if-it-ainâ€™t-broke-donâ€™t-fix-itâ€™ mentality created problems for the industry. Weâ€™re so busy in the mortgage business that we canâ€™t think about the future. We have to make sure we stay one step ahead.â€? Mark Greco, president of Austinbased 360 Mortgage Group LLC, concurred, although he noted that the mortgage space as well as the wider financial services industry has tradi- tionally been pokey when it comes to embracing new high-tech answers. â€œThis is going to be crucial,â€? said Greco. â€œThe industry has always been archaic when it comes to technology. But going forward, weâ€™re going to have to do more with less.â€? One digital area where the industry is catching up involves mobile technology. â€œEvery industry is now feeling the effects of the publicâ€™s appetite for mobile,â€? commented Eric Robichaud, CEO of Woonsocket, R.I.-based 401 Consulting. â€œIt is now â€˜how we do things.â€™ We see anywhere from 40 percent to 72 percent of Web visits originating from mobile these days, depending upon the type of site. Homebuyers are searching the likes of Zillow and Trulia from their phones when they are out and about, visiting open houses, and pulling up info on mortgage rates and brokers on the spot. Not having a mobile-optimized Web site is already starting to cost a company real business. Within a year, those companies without a mobile optimized site will be feeling real pain, sliding down the slippery slope of declining revenues. They will be going the way of the dinosaur, scratching their heads and wondering, â€˜What happened?â€™â€? The latest mobile development comes from EasyMortgageApps, which introduced its Snap Your App product this month. This product offers a sense of speed and transparency in the origination process that was previously unavailable. â€œThe consumers take pictures of documentation and, through technology, are able to capture the information, put into LOS and produce â€˜snap decisions; that gives a probability score if they qualify for a house,â€? explained Michael Kelleher, cofounder and executive vice president of Swampscott, Mass.-based EasyMortgageApps. â€œThe company can follow, almost instantaneously, with a pre-approval of their application.â€? Kelleher stated that mobile technology will encourage a more vibrant communication process between all parties in the origination chain. â€œIt will be a marketplace of apps, of people talking to each other and more transparency,â€? he predicted. Trends to be set But what will next yearâ€™s potential borcontinued on page 78 77 Markets may be volatile, but thereâ€™s one thing you can always count on, the total commitment of our Mor tgage Team. Loyalty, continuity of ser vice and our dedication to protecting the integrity of our relationships are just a few of the things that set us apar t. Ridgewood understands the needs of its communities #5//? 035?#:)375)7?57?*( " ' " , * #5//? 035?#:)375)7?57?*( " ' " , * :8?4<50/?/ :)375)7 80!64 ::!;5) + :< :8?4<50/?/ :)375)7 80!64 ::!;5) + :< 9 9 ? ? ' ** ? ? ' ** 4810)6 ? 8:) ?@? 8:: /%)?@?95) 5775)?@? =44)3?@? 7574)? 3/5)!?@? 4810)6 ? 8:) ?@? 8:: /%)?@?95) 5775)?@? =44)3?@? 7574)? 3/5)!?@? 5335= 5335= ? ????? 5 5335=?@? = :/ ?@? 437 43748?@? =7)5=<;:?9:8765643?2150/5;/4?=.?7:?-,+*?90//0:)?:)?(?7:?'?&5<0/%$?#:": @? :?2!!? )?7:? )748437? 574?=.?7:?- ?90//0:) @? :5)3?95!4?7:? 5) "2..8:14!? #3?5)!? 8=373 @? )/%? )4?2..85035/? :?957748? 57?7 4? :5)?2<:=)7?:8? 8:.487%? 5/=4 @? .?7:?-(+*?90//0:)?#53 ? =7?:)? 80<58%? 430!4) 43 NationalMortgageProfessional.com W