Waters & Water Plus Drinks

Water & Water Plus Drinks

Distribution

BERMUDA Skinny Nutritional Corp ' s range of zero calorie drinks are now available in Bermuda through Global Distribution Group. Robert Haydak, CEO of Global Distribution Group, said: "Global is focused on expanding the momentum obtained by Skinny in the US by securing distributors in overseas markets. We are looking forward to increasing the presence of Skinny in overseas markets and adding to overall growth of the brand. "

Global Distribution Group also exports to the Bahamas, Puerto Rico, British Virgin Islands, Brazil, and other Caribbean and South American countries.

Disney promo

USA San Franciso-based bottled water producer Hint Inc has enered ts fifth major promotional tie-in with a feature film from Disney, 'The Princess and the Frog. '

Hint Essence Water, which appeals to families looking for healthy choices, has created a special version of its Blackberry flavour. The bottle features characters from the Disney film. The promotional bottle will be available at select fine grocery stores and retailers. Hint is also conducting an online promotion where consumers can enter for a chance to win free tickets to the film until 28th December.

“The collaboration between Hint and Disney is a perfect match. We are always looking for new opportunities and going down new and exciting paths to expand our brand to health conscience families nationwide, ” said founder and CEO Kara Goldin. “We are honoured to have the opportunity to work with Disney again, as their positive messaging and focus on family and children are extremely important to the Hint brand.

Glacier certified

ICELAND Iceland Global Water IGW) has launched SNO Certified Icelandic Glacier Water onto the international stage. The source is a 20,000 year-old glacier in Snaefellsjokull, Iceland. It is naturally filtered by volcanic lava rock. and, according to IGW, has a natural, perfect, body-neutral pH level (ranging from 7.0 to 7.4) which helps the body reach and maintain a state of equilibrium.

“Iceland Glacier Water is proven to have high oxygen content (close to 40mg). That means it quickly adds extra oxygen to the blood. Drinking SNO can be an effective way to increase the body ' s oxygenation to help achieve stronger immune system, greater mental awareness, and better ability to detoxify, ” stated the company.

For young adults

USA bot beverages, a 'boutique ' company based in Princeton, New Jersey, is targeting 18-34 year olds with the launch of an enhanced water range in four natural flavours: grape, berry, orange and lemon. The product recently received the Silver Medal in the 2009 Beverage World Global Packaging Design Awards. Since forming the company two years ago bot beverage ’ s youth-friendly, fortified water known as 'bot' has proved to be a cult favourite amongst teens, college students and young adults alike.

To meet this audience ’ s demand for a healthy, all-natural, low-sugar drink, the company developed bot enhanced water for adults: a 16.9 oz flavoured water containing electrolytes, B vitamins and antioxidants with only 50 calories per bottle.

“bot syncs with the healthy and contemporary pursuits of youthful and modern consumers, ” said Cricket Allen, bot beverages ’ CEO and Founder. “The trippy social media campaign we are launching in conjunction with the introduction of bot allows us to speak directly to our customer in a whimsical way, wholly unique to us. ” bot’ s marketing initiative embraces media technology as a primary method to speak, connect and entertain its audience through the animated 'botland' at http://www.botbeverages.com.

The enhanced water has been introduced exclusively in five Northeast states (New York, Pennsylvania, Connecticut, Massachusetts and New Jersey) in select grocery stores, cafes and restaurants that attract healthy and modern consumers.

Zero addition

USA Vitaminwater is introducing a zero variant in seven flavours: XXX (acai-blueberrypomegranate), Multi-v (lemonade), Essential (orange-orange), Mega-c (grape raspberry), Go-Go (mixed berry), Recoup (peach-mandarin) and Revitalize (green tea).

As its name implies the drinks have zero calories. They are naturally sweetened with the stevia-based sweetener truvia. Matt Kahn, Senior Vice-President of Marketing said, "Vitaminwater zero provides an ideal option for calorie-conscious consumers looking for a great-tasting beverage with the added benefits of vitamins and electrolytes.