The Key Components of a Digital Strategy

NILESH WAGHELA Business Strategy

THE KEY COMPONENTS OF A DIGITAL STRATEGY

The Key Components of a Digital Strategy For many businesses, the process of creating and implementing strategies that incorporate digital technologies has fewer answers than questions. While the effects of digital technology on business have been visible and far-reaching, not every company has been able to integrate digital into its business strategy.

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Overcoming this starts with an understanding of a digital strategy’s key components.

AN ONLINE PRESENCE Having an online presence – whether it’s through a business website, social media profile, a corporate profile, or links relating to authoritative content – is essential for a company seeking to compete in the digital age.

These platforms are vital not only for establishing a presence but also as a starting point for digital marketing efforts. Based on the company’s profile, it can rely on multiple advertising avenues (banner

ads, newsletters, blogs, social media ads) to promote its product and/or service offering.

USING THE RIGHT TECHNOLOGY Implementing the right technology, whether it’s hardware or software, can introduce efficiencies into business processes and help reduce overheads.

Businesses should consider how to integrate technology into their operations and determine how such technology can provide benefits that lead to cost efficiencies while increasing profitability.

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