perks of never being a wallflower

never

By NIMMI SUDHA RAM

INDEX 1. Design brief..............................

2. Inspiration board.........................

3. Concept board.............................

4. Mind mapping..............................

5. Mood board................................

6. Forecast board............................

7. Color palette.............................

8. Fabric board..............................

9. Illustrations.............................

Design Brief Design Brief Wallflower: describes a person who likes to #blend in ‐ is too shy or feels safer to be quiet shadows at large parties or gatherings. Shrivels up under attention

Perks of Never being a Wallflower is of course, the exact opposite//The festive Fever 2020 line is Papa don’t Preach’s first drop for the Summer//and is a celebration of a person who is a Bright, Bold and a fire cracking Party starter‐ essentially NEVER a wallflower!

Dressed like everyday is her birthday, this rebel blooms under attention. You either hate her or you love her ‐ she’ll never exist in your grey areas

This drop features some of papa don’t preach signature jumpsuits, ombre ruffle skirts and lilac hued lehengas with body suits and delicate yet fierce bralettes in rose pink, sunset yellows, hues of lilacs and mint greens embroidered with art deco birds, thread‐work flowers enamel leaves, ghungroos, intricate glass bead work and sparkling laser cut acrylics ‐ all painstakingly hand embroidered by our mastercraftsmen

“yeah, the party don’t start till she walks in”, but not without embellishment chain link belt bags worn on calf length lehengas, belt worn over sarees and most importantly ‐ a one of a kind. Kaleeras by Papa don’t preach crafted out of metallic chains, bugs, trinklets, pearls, sea shells and oversized ghungroos. Just like our rebel muse, one can go from looking like a fierce princess in our lehengas to a badass boss babe in a dropped dhoti pant suit worn over an embellished waistcoat.

As they said before, they don’t exist in your grey areas

‐We go BIG, and NEVER go home!

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CONCEPT Concept The year 2021 will define the future of fashion. With the industry in the process of a significance transformation with corona virus being the catalyst for a seismic change ‐ its human impact is giving a new perspective to consumption habits, developing new priorities and appreciating the simplicity of life. It is truly “the end of more” and the time is now to be thoughtful, mindful and purposeful in our choices. as I see, minimalists are happier because they have less worry, stress and chaos in their lives. To a minimalist, material things are trivial compared to what they value most, which consists of quality time for relationships, time to enjoy the simple pleasures of life, and spiritual health Minimalism or minimalist art can be seen as extending the abstract idea that art should have its own reality and not be an imitation of some other thing.

With minimalism, no attempt is made to represent an outside reality, the artist wants the viewer to respond only to what is in front of them. Minimalism is a trend and a style and it comes and goes in waves. To put it simply, minimalism ‐ as it exists in the culture today is a privilege.

As a general rule, the minimalist color palette includes largely light colors.

So pale blue, light green,a soft grey, a faded orange.....that kind of thing.

The idea is not be eye catching, so you want colors that fade into the background, and look soft and airy. But to give it My touch, Using indian motifs and there’s little change in colors. I believe minialism will be more happier and cheerful with bright colors.

Mind Mapping

Forecast

Color palette

Fabric board

JERSEY KNIT

SUEDE

CREPE

SATEEN