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THE ORANGE COUNTY CHAMBER

DEC/JAN 2015-16

A COMMUNITY AND BUSINESS PERSPECTIVE

CELEBRATING ORANGE

Buy Orange. Build Orange. Give Orange. Applaud Orange.

ORANGE PULSE Safe Harbors is Transformative

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Honoring Excellence and Recognizing Success By Ellen Daley

BUSINESS INSIDER

What do a sole proprietor, a family business and a corporate giant have in common? All are members of the Orange County Chamber…and all received 2015 Chamber Business of the Year Awards. “It is very gratifying to have such a diverse membership,” said Chamber President Lynn Sugar Loaf Performing Arts Center and a perfect Fall evening combined to make the Awards Reception truly memorable. Cione. “When we chose these three businesses to honor, it was because each one of them demonstrates excellence in their own unique way. Obviously, they are leaders in their respective industries, but equally, if not more important, they’re all deeply committed to community service.” Sharon Warrantz started Jellybean Promotions almost 25 years ago. Since that time, the winner of our Small Business of the Year Award has become one of the most recognized and respected businesswomen in the Hudson Valley. Quality imprinted promotional products are Sharon’s business, but supporting the community Continued on page 8

NETWORK IT As one year ends and we begin a brand new one, we’re celebrating the holidays and doing a lot of business as well. Check it all out on page 23.

MAKING IT IN O.C. The Galleria at Crystal Run in Middletown is making fabulous improvements, both inside and out. Read all about this and a host of other great local businesses on pages 14 and 15.

Chamber Names Director of Membership

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2016 New Year’s Resolutions For Business Owners

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Chamber On The Air

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Bookkeeping Can Increase Your Profits

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Annual Snow Ball Brings Back the “Wow”

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Crystal Run Healthcare Celebrates 20 Years

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GROW /EXPAND Making it in OC Awards & Recognition Notable People New Chamber Members

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TREND/ INNOVATE Marketing Greener

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INORANGE Events Calendar Committee Meetings

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Business Watch is now on

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Chamber Names Director Of Membership Joann Menendez

Vice President of Marketing Walden Savings Bank

Charlie MIlich

President, The RAL Supply Group

Charles Mitchell

Orange County Commissioner of Consumer Affairs

OFF ICE RS Ralph Martucci, Chairman of the Board

Deborah Patterson

Director of Business Development, M&R Energy Resources Corp.

Mike Turturro, Chair-Elect

Partner, Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs

Josh Sommers, First Vice Chairman

President, Focus Media, Inc.

Linda Muller, Second Vice Chairman

President & CEO, Greater Hudson Valley Family Health Center

Sharon B. Warantz, Secretary President, Jellybean Promotions

Frank Giordano, III, Treasurer

Partner, Judelson, Giordano & Siegel, CPA, PC

Tom Sullivan, Immediate Past Chairman

Smith, Seaman & Quackenbush, Inc., Funeral Homes

Eric Maldonado, At Large

Economic Development Director, Orange & Rockland Utilities

Chris Pennings

Vice President, Knapp Consultants

Vanessa Primus

Certified Advisor, NYS Small Business Development Corp.

Antonio Vinciguerra Vice President, TD Bank

Dr. Kristine Young

President, SUNY Orange

CHAMBER COUNSEL Glen L. Heller, Drake, Loeb, PLLC, Attorneys at Law EMERITUS BOARD MEMBERS Dr. Arthur C. Anthonisen

Partner,Verizon Wireless Zone

Thomas C. DeBenedictus

Jean Sexton, At Large

F. Edward Devitt

Branch Manager, Hudson Valley Federal Credit Union

Katharine Fitzgerald

John J. McDermott, III, To Rest Is To Rust Representative

Patricia Gilchrest

Thomas F. Gibney

President, 17K Property Group

Stewart P. Glenn

Lynn Allen Cione, President

Robert Heiferman

Orange County Chamber of Commerce

Louis Heimbach

BOAR D OF D IREC TORS Peter Berman

Donna Johnson-Klonsky

CEO, The Ruby Group

Anthony Martine

Bob Brisman

Carole S. McDermott

Owner, West Point Tours

Woody Levitan

Marsh H. Merrill

Renee Bulla

Vice President, Client Services Momentum Advertising and Design

Ralph L. Mills Dr. Kunwar Nagpal Peter Polhamus

Paul Campanella

President, Action Plus Project Management

Dreena Pross

Tony Costa

Milton Ritter

Chairman, Empire State Bank

Robert W. Scherreik

Bob DeFelice

Scott Wohl, Executive Officer for the Hudson Valley Builders & Remodelers Association since 2011, is the Chamber’s new Director of Membership. “As a successful trade association professional, Scott Wohl has years of experience effectively overseeing membership organizations,” said Lynn Allen Cione, Chamber President. “He is well-known and well-respected in the Hudson Valley, and has extensive knowledge of the region, particularly Orange County’s business, non-profit and political sectors. As a former member of the Chamber’s Board of Directors and an active Chamber member, Scott has a deep understanding of how the Chamber works and how we can best serve our membership.”

Prior to his tenure with the Builders & Remodelers Association, Wohl was Public Affairs Director for the Orange County Association of Realtors for four years. He also served as Mayor of the Village of Goshen from 2003-2007 and is a partner with Wohl Property Services, an appraisal, analysis and consulting business. “Over the years I have gotten so much out of my involvement with the Orange County Chamber of Commerce, and recognizing a renewed enthusiasm within the business community, now is the perfect time to be joining this team,” said Wohl. “I look forward to both engaging and growing the membership of this great organization.” Wohl is a graduate of Leadership Orange, Leadership Dutchess, the Pattern Fellows Program and the Land Use Leadership Alliance. He is former cochairman of the Chamber’s Young Professionals and Government Affairs committees. He has also served on boards of the Goshen Chamber of Commerce, Orange County Citizens Foundation, Habitat for Humanity of Greater Newburgh, Rebuilding Together Dutchess County and the National Multiple Sclerosis Society’s NYC-Southern New York Chapter. For information on membership in the Orange County Chamber of Commerce, call 845-457-9700 or visit www.orangeny.com. Wohl can be reached at scottw@orangeny.com.

A. Alan Seidman

General Manager, Fox Radio

James P. Smith, Jr.

Gianna Franco

Regional Account Executive, Time Warner Cable

Lisa Gubernick

William F. Vacca Jill M. Varricchio

Business Banking Team Leader, M&T Bank

Edison Guzman

President, A&E Advertising and Web Design

Ed Harrison

General Manager, Stewart International Airport

Johann Huleatt

Outreach Director, Community Products, LLC

Marcel Martino

President, Inspire

Melissa McCoy

Chief Advancement Officer, Abilities First, Inc.

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On his second day on the job, new Director of Membership Scott Wohl speaks at a Member Orientation at Soho Bar & Grill in Middletown.

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2016 New Year’s Resolutions For Business Owners Happy Anniversary! Congratulations and thank you to the following Chamber members who celebrated major anniversaries in November: 3 5 Y ears a M ember

• Brakewell Steel Fabricators, Inc. 2 5 Y ears

• Girl Scouts Heart of the Hudson, Inc. 2 0 Y ears

• Lewis Sign Company, L.L.C. • Ulster Savings Bank 10 Y ears

• Gillette Creamery • Monticello Casino & Raceway 5 Y ears

• Glen Arden, Inc. • Denis Lounsbury Builders • North Jersey Trailer & Truck Service, Inc. • Ritz Theater

The new year signifies a fresh start and an opportunity to make changes that improve our lives. We often use this time to make resolutions to drop a bad habit or accomplish something on our bucket list. When making your 2016 New Year’s Resolutions, be sure to have a few that focus on enhancing your business. These three tips can help you begin:

CHAMBER STAFF Lynn Allen Cione, President lynnc@orangeny.com Adrianna Andrade, Director of Finance adriannaa@orangeny.com

D ive D eeper I nto Your F inances – Analyzing the financial

health of your business is a great way to kick off the new year. You may be an expert at running the daily operations of your business, but do you have the same level of knowledge with your business finances? If the answer is no, then it’s time to take a closer look. Your business finances reveal more than just profits and losses. They are a window into your company’s success and opportunities for improvement. This is also a good time to find new ways to improve your cash flow. Mortgage rates are still low and one of the best ways to reduce expenses is to refinance your commercial building. I recently worked with an Orange County business owner to refinance his commercial property, decreasing his rate thereby saving tens of thousands of dollars in interest over the life of the loan.

Andrea Baer, Director of Events andreab@orangeny.com Cheryl Cohen Director of Membership Investment cherylc@orangeny.com

by Patrick Donovan

Patrick Donovan is a Business Loan Officer at Hudson Valley Federal Credit Union. For more information, visit hvfcu.org. Hudson Valley Federal Credit Union is a Gold Chamber Corporate Partner. L ean on Your B usiness Partners – Your in-house team is

important, but surrounding yourself with a team of external professionals who can provide specialized guidance can help keep your business thriving. Team members will vary based on your unique needs, but at a minimum it should include your accountant and your banker. Leverage their expertise and industry knowledge for specific ways to elevate your company’s performance. For example, you may already know that you need to purchase, modernize or improve a commercial property. One possibility is an SBA 504 loan, which allows for as little as 10% down. SBA loans are a great resource—even for businesses less than two years old. These programs are often underutilized because they aren’t as well-known as other financing options, so be sure to speak with your team about all available options. I nvest in Your B usiness –

Armed with the results of your financial check-up and advice from your business partners, you can begin to formulate a new business plan. Think about how your business fares against competitors and where you should invest to gain an advantage. About a year ago, I worked with an Orange County-based medical practice who had outgrown their space. Their waiting room was too small and hindered their ability to meet the needs of their growing practice. Obtaining a commercial mortgage so they could move into a larger facility with a spacious waiting room allowed them to increase their patient base and profits.

Ellen Daley, Vice President, Communications ellend@orangeny.com Valerie Gross Membership Services Coordinator valerieg@orangeny.com Wendy Melick Director of Information Technology wendym@orangeny.com Scott Wohl Director of Membership scottw@orangeny.com Arlean Veve Executive Administrative Assistant arleanv@orangeny.com Cullen Lyons Intern

Publication of the Orange County Chamber of Commerce © Copyright 2015

The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints. All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Orange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.

Publisher Niki Jones Agency, Inc. 845.856.1266 • info@nikijones.com 39 Front Street • Port Jervis, New York 12771 Editor Ellen Daley 845.457.9700 • ellend@orangeny.com 30 Scott’s Corners Drive Montgomery, NY 12549 Advertising Sales 845.754.2356 businesswatch@nikijones.com 39 Front Street Port Jervis, New York 12771 OCCC Logo Design AJ Ross Creative Media

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Media Partners. The Chamber has regular programs on three local radio stations.

BUSINESS INSIDER Chamber On The Air If you’re a radio fan (and chances are, most of us still are), you’ve probably heard one or more Chamber members on the air, thanks to our Radio

Every Friday from noon until 1:00 o’clock, “Chamber Business Wise” airs live on WTBQ 1110AM and 93.5FM (www.wtbq.com). One Sunday a month, Fox/WGNY Radio airs “Let’s Talk Orange County Chamber Business” at 5:30 a.m. on Fox 103.1FM and 97.3FM, at 7:00 a.m. on Fox 98.9FM and 94.5FM and at 7:30 a.m. on 1220ESPN Radio WGNY (also heard on 94.1FM, 95.7FM and 1220AM).

projects in which they’re involved. The programs are posted on the Chamber website (www.orangeny. com) and the stations are happy to provide links to the programs for guests to post on their own websites and social media outlets. This is a fabulous benefit for members and, if you haven’t had the opportunity to be one of our guests, please contact Ellen Daley at the Chamber (845-457-9700 or

ellend@orangeny.com) to discuss a possible appearance. Other member media partners that provide generous coverage of the Chamber include Hudson Valley Weather, Radio Woodstock, Thunder 102, Watermark Communications and WDLC/WYNY/WALL Radio. The Chamber is very grateful to the support we receive from these and all our Corporate Partners and President’s Circle members.

Town Square Media, based in Poughkeepsie, airs one or two “Orange Chamber Chat” programs each month on Sundays at 5:00 a.m. on Mix 97.7FM/97.3 THE WOLF.

Janice Valentino (Hospice of Orange and Sullivan)

Because of these generous radio partners, Chamber members are able to get the word out about their businesses and organizations, as well as the many community service

Melissa McCoy (Abilities First, Inc.)

Our line of business products is as diverse as the businesses we service! Business Loans Tax Services Merchant Services Remote Deposit Payroll Services Insurance Services ... and of course Business Banking!

We are the ONLY Certified* Workers’ Comp Advisor Agency in the Hudson Valley.

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Locations throughout the Hudson Valley including 1229 Route 300, Newburgh Investment, Tax, Payroll and Insurance products and services available through Ulster Insurance Services, Inc. and Ulster Financial Group, Inc., subsidiaries of Ulster Savings Bank, are NOT FDIC INSURED.

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Anne Miller (Independent Living)


Orange Pulse Safe Harbors is Transformative It all began with the transformation of a blighted hotel into the Cornerstone Residence – supportive, affordable housing for 128 of our neighbors. Then came the visual arts, the performing arts, the Broadway businesses, the stabilization of the block, the creation of economic development and the enhancement of quality of life in our community.

SUPPORT ORANGE CO.

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Safe Harbors continues to transform the community with the purchase of the half acre of vacant land adjacent to their project and the creation of Safe Harbors Green, a walkable, accessible, animated gathering place for performances, markets, open air exhibitions, reading, visiting and shared experiences. Operating since 2000, Safe Harbors of the Hudson is a large scale, non-profit, re-development project in the City of Newburgh with the mission of transforming lives and building communities through housing and the arts. The Safe Harbors project includes: the Cornerstone Residence; the Lobby at the Ritz, their performing arts venue; the Ann Street Gallery, their contemporary visual arts venue; and the historic Ritz Theater, which Safe Harbors is committed to restoring to a large scale performance space for the community; and now Safe Harbors Green. The Cornerstone Residence houses adults including those living with mental health diagnoses and physical disabilities, veterans, the formerly homeless, artists in need of affordable live-work space and low and very low income working adults. The Cornerstone’s innovative mix of supportive housing, artist lofts, and on-site social services earned it the prestigious “Residence of the Year” award from the Supportive Housing Network of New York in 2007. Since its opening in 2007, Safe Harbors’ award-winning Ann Street Gallery has provided exhibitions, events and programs that encourage a greater public understanding and appreciation of contemporary art across cultures and between generations. The Gallery, located at 104 Ann Street in Newburgh, is open on Wednesdays and Thursdays from 9:00 a.m.-5:00 p.m. and Fridays and Saturdays from 11:00 a.m.-5:00 p.m. Safe Harbors is breathing new life into the space where Lucille Ball made her debut performance and a young Frank Sinatra performed with the Tommy Dorsey Band. In 2006, Safe Harbors restored the original lobby of the theater to create the Lobby at the Ritz. This intimate performing arts space is host to a New York State Council of the Arts sponsored Music Series which brings world renowned and local talent to the downtown Newburgh stage each year. With support from the community, as well as from government and private grants and funding, Safe Harbors has made great strides toward the full integration of the Ritz Theater into the community. With a generous lead gift, Safe Harbors was able to secure a commercial loan and acquire property in the center of Newburgh’s downtown. The plan is to develop the land into a fully accessible, innovative urban park, a cultural and social hub that will create green space, facilitate social activity, improve public safety and spur economic growth. The public can support the Safe Harbor Green or any other Safe Harbors’ initiative. Visit www.safe-harbors.org/ donations to find out how. Or call 845-562-6940.

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Bookkeeping Can Increase Your Profits Thanks to 2015 Corporate Partners D iamond Partner Crystal Run Healthcare P latinum Partners Drake, Loeb, PLLC, Attorneys at Law Greater Hudson Valley Family Health Center M&T Bank SB Merchant Services Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs Walden Savings Bank G old Partners Access: Supports for Living Advance Testing Company, Inc. Community Products, LLC DocuWare First Niagara Bank Hudson Valley Federal Credit Union Judelson, Giordano & Siegel, CPA, PC Orange County Trust Company Orange & Rockland Utilities, Inc. Orange Regional Medical Center Stewart Airport/The PANYNJ PRESIDENT’S CIRCLE Bonura Hospitality Group Media Vision Advertising Niki Jones Agency, Inc. Sugar Loaf Performing Arts Center M edia Partners Fox Radio Group Hudson Valley Weather MidHudsonNews.Com Radio Woodstock Thunder 102 Town Square Media Watermark Communications WDLC/WYNY/Wall Radio WTBQ Radio

B y R o s a S t y c he k

Many people simply “keep their books” because they have to. They just record all their transactions in a spreadsheet or software like QuickBooks. Or maybe they outsource this work to a person or firm who does it for them. If this sounds even a little familiar, you are missing a VERY powerful tool to help make your business more profitable. C hart of A ccounts

If you look at a simple profit and loss statement (see image), you see an “income” section and an “expense” section with more specific categories under each. The income section may have a very short list of categories such as “product income” and/or “service income” but the expense section usually has a pretty long list such as “rent,” “utilities,” “office supplies,,” etc. Each of these categories is a separate “account” and together they make up your “chart of accounts.” A M eaningful C hart of A ccounts

The very first step to increasing your profits is using account categories that are meaningful to your business. In our example, our attorney has three income accounts: Speaking Fees, Legal Fees and Book Sales. This is meaningful to his business as he can see exactly where his money is coming from. Marketing expense accounts are commonly oversimplified with everything lumped into “Marketing” or maybe have two accounts called

Rosa Stychek is a Bookkeeper at Capacity Bookkeeping. The firm uses easy on-line bookkeeping and strategic bookkeepers who help you manage your business…with your books. Contact them at info@ CapacityBookkeeping.com or 845-688-8338. Visit www.CapacityBookkeeping.com.

“Advertising” and “Promotion.” You could be spending money on Facebook, chambers of commerce, ads, business cards, brochures, trade shows, website and radio. But how could you keep track of where your marketing dollar is actually going with all that lumped into one or two accounts? T rending for R esults

Now you have a chart of accounts that is not too specific and not too vague, but just right to be meaningful to your business. This perfect chart of accounts is of no use if you don’t measure it. Trending financial data is a really simple concept. You look at an expense this month and compare it to last month. Did it go up or down? Why? Is that okay with you or do you need to do something about it? When you trend ALL your income and expenses over 12 or more months, you start to see things you wouldn’t notice over just two months: tiny credit card processing fees or cost of goods creeping up. Go to another level of trending complexity by comparing different

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expenses to one another and income, over a longer period of time, and all kinds of things emerge. P utting it A ll T ogether

Marketing is one of my favorite areas to look at and a great example of how this all works to increase profits. When you have a chart of accounts that breaks out all the different types of marketing you do, and you trend that over time, and compare it to one another AND income, you can start to see what works and what doesn’t. Now you can stop wasting money on things that don’t work and put that extra towards the things that DO work! Bam! Profits increase!

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Honoring Excellence and Recognizing Success CONTINU E D F RO M P AG E 1

is her passion. So is being photographer extraordinaire at nearly every special event held in the Hudson Valley. The winner of the Chamber’s Medium Business of the Year has one of the catchiest names in Chamber history. In 1999, Ken and Ryan Parsons left their day jobs to begin their journey as The Brothers That Just Do Gutters. That journey has followed very specific guidelines: honesty, warmth, respect, courtesy, organization and dependability. These strategies have served them well, as they’ve expanded from New York to four other states, with a goal of eventually being in all 50. Our Large Business of the Year is literally a household name. Central Hudson Gas & Electric has been serving the Mid-Hudson Valley for more than a century, 94 of those years as a member of the Orange County Chamber. Few mega-businesses are as community-minded as this one. In the last decade alone, the utility has contributed more than $7 million to agencies and organizations through volunteerism, leadership and financial contributions.

Crystal Run Healthcare (from left): Mary DeFreitas, Gaynor Rosenstein, Dr. Hal Teitelbaum, Dr. Michelle Koury

Several other very special awards were presented at the Annual Awards Reception held at the fabulous Sugar Loaf Performing Arts Center. S tart- up B usiness of the Y ear : C rystal R un H ealth P lans

“dramatically lowering the cost of health insurance for employers”

James Laurito (Central Hudson Gas & Electric), Lynn Cione, Ralph Martucci

Lynn Cione, Jimmy Loughran (Loughran’s Restaurant), Ralph Martucci

N ot- for - P rofit E nterprise of the Y ear : C atholic C harities C ommunity S ervices of O range C ounty

“with a mission of building a compassionate and just society”

V olunteer of the Y ear ( B oard of D irectors ) : E ric M aldonado ( V eri z on W ireless Zone )

“professionalism, leadership and great communication skills”

V olunteer of the Y ear ( G eneral M embership ) : G erson L evitas ( R eal T ime Pain R elief/ A d z imple )

“a shining example of what being a volunteer is all about”

P resident ’ s Award : D errik W ynkoop ( W alden S avings B ank )

Ethan, Judy and and Gerson Levitas (RealTime Pain Relief/Ad-Zimple)

Ralph Martucci and Tommy Sullivan (current and immediate past Board Chairmen)

“never lost sight of the importance of service to community” C ommitment to C ommunity: K al Pac

“extraordinary generosity and community involvement” In continuing a tradition that started last year, a donation was made from the Chamber to this year’s Not-for-Profit honoree on behalf of all of the Chamber’s Corporate Partners. A plaque will hang in the offices of Catholic Charities with the names of our generous Diamond, Platinum and Gold Partners. Anyone who was a guest at the Annual Awards Reception knows what a great evening it was. In addition to our honorees, special thanks go to: First Niagara Bank as our sponsor; Jimmy Loughran who did a spectacular job as our caterer; Joanie Scumaci, Hudson Valley Awards, who did such a beautiful job on the awards that were handed out; and Joyce Presutti and Ed Romanoff, our hosts at the Performing Arts Center. 8

Jellybean Promotions: Sharon Warrantz, Freddi Semel and Mike Semel

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Eric Maldonado (Verizon Wireless Zone)


Allan Ross (AJ Ross Creative Media) – recognized and thanked as the Chamber’s ad agency of record for the past three years

Dr. Hal Teitelbaum

Lynn Cione, Ryan and Ken Parsons (The Brothers That Just Do Gutters)

Alan Creais (Kal Pac)

Derrik Wynkoop (Walden Savings Bank)

Lynn Cione, Dr. Dean Scher (Catholic Charities), Ralph Martucci

There’s a Reason Business Borrows Here.

Business Loans & Lines of Credit

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Commercial Mortgages

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SBA Loans

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Credit Cards

9/15/15 10:14 AM

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RATYNSKI TAKES THE PASS AMBROSE HANDS OFF ALL-ACCESS At Walden Savings Bank, longtime employee and Vice President of the Commercial Loan Department, Robert E. Ambrose, announces his retirement and welcomes Brian Ratynski as the newest member of the team to lead the Commercial Loan Department as Senior Vice President and Senior Loan Officer. With more than 20 years of financial experience, Ratynski has accepted Ambrose’s responsibilities and oversees all aspects of the Bank’s Commercial Loan Department.

Call today to find out what All-Access Business Banking means to your business!

Brian Ratynski

Robert E. Ambrose

Brian Ratynski Senior Vice President 845.457.7700 x360 Cell: 845.527.4014

Greg Roe Vice President 845.457.7700 x362 Cell: 845.522.0561

William F. Vacca Vice President 845.457.7700 x367 Cell: 845.661.2524

Michael J. Weimer Commercial Lender 845.457.7700 x364

845.457.7700 waldensavingsbank.com

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ORANGE COUNTY BMW

#1 VOLUME DEALER IN THE HUDSON VALLEY

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Orange County BMW offers you the following

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Contact BMW Corporate Fleet Department at 845.751.9340 corpfleet@ocbmw.com 101 Maher Lane Harriman, NY 10926 845.751.9340 ocbmw.com

“YOU DRIVE AND WE WILL DO THE REST”

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Small Business Resource Committee Developing Support Activities B y A l a n R . M i c he l s

Consistent with the expanded direction the Chamber’s Small Business Resource Committee (SBRC) is embracing, a seminar focusing on both personal and professional planning for 2016 will be hosted by the SBRC on Wednesday, January 6 from 8:00-9:00 a.m. at the Chamber in Montgomery. Kathleen Day, from LifeSmith University, a new Chamber member, will be the presenter for the seminar, which will cover time management, organization, tracking and more. A light breakfast will be provided. There is no charge for the seminar, but reservations should be made at www.orangeny.com or by calling 845-457-9700. Additionally, the committee is planning other resource support, including information, articles, and direct URL links in support of a variety of business topics relevant to your business needs. Watch the Chamber website and Facebook page for more details. Also, feel free to join the SBRC at their next meeting (first Tuesday of every month at 8:00 a.m. at the Chamber).

Ribbon Cutting Owners Christopher and Christina Carbone are pictured at the ribbon cutting for the grand opening of HomeSmart Homes and Estates on Hawkins Drive in Montgomery. Info: www.homesmarthomesandestates.com or 845-547-0005.

Important: If any Chamber member has a particular topic that you would like to see discussed, please email info@orangeny.com or call the Chamber. Your input is encouraged and most welcome.

Annual Snow Ball Brings Back The ‘WOW’

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Prepare yourself for what promises to be the most memorable Chamber Snow Ball in recent memory.

“Soul System is amazing! Thank you for making Reserve now -- tickets are discounted through January 1, my birthday one AND you can arrange a payment plan for your tickets. The for the books!” date is Saturday, January 30 and the place is Anthony’s Pier — Julia Roberts­ 9 in New Windsor. A big part of this year’s “wow” factor will be our entertainment. The internationally renowned Soul System Orchestra will be performing as only they can. AND Orange County’s own Caitlin Caporale, season 8 finalist on NBC-TV’s “The Voice,” will make a special guest appearance, debuting a song or two from her new album. Simple elegance will be the only theme for the evening. Our goal is to make each and every guest feel pampered and special. A sit-down dinner will follow Pier 9’s always fabulous cocktail hour. Casino gaming will be back, as will the silent auction, 50/50 raffle, a great after party and the best networking you’ll find anywhere in the region. Reservations for the Snow Ball are $150 per person before January 1 ($200 after that date) and can be made by contacting Andrea at 845-457-9700 or andreab@orangeny.com. Remember: payment plans are available, so don’t wait. Make your reservations now.

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Crystal Run Healthcare Celebrates 20 Years of Better Health in Orange County In 1996, Crystal Run Healthcare, a multi-specialty medical practice, was established with one specific goal in mind – better health for our community. And, in the past 20 years, Crystal Run has remained steadfast to that commitment by promoting health and wellness, preventing illness, treating the sick and transforming the quality of health in Orange County. Today, every friend and neighbor enjoys better health outcomes, greater convenience, and care based on value, not volume. What was once a single-specialty provider has now transformed into an integrated, multi-specialty group medical practice with over 30 locations, more than 350 academically trained providers in over 50 medical and surgical specialties, home health care services and community outreach programs. More than 10 of Crystal Run’s offices are located in Orange County alone, and are dedicated to improving the quality and availability of healthcare services in the community.

For the past two decades, Crystal Run has been working to bring a new level of healthcare to our community. Recognized as a level III, Patient Centered Medical Home by the National Committee for Quality Assurance (NCQA), our doctors have been working together to treat our patients as a whole person, rather than a collection of symptoms and today, patients are experiencing significantly better health results, fewer complications, and are living healthier lives. Now, our community is stronger than ever. In fact, Crystal Run Healthcare’s impact on Orange County extends far beyond just healthcare. Dedicated to giving back to the local community, the practice is active in various programs and initiatives that involve and affect the community, from partnering with local organizations to promote health and wellness, to participating in food drives and backpack collections to support local children in need. What’s more, Crystal

Run Healthcare has long been supporting healthy growth for small businesses, helping to attract and maintain business and industrial development, and creating jobs in the area. Orange County has placed its trust in Crystal Run Healthcare for good reason. From our growth in the expertise and education of our staff, to the expansion of our medical facilities, patients are getting the most out of their healthcare needs in one, convenient place. In 2016, Crystal Run Healthcare will celebrate its 20th anniversary. Twenty years ago, we said we would improve the health of our community. And we have – quality measure after quality measure shows that Crystal Run patients are healthier and enjoy better outcomes from their health care. And in the

next 20 years, Crystal Run Healthcare will still be dedicated to just that transforming the health of Orange County. Join Crystal Run Healthcare as we celebrate 20 years of better health. For more information about Crystal Run Healthcare and the practice’s fully integrated approach to healthcare, visit www.CrystalRunHealthcare.com.

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Making it in OC AMERICAN HEART A S S O C I AT I O N , Poughkeepsie The American Heart Association/ American Stroke Association offers an online community, The Support Network, to help with recovery from heart disease and stroke for patients and for those caring for them. 845-905-2122 carolyn.torella@heart.org www.heart.org/supportnetwork B BG&G ADVE R TI S IN G , Campbell Hall Now certified in Marketing Automation, which tracks qualified leads through

multiple channels (email, website, social, Adwords, digital advertising and blogging), increasing sales and optimizing ROI. One of the few agencies in the region offering this service. 845-695-1880 deborahgarry@bbggadv.com www.bbggadv.com INDEPENDENT C O M M U N I C AT I O N S C O R P. , Newburgh Independent Telecommunications Corporation (ITC), a leading unified communications provider, is now offering a complete, enterprise-grade suite of IP video surveillance solutions. 845-561-4440 kstudt@itc-communications.com www.itc-communications.com G R E AT E R N E W B U R G H SYMPHONY ORCHESTRA , Newburgh New website designed and created by AJ Ross Creative Media, provides more user-friendly experience while showcasing the orchestra in a visually appealing and organized fashion. 845-913-7157 gnso@newburghsymphony.org www.NewburghSymphony.org

S T. L U K E ’ S C O R N WA L L H O S P I TA L , Newburgh St. Luke’s Cornwall Hospital will join Montefiore Health System, entering into a passive parent relationship, with Montefiore as the parent organization. Pending regulatory approval, the partnership will strengthen delivery of health care locally and enhance access to exceptional specialty care for Hudson Valley residents. 845-561-4400 kdabroski@slchospital.org www.stlukescornwallhospital.org ORANGE REGIONAL M E D I C A L G R O U P, Middletown Orange Regional Medical Group has opened a new primary care location at 475 Route 17M in Monroe. Patients will have local access to advanced primary medical treatment, while maintaining a connection to the Medical Center’s premier hospital facilities, critical health services and emergency care. 845-333-7830 www.orangeregionalmedicalgroup.org G A L L E R I A AT C R YS TA L R U N , Middletown The shopping center is undergoing a multi-million dollar enhancement project, with both interior and exterior improvements. Billy Beez indoor play park for families has just opened. 845-692-5757 lacijohnson@pyrmaidmg.com www.galleriacrystalrun.com S & S S A F E T Y, L . L . C . , Middletown Employees are current firefighters or certified fire safety professionals. In Middletown for past eight years. Guaranteed best prices, fastest service and most professional customer service. 800-401-8314

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ACCE S S: SU PP OR T S FOR LIVING , Middletown Elected officials and many others, including Access: Supports for Living recently celebrated the completion of the first phase of Golden Ridge Apartments. The 8- unit apartment complex offers affordable workforce apartments, including 20 reserved for individuals working towards their independence and mental health. parchiere@asfl.org / 845-692-4454 www.accesssupports.org A M E R I C A’ S TA X O F F I C E , Newburgh Year-round professional tax services for individuals and businesses Excellent promotions coming up for tax season. Offers drop off service. Walk-ins welcome. 845-569-8291 / taxes@ americastaxofficenewburgh.com www.americastaxofficenewburgh.com DOLL ARS -N -SE NSE , LLC , Newburgh Offers comprehensive tax and accounting services with all the experience of a Chief Financial Officer. Customized packages to fit your budget. Services include individual and business tax, sales tax, payroll tax, bookkeeping, payroll and more. 845-569-8291 / accounting@dollarsnsensellc. com / www.dollarsnsensellc.com D E S I G N W O R K S N Y, L L C , Middletown Certified Women Business Enterprise (WBE). “Channel neutral” – does not advocate for any one media. Strategies and recommendations are based on research and analysis. Uses a three-


step Discovery Phase that sets a firm foundation for sound strategy. 914-260-6981 Kelley@designworksny.com www.designworksnycom N E X A M P, Ta r r y t o w n Veteran-founded, locally owned and operated solar provider working with partners throughout New England. Clients are businesses of all sizes, government and other institutions. Over 40MW of solar projects installed. 315-720-7084 bholz@nexamp.com www.nexamp.com J O H N J . L E A S E R E A LT O R S , Newburgh John J. Lease Realtors Commercial Division has sold the 28,000 SF warehouse located at 311 North Plank Road in the Town of Newburg to Empire Properties. 845-565-2800 john3@johnjleaserealtors.com www.johnjleaserealtors.com H U D S O N H E R I TA G E FEDERAL CREDIT UNION, Middletown HHFCU’s Pine Bush branch has relocated from 89 Boniface Drive to 36 Boniface Drive. The location has been updated and renovated and features many new services to accommodate members. 845-561-5607 David.Weinstein@contacthh.org www.hhfcu.org ANYTIME FITNESS, Middletown Truly open 24/7/365 - you get your own gym key. Free personal training, fitness

consultations and nutrition guidance. Something for everyone including cardio strength equipment, classes and virtual classes, functional fitness, private bathrooms with showers and towel service. 845-895-1055 middletownny@anytimefitness.com www.anytimefitness.com/gyms/3831 C A R M E L A’ S R E S TA U R A N T, Montgomery Food is handpicked by the owner in New York City markets and cooked fresh to order. Private rooms for special occasions. Call them about catering your next event. 845-457-3021 altinbe@msn.com C A PA C I T Y C O V E R A G E O F WA R W I C K , L L C , War wick A satellite office of large national insurance brokerage, giving them the clout to compete and improve on any insurance program. Specialties: contractors, agriculture, main street type businesses, restaurants, transportation and manufacturers. More competitive than ever. 845-986-8007 dthompson@capcoverage.com www.capacitycovergeofwarwick.com

Annual NYS legislative briefing on tap Make plans now to attend our annual New York State Legislators Briefing Breakfast, which will be held on Thursday, January 14 at West Hills Country Club, Middletown. The breakfast will begin at 7:30 a.m. Invited speakers include: Senators John Bonacic and Bill Larkin, and Assembly Representatives Karl Brabanec, Aileen Gunther, Frank Skartados, James Skoufis and Claudia Tenney. Reservations for the breakfast can be made online at www.orangeny.com or by calling the Chamber at 845-457-9700. They are $25 for members and $35 for non-members. All reservations must be paid in advance.

L I F E S M I T H U N I V E R S I T Y, Port Jervis Founded to help the busy professional streamline their environment and upgrade their personal and business organization skills. They provide office makeovers, schedule and time management systems and proprietary education programs. 203-314-5490 kathleen@lifesmithu.com www.LifeSmithU.com

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GROW / EXPAND

NOTABLE PEOPLE Susan Glusica & Kim Fiegoli-Millman 845-238-7186 www.linkedin.com/in/ susanglusica Susan Glusica and Kim Fiegoli-Millman of OPUS Private Client Group, LLC, have joined the leadership team and launched a local chapter of the Women’s Prosperity Network, which creates a new type of networking for women. Dr. Joseph DeTullio 845-342-0000 www.painreliefteam.com Chiropractor Joseph DeTullio has joined the multi-disciplinary team at Dolson Avenue Medical. In addition to being a chiropractor, Dr. DeTullio holds a nursing degree and has worked as an anesthetist. Jayne O’Malley & Dr. Nathaniel Margolis 845-333-2391 www.ormc.org Orange Regional Medical Center’s Lung, Head and Neck Cancer Patient Navigator, Jayne O’Malley, has been selected as a finalist by the Schwartz Center for Compassionate Healthcare for its 2015 National Compassionate Caregiver of theYear Award. Dr. Nathaniel Margolis has been appointed Medical Director of ORMC’s Ray W. Moody Breast Cancer Center. Gertrude Mokotoff 845-341-4728 www.sunyorange.edu SUNY Orange Trustee Gertrude Mokotoff recently received the NewYork Community College Trustees’ Marvin A. Rapp Award for Distinguished Trustee Service. She has been a SUNY Orange Trustee for 16 years. Rosie Giammatteo 845-463-3011 www.hvfcu.org Rosie Giammatteo has been named Business Loan Officer for Hudson Valley Federal Credit Union. She has more than 13 years of financial services experience.

&

Awards recognition Luke’s Cornwall Hospital has received a $50,000 grant from the Dyson Foundation which will be used to purchase potentially life-saving equipment for its Emergency Department and Trauma Service. With the funds received from the grant, SLCH’s provisional Level III Trauma Center will be able to purchase two rapid infusers, which are used for treating patients suffering from excessive blood loss, or who require a rapid infusion of life sustaining fluids for survival. Walden Savings Bank recently selected the CRVI (Crystal Run Village, Inc.) Foundation as its “Casual for a Cause” donation recipient. Business attire is the traditional banking industry dress code, but Walden Savings Bank simultaneously relaxes the rules and raises money for local charitable organizations by organizing a monthly dress down day for a cause. BBG&G Advertising and Publications has been awarded a five-year Advertising and Integrated Marketing Solutions (AIMS) Schedule 541 contract by the U.S. General Services Administration (GSA), the procurement agency for the federal government. The new contract includes options for three renewals of five years, which will give the opportunity of a 20-year contract. For one Friday each quarter, management of Jeff Bank encourages employees to wear jeans to work on the condition that they donate to a previously selected charity. Recently, employees wore their jeans to help support the local CASA (Court Appointed Special Advocates) of Sullivan County Program. Though a t-shirt sale, Mount Saint Mary College’s Nursing Student Union recently earned $2,760 to help combat ovarian and breast cancer. The money will be donated to the Miles of Hope Breast Cancer Organization of the Hudson Valley, as well as the Corinne Feller Memorial Fund, which raises awareness of ovarian cancer. Frontier Communications recently presented $5,000 to the Goshen Chamber of Commerce in recognition of its participation in the America’s Best Communities competition. Frontier, DISH Network, CoBank and The Weather Channel are sponsoring the ABC competition, which is intended to jumpstart economic development and investment in rural America. Hudson Valley Federal Credit Union’s outstanding commitment to their employees’ financial and physical wellness has earned them the distinction of being one of the best. An independent judging panel of employee benefit experts named HVFCU as one of the 2015 winners of The Principal® 10 Best Companies for Employee Financial Security. Mount Saint Mary College’s Dominican Center, a state-of-the-art living and learning space on campus, was selected for publication in the American School & University 2015 Educational Interiors Showcase. The Dominican Center was featured in the print version of the magazine and also online at www.SchoolDesigns.com. The Ulster Savings Charitable Foundation recently awarded a $10,000 grant to the Newburgh Armory Unity Center, Inc. in support of the expansion of their “Literacy Together: For Families, By Families” program. 

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In recognition of October as Breast Cancer Awareness month, the attorneys and staff at Finkelstein & Partners LLP, one of New York State’s largest personal injury law firms, fielded a team for the American Cancer Society’s Making Strides Against Breast Cancer annual walk fundraiser. The F&P team raised more than $3,300. The Community Foundation of Orange and Sullivan has established a number of special funds over the past few months. They include: HONOR Endowment Fund; Wallkill River School of Art Fund; Ross B. Decker Music Scholarship Fund; Ted Petrillo Community Fund; Jocelyn Levner-Nissenbaum Memorial Scholarship Fund; and Jewish Family Service-Diane Finkelstein Fund for Families in Crisis. For more information on the Foundation, call 845-769-9393 or visit www.cfosny.org. Emergency One, located in New Windsor, Kingston and Hyde Park, has received the Accredited Urgent Care designation, the highest level of distinction for urgent care centers. Emergency One is certified as a Disadvantaged Business Enterprise (DBE) and Minority Owned Business Enterprise (MBE) in the State of New York. Safe Homes of Orange County recently raised more than $30,000 at its annual fundraising and awards dinner. The funds will be used for the agency’s comprehensive services for domestic violence survivors and public education.

Small business, Big savings. Mike Cordero, Agent 11 West Avenue, Suite 2 Chester, NY 10918 Bus: 845-469-MIKE www.mikecordero.com

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NOTABLE PEOPLE Gurinder Tamber 845-764-9484 www.capacitybusiness consulting.com

Gurinder Tamber has joined Capacity Business Consulting as Senior Vice President and will serve as a regional executive based in Washington, DC. Based in New York, Capacity has offices in New Jersey and Washington, DC. Yvette Smith & Dawn Wilkin 845-294-5124 www.catholiccharitiesoc.org Yvette Smith, a counselor at Catholic Charities Community Services of Orange County’s Goshen clinic, recently received the Richard C. Ward Memorial CASAC (Credentialed Alcoholism and Substance Abuse Counselor) of theYear Award at the Orange County Counselor Recognition Awards. Catholic Charities’ Dawn Wilkin has been selected as the 2015 Prevention Practitioner of the Year, presented by the NYS Office of Alcoholism and Substance Abuse Services. Melissa Flickenschild 845-895-2051 www.wallkill.com Melissa Flickenschild, Senior Residential Loan Officer for Wallkill Valley Federal Savings & Loan, has received the Five Star Award by Five Star Professional. The award is presented annually to mortgage and insurance professionals who score in the top 7% for client satisfaction. Finkelstein & Partners 800-529-2676 www.lawampm.com Fourteen attorneys from Finkelstein & Partners, one of NewYork’s largest personal injury firms, have been named 2015 Super Lawyers. This is the ninth year in a row that multiple attorneys at the firm have earned this recognition.

*Discounts vary by state State Farm Fire and Casualty Company, State Farm General Insurance Company, Bloomington, IL

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NOTABLE PEOPLE Richard Struck 845-735-7040 www.redc.org Richard M. Struck has been named Interim President and CEO at the Rockland Economic Development Corp., following the resignation of Michael J. DiTullo. Struck is former Director of Economic Development for Orange & Rockland Utilities Kelley Briggs 914-260-6981 www.designworksny.com DesignWorks NY, LLC has won a 2015 American Graphic Design Award for Infographics created for Scrum Alliance. Graphic Design USA’s American Graphic Design Awards honor outstanding creative work throughout the US. Kelley Briggs is Creative Director for DesignWorks. Brian Ratynski 845-457-7700 www.waldensavingsbank.com Brian Ratynski has been named SeniorVice President and Senior Loan Officer at Walden Savings Bank. Ratynski, who has more than 20 years of financial experience, takes over for Robert Ambrose, who will retire at the end of the year. Dr. Henry Greenblatt 845-561-1565 www.horizonfamilymedical.com

Dr. Henry Greenblatt, a dermatologist in Horizon Family Medical Group’s Newburgh office, recently participated in a free skin cancer screening held at the Littman Cancer Center at St. Luke’s Cornwall Hospital. Rosa Stychek 845- 688-8338 www.capacitybookkeeping.com

Rosa Stychek is the new bookkeeper for Capacity Bookkeeping, based in Montgomery. Dr. Elizabeth Peterson-Vita 888-750-2266 www.accesssupports.org Elizabeth Peteron-Vita, Ph.D., is the new Chief Clinical and Advancement Officer for Access: Supports for Living and will have overall responsibility for Behavioral Health and Clinical Services, Quality Assurance and Human Resources, as well as Advancement Initiatives.

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WELCOME NEW CHAMBER MEMBERS A lex A musement W orld , I nc . (646) 208-4218 Cornwall, NY

HONOR (845) 343-7115 - Middletown, NY www.honorehg.org

Montgomery, NY www.homesmarthomes andestates.com

B est A d - Vantage M edia G roup, I nc . (845) 791-0517 Hurleyville, NY www.bestad-vantage mediagroup.com B lack R ock E xcavating C orporation (845) 649-1882 Cornwall-on-the-Hudson, NY www.blackrockdigs.com C apacity C overage of Warwick (845) 986-8007 - Warwick, NY www.capacitycoverage ofwarwick.com C erta P ro Painters (845) 987-7561 Warwick, NY www.orange-county.certapro.com

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C olden M anor at S pruce L odge (845) 564-1830 - Montgomery, NY www.coldenmanorat sprucelodge.com D aley P rofessional W eb S olutions (845) 527-8188 - Montgomery, NY www.daleypws.com D ollars - N - S ense , L . L . C . (845) 569-8291 Newburgh, NY www.dollarsnsensellc.com Farmers I nsurance (845) 520-9774 - Middletown, NY www.farmersagent.com/sderrizzo H ome S mart H omes and E states (845) 547-0005

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H udson Valley F ederal C redit U nion (845) 463-3011 Newburgh, NY www.hvfcu.org H udson Valley W eather 845-691-8055 Kingston, NY L e A mbiance M ulti - S ervice B usiness C entre , I nc .

(845) 328-0311 Newburgh, NY www.leambiancemsbc.com N ew York A ir S how (443) 235-9888 Cocoa Beach, FL N itro B ookkeeping (914) 213-5269 Newburgh, NY www.nitrobookkeeping.com

T he C ancer R esource C enter of the H udson Valley (845) 457-5000 Mountainville, NY www.hudsonvalleycancer.org T he G olf C lub at M ansion R idge (845) 782-7888 - Monroe, NY www.mansionridgegc.com Vargas & R ivera , L . L . P. (845) 638-3113 - New City, NY www.cpatrust.com

Committed to another 50 years of student safety and success.

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SARATOGA SPRINGS BERGEN 63 Duplainville Rd. 7150 Appletree Ave. 518-664-9253 585-494-0140

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ROME 766 Ellsworth Rd. 315-336-5600

NOTABLE PEOPLE Corrine Cody, Douglas Graber & R.J. Martucci 877-740-9500 www.jgspc.com Judelson, Giordano & Siegel, a leading accounting and business consulting firm in the HudsonValley, has promoted three of its senior accountants to management positions. They are: Corrine Cody, Douglas Graber and R.J. Martucci. Daryl Mastracci 518-463-8068 www.csarchpc.com CSArch, a leading architecture and engineering firm, has hired Daryl Mastracci as a Senior Electrical Engineer and co-leader of the firm’s engineering department. Mastracci has more than 12 years of experience Rose Forte-Piccoli 845-338-6322 www.ulstersavings.com Ulster Savings Insurance Services Account Executive Rose Forte-Piccoli was recently awarded the Five Star Home/Auto Insurance Professional award from Five Star Professional Gail Prokosch 845-565-0004 www.remax-benchmark-ny.com

Licensed Real Estate Broker Gail Prokosch has returned to RE/MAX Benchmark Realty Group. She has 15 years of experience. Mary Gamory, Tammy Brockett & Kimberly Huchko 845-341-4165 www.sunyorange.edu/labschool

Mary Gamory was recently named Senior Director of the SUNY Orange Lab Schools. Tammy Brockett has been hired as Director of the Morrison Lab School on the Middletown campus and Kimberly Huchko is the new Director of the Newburgh campus Lab School. Jean Vizvary 845-561-0800 www.msmc.edu JeanVizvary has been appointed Disability Services Coordinator in Mount Saint Mary College’s Center for Student Services.

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TREND / INNOVATE

Marketing Greener

How You Can Contribute to Planet Preservation When You’re Marketing Your Business Marketing and eco-friendly can go hand in hand, if you make some adjustments in your marketing plans. Studies show that consumers still place convenience, availability and price above “green,” but that is changing. What can your company do as you market your product or services? Here are some tactics. R ecycled Paper

Using recycled paper saves trees, energy, water and landfill systems as compared to virgin paper. It protects

forests, watershed and ecosystems, and the papers need less leaching than virgin papers, reducing the use of toxic chemicals. From a financial perspective, the costs are minimally more, and if bought in quantity, will reduce the price premiums. S oy I nks

Still on the printing subject, specifying your printing with soybased inks is a good solution to environmental health and safety concerns. Soy ink is made from

soybean oil — which is a renewable, inexpensive resource — and is vibrant, resistant to rub off, lasercompatible and comparable in price to conventional ink. F S C C ertified

The Forest Steward Council (FSC) assures consumers that paper products, including brochures and printed materials carrying the FSC symbol, come from forests that are managed to meet the social, economic and ecological needs of present and future generations. Select a printer who is FSC certified.

B y Ke l l e y B r i g g s Kelley Briggs is the Principal and Creative Director of DesignWorks NY, LLC. As a women-owned full service marketing communications firm, they combine a creative heart with a marketing head to provide unique, powerful solutions that integrate good design with effective marketing strategies. Kelley can be reached at 914-260-6981 or via email at kelley@designworksny.com.

M ove to B iodegradable

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Enroll Today at www.WEDCBiz.org Space is limited!! The Women’s Enterprise Development Center (WEDC) also offers one on one business counseling, MWBE Certification Assistance and much more. To find out more contact Cynthia Marsh-Croll at 845-363-6432.

Many Thanks to Our Partner

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If you’re in consumer goods, consider creating packaging with “green” materials that are biodegradable, such as gift bags made from wild grass or plastics made from soda bottles. And while we’re on this subject, design smartly so you can avoid unnecessary packaging. A D igital S hift

Depending on the type of customer data you have, you may consider decreasing your marketing expenditures on printed materials, and shift those dollars to online marketing or advertising. If you allocated a budget for a newsletter, you could still reach that audience online though an e-newsletter. C lean up your D atabase

Every year millions of trees are destroyed and gobs of greenhouse gases are emitted, all in the name of producing, distributing and disposing

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of direct mail solicitations. If you are a retailer or company that relies upon traditional direct mail, make sure your list is “clean” — that you’re not mailing to duplicate or non-existent addresses. N etworking

If networking is part of your marketing strategy to build awareness or to generate leads, consider social media. Linkedin (www.linkedin. com) and Twitter are two popular ways to network while saving gas and reducing your carbon footprint! Take a S tance

By using green vendors and proclaiming your commitment to doing your part, your social profile as a business will be elevated. While some companies are “going green” because it’s fashionable, most recognize it’s our responsibility to preserve the world around us, and are taking action when marketing our products and services.


Will your customers find you online? They will with FrontierPages. Powerful online tools make it quick and easy for customers to find you. Online or in print, FrontierPages is where your customers go when they’re ready to buy.

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Employees play a vital role in making your business successful. Having a healthy, well qualified workforce allows your business to excel. That’s why Crystal Run Healthcare offers a full range of Occupational Health services including DOT Physicals, Fit Tests, Pre-Employment Drug Screenings, PSA’s and so much more. And if an employee is hurt on the job, we have four Urgent Care locations in Orange and Sullivan Counties to get them in and back on the job in no time. We’ll help you maintain a healthy workforce that will keep your business productive and successful. Speak with our Occupational Health Coordinator today, 845-703-6165.

It’s not just healthcare. It’s Crystal Run Healthcare.

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Taking Care of your BUSINESS

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Mid-Hudson Valley Federal Credit union mhvfcu.com/smallbusiness • 845.336.4444

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UPCOMING EVENTS & MEETINGS DECEMBER EVENTS

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S ixth A nnual G ala R eception 6:00 p.m., Mount Saint Mary College, Newburgh 845-569-3217 G oshen H oliday H ouse T our 1:00-6:00 p.m., greater Goshen area Host: Catholic Charities Community Services of Orange County www.catholiccharitiesoc.org S eminar : “ D igital M arketing for the S mall B usiness ” 12:00-1:30 p.m., Chamber Business Center, Montgomery Speaker: Mark Trocino, Director

of Marketing, Crystal Run Healthcare, LLP Host: Crystal Run Healthcare

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15

M embership B reakfast; S peaker : A ndi G ray, F ounder , S trategy L eaders 7:30-9:00 a.m., West Hills Country Club, Middletown Sponsors: Judelson, Giordano & Siegel, CPAs and Access: Supports for Living Y P H O L I D AY M I X E R & FOOD DRIVE 5:30-7:30 p.m., Newburgh Brewing Company Sponsors: Jacobowitz & Gubits and Mount Saint Mary College

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S mall B usiness R esource C ommittee 8:00 am (Montgomery Room)

2

G overnment A ffairs C ommittee 8:00 am (Larkin Room)

4

C onsultants C ommittee 7:45 am (Larkin Room)

JANUARY EVENTS

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11

Young P rofessionals 8:00 am (Larkin Room)

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P R / M arketing C ommittee 8:00 am (Montgomery Room)

H oliday Office Closed S eminar : “ O rgani z e for S uccess : 2 0 16 ” 8:00-9:30 a.m., Chamber Business Center, Montgomery Presenter: Kathleen Day, LifeSmith University Sponsor: West Point Tours

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Neighborhood Wine and Spirits celebrates their grand opening at 407 South Plank Road in Newburgh. Owner Amanda Buchheit is pictured with her staff, Chamber Ambassadors and staff, relatives and friends. More info at http://www.facebook.com/neighborhoodwineandspirits or call 845-563-0462.

M embers on M onday L uncheon ; topic : “A gribusiness ” 12:00-1:30 p.m., Chamber Business Center Sponsor: First Niagara Bank

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8

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Wine and Spirits Grand Opening

H olidays Office closed

DECEMBER COMMITTEE MEETINGS

M embership B reakfast: “ N YS L egislative B riefing ” 7:30-9:00 a.m., Location: West Hills Country Club, Middletown

JANUARY COMMITTEE MEETINGS

8 12

C onsultants 7:45 am (Larkin Room)

15

Young P rofessionals 8:00 am (Larkin Room)

22 28

A mbassadors 8:00 am

M ixer 5:30-7:30 p.m., Location: TBA M embers on M onday L uncheon 12:00-1:30 p.m., Chamber Business Center, Montgomery A nnual S now B all 5:30-11:00 p.m., Anthony’s Pier 9, New Windsor

M inority and W omen B usiness C ommittee 8:30 am (Montgomery Room)

M inority and W omen B usiness 8:30 am Committee (Montgomery Room)

P R / M arketing C ommittee 8:00 am (Montgomery Room)

TO ADVERTISE

EMAIL BUSINESSWATCH@NIKIJONES.COM OR CALL 845-754-2356

T H E O R A N G E C O U N T Y C H A M B E R B U S I N E S S W AT C H | D E C E M B E R /J A N U A R Y 2 0 15 -16

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Bill Camastro and his team at

Hudson Valley Chrysler Dodge Jeep Ram value community involvement and teamwork. Located in the town of Newburgh, it is nestled between Albany and New York City. “I have learned that contributing back to the community, being visible and available to my community, and working alongside my team inspires growth and success,” says Bill, a GM/Partner, with 30 years of experience. “Every customer receives a ‘Thank You’ letter with my direct number. I believe in being upfront and out front which allows valuable feedback from our customers. Our new facility symbolizes our belief in the Renaissance of the area. We believe we can help the Hudson Valley grow.”

www.HudsonValleyCDJR.com

200 Auto Park Place Newburgh, NY 12550

(845) 562-4100 NYS DMV#7117976

Orange Co. Business Watch  

December/January 2015-16

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