MRAF 2014 MEDIA KIT

Media Kit & Barter Trade Proposal George Cavelier | Colombia

(MRAF 2012), Labyrinth, Stainless Steel, 2008 Photo: CArolina del Rivero

PREFACE Media Kit & Barter Proposals Thank you for your interest in media coverage of the Miami River Art Fair.

We invite you to download the latest Press Kit on our website to access, logos, press releases and stock photos for use in your publications.

S h o u l d yo u wa n t to f u r t h e r yo u r involvement with the Miami River Art Fair, we offer barter agreements for mutual publicity and exposure tailored to your needs and market reach.

Miami River Art Fair 3rd Edition James L. Knight Center Miami Convention Center 400 SE 2nd Ave Miami, FL 33131 USA VIP Collector’s Preview December 4 | 6 – 11pm General Admission December 5 – 7 | 12-8pm

CONTACT Nina Torres, Founder & Director 973.270.7774 | 305.395.3599 Info@miamiriverartfair.com www.miamiriverartfair.com

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Letter from the Mayor

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Preface \ Dates & Venue

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Why Partner with Us

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Target Market

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2012 Review Pictures & statistics

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Case Study\Examples

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Barter Proposal

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Print Specifications

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Web Specifications

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Partner/Sponsor Listing

Florence Nief-Benhamou | France MRAF 2012 Edition Artist

Why PARTNER WITH US?

Take center stage during the most important week for the arts in the world.

Becoming a media partner to the Miami River Art Fair is to have your publication seen by ten of thousands of international art professionals that descend on Miami during the winter art fair season.

“The 6 day event brings international visitors, with a huge number from Latin America in the city filling hotels to capacity, pumping dollars into shopping stores, restaurants and local businesses. The estimated impact is injecting the city with over $500 million leading Miami from a recession to recovery.”

- Katrina Campins, Campins Luxury Real Estate 2010 “Last year, Art Basel and some dozen satellite fairs brought more than 40,000 people to Miami.”

- James S. Russell, Art in America, 2011

Be recognized as a pioneer in the arts.

You will be affiliated with the ONLY Fine Art Fair that takes place outside of the established art centers of Wynwood and Miami Beach during Miami Arts Week 2014.

Break open this new market with a landmark event of unparalleled proportions featuring mid-career and established artists from all corners of the globe.

Direct impact in the growth and revitalization of an overlooked sector of Miami.

Our mission is to aid in the revitalization of Miami’s principal waterway, the Miami River.

To partner with us, is to identify your company with the City of Miami, Miami-Dade County & the Miami River Commission’s efforts to break open the Riverwalk area of Downtown-Miami Brickell.

For more information on the Miami River Art Fair, Click here

MIAMI

Rafael Consuegra | Cuba Fisherwoman of Dreams MRAF 2012 Artist

Downtown-Brickell VIP Collector’s Preview Photo: MIAMI RIVER Art Fair

Located in the heart of the “Manhattan of the South” Located in the heart of Miami’s financial district, the Miami River Art Fair attracts thousands of local, affluent professionals and art enthusiasts look to buy artwork from world-class artists. Downtown-Miami Brickell is the largest financial sector south of Manhattan, NY.

Miami - The Capital of Latin America Miami is home to the largest Spanish speaking community outside of El Paso, TX,. An increasing number of small business owners from all of Central and South America are calling Miami home. Usually investors, these market professionals partake in the buying and selling of art as a valuable market share.

Luxurious and Elegant Waterfront Miami Beach is known for its parties and beautiful beaches and Downtown Miami-Brickell is the upscale luxury center of the city.

Steps away from the Viceroy & Epic Hotels, Zuma and Cipring Restaurants, Miami River Art Fair is surrounded by the luxurious embrace of Downtown-Brickell’s world-class accommodations, five star restaurants and designer boutiques.

Inaugural Edition

Media Partners | Over 60 Worldwide Online, Print, TV, Radio Total Reader/Viewership: Over 10M

Target Audience | Arts Art Professionals, Art Dealers, Curators, Art Collectors, Art Lovers, International Audience During Art Basel, Business & Market Professionals Median Age: 54 Median Household Salary: $150K

Attendance | Over 5K VIP Black Tie Opening Night

Artists | Over 150 From over 36 countries Emerging, Mid-Career, Established

Website | Over 200K Hits Since Launch on Feb 2012 776 Unique, Average Daily Hits

Documentation of Media Sponsorships As Media Partner, you will be prominently featured on our website, email campaigns and print media. * * *

Your publication documented and archived on our Press Coverage page.

Your logo listed as “Media Partner� on our Sponsors and Partners page.

Logo featured on print and e-marketing materials.

Miami River Art Fair 3rd. Edition

Barter Proposal Miami River Art Fair offers...

Each barter agreement is tailored to meet your specific needs as a media or news source, magazine, listing service, local business, etc.

The following services and products are offered depending on the nature and extent of the exchange: Full Page Color AD in the Catalog | Professional quality, limited edition art fair catalog will be produced for the Miami River Art Fair. In addition, a virtual copy of this catalog will be available for download on the fair website.

Logo placement in catalog | A color logo will be placed in the Partners section of the catalog.

Banner link on website | A banner with a link to your website will be placed on the official partners section of the art fair website.

VIP Cards/Complimentary passes | VIP cards to be mailed to you for distribution to your employees and contacts.

Point of sales/distribution | You will be allotted a point of sale or distribution for your print publication, services and products at the fair.

And More…

Miami River Art Fair Receives...

Depending on the services you offer, Miami River Art Fair will receive the following services: Full Page Color AD in Publication | A full-page ad will be designed to include in print publications. Please send us your publisher’s page and page bleed specifications.

Banner link on website | A logo or banner will be designed at the specifications you require for your website with a link to our official website.

Media Coverage | A press release, fair logos, and photographs of the art fair will be provided to produce any or all of the following: Event Listing Editorial Interview Media Announcement Etc In-Depth Art Fair Listing A listing will be created for the Miami River Art Fair that will include participating exhibitors, logos, artwork, and event photos.

Specifications for

PRINT Media Catalog

8.5 x 11 Production Size Full Color, Spine Bound Limited Edition | 10,000 Virtual Catalog

Light Pole Banners

8 x 3 ft Production Size Over 60 Placement Spots in Miami

SUBMISSION GUIDELINES: IF UNDER 10MB Send zip file with your artwork to: Info@miamiriverartfair.com IF OVER 10MB Use any of the following services: Wetransfer, DropBox, GoogleDrive, SkyDrive

FULL PAGE Full Color Ad (Left or Right Page of Spread) 300 dpi, CMYK PDF, EPS, AI, PSD Accepted Final Print Job: 8.5 x 11 in WITH BLEED: Extend bleed 1/8 inch over edges of page (8.75 x 11.75 in.)

YOUR LOGO Full Color Placement 300 dpi, CMYK PDF, EPS, AI, PSD Accepted Minimum 2 inches

Specifications for

DIGITAL Media Front Page Slider

Logo Included on the Home Page

BANNER Full Color Banner Placement varies depending on level of exchange 500kb max, RGB JPG, PNG, GIF 250 x 250 * No looping animated gifs

Logo Listing

Logo With URL on website Logo Placement on E-Blasts Social Media Platforms Mention + Logo on Press Releases

Banners

Placed at the Foot of Every COntent page

LOGO Full Color Placement 500kb max, RGB JPG, PNG Accepted TRANSPARENT OR BLACK BACKGROUND 250 x 250

SUBMISSION GUIDELINES:

+ Direct Image URL Link Send zip file with your artwork + URL to: Info@miamiriverartfair.com

*Size subject to adjustment on live website

-orUse any of the following file sharing services: Wetransfer, DropBox, GoogleDrive, SkyDrive

Some options apply to barter exchanges with a high exchange rate or premium options.

Please contact us for more details.

2ND Edition

2013 Sponsors & Partners Our Partners | Over 150 Media, Logistics, Hospitality, Production, Social Media, Accommodation, Venue, Wine & Food, Special Events, Art Fairs, Authorities, Foundations

29%

33%

9% 29% Local, National & international Magazines TV/Radio Listings/Social Media Light Pole Banners

Inaugural Edition

2012 Sponsors & Partners Our Partners | Over 100 Media, Logistics, Hospitality, Production, Social Media, Accommodation, Venue, Wine & Food, Special Events, Art Fairs, Authorities, Foundations

24%

32%

8% juan de lascurain

35% Local, National & international Magazines TV/Radio Listings/Social Media Light Pole Banners