Curb Media Kit 2023

CURB FUSION

ARTWORK BY JASON ANDERSON

MEDIA KIT 2023

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TABLE OF CONTENTS 3

Letter from the editor

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Curb: Fusion philosophy

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Overview

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Choosing Curb: Fusion

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Advertising specifics

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Rates and dimensions

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Designs and discounts

10 Sponsorships 11 Levels of sponsorship

13 Policies 14 Contact Curb 2

PHOTO FROM PEXELS

12 Fund allocation

Dear readers, The state of Wisconsin is regularly explored through a black and white lens: the heartland versus the city, left versus right and innovation versus tradition.

Photo by ROCKETMANN TEAM

LETTER FROM THE EDITOR However, the most impactful stories are found when the people and ideas across our state fuse together.

Nearly 6 million people call Wisconsin home — molding together a rich, diverse culture and environment that cultivates both progress and strife. Sometimes we come together and collaborate; other times we collide and clash.

Some partnerships and collaborations achieve synergy. They provoke innovation, growth and development that is anchored in our state’s progressive spirit. Other fusions across our state come at a cost. Often, involuntary and coercive encounters expose longstanding injustices and inequities in Wisconsin’s social fabric.

But there is much to be learned from these interactions and how they propel our state and its people forward.

We invite you to celebrate and scrutinize the diversity in experience found across our state. This issue of Curb finds unity in the shared and differing experiences of Wisconsinites, examining not how our differences divide us but create the energy to fuse our path forward.

Onward and upward, Sophia Vento Editor In Chief

PHOTO BY HANNAH RITVO

Many of us have grown up in a cultural, social and political landscape where our leaders, mentors and elders have told us our state and world have never been so divided, so broken, so antagonistic. Curb: Fusion does not ignore these fissions. Instead, we highlight this richness in perspective and explore what can happen when we come together.

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PHOTO BY PERRI MORAN

CURB PHILOSOPHY Nearly 6 million people call Wisconsin home — fusing together a rich, diverse environment that cultivates innovation and progress. Sometimes we come together and collaborate; other times we collide and clash. Curb: Fusion finds unity in the shared and differing experiences of Wisconsinites, examining not how our differences divide us but instead move us forward.

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OVERVIEW What will you find inside?

This issue delves into the intersections of the rich, diverse people and ideas found across Wisconsin. We will highlight fusions found in everyday life, providing a critical look into the forces shaping Wisconsinites’ path forward. Wisconsin moves onward, but some of the solutions making this progress possible are more hard-won than others. Curb: Fusion doesn’t shy away from this fact. Instead, we embrace it — our stories put a spotlight on the difference makers who are creating positive change in their community, whether they’re preserving tradition or transforming the landscape of our state.

Where do we distribute?

Curb: Fusion is mailed to University of Wisconsin–Madison alumni across the state, published online at curbonline. com and distributed at Madison-area magazine racks.

Who is our audience?

PHOTO BY HANNAH RITVO

The print edition of Curb: Fusion will reach approximately 10,000 UW–Madison alumni living in Wisconsin and an additional 3,000 readers through our website. Our readers are typically UW–Madison alumni between the ages of 23 to 40. They are proud graduates of the university who value the power of community and support students’ efforts toward progress on and off campus. Our audience also consists of professionals across the state. Although from diverse backgrounds, this sector shares values aligned with the Wisconsin Idea: the principle that education should influence people’s lives beyond the boundaries of the classroom.

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CHOOSING CURB: FUSION Reach your target audience efficiently and effectively Research shows magazines are a highly successful medium for advertising. Almost 60% of adults ages 18 to 49 say magazine ads fit well with the content, more than other media, according to the MPA Media Factbook.

Motivate customers to act More than half of magazine readers act on advertisements they see in publications.

Engagement is driven further by the combination of print and digital ads placed on the magazine’s website.

Reach an audience beyond our subscribers Magazines have a high pass-along rate, meaning that at least two people will read each magazine copy. Additionally, they are one of the most permanent forms of media, so your advertisement in Curb: Fusion will continue reaching audiences even after publication. As of 2021, more than 220 million adults read magazines, according to the MPA Media Factbook.

Turn your audience into influencers Compared with users of other media, magazine readers are more likely to facilitate word-of-mouth advertising and influence family and friends to purchase products in various categories, according to the MPA Media Factbook.

The Society of Professional Journalists Region 6 named Curb: Pulse, last year’s edition, the winner for the best affiliated website for 2022. In 2020, Curb: Pause was the winner of the national Mark of Excellence award for best affiliated website, and the magazine was a national finalist for best student magazine. In 2019, Curb: Navigate was named the best student magazine by the Society of Professional Journalists in our region. Curb: Fearless, 2018’s publication, was a national finalist for the Society of Professional Journalists Mark of Excellence Award for best student magazine. The magazine and website have also won numerous awards from the Columbia Scholastic Press Association, the Wisconsin Broadcasters Association and the Milwaukee Press Club.

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ARTWORK BY JASON ANDERSON

Feature your business in an award-winning magazine

Types of advertisements

Deadlines

Print

Online

Full-page Half-page horizontal Half-page vertical 1/3 - page horizontal 1/3 - page vertical 1/4 - page vertical 1/6 - page vertical

Banner advertisement

Oct. 20 Early bird special Oct. 26 In-house advertising materials Oct. 28 Reserve advertising space Oct. 31 Final advertising creative Nov. 6 All advertising payments

Sidebar advertisement

PHOTO BY PERRI MORAN

ADVERTISING

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RATES AND DIMENSIONS Print Full-page: $440 Trim: 8.5” x 10.875” Bleed: 0.125” beyond the trim on all sides Half-page: $335 Trim: 5.4375” x 8.5” Bleed: 0.125” beyond the trim on three sides 1/3-page: $235 Trim: 3.6” x 5” Bleed: 0.125” beyond the trim on three sides 1/4-page: $185 Trim: 2.5” x 5” Bleed: 0.125” beyond the trim on three sides 1/6-page: $145 Trim: 2.166” x 4.583” Bleed: 0.125” beyond the trim on three sides

Special Rates Preferred placement inside front cover: $635

Online Banner advertisement: $95 / 970 x 90 pixels Sidebar advertisement: $70 / 336 x 280 pixels 8

ARTWORK BY JASON ANDERSON

Preferred placement inside back cover: $585

DESIGNS AND DISCOUNTS Early bird special A 10% discount is offered for all returning advertisers* or all advertisers who sign an advertising contract by Oct. 20, 2023. *Returning advertisers who sign a contract before Oct. 12, 2023 cannot accumulate both 10% discounts.

Free advertisement design Take advantage of the talented creative team at Curb: Fusion — we will design your print or online advertisement FREE of charge. Advertisers must sign a contract by Oct. 31, 2023.

PHOTO BY PERRI MORAN

Full-page and half-page deals The purchase of a full-page advertisement comes with a complimentary online sidebar advertisement, with the option to upgrade to a banner advertisement for an additional $20.

The purchase of a half-page print advertisement comes with a complimentary online advertisement box, with the option to upgrade to a banner advertisement for an additional $30.

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PHOTO BY PERRI MORAN

SPONSORSHIPS Curb: Fusion will tell stories showcasing collaboration, collision and celebration, highlighting the differences and compromises that guide Wisconsin forward. By highlighting the strength and resolve of Wisconsinites, this issue aims to celebrate the struggles and successes that define us all.

Sponsoring this edition will enable a staff of aspiring communicators to hone their professional skills, but above all, practice the art of storytelling. By sponsoring this vision, you not only support student journalism but help tell the stories of changemakers that propel our state forward. If this year’s philosophy resonates, please consider assisting us through a sponsorship.

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Photo: Josh Sorenson

LEVELS OF SPONSORSHIP Curb’s staff is extremely grateful for monetary donations. Sponsoring the magazine shows your business is invested in Wisconsin’s diverse community.

It is crucial to give the rich stories around our state a platform. By investing in Curb: Fusion, sponsors support a unique educational experience for bright and motivated students who strive to share their hard work with others.

All sponsors will have their website link placed under the sponsorship tab on our magazine’s website, curbonline.com. Certain levels of sponsorship merit recognition in print.

All contributions of any size are greatly appreciated. We truly appreciate your consideration and support.

GOLD $500+ Your logo is placed at the top of our website “Sponsorship” page and in the print edition

SILVER

BRONZE $1 to $250 Your logo placed on our website “Sponsorship” page

PHOTO BY PERRI MORAN

$250 to $500 Your logo placed at the top of our website “Sponsorship” page and a text mention in the print edition

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HOW WE SPEND OUR BUDGET

PHOTO BY PERRI MORAN

All funds raised by Curb go toward internal production costs, printing and circulation.

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POLICIES General Policies

All advertisers will receive proof of their advertisement along with a copy of their contract once a confirmation — oral or written — is binding.

Curb accepts responsibility for publishing each advertisement correctly as determined by the original copy, provided the advertisement is submitted on or before the set deadline. Curb will not accept liability for any changes in copy after the advertisement has been proofed and approved by the advertiser.

Curb will not be responsible for any typographical errors except to cancel charges for such a portion of the advertisement that may have been rendered valueless by such error. Advertising may not be set in the exact body type and must carry out the word “advertisement” if it resembles editorial content.

All original advertising designs and graphics remain the property of Curb unless otherwise purchased or traded for other value. Curb reserves the right to refuse any advertisement in the case of libel or poor taste.

Special Charges Guaranteed placements will incur a 10% additional charge, except back cover, inside front cover and inside back cover.

All advertising canceled after the Nov. 1, 2023, deadline will be billed at 100% of the space cost.

All payments are due by Nov. 6, 2023. Interest will accrue at a rate of 2% per week for all accounts past due. Checks should be made out to UW– Madison with “Curb” in the memo line.

A late charge of $10 per day will accrue for advertisements or materials received after the advertising production deadline of Nov. 1, 2023.

Advertising Materials Formats Please submit files for print advertisements in press-ready PDF, TIFF or EPS formats. Files for the web can be submitted in GIF, JPEG or SWF formats.

Resolution Print files must be at least 300 ppi (pixels per inch). Web files must be at least 72 ppi.

Files All advertisements may be submitted via email to curbmarketing23@gmail.com. Please do not send any word-processing documents. Please address any questions regarding specifications to curbmarketing23@gmail.com. Please do not hesitate to reach out to us if you have any questions or if there is anything we can do to make the process easier on your end.

ILLUSTRATIONS BY CREATIVESTUFF

All advertising is subject to Curb’s Advertising Policies and Terms, as well as to all provisions and regulations set forth in this section. Failure to make the order correspond in price and otherwise with current rates is regarded only as a clerical error, and publication will be made and charged under Curb’s established policies, terms and provisions.

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ARTWORK BY JASON ANDERSON ARTWORK BY JASON ANDERSON

CONTACT CURB Marketing Director Emma Goshin goshin@wisc.edu 201-577-8979

PR Director Isabel Fernandez imfernandez@wisc.edu 646-236-6375

Events Director Katherine Reed kareed5@wisc.edu 651-230-0819

Marketing Representative Eric Herbst eherbst2@wisc.edu 563-542-8870

Marketing Representative Alison Stecker acstecker@wisc.edu 973-615-1661

Engagement Director Taylor Smith tnsmith4@wisc.edu 262-720-4396

5115 Vilas Communication Hall 821 University Ave. Madison, WI 53706 14