High-Performance Multiuse (HPM) Grease Column
Reliable Plant Recap
June 2-5, NLGI took to the exhibition floor at Reliable Plant in Schaumburg to bring the HPM Grease specification directly to plant reliability professionals. Over four days our team led by Beth Medlen-McMahel, Mike Kunselman, and Andrey Ukrazhenko welcomed maintenance engineers, lubrication specialists, and OEM partners to discuss how HPM-certified greases simplify product selection and improve equipment performance.
Booth Engagement and Metrics
Our HPM landing page attracted eighty-seven views. Badge scans totaled 112, with forty-eight on day one, sixty on day two and four on day three, accounting for nearly 18% of end-user traffic. The on-site survey yielded 54 completed responses.
Key Survey Findings
Of those fifty-four respondents, 33% had heard of the HPM specification and one was already using a certified grease. 50% of the participants indicated they routinely find grease selection difficult, while 16.7% encounter challenges only occasionally.
Next Steps
The Marketing Committee will leverage these survey insights to shape a targeted HPM marketing strategy that carries us through the end of this year and lays the groundwork for 2026. By focusing our efforts on raising awareness, refining educational materials, and delivering personalized follow-up, we will translate the clear need for a standardized greaseselection process into widespread adoption of HPM-certified products.