In today's competitive e-Commerce world, having a great landing page for a website is critically important. A Landing page is more than just a standalone webpage, distinct from other pages on a website, it is the front door of opportunity for a company.
All of the well-known search engines out there are littered with competing websites, so for companies to have any chance at winning over consumers they need to pay special attention to developing an effective landing page. Websites with a poorly designed landing page face the risk of potential consumers exiting from their website and moving on to another.
