Fila Mock Ad Campaign

FOR LIFE Nina Sone Prof. Betancur Fashion Advertisement Campaign

FOR LIFE

SHOP THE NEW COLLECTION

FOR LIFE

SHOP THE NEW COLLECTION

FOR LIFE

SHOP THE NEW COLLECTION

THE GUIDE ART DIRECTION FPO’S

FINALS

5-7 8-11 12-14 15-18 19-22 23-29

RESEARCH SKETCHES

SCHEDULES

RESEARCH

FOUNDED: 1911 ORIGIN:

Biella, Italy

PRODUCT: Men, women, and kids apparel and footwear TARGET:

Formerly athletic type age 18-35. Now more focused on Urban youth who live a life in motion

SOCIAL MEDIA: Instagram: 2 M Facebook: 140,831 Twitter: 22.1K

INSPIRATION

ART DIRECTION

A man with little to no athletic ability, but lives in Fila.

Through this campaign I aim to emphasize that Fila apparel is for everyday life, not just for sport.

STATEMENT

MOOD BOARD

POSITIONING AND CAMERA ANGLE INSPO

SKETCHES

FPO’S

NOT JUST FOR SPORT

FOR THE BUS

FOR LIFE FOR LIFE

FOR LIFE

NOT JUST FOR SPORT

FOR FOR T THE GAS STATION

FOR LIFE FOR LIFE

FOR LIFE

NOT JUST FOR SPORT

FOR TH THE SUPER MARKET

FOR LIFE FOR LIFE

FOR LIFE

SCHEDULES

SCHEDULE 4/8 Brand Research Mood Board Sketches FPO’s Talent Art Direction Shooting Editing Final Ads Presentation Due

4/9

4/10

4/11

4/12

4/13

4/14

4/15

4/16

4/17

4/18

4/19

4/20

4/21

4/22

4/23

Shoot Date: Thursday 4/18 Call Time 5:45

CALL SHEET Concept: Man with little to no athletic ability, but lives

in Fila. Emphasizing that Fila apparel isn’t made just for sport, but for everyday life.

Location: Chevron, Kroger, O House, SCAD Bus Crew

5:45

Makeup and Wardrobe

6:00

Location 1

6:20

Transport

6:30

Location 2

Name

Phone

6:50

Transport+Wardrobe

Photographer

Jordan Vescio

859-940-8997

7:10

Location 3

Talent

Cameron Mack

413-250-6664

7:30

Location 4

Makeup

Lila Garcia

253-651-0605

8:00

Wrap

SHOT LIST Location

Shot #

Positioning

Shot Size

Angle

Gas Station (Chevron)

1 2 3

In front of pump Action-pumping gas Leaning against car

LS, MS MS, CU LS, MLS

Eye Level, Low Eye Level Eye Level

Grocery Store (Kroger)

4 5 6 7

In front of carts In front of fridge In cart On checkout counter

LS, MS LS, MS MLS, MS LS

Eye Level, Low Eye Level, Low Eye Level, High Low

Laundry (O House)

8

On top of washer

MS, CU

Eye Level, Low

Bus (SCAD Bus)

9 10 11

Sitting feet up Standing center aisle Holding on to railing

LS, MS LS, MS LS, MS

Eye Level Eye Level Eye Level

CONTACT SHEET

FINALS

FOR LIFE

SHOP THE NEW COLLECTION

FOR LIFE

SHOP THE NEW COLLECTION

FOR LIFE

SHOP THE NEW COLLECTION

THE END