Target User

- Non-Asian individuals with larger hands who struggle to use traditional chopsticks

- Interested in Asian cuisine and culture, but may find it difficult to learn chopstick use

- Need a product that is a pre-step before practicing with traditional guiding chopsticks

- Want a thicker design and guiding features that help build confidence and develop muscle memory

- Looking for a more accessible and enjoyable way to introduce themselves to Asian culture, cuisine, and chopstick use

Product Trend

- Thin chopstick designs are currently popular

- Designed to be lightweight and traditional in appearance

- Slim profile can make them difficult for beginners to use

-Growing demand for chopsticks that provide traditional aesthetics with beginner-friendly features

- Opportunities for a thicker grip or a design that provides guidance on proper use

Cherry Blossom in the Snow Pop of Color

Traditional Ceramic Prints Spot light Chunky food