Make Them Care - Social CDT Glasgow

Oct 2020

SOCIAL CDT Workshop Proposal Duncan Yellowlees Laura Evans

info@duncanyellowlees.com laura@niftyfoxcreative.com

Hi Maree, It was great to chat to you about SOCIAL CDT and the awesome things happening with AI! This proposal covers the innovative researcher training we discussed, that covers how to communicate more effectively with audiences using verbal and visual storytelling.

It goes through who we are, what we do, our process, workshop structure and investment options.

We’ll follow up with you in a week or so to see what options feel right.

All the best, Duncan & Laura

Who are we?

Laura Evans Visualiser and Art director Laura is our chief visual thinker and Elvis extraordinaire (embarrassingly big fan). With ten years experience as a social researcher, she's an expert 'people understander', working with our clients to understand their audience, their story and their goals in minute detail.

Duncan Yellowlees Storyteller and Coach Duncan is our go to guy for crafting stories with impact.

An ex-engineer and nationally renowned science communicator, Duncan works with us to craft clients' messaging, and train the next generation of master storytellers through our storytelling workshops.

What we do‌

Align

Academy

Agency

Storytelling and visual thinking for strategy, project planning and comms campaigns that actually work.

Workshops and webinars in Presentation; Storytelling; Visual thinking; Emotional Engagement and Delivery Skills.

Story driven design.

Research resources including posters, infographics, slide templates, animations, web design and live scribing

Why Choose us?

Different We aren't your average research focused training group. In fact we exist mostly because we got cheesed off with the way research is communicated most of the time.

We don’t want boring lectures, or dull as dishwater public engagement. That’s what everyone does. We want you to stand out. To get your ideas across in a memorable and impactful way, and above all enjoy talking about what you do.

Experienced Between us we have over two decades of experience training communicators. We have worked with hundreds of researchers, across nearly every discipline and know the pressures, culture and problems of academia.

Happy clients

Your Project

SOCIAL CDT SOCIAL is a multidisciplinary PhD training programme that looks at socially intelligent artificial intelligence, based at the University of Glasgow. Researchers from social science and computer science are working together to investigate a wide range of topics from data and trust, to privacy, health and robotics.

The SOCIAL CDT management team want to equip their students with the tools to communicate their research impactfully with other academics and external commercial partners, using innovative learning tools in the process.

Your training proposal

Learning Outcomes By the end of the training, students will:

UNDERSTAND what visual and verbal storytelling is and the science behind why it is crucial to effective communication

LEARN practical storytelling techniques to communicate their research clearly and persuasively

DEMONSTRATE these skills through a practical presentation task on what SOCIAL means to them

Process

Webinars Live interactive sessions which cover the ideas and theory of the course.

Activities

Feedback

Activities to embed learning between webinars. Final exercise to put learning into practice.

Dedicated Slack channel for Q&A and access to the trainers. Final presentations will be marked and 12-1 feedback given. Group discussion meeting to close the course.

Timeline Workshops run over 4 days with a gap between day 3 and 4 for the presentation exercise. A example course may look like this.

Wednesday

Thursday

Friday

Morning webinar for 2 hours, followed by time for participants to complete follow up activities and ask questions with trainers via the dedicated slack portal.

Weekend and Monday given to participants to complete the final activity.

Tuesday Final webinar, and discussion session.

Participants also now have 1-2-1 feedback on their presentations

Virtual delivery option Webinars

Other

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4 x 2hr long interactive sessions 2 facilitators Hosted in Zoom Pro webinar Online access to recordings Live illustrated notes for each webinar

Dedicated training webpage, with links & resources Access to WeVu video feedback portal Dedicated Slack portal for facilitation and connection.

All session examples tailored to AI specific topics Permission to use live scribed images and snippets of video recordings in SOCIAL marketing

Activities ü ü ü ü

Full PDF workbook Activities between webinars Online resources to support students Final presentation exercise focusing on what SOCIAL means to students, inc 1-2-1 feedback from both trainers*

*up to 30 participants included in costing

Cost: £4182 PLUS VAT

Join the Revolution

“

The training was probably the best I’ve experienced and received from over 70 hours worth of training in 2 years of my PHD Nicola Allen: PHD researcher

A real triumph! workshop participant