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CCC RESPONDS TO INDUSTRY’S DATA SHARING CONCERNS
NATIONAL NEWS
CCC Responds to Industry’s Data Sharing Concerns
Where does shop data go, and who can access it?
Last month, WMABA shops shared their reservations related to data access, and Hammer & Dolly explored this touchy topic with several collision repair industry leaders who shared their insights, warnings and advice (check it out at bit.ly/HD0722data). This month, Dan Risley, vice president, quality repair and market development at CCC Intelligent Solutions, weighs in on data privacy and sharing concerns.
Hammer & Dolly: Who collects data, and why? How is it shared, and with whom?
Dan Risley: As part of normal business, collision repairers often need to share estimate data with third parties in order to complete repairs. CCC enables collision repairers to share data with third parties and offers the ability to limit what data is shared.
Today, many repair facilities store EMS extract on their servers and may make those EMS extracts available to third parties. In response to industry concern with assuming unexpected risks by passing – knowingly or otherwise – consumer and complete estimate data to third parties directly, or through the use of “data pumps,” in exporting EMS data, CCC offers technology solutions to allow collision repairers to limit the information shared with third parties relevant to the intended use case.
H&D: Are entities paying for or being paid for this data?
DR: CCC does not sell consumer data. Collision repairers routinely need to share data with third parties, such as part suppliers, insurers, etc., in order to complete the repair as part of the ordinary course of doing business. Data is shared through CCC for that purpose.
H&D: Are consumers aware of data being shared, and have they given permission?
DR: Collision repairers communicate directly with the consumer, their customer, to obtain any necessary consent.
To assist our collision repair customers, CCC provides tools to help them in their compliance efforts. For example, the CCC Data Privacy Center gives repair facilities, amongst other features, the ability to request CCC DELETE a consumer’s data upon their request.
H&D: How can shops protect themselves and their customer data from being inadvertently shared (and protect their business from potential liability concerns)?
DR: Collision repairers need to take proactive measures to protect their data. Repair facilities should check which applications, if any, they have given access to EMS extracts. They can remove previously configured EMS paths individually or in bulk.
Additionally, repair facilities can choose to use other CCC technology that enables collision repairers to limit the data that is shared using the CIECA BMS data standard.
H&D: Why is EMS still being used instead of converting to BMS which would provide shops with greater control over data/data segmentation?
DR: CCC provides collision repair customers with the option and flexibility to choose what is best for their business. Given the better control over what data is shared, we believe collision repairers will want to move to technology using a CIECA BMS data standard.
Data sharing presents many possibilities – both positive and negative – for shops to consider, and knowledge is power. At Hammer & Dolly, we want to provide the auto body industry with the information needed to safeguard their businesses. What do you need to know? Reach out and let us know how we can help provide the knowledge you need! H&D
Executive Director’s Thoughts
The escape of information from the shop is a huge concern, and more so than I think we are even aware of today. The aggregation of data - and even repair procedures and prices - is one of the gold mines of our industry. Data is where the real money is. And just consider all the possibilities of who is after it. While CCC has resources, it is still the sharing to third-parties that causes many issues for repairers.
Intentional or not. -Jordan Hendler
