1 minute read
Persona
Name: Emily
Age: 27
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Occupation: Art Director
Education: Master’s Degree in Graphic Design from Parsons School of Design in New York City
Income: $150,000 per year total
Location: lives alone in a apartment in Manhattan
Hobbies: enjoys exploring the city, trying new restaurants, attending art events and museums, and shopping for trendy fashion items.
Situation: was involved in a serious accident that resulted in her losing 50% of her leg usability. She now relies on walking aids to help her move around and maintain her independence. However, she is frustrated with the lack of options that are available to her and wants to find a walking aid that not only provides her with the necessary support but also fits her stylish aesthetic.
