Student Media: 2012-2013 Rate Card

U N C C H A R L OT T E

Rates and Information 2012 • 2013

TABLEOFCONTENTS Circulation .................................................................... 5 Ad Sizes ........................................................................ 6 Ad Prices ...................................................................... 7 Publication Calendar .................................................. 8 Publications .................................................................. 9 Publication Policies .................................................... 10 Nineronline ................................................................. 12 Radio Free Charlotte ................................................ 13 Sponsorship Information .......................................... 14 Contact Information ................................................. 15

Design by Lindsey Hunt Photos courtesy of Niner Media and Wade Bruton Statistics courtesy of re:fuel and Media Marketing

ABOUTUS

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The Niner Times is UNC Charlotte’s campus newspaper which publishes twice a week on Tuesdays and Thursdays. With a readership of between 7,000 and 10,000 students, faculty and staff, the publication is distributed at more than 60 locations both on and off campus. It is produced entirely by a student staff of more than 100 and has consistently won collegiate publishing awards and national recognition for marketing and advertising design. The Niner Times is produced through Student Niner Media which is also home to Nineronline. com, Sanskrit Literary Arts Magazine and Radio Free Charlotte.

Niner Media Is UNC Charlotte’s official student media group. Comprised of five student run departments Niner Media is proud to house the: • Niner Times • NinerOnline • Sanskrit Literary-Arts Magazine • Radio Free Charlotte • Media Marketing

Niner Times staff

CIRCULATION

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The Niner Times is distributed to over 60 locations both on and off campus.

The map below displays our on campus coverage. We have stands in every residence hall and most academic buildings within the university.

We also offer a number of off campus locations to extend the reach of our paper and your advertisement to the surrounding University City community.

Off Campus Locations 901 Place • Campus Edge • Flats at Mallard Creek • Flying Saucer • Grand Promenade Near Tryon/Harris • Gray’s Bookstore • Mecklenburg Regional Public Library • Picasso’s Sport Cafe • Tattooing U • University Club University Village • University Walk, with more coming soon

Rack Posters Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed. With a large 17”x 21” full color poster, students will definitely see what you have to say! Printing is free. of charge.

Academic Buildings (Monthly) ......................... $450 Residence Halls (Monthly) • Scott, Lynch, Sanford Halls ............................. 350 • Elm, Maple, Pine, Oak Halls ............................ 250 For futher details and a more extensive list of rack locations and prices call (704) 687-7144

Nearly 80% of students use coupons or special offers.

ADSIZES

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Regular Issue Sizes

Full Page 10.5” x 16.5”

3/4 Page 10.5” x 12.36”

1/2 Page H 10.5” x 8.18”

1/2 Page V 5.17” x 16.5”

1/4 Page H 10.5” x4.02”

76% of all students have read their school’s newspaper in the past 30 days.

1/4 Page V 5.17” x 8.18”

1/8 Page H 5.17” x 4.02”

1/8 Page V 2.5” x 8.18”

1/16 Page 2.5” x 4.02”

Inserted Special Sections

Full Page 7.38” x 9.53”

1/2 Page H 7.38” x 4.71”

1/2 Page V 3.6” x 9.53”

Banner 7.38” x 2.3”

1/4 Page 3.6” x 4.71”

1/8 Page 3.6” x 2.3”

Stand Alone Special Sections

Full Page 10.25” x 11.25”

1/2 Page H 10.25” x 5.56”

1/2 Page V 5.04” x 11.25”

1/4 Page 5.04” x 5.56”

1/8 Page 5.04” x 2.72”

Color Prices

B&W: Free

1 Spot: $85

2 Spot: $170

Full Color: $250

ADPRICES

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Regular Issue Prices On Campus Rates

Local Rates

National Rates

Full Page ............... $500 3/4 Page .................. 375 1/2 Page H ..............250 1/2 Page V ............... 250 1/4 Page H (Jr) ...... 140 1/4 Page V ...............140 1/8 Page V ............... 70 1/8 Page H ..............70 1/16 Page ................ 35

Full Page ............... $800 3/4 Page .................. 600 1/2 Page H .............. 400 1/2 Page V ............... 400 1/4 Page H (Jr) .......200 1/4 Page V ............... 200 1/8 Page V ...............100 1/8 Page H ............. 100 1/16 Page ................ 50

Page ...................... $1300 3/4 Page .................. 975 1/2 Page H .............. 650 1/2 Page V ............... 650 1/4 Page H (Jr) ....... 325 1/4 Page V ............... 325 1/8 Page V ...............150 1/8 Page H .............150 1/16 Page ................ 75

Inserted Special Sections: Housing Guide & Basketball Preview

On Campus Rates

Local Rates

Full Page ............... $250 1/2 Page H ..............150 1/2 Page V ...............150 Banner .....................80 1/4 Page .................. 80 1/8 Page ................. 40

Full Page ............... $400 1/2 Page H ..............250 1/2 Page V .............. 250 Banner .................... 120 1/4 Page ..................120 1/8 Page ................... 60

Stand Alone Special Sections:

Survival Guide, Parent Survival Guide & Welcome Back

On Campus Rates

Local Rates

Full Page ............... $350 1/2 Page H .............. 210 1/2 Page V ............... 210 1/4 Page .................. 120 1/8 Page ................. 60

Full Page ............... $480 1/2 Page H ..............300 1/2 Page V ............... 300 1/4 Page ..................160 1/8 Page .................. 85

Theme Pages The Niner Times features theme pages throughout the year. Theme pages feature a group of advertisements in free full color on the back page of an issue. See the next page for theme page dates.

80% of UNC Charlotte students look through print advertising.

Inserts Cost Per Thousand 1 - 8 Pages ............. $90 12 - 20 .......................95 24 - 32 ......................100 Max. number of inserts ... 7,000 Min. number of inserts .... 3,500

Bundle rate: buy ad space in 4 theme pages and get one free!

Small: 3.171 x 4.279: $100 Medium: 6.617 x 4.279: $200 Large: 10.064 x 4.279: $300

PUBLICATIONCALENDAR

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regular issue special section regular issue and special section

PUBLICATIONS

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In addition to the regular issues of The Niner Times published during the academic school year, we also produce special sections and theme pages to reach the UNC Charlotte community. NinerOnline.com features advertisements throughout the entire year.

Theme Pages Halloween Theme Page ••••••••••••••••••••••••• 10/30/12 Fall Graduation ••••••••••••••••••••••••••••••••• 12/04/12 Valentines Day Theme Page •••••••••••••••••••• 02/14/13 Spring Graduation •••••••••••••••••••••••••••••• 04/30/13

Special Sections Basketball Preview••••••••••••••••••••••••••••••• 10/18/12 The Basketball Preview features exclusive photos and news on the Niners, from players’ profiles to season predictions.

Deadline to advertise 10/04/12

Housing Guide ••••••••••••••••••••••••••••••••••• 02/26/13 The student guide for finding a place to live and everything else they need for a life on their own - from insurance to decorating.

Deadline to advertise 02/12/13

Parent Survival Guide ••••••••••••••••••••••••••• 05/31/13 This guide for the parents of UNC Charlotte students can be an excellent resource when they need to knowwhere to shop, eat, or find services for their children throughout the school year.

Deadline to advertise 05/09/13

Survival Guide •••••••••••••••••••••••••••••••••• 05/31/13 The Survival Guide is a new student’s guide to the new and exciting world of college.

Don’t you want your business to be a part of their experience?

Deadline to advertise 05/09/13

Welcome Back •••••••••••••••••••••••••••••••••• 08/17/13 Approximately 22,500 students, faculty and staff will fill the halls of the UNC charlotte campus - let them know what products and services you have to offer.

Deadline to advertise 08/03/13

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PUBLICATIONPOLICIES

Display Deadlines: One week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue and Thursday for the following Thursday issue by 5 P.M. Any advertisements to be provided by the advertiser that are not received by the deadline will be considered cancelled, and will be billed as such.

Electronic Submission: Media Marketing prefers ads submitted in PDF format (make sure the “embed fonts� option is selected.) Use CMYK setting for all color.

Ads sent by mail should be on CD and include a hard copy. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, PowerPoint and other low resolution files. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at 704-687-7147 or the graphics advisor at 704-687-7138.

Cancellation: Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible.

Tearsheets: Display advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication.

Proofs: Advertisers will receive a proof at least two business days before

publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.

Composition and Artwork: Composition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission.

Borders: Media Marketing may place a border around ads.

70% of students have been motivated to take action by an ad they saw in their campus newspaper.

80% of UNC Charlotte students look through print advertising.

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Rates: All rates are net/non-commissionable.

Refusal: Media Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include “Paid Advertisement� in any ad.

Make Goods: In the event an advertisement runs containing an error that is

clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error.

Credit and Billing: Pre-payment is required for all advertisements unless

the advertiser is approved for billing. Approved advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.

The Student Union, home of Niner Media

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NINERONLINE

NinerOnline is your home for web journalism, blogs, multimedia and college-based television. NinerOnline is UNC Charlotte’s source for the latest in campus news, entertainment, and student created content. With over 18,000 visitors per month, NinerOnline is a hub for the UNC Charlotte community.

NinerOnline hosts NinerTV, UNC Charlotte’s student run TV network, that will have five shows up and running this school year. All NinerTV shows will be shown on Time Warner Cable Channel 22.

Nineronline.com

NinerOnline.com is a news and entertainment website that keeps up with what is happening on campus and the rest of the world. It is the online home of The NinerTimes and contains exclusive web content as well.

Web Advertising (per month) Tile (2) (300x250) ................ $350 Banner (320x50) .................... 500 Video Sponsorship ................ 100

NinerOnline averages over 18,000 views per month.

Norm the Niner with Andrew Baker

RADIOFREECHARLOTTE

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Radio Free Charlotte is UNC Charlotte’s official, online radio station. Online 24/7, the station digitally streams an edgy, indie/underground sound, with the mission of playing music found nowhere else in Charlotte. Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theatre, local events, and much more for UNC Charlotte and the surrounding university community.

Tune In! 1. Live at rfc.uncc.edu 2. Search iTunes Radio for “Radio Free Charlotte” or find us in the College/ University genre.

3. On The Go with Tune In Radio’s free iPhone and Android Mobile App 4. Or use our new mobile website, just go to the url from your phone: http://fb.me/qkgz99sg

Radio Free Charlotte staff

RFC On-Air Sponsorship: Broadcast your business to the college market 3 times a day, before programming.

Monday-Friday for 2 weeks. For a complete list of programming please visit rfc.uncc.edu.

Two week sponsorship ............................... $100 RFC Website Advertising: Advertise with a tile on rfc.uncc.edu.

Monthly large tile ......................................... $250 (300x250 pixels)

Follow Niner Media on Facebook and Twitter to keep up with the breaking news and special events:

Sanskrit

NinerOnline

Niner Times

Radio Free Charlotte

Sanskrit Literary-Arts Magazine

Niner Times @NinerTimes

NinerOnline.com @NinerOnline Radio Free Charlotte @RadioFreeClt

Niner Media UNC Charlotte Niner Media @UNCCmedia

Media Marketing Niner Media Marketing

SPONSORSHIPOPPORTUNITIES

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Crossword and Sudoku What exactly do students do during their down time? They look to the Niner Times crossword and sudoku to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzles. Located near the edge of the page, the puzzles and puzzle sponsors are frequently clipped out and kept close at hand all day. Sudoku ad measures 5”x1.” Crossword ad includes a top and bottom showcasing. Top ad measures 5”x 1” bottom measures 5”x 0.6.”

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Sudoku ......................... $100 Crossword .................... 150

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Tables .......................................................................... $ 500 Bring your business front and center, to the heart of our campus - the Student Union.

You can man a table for a day in the Student Union where you can pass out information about your products and services.Your business will also be featured in an online ad starting two weeks prior to your arrival.

T-Shirts ....................................................................... $ 250 To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back.Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest.

Need An Ad Designed?

Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to production@uncc.edu

Niner Media reaches more than just UNC Charlotte; we cover the University City area and beyond.

CONTACTINFORMATION

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Display Advertising (704) 687-7144 (704) 687-7145 smpads@uncc.edu

Billing, Credit and Classifieds Marianne Baker, Business Manager, (704) 687-7137 m.baker@uncc.edu

Ad Production Department (704) 687-7147 Fax:(704) 687-7139 production@uncc.edu

Media Marketing Director (704) 687-7143 mktdirector@uncc.edu

Circulation Information (704) 687-7136 klmerges@uncc.edu

Marketing Advisor Kelly Lusco Merges, (704) 687-7136 klmerges@uncc.edu

Graphics and Production Advisor Pete Hurdle, (704) 687-7138 dphurdle@uncc.edu

Student Niner Media UNC Charlotte Student Union - LL 9201 University City Blvd Charlotte, NC, 28223