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The Top 5 SEO Benefits (and Why They Work)

Are you still debating the benefits of incorporating SEO into your overall marketing strategy, but wonder if the results are worth the spend? Let’s take a few minutes to settle the debate once and for all by examining all the ways in which SEO helps businesses drive traffic to their website, boost brand awareness, and ultimately increase revenue.

SEO Boosts Your Brand’s Credibility Done right, SEO can not only make your business more visible, but it can also increase your trustworthiness and authority in the eyes of consumers. 81% of people look for products and services online. Of those searching online, nearly 30% will click on the first organic (nonad) result they see, while 75% never scroll past the first page. People trust that search engines are filtering the best results for them, and by extension, have the most trust in businesses who show up on the first search result page.

Search engines like Google have gotten a lot better at reading on-page and off-page signals to return users the best search results. SEO can help your business improve these signals, ranging from the quality of your content to site speed, giving your business a boost in ranking and credibility.

SEO Targets both Today’s Buyers and Future Buyers Content marketing has become a fundamental part of SEO. According to recent data from Hubspot, over 60% of marketers viewed content marketing as essential to their overall digital marketing strategy, and 70% of respondents actively invest in content marketing.

Content marketing is such a powerful tool because it enables businesses to not only reach consumers looking to buy today, but also allows them to build trust and awareness with consumers who will buy in the future. Someone researching the sound energy benefits of double pane versus triple pane windows, for example, may not be ready to buy right now, but if your company consistently shows up on related searches with quality content, they will remember you when it is time to buy.

SEO helps businesses reach consumers across all stages of the ‘marketing funnel’ and research shows that successful content marketing can generate three times the number of leads as traditional marketing, while costing about a third.

SEO Can Reach All Members of Your Target Audience One of the strongest arguments in favour of SEO is that it allows businesses to reach all members of their target audience — even if that audience differs in age, demographics, or intent.

Keyword research can be used to identify the right keywords and phrases used by different groups you have identified as your target audience. These keywords can then be incorporated into your content as part of your SEO. Perhaps you are a custom builder who provides services to both residential and commercial clients. In that case, you could simply create multiple pages on your website and use SEO to optimize each individually rather than try to capture two different audiences with one marketing strategy.

SEO Increases Your Digital Marketing ROI When it comes down to dollars, SEO offers a significant bang for your buck. Compared to other marketing channels, SEO provides the most significant return on investment. On average, there are nearly 75,000 Google searches per second, and many of those are people searching online for the types of products or services your business may provide. SEO helps you capture this audience, even if the buyer conversion rate is slower and attribution is more difficult to calculate than with other digital marketing tactics.

SEO Drives the Right Traffic to Your Website We’ve already covered the fact that SEO is both targeted and effective, and what that provides in the end, is high-quality leads and traffic. While traditional marketing strategies may focus on quantity over quality, SEO specifically targets the audience interested in your product or service. These hyper-targeted inbound SEO marketing tools produce better conversion rates by driving the right traffic. They also allow businesses to interact with interested consumers in a way that isn’t spammy, which builds trustworthiness and brand reputation, both with users and with search engines.

What’s really great about SEO, aside from the fact that it builds brand awareness and provides targeted marketing at a high ROI, is it’s not an either-or strategy. If you are currently investing in other areas of digital marketing, such as pay-perclick, content marketing, or social media marketing, SEO can help enhance your overall marketing strategy, not detract from it. By maximizing your SEO, you are setting your business up for both short and long-term success.

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