Student Niner Media 2014-2015 Rate Card

Student

Niner Media

UNC CHARLOTTE RATES & INFORMATION

2014-2015

CONTENTS 4

About Niner Media

5

Circulation

6 7

8

Publication Calendar

10

NinerOnline

13

Sponsorship Opportunities

Advertisement Sizes

11

Niner Times App

14

Publication Policies

Advertisement Prices

12

Radio Free Charlotte

15

Contact Information

ABOUT NINER MEDIA The Niner Times is UNC Charlotte’s campus newspaper which publishes every Tuesday during the school year. With a readership between 7,000 and 10,000 students, faculty and staff, the publication is distributed at more than 75 locations both on and off campus. It is produced entirely by a student staff of more than 100 and has consistently won collegiate publishing awards and national recognition for marketing and advertising design. The Niner Times is produced through Student Niner Media which is also home to NinerOnline.com, Sanskrit Literary Arts Magazine and Radio Free Charlotte.

STUDENT NINER MEDIA IS UNC Charlotte’s official student media group.

Student Niner Media is comprised of five studentrun departments. The departments are:

NINER TIMES NINERONLINE SANSKRIT LITERARY-ARTS MAGAZINE RADIO FREE CHARLOTTE MEDIA MARKETING 4

CIRCULATION

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The Niner Times is distributed to over 75 locations both on and off campus. The map below displays our on-campus coverage. We have stands in every residence hall and most academic buildings within the university. We also offer a number of off-campus locations to extend the reach of our paper and your advertisements to the surrounding University City community.

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FACILITIES DR

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NEWS STAND CAMPUS BUILDINGS

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UNIVERSITY RD

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OTHER LOCATIONS

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PARKING DECKS

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Hawthorne • Greek Village • Starbucks • Flying Saucer • High Life • IHop • The Edge • University City Public Library • Cats Bus Stop 1 • Cats Bus Stop 2 • Qdoba • Picasso’s Sport Cafe • University Walk • Gray’s Bookstore • 901 Place • 49 North/University Club • University Village • The Flats at Mallard Creek & Campus Pointe

5

ADVERTISEMENT SIZES REGULAR ISSUE PULL-OUT ISSUE STAND ALONE SPECIAL SECTIONS

FULL PAGE 10 x 10.7

THREE FOURTH 7.4583 x 10.7

1/2 HORIZONTAL 10 x 5.2439

FOURTH V. 2.375 x 10.7

1/4 BANNER 10 x 2.7

EIGHTH V. 2.375 x 5.2439

1/2 VERTICAL 4.915 x 10.7

FOURTH H. 4.915 x 5.2439

EIGHTH H. 4.915 x 2.7

SIXTEENTH 2.375 x 2.7

INSERTED SPECIAL SECTIONS LIVING GUIDE AND SPRING FEVER

FULL PAGE 6.5 x 8.76

6

1/2 HORIZONTAL 6.5 x 4.3095

1/2 VERTICAL 3.166 x 8.76

FOURTH 3.166 x 4.3095

BANNER 6.5 x 2.0716

EIGHTH 3.166 x 2.0716

ADVERTISEMENT PRICES REGULAR ISSUE ON-CAMPUS RATES

LOCAL RATES

NATIONAL RATES

INSERTED SPECIAL SECTION

STAND ALONE SPECIAL SECTION FOOTBALL PREVIEW, PARENT SURVIVAL GUIDE, SURVIVAL GUIDE, WELCOME BACK & YEAR IN REVIEW

ON-CAMPUS RATES

LOCAL RATES

Color Rates

REGULAR ISSUE INSERTED SPECIAL SECTION STAND ALONE SPECIAL SECTION

PULL-OUT SPECIAL SECTION

ON-CAMPUS RATES

LOCAL RATES

NO CHARGE $85 $170 $250

Black & White One Spot Color Two Spot Color Full Color

INSERTS COST PER THOUSAND

Free Color ON-CAMPUS RATES

LOCAL RATES

1-8 Pages 12-20 Pages 24-32 Pages

$90 $95 $100

For additional information call (704) 687-7144

Need an Ad Designed?

Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to production@uncc.edu.

7

PUBLICATION CALENDAR 2014-2015

PULL-OUT ISSUES GOLDRUSH Goldrush covers football at UNC Charlotte with reviews, previews, and other exclusive content. Goldrush hits stands on home football game weeks and is distributed to fans on their way to the games on Saturdays.

Publishes September 2, September 23, October 21, November 4, November 11, November 18 Sales Deadline:Week before each issue

BASKETBALL PREVIEW The Basketball Preview features exclusive photos and news on the Niners, from players’ profiles to season predictions.

Publishes October 28, 2014 Sales Deadline: October 21, 2014

INSERTED SPECIAL SECTIONS LIVING GUIDE

SPRING FEVER

The student guide for finding a place to live and everything else they need for a life on their own.

Publishes February 24, 2015 Sales Deadline: February 10, 2015

A great way to reach students when the weather starts to get warmer is the Spring Fever issue which will focus on sports, fashion, area events, things to do and culture.

Publishes April 14, 2015 Sales Deadline: March 31, 2015

Spring Fever Expo: April 16, 2015 from 11:00 am - 2:00 pm Connect with UNC Charlotte students, faculty and staff at our Spring Fever Expo! Reserve a table at our event to offer raffles and pass o ut items to promote your business. Ask for rates.

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Regular Issue Pull-Out Issue Inserted Special Section Stand Alone Special Section

STAND ALONE SPECIAL SECTIONS WELCOME BACK

SURVIVAL GUIDE

Approximately 25,300 students, faculty and staff will fill the halls of the UNC Charlotte campus - let them know what products and services you have to offer.

Publishes August 15, 2014 Sales Deadline: August 1, 2014

The Survival Guide is a student’s guide to the new and exciting world of college. Don’t you want your business to be a part of their experience?

Publishes May 29, 2015 Sales Deadline: May 15, 2015

FOOTBALL PREVIEW

PARENT SURVIVAL GUIDE

To kick off the football season, the Football Preview is a special issue of the Niner Times that gives students a sneak peek of all the need-to-know information for the season, including rosters and more.

Publishes August 19, 2014 Sales Deadline: August 5, 2014

This guide for parents of UNC Charlotte students can be an excellent resource when they need to know where to shop, eat, or find services for their children throughout the school year.

Publishes May 29, 2015 Sales Deadline: May 15, 2015

YEAR IN REVIEW New for 2015, the final Niner Times issue for the academic year highlights the best and worst moments from the year and gives students something to remember.

Publishes April 28, 2015 Sales Deadline: April 21, 2015

9

NINERONLINE NinerOnline.com is a news and entertainment website that keeps up with what is happening on campus and the rest of the world. It is the online home of The Niner Times and contains exclusive web content, blogs and other multimedia. It is UNC Charlotte’s source for the latest in campus news, entertainment, and student created content.

With over 18,000 visitors per month, NinerOnline is a hub for the UNC Charlotte community. NinerOnline hosts produced programs which feature UNC Charlotte’s students.

NINERONLINE.COM The NinerOnline staff also produces video segments that both correspond with Niner Times online content and can stand alone as broadcast news. These videos range in time from 30 seconds to over five minutes.

TILE

Web Advertising Per Month

300 x 250

BANNER 728 x 90

HALF PAGE 300 x 600

VIDEO SPONSORSHIP

ask sales representative for details

10

$350 $500 $600

$100

NINER TIMES APP Connect with the Niner Times and other Niner Media departments no matter where you are using our mobile application. The Niner Times app delivers all of the written and video content produced by the staff, access to the live Radio Free Charlotte stream, a convenient find-a-paper locator and more. Stay on top of local and campus news, entertainment updates and more with the easy to operate tile board and emergency alert notifications.

The

Niner Times

app is available on both iOS and Android systems.

To Download, Go to www.nineronline.com/app 11

RADIO FREE CHARLOTTE Radio Free Charlotte is UNC Charlotte’s official, online radio station.

Online 24/7, the station digitally streams an edgy, indie/underground sound, with the mission of playing music found nowhere else in Charlotte.

Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theater, local events, and much more for UNC Charlotte and the surrounding university community.

RADIOFREECHARLOTTE.COM RFC ON-AIR SPONSORSHIP Have a broadcasted advertisement for your business three times a day, Monday through Friday for two weeks. For a complete list of programming please visit radiofreecharlotte.com

TWO WEEK SPONSORSHIP

$120

TUNE IN • Live at radiofreecharlotte.com • Search iTunes Radio for “Radio Free Charlotte” or find us in the College/ University genre.

• On-the-go with Tune In Radio’s free iPhone and Android Mobile App. • Or use our new mobile app.

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SPONSORSHIP OPPORTUNITIES CROSSWORD

What exactly do students do during their down time? They look to the Niner Times crossword to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzle. Located near the edge of the page, the puzzles and puzzle sponsers are frequently clipped out and kept close at hand all day. Crossword ad includes a top and bottom showcasing. Top ad measures 5” x 1” bottom measures 5” x 0.6.”

ONE MONTH SPONSORSHIP

$150

TABLES

Bring your business front and center, to the heart of our campus - the Student Union.You can man a table for a day in the Student Union where you can pass out information about your products and services.Your business will also be featured in an online ad starting two weeks prior to your arrival.

$500

T-SHIRTS

To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back.Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest.

$250

RACK POSTERS

Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed.

With a large 17” x 21” full color poster, students will definitely see what you have to say! Printing is free of charge.

Advertise Your Business Here

CAMPUS LOCATIONS Fretwell, Prospector, Friday, Rowe Arts, Alumni Center, McEniry, Storrs, Student Health Center, Robinson Hall, EPIC Building, Miltimore, Lynch, Wallis, etc.

Between $350 - $500 Per Month

FOR FURTHER DETAILS AND A MORE EXTENSIVE LIST OF RACK LOCATIONS AND PRICES CALL (704) 687-7144.

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PUBLICATION POLICIES DISPLAY DEADLINES One week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue by 5 p.m. Any advertisements to be provided by the advertiser that are not received by the deadline will be considered cancelled, and will be billed as such.

ELECTRONIC SUBMISSION Media Marketing prefers ads submitted in PDF format (Make sure the “embed fonts” option is selected).

Use CMYK setting for all color. Ads sent by mail should be on a CD and include a hard copy. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, Powerpoint and other low resolution files. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at (704) 687-7147 or the graphics advisor at (704) 687-7138.

CANCELLATION Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to the advertisements after the deadline may not be possible.

TEARSHEETS Display advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication.

PROOFS Advertisers will receive a proof at least two business days before publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline.

Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.

COMPOSITION AND ARTWORK Composition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission.

BORDERS Media Marketing may place a border around ads.

RATES All rates are net/non-commissionable.

REFUSAL Media Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, famlial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include “Paid Advertisement” in any ad.

MAKE GOODS In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error.

CREDIT AND BILLING Pre-payment is required for all advertisements unless the advertiser is approved for billing. Approved advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.

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CONTACT INFORMATION DISPLAY ADVERTISING

AD PRODUCTION DEPARTMENT

CIRCULATION INFORMATION

MEDIA MARKETING DIRECTOR

MARKETING ADVISOR

BUSINESS MANAGER

(704) 687-7144 (704) 687-7145 smpads@uncc.edu

(704) 687-7147 Fax- (704) 687-7139 production@uncc.edu

(704) 687-7136 klmerges@uncc.edu

Emmanuel Loredo (704) 687-7143 mktdirector@uncc.edu

Kelly Merges (704) 687-7136 klmerges@uncc.edu

Laurie Cuddy (704) 687-7137 lcuddy@uncc.edu

GRAPHICS & PRODUCTION ADVISOR Pete Hurdle (704) 687-7138 dphurdle@uncc.edu

Follow Niner Media on Facebook and Twitter to keep up with breaking news and special events:

SANSKRIT

NINERONLINE

Sanskrit Literary-Arts Magazine

NinerOnline.com

@SanskritUNCC

@NinerOnline

NINER TIMES Niner Times @Niner_Times

NINER MEDIA UNC Charlotte Niner Media @UNCCmedia

RADIO FREE CHARLOTTE Radio Free Charlotte @RadioFreeClt

Student Niner Media UNC Charlotte Student Union-LL • 9201 University City Blvd. • Charlotte, NC 28223 15