Branding & design (Fashion Magazine) 2016 02

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NI LORN

WO R LDWI DE

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2/ 2016

€ 7,9

B&D 2/2016

COVER PHOTO

Nilorn Worldwide is an international company, established in 1977, focused on adding value to brands by

Styling Gorjan Lauseger

using branding and design in the form of labels, packaging and accessories. Customers principally

Photo Olof Händén

represent the fashion and ready-to-wear industry. Nilorn Worldwide offers complete, creative and tailored

Hair Sainabou Chune

concepts in branding, design, product development and logistic solutions. Satisfied

Make up Sandra Wannerstedt

customers are our principal asset, and it is therefore important to establish, maintain and enhance

Model Sofie Theobald

customer relations through first-class service. Nilorn Worldwide is one of the leading European players,

Model Joshua

with turnover of ca 500 MSEK. The group operates through its own companies in Sweden, Denmark,

@lemanagement

the United Kingdom, Germany, Belgium, Portugal, Hong Kong, India, China, Bangladesh, Turkey, Pakistan and Italy. In addition, there are partner companies in Switzerland, Tunisia and USA.

PAPER Cover Tom Otto silk 300g Body Tom Otto 150g

Uncoated Edixion offset 150g Print Responstryck AB, Borås, Sweden

www.nilorn.com

vous êtes mieux en vrai

ÉTÉ - 2016

www.promod.com

58

table of

CONTENTS

12

WELCOME Dear Reader

17

NILORN WORLDWIDE Shanghai

22

UP FOR A CHALLENGE? Capsule Wardrobe

26

PANTONE Coated / Uncoated

30

ABECITA ART MUSEUM AND MECKA A Collaboration for the future

39

PLACES YOU MUST VISIT Around the world

58

DESIGN COLLABORATION Fashion - meets interior design

62

16:2 DESIGN COLLECTION Product development and fashion shoot

87

Up For A Challenge?

62

22

WELCOME

113 65 87

LEEDS COLLEGE OF ART Interview

94

COLOR PASSPORT The gramma of colour

102

ART SPACE Schirn Kunsthalle Frankfurt

108

PANTONE Coated / Uncoated

113

REPUBLIC OF FRITZ HANSEN Interior design

118

RECAP OF PRODUCTS Hangtags

30

39 62 BRANDING

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11

HEADQUARTERS NILÖRNGRUPPEN AB Wieslanders väg 3 Box 499 501 13 Borås SWEDEN Tel. +46 33 700 88 88 Fax +46 33 700 88 19 info@nilorn.com www.nilorn.com

SUBSIDIARIES & PARTNERS NILÖRN AB Wieslanders väg 3 Box 499 501 13 Borås SWEDEN Tel: +46 33 700 88 00 Fax:+46 33 700 88 48 info@nilorn.com BALLY LABELS AG Schachenstrasse 24 CH-5012 Schönenwerd SWITZERLAND Tel: +41 62 855 27 50 Fax: +41 62 855 27 59 info@bally.nilorn.com NILORN BANGLADESH LTD. Millennium Castle, 12th fl.

House 47, Road 27 Block A, Banani Dhaka -1213 BANGLADESH Tel: +88 02 8835912 Fax: +88 02 8835913 info@bd.nilorn.com NILORN BELGIUM NV Brusselsesteenweg 525 9090 Melle BELGIUM Tel: +32 9 210 40 90 info@be.nilorn.com NILORN DENMARK A/S Vestergade 48 5000 Odense C DENMARK Tel: +45 70 23 16 23 info@dk.nilorn.com NILORN EAST ASIA LTD Unit 1701, 17/F, Westley Square 48 Hoi Yuen Road, Kwun Tong Kowloon HONG KONG Tel: +852 2 371 2218 Fax: +852 2 371 2629 info@hk.nilorn.com

NILORN GERMANY GMBH Itterpark 7 40724 Hilden GERMANY Tel:. +49 2103 908 16 - 0 Fax: +49 2103 908 16 - 99 info@de.nilorn.com NILORN INDIA PVT. LTD Plot no. 9c, Sector – 3 Parwanoo – 173220 (HP) INDIA Tel. +91 1792 235232 Fax +91 1792 233176 info@in.nilorn.com NILORN ITALY Via Bellini 8/C 41012 Carpi ITALY Tel: +39 3381611351 info@it.nilorn.com NILORN PAKISTAN (PVT) LTD 2nd Floor, Yasir Chambers Gulshan –E-Iqbal, Block 13A Main University Road P.O. Box 75300 Karachi PAKISTAN Tel: +92 21 349 92151 Fax:+92 21 349 92153 info@pk.nilorn.com NILORN PORTUGAL – INDÚSTRIA DE ETIQUETAS, LDA Rua Central de Barrosas, 304 4585 - 902 Recarei – Paredes PORTUGAL Tel: +351 22 411 95 80 Fax: +351 22 411 95 99 info@pt.nilorn.com NILORN SHANGHAI LIMITED Rm 701, 288, Chengjiaqiao Road.

Minhang District, Shanghai, CHINA Poastal Code 201103 Tel: +86-21 345 512 90 info@sh.nilorn.com

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NILORN TURKEY Mimar Sinan Cad. Ünverdi Sok. No:50.

Kat:3. 34540 Günesli Istanbul TURKEY Tel: +90 212 657 76 76 (pbx).

Fax: +90 212 657 75 10 info@tr.nilorn.com NILORN UK LTD 1A Acre Park Dalton Lane Keighley West Yorkshire BD21 4JH UNITED KINGDOM Tel: +44 1535 673 500 info@uk.nilorn.com NILORN USA LLC 3499 Meier Street Los Angeles, CA 90066 UNITED STATES Tel: +1 888-315 1875 info@us.nilorn.com

Dear Reader I am delighted to present and publish the 2nd edition of our Branding&design magazine in 2016.

I am pleased to present the latest news from the world of branding and we have put together a combination of articles in order to inspire and stimulate your awareness of the latest trends and ideas.

We have highlighted our operation in Shanghai and have taken the opportunity to take a closer look at their daily operation

and what we are able to offer from our China office. It has truly been an intense first half year and we are so glad that we have succeeded to win trust and increase our customer base all over the world – no doubt that we have strong concepts

and a lot of competence among our ca. 330 team members. But the reality is, without our valuable customers we would

not be where we are today – our co-operation with customers is giving us a highly valuable international experience. Our team are able to offer you one of the best concepts on the market and I am confident that we can help you to develop a

strong branding identification that makes your brand become unique – Nilorn has more than half a century of experience in creating and supporting brands, ensuring that they are more visible and successful. We can do the same for you and create a partnership between us - we aim to be your first choice in Branding!

In this edition, we focus on a number of examples of successful collaborations in different business areas and examine a range of ideas of what branding really is. We also give you a short summary of some of our new branding concepts and ideas developed by our highly skilled design teams within the Group.

I wish you an interesting and inspiring time with our magazine

All the best,

Claes af Wetterstedt

CE O

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DISCOVER OUR ONLINE STORE WWW.HAMPTONBAYS.BE

NILORN WORLDWIDE

Shanghai

N I L O R N W O R L DW I D E all lights on

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Shanghai NILORN

Shanghai, which literally means ‘upon-the-sea’

and is also called ’Hu’ or ’Shen’ in

Chinese characters, sits at the mouth of the Yangtze River, the longest river in China, and has a current population of more than 24 million in 2015, along with the highest GDP of all cities in China.

WORDS: APPLE CHAN

In 2010, the dramatic growth in the number of clothing manufacturers moving from South to North China and the strong demand from our European clients and their manufacturers led us to set up Nilorn Shanghai Limited. Nilorn Shanghai Limited is located in the Minhang District, which is 3 km from Shanghai Hongqiao Airport and 40 km from Shanghai Pudong Airport.

The business started on a small scale, with four members of staff and one client, and achieved revenues of CNY 640,000 by the end of that first year. Following a fantastic growth over the past few years, we moved into our new, larger offices in April 2014 in order to keep up with our rapid expansion.

Our team has also become a stronger, with 19 members of staff achieving revenues of CNY 39 million at the end of 2015.

Nilorn Shanghai Limited operates as a subsidiary of Nilorn East Asia Limited (Hong Kong), and is divided into three main departments – Customer Service, Finance and Logistics. We provide customer service as a communications bridge between our valuable clients and their manufacturers in China, and occasionally also in other East Asian Countries. We also offer logistics solutions via our warehouse which has seven members of staff and is located in the Qingpu District, an area undergoing sustainable development supported by the Shanghai Government and on the way to becoming the main logistics centre in Shanghai. Our warehouse offers a total area of 1,700 m2, allowing us to provide pick and pack services for demand-based delivery according to orders received every day. We also keep stock for our clients, as shorter production and delivery lead times are a necessity today. We can deliver approx.

400–500 orders every day and our aim is to guarantee delivery within 48 hours for stock available in our warehouse.

Today, Shanghai serves as a hub between the rest of China and other countries. It was reformed and developed with tremendous success, not only in the areas of finance and high-technology, but also in the fashion industry. This is evidenced through fashion events such as Shanghai Fashion week, a trade event held in showrooms around the city twice a year, providing a showcase for the national brands. It also draws the attention of the high-profile international brands, making it more attractive for multi-national brands to go into China and establish brick-and-mortar stores. Fashion does not just refer to a piece of clothing, but also the customer’s perception of brand image. Nilorn’s vision is highly focused on our clients’ branding and design. We understand the increasingly important role this plays for our current clients as well as to others in the market.

Even though there is a lot of talk about increasing costs in China resulting in business being moved to other Asian countries, we still see opportunities here.

We still have favourable facilities and skilled labour in related industries, as well as rising income levels and living standards in China, which gives us confidence that business is growing in China.

NILORN WORLDWIDE

Internal meeting at the office in Shanghai.

Apple Chan.

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NILORN WORLDWIDE

Our warehouse offers a total area of 1,700 m2, allowing us to provide pick and pack services for demand-based delivery according to orders received every day.

We also keep stock for our clients, as shorter production and delivery lead times are a necessity today. We can deliver approx. 400–500 orders every day and our aim is to guarantee delivery within 48 hours for stock available in our warehouse.

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ARTICLE

Up For A Challenge?

WORDS: PATRICK HJERTÉN

Many of us, if not all, have at one time or another stood in front of our wardrobe ram packed with clothes but still saying; ”I have nothing to wear”.

It is a testament of our time in the western world where we have the means to fill our wardrobes and have more clothes then there are days in a year.

Naturally this has consequences, both good and bad. But there are ways of using our clothes more effectively – through a capsule wardrobe. You will have a challenge on your hands, but a good one.

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THE BEGINNING

The actual term Capsule Wardrobe was coined by British shop owner Susie Faux. To her a capsule wardrobe is a collection of essential pieces of clothing that never go out of fashion. For instance, skirts, trousers and jackets. These clothes can then be matched with seasonal pieces and through this create new ensembles without buying large amounts of garments.

In 1985 the concept was put in the limelight by American designer Donna Karan when she introduced her “7 Easy Pieces� collection. She wanted to present clothes for the working woman and how this woman easily could change her appearance with the help of just a few pieces.

HOW TO DO IT

There are different ways a capsual wardrobe is built, but the end goal is the same, to use a limited amount of clothing during a set period of time. The optimal number of garments can vary according to who you talk to; you could also have a capsule wardrobe that incorporates all your pieces, or just includes certain garments and excludes other items, such as jewellery, shoes and accessories. Anywhere between 30 and 40 garments is a good number to keep in mind. You then wear these pieces for a period/season. Whenever a new

season begins, some clothes can take you into the next period, but items of summer fashion, for example, are replaced with warmer versions as autumn approaches.

When there is a change in period like this, you are also allowed to buy new pieces if the need arises.

WHO IS DOING IT?

You would be surprised. Everyone who is someone have jumped on the bandwagon. Even, Barack Obama. Doing the capsule wardrobe is extremely trendy. Every fashion blogger worthy of the name has done piece upon piece about this fashion and clothing movement. Drop into google and the array of bloggers and webpages about the capsule wardrobe will be coming at you like a rampant avalanche in the alps.

The Swedish fashion and blog queen, Sofie Fahrman, is one who has and is still doing it. If you want a bit of inspiration you can see and read about what she puts together for each season. Other fashion bloggers to have an eye out for are Gizele a go go and The Fashion Guitar who are among the top ten bloggers in 2016 according to Harpers Bazaar. There is definitely no shortage of information, more like a question of when you will be opening the doors of your wardrobe and take a long, hard look.

WHY SHOULD YOU DO IT?

Because you have a penchant for doing everything a fashion blogger does? Or because Madonna is doing it? Not really. It should be seen as a way to do a lifestyle check.

thirty pieces to play around with. Imagine how you can impress people with an impeccable style by doing wonders with limited means.

It is fun to go shopping and buy clothes. It is an experience as well as something to wrap your body in.

But how many clothes do we really need? It can be a bit excessive to have well over eighty sweaters but still keep on buying them. Our contemporary world talks a lot about sustainability and vanning resources which makes the idea of a capsule wardrobe into a viable solution for these ever increasing problems.

NEW LEASE ON LIFE & WARDROBE

Prominent people around the world, both politicians and power people within the fashion industry among many others, have chosen to use the concept of a capsule wardrobe. They may be on to something. The concept is truly a sign of the time we live in where our present and future consumption of goods need to be put into consideration and revision. There is an element of seriousness in the concept but can naturally also be seen as a fun and educational challenge where people get a chance to learn more about themselves and their behaviour. Fashion will always be fashion.

We might just change the packaging a bit. A challenge can be a good thing. A challenge on a personal level can give a new lease on life, and in this case to your wardrobe as well. No matter the reason for doing it, it can be both a fun and healthy challenge to use your wardrobe in a new way.

There you have it. We need to change the way we consume things. It is just a question of taking off the blinders. That does not mean that we should stop consuming all together or forget about fashion. We just do it a bit differently and with the capsule wardrobe concept we have a set of rules to guide us. It is a challenge naturally. But see it as a creative challenge instead of a consumption challenge. Imagine how much more creative you need to be with about only

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30 AUG - 01 SEP 2016 I N T E R N A T I O N A L

F A B R I C

M U N I C H FA B R I C S TA R T. C O M

T R A D E

F A I R

PANTONE 7721 C 18-5322 TPX CMYK 89, 0, 43, 65 BRANDING

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PANTONE 7721 U 18-4612 TPX CMYK 96, 0, 48, 50 BRANDING

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FASHION FOR TEAMS SUSTAINABLE FROM FIELD TO FASHION

A SUSTAINABLE FASHION SERVICE Fashion for Teams offers teams of any kind a high-quality procurement service for textiles sourced from sustainable production - from field to the final product. All proceeds from a Fashion for Teams order are reinvested to support the work of Cotton made in Africa (CmiA). CmiA helps to protect the environment and enables Cotton made in Africa farmers and their families to live a better life. For the love of fashion.

www.fashionforteams.com feat. www.cottonmadeinafrica.org

ABECITA ART MUSEUM & MECKA

A A COLLABORATION FOR THE FUTURE

ARTICLE

“WHEN WE STARTED WE WERE ONLY TWO HAPPY AMATEURS WHO IN OUR YOUTH WANTED A PICTURE ABOVE OUR SOFA.”

You see this brown stone building that once housed a corset factory and the start of one of Sweden’s most famous underwear brands.

The entrance is anonymous and you get the information that what you are looking for is on the third floor. I took the stairs and enjoyed the little written encouragements that I got at each stage. When I stepped over the threshold the mystery and involuntary cardio had been more than worth it. I was greeted by a member of staff with the sunniest smile. How can you not fall in love with a place that delivers such an impression?

Abecita Art Museum may not have the usual surroundings of a museum but inside there is a gem. Swegmark had collected a large amount of prints and pictures which they decided to put on display for the public, and that was the start of Abecita Art Museum.

From fledgling beginnings, Abecita Art Museum has grown into its own. As a young couple, Bengt and Berit Swegmark started to buy prints and pictures from both

Swedish and International artists. The only rule they abided by was that they both liked the piece. Bengt Swegmark has been quoted saying; “When we started we were only two happy amateurs who in our youth wanted a picture above our sofa.”

That humble start grew into a vast collection with pieces from David Hockney, Richard Hamilton and Andy Warhol - before they were the hot commodity they are today. When a museum manager saw the pieces that the Swegmark family had she recognized that it was indeed a collection and a collection that needed to be preserved.

That was the starting point of the foundation Fokus Borås who own the collection today.

At first it started with one floor in the old corset factory and the artwork was just shown to friends. In 2008 it was opened to the public and today there are three entire floors of exhibition space. Today you get to see the Swegmark family’s permanent collection and temporary exhibitions of photography from Lennart Nilsson and

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Karolina Henke. Since the third leg of the museum showcases textiles, they have a room where they display the winners of the The Nordic Award in Textiles that is awarded to a gifted and creative person every second year. You could say that Abecita Art Museum houses nothing short of a bundle of creativity.

It was a bit like stepping into Aladdin’s cave. To the right of me I had a fantastic selection of photography books and to my left I saw a large room that had the feeling of a New York loft. A bit later when I was showed around by the manager, Linda Nilsson, I revelled in the creaking floors and the history of the building that saturated the atmosphere. It is a humbling experience to see the start of life photographed by Lennart Nilsson and the pictures seem to fit, hand in glove, in the museum’s surroundings.

The museum director, Linda Nilsson, is a “jack of all trades” who has travelled the world and who has worked in many fields.

ARTICLE

Bengt and Berit Swegmark

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ARTICLE

That experience gave her an important insight and the right approach that Abecita Art Museum needed, since the location and facilities are not of the ordinary kind when it comes to museums. She has an incredible drive, an excellent ability to think outside of the box and passion, which makes her the ideal person to steer this project into the future. She wants to see more networking and collaborations between Borås’s cultural institutions and to take this town’s journey to be a centre of art and culture to the next level. Linda Nilsson says; “I want Abecita Art Museum to be an interactive experience centre and in the near future I want to use digital media more than what is used at the present moment.”

In actuality, it is a huge operation and, as such, one needs help and cooperation from other players on the field. The museum has its “Close Friends”, fifty volunteers who do everything from reception work

to rebuilding and hanging exhibitions, to note a few of the tasks that they take care of. Abecita Art Museum has also been very fortunate in other respects when it comes to collaborations. Mecka, the ad agency above all others in Borås and a globally renowned one, has been instrumental in the development of the museum.

Mats Alfredsson, CEO of advertising agency Mecka, is an avid force for cultural development in the town of Borås. He started his career as a journalist and photographer in Gothenburg before making his transition into the advertising world.

Mats Alfredsson started in copywriting and later became one of the leaders of Mecka, undoubtedly one of the largest and most successful advertising agencies in Borås with numerous awards and accolades. As a creative outlet, Mats Alfredsson picked up photography in 2005 when the digital and technological advancement led to cameras

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that could produce high quality material without having to use photo labs and such.

He found his creative outlet in street photography where he takes snapshots of reality like a fly on the wall. It is always pictures of strangers and nothing is staged.

They are frozen moments in time of the world and society that we live in. In the autumn of 2015, he published a book about pictures of Chicago street life. At the present time he is working on another book - this time about London. He has also been assigned to produce the pictures for the new Nordic Choice hotel being built in Gothenburg. Mats Alfredsson’s pictures will be photo wallpaper in every room, as well as the common areas of the hotel.

When Abecita Art Museum started with photography as an extension of their artwork, Mats Alfredsson’s interest was heightened.

ARTICLE

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ARTICLE

Bengt and Berit Swegmark

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ARTICLE

Since Mats Alfredsson is a gifted photographer from the Borås area, it was natural that his work should be exhibited at Abecita Art Museum. To date, he has had two exhibitions and a third one will be set up in the autumn of 2016, in collaboration with an international collective that he is a part of.

It was natural for the museum to approach Mats when it came to strategic branding work, since he was a strong figure in the advertising world as well as an avid photographer and an advocate for cultural developments. “It has been an organic cooperation since the start,” states Mats Alfredsson, “and it was an easy decision to be a part of Abecita Art Museum’s journey.”

Mats and Mecka’s work for the museum is done pro bono and it entails graphic design, web and communicative strategies. The next goal for the future is to attract a younger

BRANDING

audience and to increase the image of Abecita Art Museum of a happening place to be. In doing so, experiences of different sorts will be administrated and in the long run the mission is to make the museum even more cool than it is.

“We have the will and the drive to strengthen the Abecita Art Museum brand but also in long run the Borås brand from a cultural perspective.”

IF ABECITA ART MUSEUM SHOWS US SOMETHING – OTHER THAN FANTASTIC, ARTISTIC PICTURES - IT IS THAT YOU CAN COME A LONG WAY WITH THE HELP FROM FRIENDS.

& DESIGN

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DISCOVER OUR ONLINE STORE WWW.XANDRES.COM

PLACES YOU MUST VISIT

PLACES YOU MUST VISIT Our ‘places you must visit’ pages offer an insight into just a few of the interesting sites, venues and shops we visit around the world that inspire us here at Nilorn.

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PLACES YOU MUST VISIT

THE BRUNEL MUSEUM MAKES AN ENTRANCE WITH A NEW UNDERGROUND VENUE

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PLACES YOU MUST VISIT

ISAMBARD KINGDOM BRUNEL WAS AN ENGLISH MECHANICAL AND CIVIL ENGINEER – CONSIDERED ONE OF THE 19TH CENTURY GIANTS, WHO HAD A MAJOR INFLUENCE ON THE INDUSTRIAL REVOLUTION. HE DESIGNED TUNNELS, RAILWAY LINES, BRIDGES AND SHIPS, OFTEN USING INNOVATIVE SOLUTIONS TO ENGINEERING PROBLEMS.

One so-called project was the building of the first tunnel under a river, in the world.

The Thames Tunnel opened in 1843, linking Rotherhithe and Wapping in London.

The first tunnel of its kind, it was leadingedge engineering – once described as the Eighth Wonder of the World – providing a pedestrian crossing beneath the river.

Brunel’s legacy in London continues as his first ever project opens as the capital’s latest cultural attraction. 190 years after construction began, the Grade II listed shaft has now been transformed into the Grand Entrance Hall; a multi-purpose venue and performance space.

Main Image: © Jack Hobhouse (Tate Harmer)

The former entrance shaft to the historic Thames Tunnel is now accessible to the public from a new freestanding staircase, designed by architects Tate Harmer. The underwater tunnel itself has now been sealed with a concrete floor and forms part of the London Overground railway network.

The newly accessible underground space will become a key exhibit for the Brunel museum, hosting events and performances

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Above: © Brunel Museum Archive

in a unique setting. The suitably rustic appearance - with smoke-blackened brick walls - provides a raw but atmospheric backdrop. The design of the new staircase means it is completely independent of the important historic fabric of the structure.

Visitors will use it as a means to descend into an intriguing underground space and experience a rarely glimpsed part of our industrial heritage.

PLACES YOU MUST VISIT

In Odense the city made famous as the birth place of Hans Christian Anderson, there is still a little piece of magic to be found in a store called dr. Adams. Once you put your foot inside the store it feels as if your visiting an old friend again, even if its only your first time to visit!

Friends Stine & Jacob started the store back in 1994 selling Danish design clothes such as Nørgaard På Strøget. 21 years later the two friends are married and their store has become a household name!

Whilst browsing the the store today, you will find fresh Danish designers such as Henrik Vibskov, Mads Nørgaard and

others hanging beside international brands such as Comme des Garçons, Y-3, Paul Smith to name a few dr. Adams also has an eye for up and coming design talent such as Gosha Rubchinskiy.

DR. ADAMS Pogestræde 24-28

When asked how their buyers select new collections each season both owners answer almost simultaneously ”We only select the brands we like ourselves, and we have to be able to identify and stand behind the Brand”. This philosophy seems to have paid off as the store is not only known in Odense, but is well-known thoughout Denmark and beyond for its fashion forwardness and design quality.

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5000 Odense C, Denmark

OPENING HOURS: WEEKDAYS 10 am - 6 PM SATURDAYS 10 am -4 PM

www.dr-adams.dk

PLACES YOU MUST VISIT

”WE ONLY SELECT THE BRANDS WE LIKE OURSELVES, AND WE HAVE TO BE ABLE TO IDENTIFY AND STAND BEHIND THE BRAND”

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PLACES YOU MUST VISIT

THE HIGH LINE The High Line is a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. It runs from Gansevoort Street in the Meatpacking District to West 34th Street, between 10th and 12th Avenues.

The High Line New York

VISIT THE HIGH LINE DEC 1 TO MAR 31: 7:00 AM – 7:00 PM

The Standard Hotel New York

APR 1 TO MAY 31: 7:00 AM – 10:00 PM JUNE 1 TO SEPT 30: 7:00 AM – 11:00 PM

HIGH LINE

OCT 1 TO NOV 30: 7:00 AM – 10:00 PM

Stairs

WWW.THEHIGHLINE.ORG

The Shop - Story Friedman´s

WE ALSO REMOMMEND THE SUPERFUTURE SUPERGUIDE OVER NEW YORK CITY, YOU FIND MORE INFORMATION AT WWW.SUPERFUTURE.COM/SUPERSHOP

GALLERY Chelsea Market The Standard Hotel

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34T

HS

T

Av en ue

The High Line New York

W

31T

T

10t h

Av en

ue

11t h

HS

W2

ST George Billis Gallery www.georgebillis.com Artist : Craig Carlisle

9th

Av en

ue

6TH

GALLERY DISTRICT

W2

1TH

W

23R

DS

ST

T STORY Changes like a Gallery Sells things like a Store

W1

7TH

W1

9TH

ST

ST

5TH

W1

3TH

ST

ST

8th

W1

Friedman´s Burger

Chelsea MarketFriedman´s

MEATPACKNING DISTRICT

Av en ue

CHELSEA MARKET

Metzler & Co. AG Hauptstrasse 33 CH - 9436 Balgach Tel. 0041 / 71 722 21 43 Fax. 0041 / 71 722 72 29 www.metzler-switzerland.ch e-Mail: info@metzler-switzerland.ch

PLACES YOU MUST VISIT

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PLACES YOU MUST VISIT

YORKSHIRE SCULPTURE PARK The Yorkshire Sculpture Park is an open-air gallery - based in the North of England – showcasing work by a range of British and International artists.

Located in both the Longside Gallery and the open air, the exhibition features over 20 works: commanding sculptures in bronze, fibreglass, aluminium and wood, alongside large, bright canvases immaculately rendered in acrylic paint – some created especially for the YSP exhibition. His influential work engages people across the generations with contemporary art and especially opens popular culture to young and diverse audiences.

Located conveniently just off the M1, near Wakefield, the 500-acre park is situated in the grounds of Bretton Hall - an 18th Century estate. Architectural features from the 18th Century can be seen in the park's historically designed landscape. The setting encourages exploration of the relationship between art and nature, stimulating adventure and engagement in the surroundings. Attracting over 400,000 visitors each year, the park aims to challenge, inspire and inform, through the production, exhibition and appreciation of contemporary sculpture.

Outdoors, against the Park’s tree line, stands a group of six works in natural and black-stained wood, measuring between 6 and 10 metres in height.

KAWS absorbs popular imagery to produce works that are semi-familiar, with layers of contradictions and subtleties. With their outsize and monumental proportions, the simultaneously spectacular and plaintive works bring to mind dystopian cartoon characters; recognisable personalities from childhood who appear to have lost their innocence.

We visited the Yorkshire Sculpture Park on a beautifully sunny day to explore the KAWS exhibition – his first UK museum exhibition. The renowned American artist, KAWS - born in New Jersey - is considered one of the most relevant artists of his generation. Receiving his BFA from the School of Visual Arts, New York, his practice includes painting, sculpture, printmaking and design.

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PLACES YOU MUST VISIT

Bottom Right: Ups and Downs (detail) (2012) Courtesy the Artist and YSP - Photo by Farzad Owrang

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PLACES YOU MUST VISIT

GENTRY

GENTRY 108 N 7TH STREET BROOKLYN NY 11249 +1.718.384.8588 INFO@GENTRYNYC.COM Formerly known as H.W. Carter and Sons, Gentry is a unique menswear store located in Williamsburg, Brooklyn that was founded by Alan Maleh, owner of Man of the World Magazine. Gentry has one task at hand–carrying relevant brands with a cohesive vision in mind, and that exudes a strong heritage to boot. The vast array of cult-favorite brands to highly popular ones caters to every menswear fan’s style palette. Coming from the Anglo-Norman French root, the word Gentry is defined by ”people of good social position” or ”elite”–this definition refers to men who’s taste and style set them apart from the rest.

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PLACES YOU MUST VISIT

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COLLABORATION

DESIGN COLLABORATION FASHION - MEETS INTERIOR DESIGN

NEW WORKS - MALENE BIRGER The young Danish furniture and design brand New Works has entered into collaboration with founder and former designer behind the brands DAY Birger et Mikkelsen and By Malene Birger.

Malene Birger has designed a series of objects for New Works. The selected products are named “ADDITIONAL”, and the objects can be seen as an addition to New Works latest collection, as well as additions to your own space.

The “ADDITIONAL” consists of several objects and textile designs applied to cushions and throws.

newworks.dk

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COLLABORATION

COS - HAY COS and HAY continue their collaboration with an updated collection for Spring 2016. The carefully curated collection of objects launches in March 2016 in COS London High Street Kensington, Vienna Neubaugasse and Gothenburg with an edited collection available online at cosstores.com across Europe.

Centered around three core categories: live, work and dine, the spring collection features a足足足足 hand-chosen edit of accessories and furniture for the home in fresh shades of green, blue and pink, alongside tactile light wood and cork finishes.

cosstores.com

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COLLABORATION

WELCOME TO ANOTHER INDIA IKEA - MARTIN BERGSTRÖM This September, IKEA is launching SVÄRTAN – a collection which is the result of collaboration with Swedish textile designer Martin Bergström and Indian fashion students. Using only black, white and shades of grey, SVÄRTAN invites us to explore a side of India that goes beyond the vivid colours usually associated with this striking country.

Consisting of textiles, paper items, glassware, ceramics and metal objects, inspiration for SVÄRTAN has been drawn from inner-city environments of India. The collection is full of subtle textures and abstract patterns taken from objects that are usually overlooked, encouraging us to see beauty in the seemingly mundane.

ikea.com

“My idea was to create a modern interpretation of India and its heritage, a country with designs that are perceived in the West as colourful, golden and shiny,” says Martin Bergström.

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PRODUCT DEVELOPMENT

16:2 DESIGN COLLECTION

NILORN PRODUCT DEVELOPMENT On the following pages, we will present our latest collection. Our aim is to provide our customers with inspiration and ideas on how they can take their labels and branding to a new level. We are always on the lookout for new materials and production techniques, whilst in the background fine-tuning the interaction between design, production and logistics.

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PRODUCT DEVELOPMENT

ASH THE NEW EQUAL Photo Olof Händén Styling Gorjan Lauseger Hair Sainabou Chune Make up Sandra Wannerstedt Model Sofie Theobald Model Joshua @lemanagement

In this issue we asked photographer Olof Händén and stylist Gorjan Lauseger to interpret one of our latest collections ASH/Equal. On the following pages you can see the result of this minimalistic unisex photo shoot. Equality is a philosophy that runs through everything that A.S.H does. Everyone is welcome and the garments are meant for everyone. To work against old norms, the clothes are unisex and can be worn equally by all genders. Additional pieces that are more male or female in their cut are also offered.

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The model is wearing clothes from a variety of brands:

HUGO BOSS OSCAR JACOBSON TIGER OF SWEDEN FILIPPA K HOPE COS H&M MORRIS NIKE DR MARTENS CALIDA ETON CHIARA FORTHI

Amanda Jørgensen follows the great tradition of impeccable Danish design. Organic forms and inspiration from nature move like a whisper through the collection. The products have clean lines – as if they have been moulded by wind and sea. As always, Scandinavian design stands for quality, durability and a long lasting impression.

N69 - Every man wants to make his own mark, develop his own image and show it to the world. Via Monte Napoleone is just the ticket for the man who likes to dress well and make a personal statement. We are talking about a stylish yet casual look - that elusive mix that is so hard to attain if you do not possess the right feel for it.

Layering is the key word and the result is a fashion conscious one with a personal touch. The look should be effortless, just right, but not predictable. The colours used belong to the calm palette and accentuate the stylish feel.

Clique for the young, social media savvy generation where the amount of likes is of utmost importance and the tool to catapult anyone who pushes the right buttons to celebrity.

With the right words, the right picture or most importantly the right look you can conquer the world. Clique offers a winning formula of colourful design, a luxurious sporty look and fashion according to the current trends.

Neon pastels and geometric shapes play key roles in the style of Clique to create coveted pieces for young women who wield the power of the mobile phone like a modern time warrior. Modern day technology can be said to have done more for girl power in a few decades, than that which history and society have managed in centuries.

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Wardrobe - The luxurious feel and style of the 1970s flows through Jenny Johnson’s Wardrobe Concept.

Imagine Bianca Jagger, Andy Warhol and Halston at their best when New York’s Studio 54 was the ultimate hot spot.

Wardrobe firmly embraces the colours, the aesthetics and the cut of that time but only uses modern, high-tech textiles that are breathable, sustainable and comfortable to wear. A string of films and TV-series set in the 1970s have become commercial successes and clearly remind us that the style of that era is a fashion classic.

No Limit - Most of us like roughing it sometimes. To leave our cosmopolitan cities and go back back to nature. When do we feel more alive if not when we have the sun in our faces, the wind in our hair and mother nature stretched out in front of us?

Our world offers a wide variety of environments, weather and adventures.

When we step out to conquer that world we need to be prepared and dressed accordingly. Innovative fabrics and high tech solutions give us the freedom to explore aspects of nature that were previously inaccessible. Earthy tones in combination with bold colours - to blend in or to be seen.

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Edith Paris is about pure luxury. Quality goes into everything, right down to the last stitch. All to cater to a choosy consumer who definitely know what they want from the products they adorn themselves with. Impeccable design and quality above and beyond.

Think of a girl who fits in just as well in a country mansion as in a cosmopolitan city - then you should have a good idea of what we are talking about. Something so special needs the perfect package - faux fur details, quality leather, silk, gold and precious gems. An Edith girl does not leave the house without being fully equipped.

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PRODUCT DEVELOPMENT

Genes - Fashion and garment making can be truly scientific. A well-made sweater or a pair of trousers needs to be as precise as a well thought out equation. Just as in a lab you add a bit of this and a bit of that, swivel it around, and come up with (in the case of GENES Denim Lab) products that are pure in form and high tech, as well as eco-friendly. That is, to say the least, a concoction that is a winning recipe any day of the week.

Simplicity in cut and form, neutral colours and an air of science fiction sets the tone for Genes Denim. In popular culture we see many future scenarios of dystopias but Genes Denim Lab gives a promise of something brighter – a utopia. The brand is for those who have an interest in garments produced from new materials and new blends

BRANDINGtheir own & DESIGN of materials. It’s for those who want that unusual cut and the opportunity to express unique style.

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Wakefield - Take one-part classic gentleman, one-part impeccable style, add a little touch of secret agent and you have a winning combination. However, remember - shake do not stir, before serving this to the man who has everything but still craves more.

Masculine to the max in a classical silhouette where small yet vital details speak volumes. Wakefield – Black Label delivers a style that men will want to make into their own.

An effortless style that provides what’s needed. If you are going to live the dream you should be dressed accordingly.

It is not a question of spinning a tale when we say that Benzoni is “for conquerors�. When you have created a jeans concept that the most particular of customers have deemed to be worthy, then you have accomplished a real feat. After 65 years of experience, you will now find the best tailored jeans on the market. Quality down to the last stitch

Benzoni is the brand that keeps an ear to the ground when it comes to the latest trends and never loses sight of making garments that surpass time and change. Fashion, yes, but slow fashion.

Half - The urban youngster with the need for personal and quirky details. That is how you could sum up the consumers that will be drawn to the garments produced by Half Clothing. Clean lines, simple silhouettes and a minimalistic approach are the driving forces of the brand.

The style is unisex which is on point with the theory that garments should be effortless, simple to wear and that they should easily be transformed into an expression of your own personality and individuality. Half Clothing - or as they say themselves; “fashion without definition�.

Leeds College of Art is a specialist Arts institution that has been providing Art education for 170 years. Based in the city centre of Leeds, England, the college is split across two campuses – delivering courses in a wide range of disciplines including, among others, Fashion, Fine Art, Graphic Design, Illustration and Photography.

Nilorn UK has been building a successful relationship with Leeds College of Art for a number of years – delivering talks based on our industry, attending end-of-year shows and even employing graduates.

However, for the first time, Nilorn and Leeds College of Art have collaborated together to work on one of our latest concept collections. Delivering the brief to the College, we asked the students to submit mood boards for a 'Unisex Fast Fashion' brand and we received a wide range of ideas. After deliberating over the submitted designs, one student’s work stood out and we chose to work with her - Robyn Shaw and her collection 'Half'.

INTERVIEW

Robyn Shaw recently completed her final year as a student, at Leeds College of Art, studying BA (Hons) Fashion. Originally from Huddersfield, Robyn grew up in a fashion oriented atmosphere, with her mother working as a seamstress. From a young age she knew she wanted to pursue a career in the fashion industry and attended a fashion course at Bradford College, prior to her degree course at Leeds. This course was primarily aimed at designing and manufacturing garments but she wanted to develop her skills doing something a little different.

ROBYN SHAW

Robyn's collection 'Half', is a unisex fast fashion brand for the urban youngster.

The use of comfortable materials and relaxed tailoring signify Half Clothing - or as they say themselves; “fashion without definition”.

See Robyn's collection on page 86.

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Robyn discovered the BA (Hons) Fashion degree course at Leeds College of Art, which provides two sub-pathways to its students. One focuses on designing and making garments, ‘Fashion Design and Realisation’, whilst the other develops a range of skills surrounding the fashion industry, ‘Fashion Concepts and Communication’. The latter was the pathway that Robyn chose as it contained a range of elements she hadn’t studied before, giving her the chance to do something new, which excited her.

The communications pathway gives the students the chance to extend their knowledge of branding, styling, moving image, installation, visual merchandising, social media and digital platforms – whilst also having the skills to design and make garments to communicate their ideas.

After graduating from Leeds College of Art, Robyn intends to gain experience from the industry in a variety of environments, through internships and other channels. The BA (Hons) Fashion course provides such an abundance of knowledge and skill bases in a wide range of areas – it is not always evident which to specialise in. She believes that gaining key industry experience will help to guide her to a particular specialism, which she then hopes to study further on a Masters course. Paul Luke, her lecturer at Leeds, says “she is a prime example of a successful student on her course. Her professional and approachable nature make her a great ambassador for Leeds College of Art.”

INTERVIEW

PAUL LUKE Paul Luke is a fashion communicator and former student of the Leeds College of Art, graduating in 1998, after studying BA (Hons) Visual Communication. Coming full circle, Paul now lectures at the college, on the BA (Hons) Fashion degree course, alongside a successful freelance career.

Throughout his career, Paul has worked with a range of brands, such as Adidas, H&M and Topman.

He feels it is fundamentally important to lecture whilst working in the industry as it gives him the background experience and knowledge to pass on to his students.

His creative teaching style is heavily influenced by his external practice in the field, allowing his students to relate to real and relevant working experiences.

Reflecting on his own education, he himself was captivated by his Art & Design

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teacher who had worked in the industry and so he wants to continue this realistic approach for his students.

Paul finds it extremely fulfilling to pass on creative knowledge and skills to his students – allowing him to give something back, as his teacher had done with him.

It is also exciting for him to see how his students gain, interpret and use ideas creating a mutually beneficial relationship for both sides. Passing on his own knowledge is key, although Paul feels his main priority is to enable his students to develop confidence in themselves and their abilities. Through talking and listening to his students, he helps them to seek out their own specialism. Once the students find this, they can run with it and develop their style and skills – which makes it more rewarding for Paul.

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Color Passport

The grammar of colour What if there was an easy way to determine exactly which shade of green or yellow would appeal to your target audience halfway across the world? And what if there was a way to translate trend reports to your specific product range or new collection? We’re sure you’ll agree that could make your life as a product designer, branding consultant or brand manager a lot easier. We’ve got great news for you – one Belgian company made it their mission to tackle the science behind colours and create a methodology that literally anyone could use to their benefit. Meet Color Passport.

WORDS: STEPHANIE DUVAL

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“THE CP COLOUR CODES ARE NOT NAMES THEY ARE IDENTITIES. THE COLOR PASSPORT LANGUAGE IS THE GRAMMAR OF COLOUR. IT IS UNDERSTANDING COLOUR.”

It was late in the day when we met Karine Steculorum and Bart Van Tigchelt for an interview, though you wouldn’t have been able to tell from the amount of activity and the energetic buzz at the headquarters of Color Passport. The company launched their unique colour system little over a year ago, but has long since left the ‘start-up’ label behind. Some of the world’s biggest companies and brands have already solicited their consulting services, bought their Color Passport products or sent their employees for training at the Color Passport Institute.

So what is the revolutionary secret behind this Belgian company, that allows them to take the world by storm? The answer to that question would be: 80 year old civil engineer Luc Van Renterghem. Having spent over 50 years of his life studying colour, he created a unique system to analyse and decode them.

After starting his career consulting Pierre Cardin on ‘timeless’ colours in Paris, he started researching colour and went on to specialise in colour psychology. In 1995 he

created the Color Passport Institute: based on the knowledge and findings of his team on how colour affects our brains scientifically, he was able to select, order and combine colours in a way to realise product range and production optimisation for his many clients. “When we met Luc Van Renterghem, his vast knowledge and experience was at risk of getting lost, because there was no one to follow in his footsteps”, explains Karine Steculorum. “He was very eager to share his views and findings with others, but on the other hand we’ve really had to gain his trust and ensure we would handle his life’s work respectfully.” So when Thierry Lescrauwaet, now CEO of Color Passport, acquired Van Renterghem’s research and business, he put together a team of experts, marketeers, product and software developers to translate the engineer’s methodology to contemporary products and trainings. –To this day, Van Renterghem still plays a very active role in Color Passport’s day-to-day workings.

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THE COLOR CLUSTER SYSTEM

When asked to explain the Color Cluster System into further detail, Karine Steculorum and sales and marketing director Bart Van Tigchelt started at the beginning.

“Our society is an increasingly visual environment. We are constantly bombarded with images: two-thirds of all stimuli we receive are visual”, says Steculorum. “If you know that only 0.00005% of our thoughts are conscious and we make most decisions based on our instincts; and that colours are communicated to our reptilian brain, which controls our instincts, then you know how important it is to be very aware of how we use colour.” So, whilst one would be tempted to say colour is a very emotional concept that enters our brain unconsciously

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and only later is rationalised, the Color Passport system acknowledges the scientific dimension of colour too. “Every segment of the colour spectrum has a specific set of frequencies that we pick up not just with our eyes, but with our entire body”, explains Steculorum. “That is why when you enter a room that is painted red, you’ll literally experience it as warmer than a room that is painted in a shade of blue.” It’s another scientific reason why we should never underestimate the effect of colour on another human being, though up until now, it has remained a mystery how to predict exactly which effect a certain colour could create.

This is where Van Renterghem’s knowledge is truly revolutionary. Thanks to decades of empirical research – collecting, studying, analysing and comparing the use of colour all around the world, in all kinds of different industries – he managed to identify 7,810 colours and accord them their very own passport. A series of 4 numbers pinpoints a colour’s hue and intensity, while three icons classify the colour in terms of cultural or geographical relevance, style and type of consumer. The coding is consistent and has allowed Van Renterghem to divide colours in specific clusters. Each colour is part of a cluster of four colours only deferring by a half tone in either chromaticity or grey scale, but the entire cluster has the same properties. When presented separately, most people would identify them as the same colour. Because every person sees the same colour in a different way, the cluster aproach eliminates possible confusion or unnecessary discussions.

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NEW DIMENSIONS, DIFFERENT LAYERS

Most of us in the design industry are familiar with systems that allocate certain codes and names to colours in order to efficiently communicate them across disciplines, materials or channels. The Color Passport system allows easy communication in more ways than just getting the CMYK or RGB coding right; it allows different departments within a company to clearly and rationally communicate things that hitherto often remained in the area of ‘gut feeling’ or ‘instinct.’ As Bart Van Tigchelt describes it: “We’re aware one of the biggest challenges in the international design industry is to get the sales, design and management departments on the same wavelength. That is a difficult feat in more than one way, but especially when it comes to colour, because discussions about it tend to be highly emotional and subjective.

We’ve already established that decisions about colour are important decisions. Now it’s possible to make those decisions based on your target audience instead of on personal preferences of anyone involved in the product development process.”

“The beauty of our methodology is that we don’t pretend to know better, we just want to hand over the tools and the knowledge that makes it possible for anyone to make intelligent decisions when it comes to colour”, Van Tigchelt continues. Color Passport offers several products to that end, from a comprehensive book ‘The Big One’ and handy fan deck ‘The Active One’ to a software programme ‘The Digital One.’ All of them include the entire colour spectrum as identified by Van Renterghem.

The tools also allow their users to try new colour combinations, based on the colours’ intrinsic link or contrast as clarified by their respective passports. “Using the navigation can be very inspiring for designers, because they can discover new combinations they wouldn’t have thought of otherwise”, says Steculorum. “It also allows designers to free themselves from personal preferences and

focus on what their target audience would like.” Van Tigchel describes a situation that clarifies the potential of Color Passport’s multi-dimensional approach. “Let’s say a fashion brand has launched a very successful collection, and wants to repeat that success during the next season. The designer needs to come up with something new, but based on the same underlying values and aesthetics. With Color Passport, he can do so in a more efficient way. I don’t think using our system undermines the designer’s creativity, on the contrary. I also think there’s no shame in recognising the economic reality: if something doesn’t sell, it doesn’t continue to exist. So in fact, better targeting your audience is also a more sustainable way of doing business.”

“By mapping their use of colour, designers are better able to repeat a certain message in different ways time and again, so that a brand’s message is communicated in a consistent way”, continues Van Tigchelt.

“When our brains process a colour, that creates a certain emotion, sensitive colours will create a more casual feeling, for example. When the right colours are linked to the textures and shapes that create this same feeling, a brand’s message becomes stronger in every single layer.”

90 minutes and an inspiring conversation later, it is clear that marrying creative design with strong branding is an objective shared by both Nilorn and Color Passport, so it’s no coincidence the companies crossed paths and have started working together. “Ever since our first meeting, we’ve experienced a ‘click’,” says Steculorum. “And it’s not purely on a conceptual level between our companies’ respective values, but on a human scale, too. We love working with people who are passionate and kind, and in that respect we’ve definitely found a very worthy partner in Nilorn.”

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MY COLOR PASSPORT A COLOUR COMPASS FOR EVERYONE

IN APRIL, COLOR PASSPORT LAUNCHED A NEW PRODUCT TARGETED DIRECTLY AT THE CONSUMER: THE MY COLOR PASSPORT CONCEPT IS A LOW-THRESHOLD WAY TO PROVIDE MADE-TO-MEASURE COLOUR ADVICE. IT CONSISTS OF A PROFESSIONAL ANALYSIS BY AN EXPERT, A TANGIBLE COLOUR TOOL WITH ACCESS TO THE MY COLOR PASSPORT APP, ALL INCLUDED IN THE ACCESSIBLE FEE OF €29,90. YOUR PERSONAL COLOUR COACH IN YOUR BACK POCKET? WE PREDICT A MUCH MORE COLOURFUL STREETSTYLE IN THE VERY NEAR FUTURE! www.colorpassport.com

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ART SPACE SCHIRN KUNSTHALLE FRANKFURT

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“The Schirn is not a temporary museum—not in terms of its content-related orientation, presentation design, or its art-historical approach. As an institution without a collection it is our responsibility to develop well-founded suggestions from a contemporary perspective. This enables us to promote a discourse that can be taken up again by museums,” says Max Hollein, Director of the Schirn Kunsthalle Frankfurt.

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SCHIRN

The Schirn Kunsthalle Frankfurt is one of the most important exhibition venues in Europe. Since opening in 1986, it has presented more than 200 exhibitions on around 2,000 m² of floor space and boasts a total of more than 8 million visitors.

The Schirn focuses on art-historical and historico-cultural themes, discourses and trends from a contemporary perspective. Its range of offers is multifaceted, international and progressive; it attempts to open up new points of view and to break open traditional patterns of reception. The exhibitions are devoted in equal measure to contemporary stances in art and art of the modern era.

The Schirn sees itself as a place for making discoveries and as a seismograph for explosive developments in the visual arts. It strives to offer visitors an original, sensory exhibition experience and opportunities for active involvement with the works on display. At the same time, it articulates combative opinions, sparks debates and provides space for a lively exchange on the relevance of art in our society. This calls

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for modern and targeted education and communication measures geared toward all age groups, such as a permanent games and learning circuit, the MINISCHIRN, or the digitorial, an innovative way to prepare oneself for visiting an exhibition. For years, the Schirn has also been a pioneer in digital communication in the area of culture, with its comprehensive Schirn Magazine as well as its multifaceted activities on all of the social media channels. The Schirn pushes space-and-time related boundaries, time and again rethinks things, extends the exhibition space to include the Internet and provides extensive WiFi and progressive digital communication offers free of charge. As one of the most outstanding art institutions in the whole of Europe, it has also been a constant in Frankfurt’s cultural life, a place where interested citizens, patrons and partners, young or established artists, committed friends, as well as people from throughout the world come together.

“The Schirn is not a temporary museum— not in terms of its content-related orientation, presentation design, or its

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art-historical approach. As an institution without a collection it is our responsibility to develop well-founded suggestions from a contemporary perspective. This enables us to promote a discourse that can be taken up again by museums,” says Max Hollein, Director of the Schirn Kunsthalle Frankfurt.

The Schirn Kunsthalle Frankfurt has presented major surveys dedicated to radical turn-of-the-century Austrian art, to pioneering artistic positions ranging from Expressionism and Dadaism to the Surrealist object art by Dalí and Man Ray, as well as dealing for the first time with female artists of the Impressionist movement. The world of bohemian life in Paris became visible in “Esprit Montmartre,” and “German Pop” demonstrated how surprising the specifically German version of Pop Art is. Light was also shed on sociohistorical and historico-cultural subjects such as “Shopping—A Century of Art and Consumer Culture,” “Privacy,” the visual art of the Stalin period, or New Romanticism in contemporary art; other presentations revealed the influence of Charles Darwin’s

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Exhibition view © Schirn Kunsthalle Frankfurt Photo: Norbert Miguletz Yoko Ono in the exhibition ”YOKO ONO. HALF-A-WIND SHOW A RETROSPECTIVE” © Schirn Kunsthalle Frankfurt, 2013 Photo: Gaby Gerster

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theories on art of the nineteenth and twentieth centuries, or the intriguing causalities between artists of the modern era and self-proclaimed “prophets” of this period. Large-scale solo exhibitions dealt with the oeuvres of artists such as Carsten Nicolai, Odilon Redon, Edward Kienholz and Nancy Reddin-Kienholz, Edvard Munch, Jeff Koons, Gustave Courbet, Yoko Ono, Théodore Géricault, Philip Guston, and Helene Schjerfbeck. Jan De Cock, Jonathan Meese, John Bock, Mike Bouchet, Tobias Rehberger and Doug Aitken developed new exhibitions especially for the Schirn.

“For us it is about asking new questions and then developing fascinating exhibitions unlike visitors have ever seen. The presentations at the Schirn call for discussions. They point out how a theme, an oeuvre, an art-historical period can be looked at—or looked at differently. This concept receives a great deal of acknowledgment and approval, yet criticism as well—anything else would come as a surprise to us,” explains Max Hollein.

The Schirn Kunsthalle Frankfurt was built at the edge of the historical path between the Römer and the cathedral. Future emperors ceremoniously paced down it on their way to their coronation in the Middle Ages. Butchers sold their goods here at open stands, so-called “schrannen” or “schirnen”, to which the Schirn owes its name. After World War II and the destruction of the historical city centre in 1944, the ensemble disappeared. The area lay fallow for nearly forty years until the Schirn complex, which was designed by the architects Bangert, Jansen, Scholz & Schultes, filled the vacant lot between the Römer and the cathedral. It is 140 metres long and only 10 metres wide and tall.

The opening of the Kunsthalle coincided with a fertile period in terms of cultural policy. “Culture for everyone” was the motto of Hilmar Hoffmann, who had a formative influence on the city’s cultural

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quality and vibrancy cannot be kept alive without the support of corporate partners, non-profit foundations and the members of the “Friends of the Schirn Kunsthalle.”

The dynamic synergy between the City of Frankfurt, the institution’s numerous sponsors, patrons, and supporters, as well as its many partners from a wide variety of sectors make it possible for the Schirn to realize its exhibitions with outstanding loans from throughout the world. Without the considerable trust and the exceptional collaboration with artists, representatives of a globally networked museum landscape, collectors and gallerists, the Schirn would not be what is it today—a highly active and lively institution with a clear-cut cultural and educational mission for the future.

VENUE SCHIRN KUNSTHALLE FRANKFURT, Römerberg, 60311 Frankfurt OPENING HOURS Tue, Fri–Sun 10 a.m.–7 p.m., Wed and Thu 10 a.m.–10 p.m.

INFORMATION www.schirn.de EMAIL welcome@schirn.de PHONE +49.69.29 98 82-0 FAX +49.69.29 98 82-240 SCHIRN

SOCIAL MEDIA The Schirn communicates in the social web ONLINE MAGAZINE www.schirn-mag.com FACEBOOK www.facebook.com/Schirn TWITTER www.twitter.com/Schirn YOUTUBE www.youtube.com/user/ SCHIRNKUNSTHALLE INSTAGRAM @schirnkunsthalle

KUNSTHALLE

life from 1970 to 1990 as its head of cultural affairs. The foundation of the Museumsufer and the Schirn was a result of his enthusiasm and creative drive. The latter was initiated for the purpose of also being able to present “major exhibitions” in Frankfurt. The Schirn’s founding director, Christoph Vitali, who served from 1986 to 1994, quickly understood the need to focus this vague purpose, which was as open to interpretation as it was malleable. From the very beginning, Vitali presented an extraordinary program radiating far beyond the city. From 1994 to 2001, Hellmut Seemann, Christoph Vitali’s successor, demonstrated how to maintain the Kunsthalle’s independence in an economically difficult situation.

Under the directorship of Max Hollein, the years after 2001 were marked by the development of a stringent profile for the Schirn. The program now came to centre on nineteenth and twentieth century and contemporary art. The character of the presentation also changed, aimed at clearly distinguishing the Schirn’s range of offers from those of the museum. The Schirn’s exhibitions address a large public. The goal of being the region’s most popular institution in terms of attendance has repeatedly been more than achieved and especially so in recent years. However, the Schirn’s success is not measured by visitor numbers alone, but likewise by its ambitious program and the resonance it leaves behind in the art world and with the public. As a civic institution, the Schirn Kunsthalle can rely on its contracting entity, the City of Frankfurt, which continuously supports its activities and provides it with a secure perspective for the future.

Nevertheless, a program of such wealth,

PANTONE 494 C 15-1816 TPX CMYK 0, 47, 10, 0

PANTONE 494 U 15-1912 TPX CMYK 5, 44, 16, 0

Clever made. For kids.

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INTERIOR DESIGN

FRITZ HANSEN WAS ESTABLISHED IN 1872 BY THE VISIONARY CABINETMAKER OF THE SAME NAME. SINCE THEN, FRITZ HANSEN HAS BECOME A NATURAL PART OF BOTH DANISH AND INTERNATIONAL DESIGN HISTORY. TODAY, IT IS AN EXCLUSIVE AND INTERNATIONAL DESIGN BRAND. THE HISTORY OF FRITZ HANSEN IS CHARACTERIZED BY STUPENDOUS CRAFTSMANSHIP, UNIQUE DESIGN AND AN INHERENT SENSE OF PREMIUM QUALITY. BRANDING AND DESIGN TAKES A LOOK AT THE INTERIOR DESIGN LEGEND.

ALL PHOTOGRAPHY AND TEXT COURTESY OF REPUBLIC OF FRTZ HANSEN.

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INTERIOR DESIGN

Series 7 Poster To celebrate the 60th anniversary of the Series 7™ Size: 50 x 70 cm (Excl. frame)

Coat Tree by Sidse Werner.

Year of Design 1971.

KAISER idell scissor lamp by Christian Dell Colour: Black Year of Design 1931

Egg and Footstool designed by Arne Jacobsen Upholstery: Rustic leather Year of Design 1958

Essay by Cecilie Manz Colour: Walnut Year of Design 2009

PK22 by Poul Kjærholm Colour: Primary red canvas Year of Design 1956

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INTERIOR DESIGN

Hangtag produced by Nilorn. Leather that was delievered by Fritz Hansen was then sent by Nilorn to Italy for the logo for debosing.

Leading architects and furniture designers from all over the world have regularly contributed to the collection with beautifully shaped and functional furniture that seamlessly meet through the use of innovative techniques and new materials. Arne Jacobsen, Poul Kjærholm, Piet Hein, Vico Magistretti, Burkhard Vogtherr, Piero Lissoni, Kasper Salto and Morten Voss – the stellar string of designers is long and the list of furniture of classic and iconic fame is even longer.

Drop by Arne Jacobsen

The Fritz Hansen design philosophy reflects it’s own history and inspires the creation of new, simple, sculptural and original furniture that is timeless and relevant in time. Fritz Hansen design is visionary and makes the most out of noble materials. Every detail is carefully thought out, the process is thorough and the high finish is a part of the look, which is unique yet instantly recognizable. The overall style is international and exudes class. Each piece of furniture is sophisticated in its own way, has a strong identity and the ability to discreetly light up any type of space. This furniture is for modern city dwellers and international businesses with a confident taste for elegance and underplayed luxury and the desire to strengthen their identity and image.

People who wish to make a statement, which is entirely their own.

Colour: Black Year of Design 1958

Early days at the Fritz Hansen production.

For furthert infomation contact: www.fritzhansen.com

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RECAP

DOYLE & DRURY DOY 109

THE COOL CAT KIDS GANG CKG 105

ROYAL DENIM 4 RD 4001

CURTIS AND SONS CUR 01

CLOUDBERRY CLO 114

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RECAP

NUCHONI STUDIOS NS 105 NUCHONI STUDIOS NS 102

BROWN SUGAR BSCO 102

DUNMORE BROS DUN 203

AVILAN AVN 001

DUN 203

NICK & NORA AY 006

SUN & MOON SM 112

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Velda boxspring systems, mattresses and slatted bases.

Since 1954 we produce innovative quality bedding products in Belgium, France and Poland.

Devoted Velda distributors in more than 15 countries offer our wide variety in sleeping solutions.

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