Nitya Aryani’s 2024
PORTFOLIO
NITYA ARYANI
CREATIVE DESIGNER
Graduate with a Bachelor’s Degree from Institut Teknologi Bandung (2019-2023) who has an interest in a career in Digital Marketing and Social Media. With hands-on experience in content writing and graphic design, I have contributed to creative and digital marketing roles, collaborating with reseach consultant and advertising agency. Familiar with Social Media Marketing (SMM), content planning, and digital performance metrics. Certified in Digital Marketing by MySkill in 2024.
EDUCATION
Institut Teknologi Bandung
B.Sc. in Urban and Regional Planning 2019-2023
Bandung, Indonesia
TRAINING & COURSE
Digital Marketing Bootcamp
MySkill (November 2024)
• Gained knowledge from basic to intermediate levels in Digital Marketing
• Covered essential topics such as brand strategy, social media marketing, content creation, and paid ads optimization.
Certificate Link
Digital
Marketing
Final Project
MySkill (Nov - Dec 2024)
Team Leader and Creative Designer
• Led a team to manage Instagram and Shopee @wear.urna, focusing on increasing brand awareness.
• Achieved a 5% growth in Instagram followers, 8.384% reach increase, 7.988% engagement, 10.852% impressions, and 742% profile visits.
• Conducted research, developed marketing strategies, and created both organic and paid content (Meta Ads).
• Produced social media performance reports to track results.
Marketing Deck
Certificate Link
RDI Indonesia (Research Consultant)
Content Writer and Graphic Design Intern
Sept - Dec 2024
• Accomplished writing research content for social media, newsletters, and posters as measured by the engagement and clarity of the content, by assisting in content creation and editing.
• Accomplished designing engaging content for social media and posters as measured by audience response and visual appeal, by assisting in the design process and utilizing Adobe Creative Tools.
UpnUp (Advertising Agency)
Graphic Design Intern
Oct 2024 - Now
Accomplished increasing awareness and attracting customers for two beauty brands on social media and e-commerce channels as measured by engagement metrics and sales growth, by creating design requests tailored to brand identity and marketing goals.
Visual Identity
Social Media
Video Projects
HMP Bangun
HMP-PL ITB is the student organization for urban and regional planning at ITB. HMP Bangun represented HMP-PL ITB during the 2022/2023 period. As the deputy leader of the design team (IMAJI), I contributed to the creation of the grand design and coordinated the design team. The design concept we developed was simple and colorful, with each division having its own distinct color.
Identity
Visual
Wisuda Juli HMP-PL ITB 2021
The July Graduation Ceremony of HMP-PL ITB is an event marking the departure of students who have completed their studies. As the head of the graphics team, I created the grand design and coordinated the graphics team. The concept used was “Travelpangripta,” which emphasized the theme of farewell and the graduates’ upcoming journeys. This concept took the graduates on a virtual journey to various countries by featuring landmarks from those nations.
Logo Design
Visual Identity
Visual Identity
Social Media
Video Projects
PNG HMP-PL ITB
Pangripta Network Graphic (PNG) was the graphics division for HMP-PL ITB during the 2021/2022 period. As a member, I assisted in creating Instagram feed layouts and posters to be shared on social media using a predetermined design template
KM ITB
KM ITB is the student organization at ITB, which has full autonomy to manage its organizational affairs. KM ITB “Akar Asa” represented KM ITB during the 2021/2022 period. As a member of the Propaganda and Creative Industries Division, I assisted in creating the layout for Instagram feeds using a predetermined design template for KM ITB and TPB ITB Instagram.
Visual Identity
Social Media
Video Projects
APRES! ITB
APRES! ITB is a student organization focused on music. As a member of the Media and Communication Division, I assisted in creating layouts and designs for Instagram feeds according to the predetermined grand design.
Video Projects
Pangripta Swara
Pangripta Swara is a unit within HMPPL ITB that focuses on choir and music performances for entertainment during events organized by HMP-PL ITB. During the 2022/2023 period, in addition to being a singer, I also assisted with vocal and video editing for the July 2022 graduation ceremony.
Video Projects