Before we dive into why it’s so important to give your website a little refresh regularly, let’s take a look at why your website is so vital to your business.
Regardless of whether you sell online or not, the internet is where the vast majority of your potential customer pool will look for you. That means your website is the first interaction many people will have with your business – and you want to make sure you are leaving a great, lasting impression. Not convinced? According to a study of online media habits, 97% of consumers use search engines to find local businesses, and “near me” searches have surged over 500% on Google.
