ASSOCIATE FOCUS: LAWN DOCTOR CELEBRATES 55 YEARS!

Lawn Doctor’s story began in the early 1960’s in a hardware store in Matawan, New Jersey. With new housing developments popping up throughout the area, Tony Giordano started giving free weekly lectures about proper lawn care methods to his growing customer base of new homeowners. As the popularity of these lectures grew, he realized there was an opportunity to provide lawn care services to the many customers who wanted professional results but didn’t have the time or know-how to do it themselves.

He soon teamed up with his friend, an engineer named Bob Magda, and began designing proprietary equipment that took their lawn care solution to an even higher level, and at the same time, became the first automated lawn care machine ever produced. Pretty soon, they had a thriving business and wanted to share their expertise and technology with the entire country. As a result, Lawn Doctor was born in 1967.

The Lawn Doctor model has been tested and perfected over 55 years. It is one of only four brands to be ranked in Entrepreneurs Top 500 for 43 straight years. Lawn Doctor’s success is a result of continued innovation in equipment technology, customized products, and quality service delivery. Each location is locally owned, providing that personal touch and attention to detail customers have come to love. The business has grown these past five decades, one local and trusted partner at a time. The level of service that they expect to provide can only be delivered by a business owner who lives in the same community with their customers.

Lawn Doctor was built with the goal of bringing superior service and advanced technology to the lawn care industry. With 78 million baby boomers in the U.S. coupled with dual-income homeowners on the rise, the convenience of professional lawn care is in demand now more than ever before. Nearly three-quarters of all U.S. households will utilize professional lawn care services in an $80 billion industry. Lawn Doctor is proud to be the largest lawn care franchise in the U.S. and equally proud of its industry leading 82% annual customer retention rate.

• The nation’s largest lawn care franchise

• One of only four brands to be ranked in Entrepreneurs Top 500 for 43 straight years; since the inception of this ranking

• Added 175 franchise locations in the last 5 years

• They manufacture their own proprietary state-of-the-art equipment - right here in the U.S.

• The highest online review score in the business among national providers

• They have 50 franchisees who have been with them for more than 20 years

They have 25 franchisees who are multi-generational owners