4 Ways Voice Search Proves to Be Effective at Improving SEO

4 Ways Voice Search Proves to Be Effective at Improving

SEO

It’s a common known fact among online business owners and digital marketers alike that in order to get ahead of the competition nowadays, you need to stay on top of the latest SEO trends and implement SEO strategies that will generate the most positive results.

One particular SEO trend that needs to receive more attention is voice search. According to Hubspot,37% use Siri, 23% use Microsoft’s CortanaAI, and 19% use Amazon’s Alexa AI at least monthly, 19% use Siri daily, and 20% of searches on Google’s mobile app and on Android devices are voice searches. (Source: https://www.hubspot.com/marketing-statistics). Given the steady momentum of voice search usage over the last few years, this particular trend in digital marketing is proving to be effective at improving SEO for online businesses.

 Here are 4 ways voice search improves SEO:

1. An increasing number of online users are utilizing voice search when connecting online searches. According to ComScore, by the year 2020, 50% of all searches online will be via voice search.

2. Voice search increases incoming Internet traffic and engagement, when your website is optimized for voice search.

3. Google has already begun developing algorithms based on voice search and with the rising trend in voice search it wouldn’t be unlike Google to reward websites in their rankings for being voice search optimized in the future.

4. Voice search offers the ability to tap into a wider audience who use their mobile devices with voice search to conduct online searches.

Voice search technology continues to improve and does far more than simply accept voice input; it now can learn consumer behavior.

Improving SEO now and in the future should involve the use of voice search. If you are unsure where to begin with leveraging voice search as an effective SEO strategy for your business, you may want to consider consulting with an experienced SEO company in Vancouver BC.

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