Student Niner Media Marketing: 2013-2014 Rate Card

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TABLE OF CONTENTS

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Circulation

Advertisement Sizes

Advertisement Prices

Publication Calendar

Publications

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NinerOnline

Radio Free Charlotte

Sponsorship Information

Publication Policies

Contact Information 3

ABOUT NINER MEDIA The Niner Times is UNC Charlotte’s campus newspaper which publishes every Tuesday during the school year.

With a readership between 7,000 and 10,000 students, faculty and staff, the publication is distributed at more than 75 locations both on and off campus. It is produced entirely by a student staff

of more than 100 and has consistently won collegiate publishing awards and national recognition for marketing and advertising design. The Niner Times is produced through Student Niner Media which is also home to Nineronline.com, Sanskrit Literary Arts Magazine and Radio Free Charlotte.

STUDENT NINER MEDIA IS...

UNC Charlotte’s official student media group. Student Niner Media is comprised of five student run departments. The departments are:

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Niner Times NinerOnline Sanskrit Literary-Arts Magazine Radio Free Charlotte Media Marketing

CIRCULATION The Niner Times is distributed to over 75 locations both on and off campus. The map below displays our on campus coverage. We have stands in every residence hall and most academic buildings within the

university. We also offer a number of off campus locations to extend the reach of our paper and your advertisement to the surrounding University City community.

OFF CAMPUS LOCATIONS

901 Place | The Edge | Flats at Mallard Creek | Flying Saucer | Grand Promenade Near Tryon/Harris | Gray’s Bookstore | Mecklenburg Regional Public Library | Picasso’s Sport Cafe | University Club | University Village | University Walk, with more coming soon

RACK POSTERS

Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed. With a large 17” x 21” full color poster, students will definitely see what you have to say! Printing is free of charge.

ACADEMIC BUILDINGS Fretwell, Prospector, Friday, Rowe Arts, SAC Food Court & Student Health Center Between $350- $500 Per Month

For further details and a more extensive list of rack locations and prices call (704) 687 - 7144 5

ADVERTISEMENT SIZES REGULAR ISSUE AND STAND ALONE SPECIAL SECTIONS

FULL PAGE 10 x 10.7

THREE FOURTH 7.4583 x 10.7

1/2 HORIZONTAL 10.7 x 4.9167

1/2 VERTICAL 5.2439 x 10.7

FOURTH H. 4.9167 x 5.2439

FOURTH V. 2.375 x 10.7

1/4 BANNER 10 x 2.7

EIGHTH V. 4.9167 x 2.7

EIGHTH H. 4.9167 x 2.7

SIXTEENTH 2.375 x 2.7

INSERTED SPECIAL SECTIONS

INCLUDES GOLDRUSH, BASKETBALL PREVIEW, LIVING GUIDE & SPRING FEVER

FULL PAGE

6.5 x 8.76

HALF PAGE H

6.5 x 4.3095

HALF PAGE V

3.166 x 8.76

FOURTH

3.166 x 4.3095

NINER TIMES THEME PAGES

HALLOWEEN, HOLIDAY, FALL GRADUATION, VALENTINE’S DAY & SPRING GRADUATION Niner Times theme pages are designed to grab the attention of the reader for special occasions and events.

Theme page ads are a great way to reach students with seasonal offers and discounts.

ALL THEME PAGE ADS INCLUDE FULL COLOR

MEDIUM $180 4.7016 X 3.95 LARGE $280 9.67 X 3.95 PLEASE CONTACT A SALES REP FOR MORE INFO!

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BANNER

6.5 x 2.0716

EIGHTH

3.166 x 2.0716

COLOR RATES B&W: no charge 1 SPOT COLOR: $85 2 SPOT COLOR: $170 FULL COLOR: $250

ADVERTISEMENT PRICES REGULAR ISSUE ON-CAMPUS RATES Full Page $425 3/4 Page $375 1/2 Page H $215 1/2 Page V $215 1/4 Page H $120 1/4 Page V $120 1/8 Page H $60 1/8 Page V $60 1/16 Page $30

LOCAL RATES Full Page $600 3/4 Page $500 1/2 Page H $340 1/2 Page V $340 1/4 Page H $170 1/4 Page V $170 1/8 Page H $85 1/8 Page V $85 1/16 Page $45

NATIONAL RATES Full Page $1300 3/4 Page $975 1/2 Page H $650 1/2 Page V $650 1/4 Page H $325 1/4 Page V $325 1/8 Page H $150 1/8 Page V $150 1/16 Page $75

INSERTED SPECIAL SECTION

GOLDRUSH, BASKETBALL PREVIEW, LIVING GUIDE & SPRING FEVER

ON-CAMPUS RATES Full Page 1/2 Page H 1/2 Page V Banner 1/4 Page 1/8 Page

$250 $150 $150 $80 $80 $40

LOCAL RATES Full Page 1/2 Page H 1/2 Page V Banner 1/4 Page 1/8 Page

$500 $300 $300 $150 $150 $80

STAND ALONE SPECIAL SECTION

PARENT SURVIVAL GUIDE, SURVIVAL GUIDE & WELCOME BACK

ON-CAMPUS RATES Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page

$360 $220 $220 $130 $70

LOCAL RATES Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page

$500 $325 $325 $180 $100

INSERTS

Cost Per Thousand:1-8 Pages $90, 12 - 20 Pages, $95 & 24 - 32 Pages $100 7

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REGULAR ISSUE

SPECIAL SECTION

REGULAR ISSUE & SPECIAL SECTION

PUBLICATIONS In addition to the regular issues of The Niner Times published during the academic school year, we also produce special sections and theme pages to reach the UNC Charlotte community. NinerOnline.com features advertisements throughout the entire year.

THEME PAGES Halloween ......................................... 10.22.13 Holiday ............................................... 11.19.13 Fall Graduation ............................... 12.03.13 Valentine’s Day ................................ 02.11.14 Spring Graduation .......................... 04.29.14

INSERTED SPECIAL SECTIONS Goldrush

Living Guide

New for this year, Goldrush welcomes football to UNC Charlotte with reviews, previews and other exclusive content. Goldrush hits stands on home football game weeks.

The student guide for finding a place to live and everything else they need for a life on their own - from insurance to decorating.

Publishes every home football week

Publishes 2. 25.14

Spring Fever

Basketball Preview The Basketball Preview features exclusive photos and news on the Niners, from players’ profiles to season predictions.

A great way to reach students when the weather starts to get warmer is the Spring Fever issue which will focus on sports, fasion, area events, things to do and culture.

Publishes 10. 15.13

Publishes 3.25.14

INSERTED SPECIAL SECTIONS Parent Survival Guide

Survival Guide

Welcome Back

This guide for the parents of UNC Charlotte students can be an excellent resource when they need to know where to shop, eat, or find services for their children throughout the school year.

The Survival Guide is a new student’s guide to the new and exciting world of college. Don’t you want your business to be a part of their experience?

Approximately 23,500 students, faculty and staff will fill the halls of the UNC charlotte campus - let them know what products and services you have to offer.

Publishes 5.30.14

Publishes 5.30.14

Publishes 8. 16.14 9

NinerONLINE NinerOnline is your home for web journalism, blogs, multimedia and college-based television. NinerOnline is UNC Charlotte’s source for the latest in campus news, entertainment, and student created content. With over 18,000 visitors per month,

NinerOnline is a hub for the UNC Charlotte community. NinerOnline hosts NinerTV, UNC Charlotte’s student run TV network, that will have five shows up and running this school year. All NinerTV shows will be shown on Time Warner Cable Channel 22.

Nineronline.com NinerOnline.com is a news and entertainment website that keeps up with what is happening on campus and the rest of the world. It is the online home of The NinerTimes and contains exclusive web content as well.

WEB ADVERTISING PER MONTH

TILE (300x250).................$350 BANNER (320x50).................$500 VIDEO SPONSORSHIP ..................................$100 10

RADIO FREE CHARLOTTE Radio Free Charlotte is UNC Charlotte’s official, online radio station. Online 24/7, the station digitally streams an edgy, indie/ underground sound, with the mission of playing music found nowhere else

in Charlotte. Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theatre, local events, and much more for UNC Charlotte and the surrounding university community.

RADIOFREECHARLOTTE.COM

TUNE IN!

Live at radiofreecharlotte.com Search iTunes Radio for “Radio Free Charlotte” or find us in the College/ University genre.

On-the-go with Tune In Radio’s free iPhone and Android Mobile App. Or use our new mobile website, just go to the url from your phone: http://fb.me/qkgz99sg

RFC ON-AIR SPONSORSHIP Broadcast your business to the college market 3 times a day, before programming. MondayFriday for 2 weeks. For a complete list of programming please visit radiofreecharlotte.com Two Week Sponsorship........$120 RFC WEBSITE ADVERTISING Advertise with a tile on radiofreecharlotte.com Monthly Large Tile 300x250 pixels.......................$500 11

SPONSORSHIP OPPORTUNITIES CROSSWORD What exactly do students do during their down time? They look to the Niner Times crossword to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzle. Located near the edge of the page, the puzzles and puzzle sponsors are frequently clipped out and kept close at hand all day. Crossword ad includes a top and bottom showcasing. Top ad measures 5”x 1” bottom measures 5”x 0.6.”

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ONE MONTH SPONSORSHIP Crossword......$150

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TABLES ....................................$500 Bring your business front and center, to the heart of our campus - the Student Union. You can man a table for a day in the Student Union where you can pass out information about your products and services. Your business will also be featured in an online ad starting two weeks prior to your arrival.

T-SHIRTS ...............................$250 To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back. Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest.

NEED AN AD DESIGNED? Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to production@uncc.edu 12

PUBLICATION POLICIES DISPLAY DEADLINES One week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue by 5 p.m. Any advertisements to be provided by the advertiser that are not recieved by the deadline will be considered canceled, and will be billed as such.

ELECTRONIC SUBMISSION Media Marketing prefers ads submitted in PDF format (make sure the “embed fonts� option is selected). Use CMYK setting for all color. Ads sent by mail should be on CD and include a hard copy. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, PowerPoint and other low resolution files. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at (704) 687-7147 or the graphics advisor at (704) 6877138.

CANCELLATION Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible.

TEARSHEETS Display advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication.

PROOFS Advertisers will receive a proof at least two business days before publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.

COMPOSITION AND ARTWORK Composition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission.

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BORDERS Media Marketing may place a border around ads.

RATES All rates are net/non-commissionable.

REFUSAL Media Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include “Paid Advertisement� in any ad.

MAKE GOODS In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error.

CREDIT AND BILLING Pre-payment is required for all advertisements unless the advertiser is approved for billing. Approved advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.

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CONTACT INFORMATION Display Advertising

Billing, Credit & Classifieds

(704) 687 - 7144 (704) 687 - 7145 smpads@uncc.edu

Laurie Cuddy | Business Manager (704) 687 - 7137 lcuddy@uncc.edu

Ad Production Department

Media Marketing Director

(704) 687 - 7147 Fax | (704) 687 - 7139 production@uncc.edu

(704) 687 - 7143 mktdirector@uncc.edu

Circulation Information

Marketing Advisor

(704) 687 - 7136 klmerges@uncc.edu

Kelly Merges (704) 687 - 7136 klmerges@uncc.edu

Graphics & Production Advisor Pete Hurdle (704) 687 - 7138 dphurdle@uncc.edu

STUDENT NINER MEDIA UNC Charlotte Student Union - LL 9201 University City Blvd.

Charlotte, NC 28223

Follow Niner Media on Facebook and Twitter to keep up with the breaking news and special events:

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NinerOnline

Niner Times

Radio Free Charlotte

Sanskrit Literary-Arts Magazine

Niner Times

@NinerTimes

NinerOnline.com @NinerOnline Radio Free Charlotte @RadioFreeClt

Niner Media

UNC Charlotte Niner Media @UNCCmedia

Media Marketing Niner Media Marketing

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