Print Design: Doodle Collage

Doodle Collage Spring 21 Nina Sone Print Project FASM 310 Prof. Levy 1

Table O’ Contents Retailer & Objective

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Fabrics

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Target Customer

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Print Design

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Inspiration

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Product Assortment

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Trend

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Collection Flats

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Color Palette

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Final Collection

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Mini Rodini Agathe

Mood and Color Doctored Photo Spring 21 2

100% Organic Cotton With Inspiration

With Retail Price Print

Print & Solids

Mini Rodini Mini Rodini is a children’s brand based in Sweden, founded by illustrator Cassandra Rhodin. The brand’s vision is to “make it both easy and exciting for parents to buy better products for their kids in regards to design as well as environmental and ethical aspects of the production.”

With the aim of “take[ing] children seriously with playfulness,” Mini Rodini incorporates interesting and original prints that express children’s imagination.

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Along with the playful aesthetic, Mini Rodini’s clothes are made with the Earth in mind. The brand boasts that their “collections include over 99% of products made from sustainable materials yearly.”

Mini Rodini takes pride in using primarily recycled, up-cycled and organic materials

Collection Objective My objective for this 7 piece collection was to create a fun, gender-neutral print to promote inclusivity and reject traditional gender norms. As well as contribute to a more sustainable fashion landscape by choosing 100% GOTS certified organic fabrications.

Agathe

Target Customer

Age: 34 Home: Amsterdam, Netherlands Occupation: Lawyer Annual Income: $104,000 Personality: Caring, Creative, Honest, Loyal, Optimistic, Confident, Ambitious

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Bio: Agathe is a mother of two, Sophia, age three, and Hugo, age 1. With her busy work life, she enjoys coming home and relaxing, finding more creative outlets to unwind, like painting and embroidery, than her job allows. She only buys what’s best for her family and the earth. Her only mode of transportation is her bicycle, as it is the most efficient way to get around the city and better for the environment.

Inspiration Boards Color

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Mood

Trend: ‘Doctored Photo’

Fueled by the resurgence of the photographic print, this trend curates humorous collages and playful characters. Infused with handwritten doodle style illustrations adds exuberant personality to the designs.

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Color Palette

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Fabrics

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Cotton Poplin

Cotton Voile

Sweatshirt Fleece

100%GOTS Certified 100% Organic Cotton Water- Resistant Durable Breathable

100% GOTS Certified 100% Organic Cotton Lightweight Breathable Semi-Sheer

100% GOTS Certified 100% Organic Cotton Comfortable Breathable Soft

Print and Inspo

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SWEATSHIRT $60

WOVEN SHIRT $75 WOVEN BLOUSE $89

OVERALLS $89 10

TANK DRESS $105

BALLOON SKIRT $69

SWEATSHIRT $60

Product Assortment

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Collection Flats

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Final Collection

Thank You!

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