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Social media platforms’ relationship with users by Hiral 11C
Instagram and TikTok use algorithms so tailor your feed specifically for you. Algorithms in their simplest form: Algorithms are a set of rules that automatically order content on a platform according to how likely it is that the user will interact and like the content. They are different to each other depending on the platform but overall, they have similar properties. Algorithms in a platform: All algorithms on social media platforms have ranking signals which are a set of factors that organise the content based on its value to the user. This is mainly determined by previous interactions with the app, but sometimes it is linked to other factors for example, Instagram often tells the user why they are being shown the content, e.g., “’someone you follow’ liked this post”. The platforms do vary in their ranking signals: Instagram’s ranking signals: 1. If a brand wants to blow up on Instagram, they will need to respond to any follower interactions. This would help their content get out and increase the likelihood that their content gets seen. 2. Instagram has an emphasis on the contents’ relevance to trends, the time, and other factors 3. Therefore, an increase in popularity would depend on of the speed of interactions and to what level of engagement the users have with the content.
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TikTok’s ranking signals: These are partially based on previous interactions like most social media platforms They are also dependant on how the user uses the Discover tab, this is where the trending sounds, topics and captions are analysed Another ranking signal used is the idea that users are likely to prefer content from their own country and in their own language. What sets TikTok’s ranking signals apart is that follower count for a user is not a ranking signal therefore everyone has a fair chance of becoming famous, not just the famous becoming more famous a. TikTok is designed to bring new content to the user’s phone